Mar 28, 2016
Design PhilosophyAs a practicing artist and designer, I find myself at times trying to distinguish the division line between design and art. My most common answer is usually that design and art fall are not simply black and white, but that they fall into a gray area where there is inevitable interaction and influence onto both realms.
As a result, my design philosophy incorporates both worlds into one that allows me to create unique and visually interesting designs that facilitate communication to any target audience. I find that having knowledge in both worlds has opened new doors to creative ideas and thought processes that allows me to execute in different formats and materials besides just digital.
I find that to be an effective graphic designer, one must understand both spectrums to make the design process easier and to have the familiarity of the extremes of both spectrums so when the tasks asks for it, one could effectively achieve a desired outcome.
resuméArturo LozA(909) 278-8760 • [email protected] • http://www.artloza.com
objective
To gain an entry-level position as a graphic designer.
Summary of Qualifications & Skills
• Proficient in Adobe CS4 Suite (Illustrator, InDesign, Photoshop, & Dreamweaver) • Knowledge of HMTL • Proficient in Microsoft Office (Word, Excel, Powerpoint) • Illustration Skills (drawing & painting; digital & traditional) • Sculpting Skills (ceramics & 3-D sculpture) • Photography Skills (digital & film)
Experience • The California Arts Project (2005 - Present) - Office Assistant - Assistant in designing & producing a variety of statewide
conference graphic materials - Gained experience working with peers inside an office
environment, learned to initiate design assignments & interaction with directors to achieve a desired outcome
• MyHubNet (2010 - Present) Freelance Design - Re-designed company logo - Contract layout design - Gained first hand experience with customer care & assistance
outside a classroom environment to achieve a desired outcome
Education
• B.A., Graphic Design, CSU San Bernardino, San Bernardino, CA • High School Diploma, Arroyo Valley High School, San Bernardino, CA
Contents
Wamar . . . . . . . . . . . . . . . . . . . . . 1
Carolina Candy . . . . . . . . . . . . . . . 11
Beat It . . . . . . . . . . . . . . . . . . . . 15
Doctor’s Hospital . . . . . . . . . . . . . . 17
Outdoors . . . . . . . . . . . . . . . . . . 19
TCAP : CTE . . . . . . . . . . . . . . . . . 21
TCAP : MYLS . . . . . . . . . . . . . . . . 25
TCAP : CCC . . . . . . . . . . . . . . . . 27
Nucifera . . . . . . . . . . . . . . . . . . . 31
WAMArIdentity & Promotion Designs
Project Description:
Wamar International, Inc. has a vision of being “a leading global provider of premium services and products in the fields of Power Generation, Oil and Gas, Aviation, Real Life Support and Defense and Security.”
To help meet its vision, I created a new identity that embodies the company in a more simple and easy to remember way. In the near future, the logo could stand by itself without any text and it helps give a visual representation of the services that Wamar can provide to its clients. The shape of the logo can be described as a windmill, drill, or a turbine, all which are things that can be seen in air, water, and on land solidifying the new tag line “we’ll help you explore” in any element.
Client / Organization:
Wamar International, Inc.
ARTURO LOZA | Wamar
Logotype
2
Typography:
EurostileHelvetica Neue Light Italic
Pantone Cool Gray 3 C
Pantone Cool Gray 7 C
Pantone 426 C
Pantone 1235 C
Color Palette
ARTURO LOZA | Wamar
Stationery
3
1919 WIlliams Street, Suite 310
Simi Valley, CA 93065
Tel: +1 805 526 2480
Fax: +1 805 584 1421
Email: [email protected]
www.wamar.com
Esra NaamaProgram Director for Capacity Development
ARTURO LOZA | Wamar
Website
4
ARTURO LOZA | Wamar
Corporate
5
ARTURO LOZA | Wamar
Warehouse
6
ARTURO LOZA | Wamar
Ad Campaign
7
ARTURO LOZA | Wamar
Ad Campaign
8
ARTURO LOZA | Wamar
transportation
9
ARTURO LOZA | Wamar
transportation
10
Carolina CandyIdentity & Packaging Designs
Project Description:
Carolina Candy Company specializes in tarheel toffee that is flavored by such as almonds, pecans, macadamia nuts, creamy milk, and white & dark chocolate. With a market in the United States and Europe, the company located in Wilmington, North Carolina has the product, but not the correct image for their packaging.
This new logotype gives the company a more playful approach to the market to help it have an entrance into a very competitive field. In the near future, the cursive elements can evolve into something more elegant and classy.
Client / Organization:
Carolina Candy Company
ARTURO LOZA | Carolina Candy
Logotype
12
Typography:
Freestyle Script Std, MediumPantone 7534 C
Pantone 372 C
Color Palette
Carolina Candy
ARTURO LOZA | Carolina Candy
Packaging Design
13
ARTURO LOZA | Carolina Candy
Packaging
14
Beat ItPrint & Promotion Design
Project Description:
At Cal State University, San Bernardino, students can have art shows if they fill out the proper paperwork. Havind done such thing, my two other colleagues and I decided for a show title and I embarked on creating something to capture the tone of the show.
Client / Organization:
Self Promotion(Arturo Loza, Katie Grip, & Thomas Osekowsky)
ARTURO LOZA | Beat It
Flyer
16
BEAT IT:WIFE, KIDS, WEINER
Beat It: Wife, kids, WeinerT-Bone, Velvet Grip & Lozart
May 11 - 21, 2010Opening Reception: Wednesday, May 12, 2010 5:00 - 7:00 PM
Visual Arts Building Room 106Cal State University, San Bernardino5500 University ParkwaySan Bernardino, CA 92407
Parking: $4
Doctor’s HospitalPrint Design
Project Description:
Doctor’s Hospital of West Covina provides relief to people with nasal problems by using laser radiotheraphy to alleviate several sympthoms. One way they announce their services is via newspapers.
I designed something comical to gain the viewers attention, yet straight to the point to announce what type of services the client provices so that even if it’s glanced at in a newspaper, it will stand out amongst all other ads. The colors used are reminiscent of spring time and outdoors, but still provide contrast so that if printed in black and white, the ad can still be legible and visible.
Client / Organization:
Doctor’s Hospital of West Covina(Cal State University, San Bernardino)
ARTURO LOZA | Newspaper Ad
Advertisement
18
Doctors Hospital of West Covina725 South Orange AveWest Covina, CA 91790
800 - 644 - 7014
To schedule your free consultation call or visit us!
snor
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atery
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stuffy runny nose?snee
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sinu
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s?
We can help! Laser Radiotherapy is a simple, fast and painless procedure that can
help you breathe easier!
Enjoy the Seasons!
outdoorsType & Print Design
Project Description:
Outdoors Magazine has a target audience of people who enjoy doing, as their name states, outdoor activities.
Presented with a blank slate, I was assigned to align type into an appealing and organized way to maintain appeal and legibility.
Client / Organization:
Outdoors Magazine(Cal State University, San Bernardino)
ARTURO LOZA | Magazine Ad
Cover
20
Don’t worry! Start traveling
( See Page 21)
eat thiS! 59 Real Food
Secrets to Get Fit & Live Longer
FirSt they grab you & then they eat you
Going Deep With The Ocean’s Scariest Creature
The 100 BesT AdvenTure WeBsiTes For Better Gear, Travel, & Fitness
FEBRUARY 2009
OUTSIDEONLINE.COM
DAVID BECKHAM
america’S beSt raceS Scenic courSeS
maximum Fun
beach activitieS with
tCAP: CtEIdentity & Print Designs
Project Description:
The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.
Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.
Client / Organization:
The California Arts Project
ARTURO LOZA | The California Arts Project : CTE
Logotype
22
Typography:
PalatinoC=59 M=64 Y=0 K=0
C=100 M=0 Y=0 K=5
C=35 M=4 Y=99 K=0
Color Palette
The California Arts Project
ARTURO LOZA | The California Arts Project : CTE
Documents
23
The California Arts Project
www.tcap.net© The California Arts Project 2009
Visual and Performing Arts Framework
1. Support of Education Code sections 51210 and 51220 requiring instruction in the arts.
2. Use of the visual and performing arts content standards adopted by the State Board of Education as the basis of curriculum.
3. Definition of a balanced, comprehensive arts program as one in which the arts are studied as discrete disciplines related to each other and, when appropriate, to other subject areas in the curriculum.
4. Promotion of alignment of standards-based curriculum, assessment, and instruction throughout the grades at the school and school district levels to provide a comprehensive, coherent structure for visual and performing arts teaching and learning.
5. View of assessment of student work as essential to a standards-based program in the arts.
6. Expansion of an emphasis on using new media and electronic technology in the arts.
7. Inclusion of all learners in the classroom.
8. A broad view of culture.
9. Recognition of the role the arts play in preparing students for careers and full participation in society.
10. Usefulness to teachers, arts professionals, library media teachers, administrators, parents, and supporters of the arts.
Career Technical Education Framework
1. Inclusion—CTE provides all students with full access to high-quality offerings in career technical education.
2. Students and the economy—CTE serves the career preparation needs and interests of students, industry, labor, and communities while promoting workforce and economic development.
3. Preparation for success—CTE prepares students to master the necessary technical, academic, employability, decision-making, and interpersonal skills to make the transition to meaningful postsecondary education and employment.
4. Career planning and management—CTE provides students with opportunities to develop and apply the skills needed for planning and managing their careers.
5. Integration—CTE incorporates instructional strategies to improve teaching and learning through rigorous academic content standards applied in real world situations.
6. Programs of study—CTE provides sequenced curricular pathways that include career-related and academic content standards to prepare students for success in postsecondary education, careers, and lifelong learning.
7. Innovation and quality—CTE fosters innovation and continuous improvement of instructional content and delivery.
8. Future orientation—CTE demonstrates a forward-looking perspective that meets the contemporary and emerging needs of individuals, communities, and the economy.
9. Collaboration—CTE partners with business, industry, labor, postsecondary education, and the community to provide classroom and work-based learning opportunities that prepare all students for success.
Guiding Principles Side by Side Comparison
The California arTs ProjeCT leadershiP & develoPmenT CenTerCal State University, San Bernardino • 5500 University Parkway • San Bernardino, CA 92407
Phone 909.537.7542 Fax 909.537.7545 http://tcap.net
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TO: TCAP Advisory Board Members
FROM: Kristine, Executive Director
RE: TCAP Site ACF 2009 - 2010 Review
The California Arts Project
ARTURO LOZA | The California Arts Project : CTE
Documents
24
CaliforniaVisual and Performing Arts Standards
Grades K-12
4 Arts Disciplines Dance Music Theatre Visual Art
5 Component Strands Artistic Perception Creative Expression Historical and Cultural Context Aesthethic Valuing Connections, Relationships and Applications
Standards are Specific to Each Arts Discipline
CaliforniaArts, Media and Entertainment Standards
Grades 7-12
3 Pathways Media and Design Arts Performing Arts Production and Managerial Arts
11 Foundational Standards Academics Communications Career Planning and Management Technology Problem Solving and Critical Thinking Health and Safety Responsibility and Flexibility Ethics and Legal Responsibilities Leadership and Teamwork Technical Knowledge and Skills Demonstration and Application
Pathway Specific Standards Media and Design Arts Performing Arts Production and Managerial Arts
Standards Include the Arts Plus Other Content Areas
Comparison of the Structure of the Visual and Performing Arts & Career Technical Education Standards
The California Arts Project
www.tcap.net© The California Arts Project 2009
VAPA Framework
Guiding Principles Relationships
CTE Framework
www.tcap.net© The California Arts Project 2009
The California Arts Project
tCAP: MYLSPromotion Designs
Project Description:
The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.
Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.
Client / Organization:
The California Arts Project
ARTURO LOZA | The California Arts Project : MYLS
Materials
26
March 26 & 27, 2010Holiday Inn Capitol Plaza
Sacramento, CA
Mid -Year Leadership Seminar
Kristine Alexander, Executive Director5500 University Parkway FOB 249 • San Bernardino, CA 92407
T: 909.537.7542 • F: 909.537.7545 • [email protected]
http://www.tcap.net
The California A
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Se
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March 26 &
27, 2010H
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Mid-Year Leadership Seminar
The California Arts Project
KrisAlexander
Executive Director
the California Arts ProjectCal State university, San Bernardino
tCAP: CCCPromotion Designs
Project Description:
The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.
One way TCAP helps to improve the education system is by hosting meetings and conferences for teachers and administration. Courageous Creativity Conference (CCC) is one of them. Hosted in Anaheim, CA, the Conference requires program booklets and other materials for it’s participants. Being an annual conference, every year a new design is created, this is the one I created for last year. This year is still a work in progress, but is already significantly different. Along side the booklet, nametags are used with the blue and orange color palette so that it stands out among crowds.
Client / Organization:
The California Arts Project
ARTURO LOZA | The California Arts Project : CCC
Cover
28
3RD
ANNU
AL COURAGEOUS CREATIVITY CONFERENCE
JUNE 24-26, 2009DISNEY’S PARADISE PIER® HOTELTHE DISNEYLAND RESORT, ANAHEIM
Leading the Nexus of Arts & Career Education
The California Arts ProjectStatewide Leadership & Regional Professional Development Center
ARTURO LOZA | The California Arts Project : CCC
Program Pages
29
23 TCAP Regional Sites
The California Arts Projecttcap.net
The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters
SIERRA NORTH ARTS PROJECTCSMP Regions 3, 4, 1Christine Monroe, DirectorCRESS Center Division of EducationUniversity of California, DavisOne Shields Ave.Davis, CA 95616-8729P: 530/752-9683F: 530/752-6135Email: [email protected]
LOS ANGELES BASIN CALIFORNIA ARTS PROJECTCSMP Regions 11A, 11B, 11C, 8Armalyn De La O, DirectorTheater DepartmentCSU, San Bernardino5500 University ParkwaySan Bernardino, CA 92407P: 909/537-5938F: 909/537-7545Email: [email protected]
THE CALIFORNIA ARTS PROJECT STATEWIDELeadership & Development Center
Kristine Alexander, Executive DirectorCalifornia State University, San Bernardino
5500 University Parkway FOB 249, San Bernardino, CA 92407-2397Email: [email protected], P: 909/537-7542 F: 909/537-7545 W: www.tcap.net
Also direct service to CSMP Regions 8, 11A, 11B, 11C
TCAP Regional Professional Development Centers
VALLEY SIERRA CALIFORNIA ARTS PROJECTCSMP Regions 6, 7, 8Sand Kakuda, DirectorThe Jeannette Powell Art CenterUniversity of the Pacific3601 Pacific Ave.Stockton, CA 95211P: 209/946-2754F: 209/946-2518Email: [email protected]
RIMS CALIFORNIA ARTS PROJECTCSMP Regions 10Armalyn De La O, DirectorTheater DepartmentCSU, San Bernardino5500 University ParkwaySan Bernardino, CA 92407P: 909/537-5938F: 909/537-7545Email: [email protected]
NORTHEAST CALIFORNIA ARTS PROJECTCSMP Regions 1, 2, 3Karen Hafenstein, DirectorArt DepartmentCalifornia State University, Chico400 West First StreetChico, CA 95929-0840P: 530/898-4046F: 530/547-5190Email: [email protected]
BAY AREA CALIFORNIA ARTS PROJECT CSMP Regions 4, 5A, 5BTBA, DirectorSchool of Art and DesignSan Jose State UniversityOne Washington SquareSan Jose, CA 95192-0216P: 909/537-7542F: 909/537-7545Email: [email protected]
SOUTHERN COUNTIES ARTS PROJECTCSMP Regions 9A, 9BHelena Hanna, DirectorSchool of Music and DanceSan Diego State University5500 Campanile DriveSan Diego, CA 92182-7902P: 619/ 594-6647F: 619/594-4959Email: [email protected]
24TCAP Regional Professional Development Centers
The California Arts Projecttcap.net
Inyo
Del Norte Siskiyou
Modoc
Humboldt
TrinityShasta
Lassen
TehamaPlumas
ButteGlenn Sierra
Yuba
Mendocino
Lake
Colusa
Sonoma NapaYolo
Sut
ter Placer
SolanoSac
ramen
to
El Dorado
Marin
Nevada
Alpine
Mono
San Bernardino
Riverside
ImperialSan Diego
Orange
Kern
Ventu
ra
Santa Barbara
San LuisObispo
Tulare
Kings
Fresno
MaderaMerced
MariposaStan
islausSa
n Jo
aquin Calaveras
Tuolumne
Amador
Moterey
San Benito
Santa Clara
Alameda
Contra Costa
Los Angeles
San Francisco
San Mateo
Santa Cruz
TCAP Leadership and Development CenterKristine Alexander, Executive DirectorCalifornia State University, San BernardinoPhone: (909) 537-7542Email: [email protected]
Northeast California Arts ProjectKaren Hafenstein, DirectorCalifornia State University, ChicoPhone: (530) 898-4046Email: [email protected]
Sierra North Arts ProjectChristine Monroe, DirectorUniversity of California, Davis Phone: (530) 752-9683Email: [email protected]
Valley Sierra California Arts ProjectSand Kakuda, DirectorUniversity of the PacificPhone: (209) 946-2754Email: [email protected]
Armalyn De La O, Director California State University, San BernardinoPhone: (909) 537-5938Email: [email protected]
Southern Counties Arts ProjectHelena Hanna, DirectorSan Diego State UniversityPhone: (619) 594-6647Email: [email protected]
Bay Area California Arts Project
Los Angeles Basin California Arts Project
TBA, DirectorSan Jose State UniversityPhone: (909) 537-7542Email: [email protected]
The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters
RIMS California Arts ProjectArmalyn De La O, Director California State University, San BernardinoPhone: (909) 537-5938Email: [email protected]
Sample Pages, overall there were 30 individual pages.
ARTURO LOZA | The California Arts Project : CCC
Program Pages
30
25 TCAP Programs
The California Arts Projecttcap.net
Professional Development Programs
• All TCAP programs are guided from the field of knowledge of the California Visual and Performing Arts Framework, The California Content Standards for the Visual and Performing Arts, and Career Technical Education Standards, The California Standards for the Teaching Profession.
• TCAP recognizes the continuum of a teacher’s development. TCAP program
designs are structured to meet the needs of the beginning teacher, the experienced teacher and/or the accomplished teacher.
• All TCAP programs engage participants in artistic processes, standards-based practice, professional reflection, and include assessment practices that lead to student achievement.
• TCAP services are available to educators, schools, districts, TCAP Partnership Schools, County Offices of Education, and others.
The California Arts Project (TCAP) is the state’s subject matter project in Visual and Performing Arts. TCAP’s central mission is to deepen teachers’ knowledge of Dance, Music, Theatre, and Visual Arts, and to enhance standards based instructional strategies for teaching these four disciplines to California’s students, pre-kindergarten through postsecondary.
What is TCAP ?
Institutes TCAP institutes are in-depth, comprehensive, discipline-based professional development experiences for educators. TCAP offers both open and invitational institute models of 80 to 120 hours for the single subject arts educator and/or the multiple subject classroom educators. The institutes formats vary with regional needs including summer and year-round schedules. All TCAP institutes involve classroom applications.
Arts Education Professional Development ProgramsTCAP designs a variety of arts education professional development programs in Music, Dance, Visual Art, and Theatre and related arts education topics. These programs are of approximately 40 hours and build upon the TCAP Program Strands of Artistic Processes, Reflection, Classroom Translations, and Leadership. Programs come in a variety of configurations to meet the needs of teachers, schools, districts, county offices, museums, and arts organizations. The programs are offered both regionally as well as on-site through a contracted service arrangement.
TCAP Arts Education Professional Development Program SeriesTCAP has a selection of on-site, contracted service series available to schools, districts, and county offices of education. These series consist of eight to ten 2 to 3 hour sessions of professional development focused on a discipline or arts education topic.
Seminars, Workshops and ConferencesTCAP regional professional development centers offer a variety of seminars, workshops and conferences consisting of 39 hours or less. These programs may be offered in collaboration with schools, districts, county offices of education, museums, or arts organizations.
Other TCAP Arts Education ServicesTCAP provides other services relating to arts education including support for assessing current arts instructional programs, developing arts education plans, strategic planning, aligning curriculum to standards, high school course development to meet UC/CSU F admissions requirement, in-class coaching, and leadership development.
Statewide & Regional Professional Development Programs
v
TCAP and its regional professional development centers offer a variety of professional development programs to support teachers’ abilities in teaching to the Visual and Performing Arts and the Career Technical Education Arts, Media, and Entertainment Standards.
v
v
v
v
v
The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters
NuciferaIdentity & Promotion Designs
Project Description:
Merit Food Products is an organic company that provides healthy products made out of coconut and is currently the biggest exporter of coconut products in Europe, Australasia, Middle East, and North America.
When working on a new identity, I noticed some issues with the company’s image. One of them was the company name that suggests that it has a variety of products that are merit based, but in reality it only specializes in one product. To correct this issue, I created a new name for the company so that the name fits the image more properly, and that name is: Nucifera.
Cocos Nucifera is the scientific term for coconut, and by getting rid of cocos the company can gain a sense of ambiguity and exoticness to the organic sector, but can be still be properly attached to the current products because of the scientific term.
The new logo has no other element aside from typography to make it visually recognizable, but the chosen typeface acts as a logo as it is not commonly seen. The italicized font also helps project a friendly factor. In an attempt to make the logo more descriptive of what the company does and represents, the new tag line “food for the body & mind” helps enforce the traits of the origin of the product and the company’s image.
Client / Organization:
Merit Food Products
ARTURO LOZA | Nucifera
Logotype
32
Typography:
Serif Medium ItalicChaparral Pro, Italic
Pantone 370 C
Color Palette
ARTURO LOZA | Nucifera
Stationery
33
ARTURO LOZA | Nucifera
Website
34
nuci fera
ARTURO LOZA | Nucifera
Corporate
35
ARTURO LOZA | Nucifera
transportation
36
ARTURO LOZA | Nucifera
Can Packaging
37
ARTURO LOZA | Nucifera
Drink Packaging
38
PRODUCT OF THAILAND
U
ARTURO LOZA | Nucifera
Ad Campaign
39
Arturo Loza • [email protected] • artloza.com • 909 278-8760
Copyright © 2010-2011 Arturo Loza. All rights reserved.Copyright © 2010 The California Arts Project.
Although the work was made by me, the logo and content were used upon permission.