Have you noticed lately how much Design matters?
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Have you noticed lately how much Design matters?
Why?
“I thought design was just about making it pretty”
Turns out, No.Design makes sense
What was the first MP3 player in the US Market?
So why do most of us have…
Why didn’t the Rio win?
but not desirable.
• It had a better battery life• More storage• Could play more formats• It beat the iPod by 2 years• It was more functional, and viable...
The result of Apple’s focus on product design?
Apple is no longer “Apple Computer”#1 music retailer in the world surpassing Walmart stores
They control approximately 80% of the MP3 player market
They’ve Sold 5 billion units
Why?
Desirable Design
So if I’m desirable, I’m all set?Not exactly, there are other considerations…
Design is a process that balances three things…
Desirable
Viable
Functional
Does it serve a purpose?
Is it usable?
Are there resources to make it work? (Time and Money?)
How much can you put into it?
Is it what the viewers (users) want? Will they respond?
The top two Google hits for “Solving equations”
A better design communicates a visual path • utilizes “visual chunking”
• illustrates the process
• shows examples
Functional,Viable, Desirable
Time=1 hour
Money= b & w photocopies
The Federal Express logo was redesigned by Lindon Leader in 1994 when he was a
Senior Design Director at Landor Associates, San Fransisco. Known as Federal Express in
1971, he remarketed the brand as FedEx. His team went through the design process
that follows, what do you think theie reasoning was at each step?
Federal Express
FedEx
FedEx
4-Point Checklist for the paragraph
Single Focus: A paragraph should develop one main idea. The main idea usually called a topic sentence, is embedded within the paragraph. This idea is developed with supporting detail. The focus on the main topic is completed in a final conclusion sentence (of a one paragraph composition) or linked (as a transition) to another topic sentence in the next paragraph(s). Does the paragraph hold to a single, main idea? If a new main point is introduced in the paragraph, is it used as a transition to the topic in the following paragraph?Topic Sentence: The topic sentence states the main point or idea of a paragraph and is often, but not always, the first sentence in the paragraph. Does your first (or topic) sentence state the main point or idea of the paragraph?Is this sentence clear, either as a statement or a question? Does the sentence tell or suggest to the reader what information or ideas might likely be found or included in the paragraph? Supporting Detail: Supporting details are the ideas and information that develop the main point of the topic sentence. Have you written several sentences that adequately explain or increase understanding of the main point of the topic sentence? When appropriate, do you use examples, illustrations, explanations or facts as support?Is all the information relevant to the main point of the topic sentence? Organization: Although several ideas may be related within a paragraph, they should not be included in a haphazard or jumbled manner. Is the paragraph coherent, with a definite sense of planning or flow?Are the relationships between and among ideas clear and logical?
Analogous ColorsCreate a sense of unity
Visual ChunkingBreak the information into manageable parts
Analogous Colors
What about the
use ofspot color?
creative
Large blocks of text look gray from a distance. That’s because our eyes mix the black letters and the white spaces together. This is the same theory that the pointillists and impressionists worked by, where our eyes perform as mixers of color. The human eye has amazing capacity when it comes to color mixing, which is why we aren’t distracted by the dots in newspaper photographs. In magazines our eyes blend cyan, magenta, yellow and black. Adding just one word, in one color really makes the word stand out, doesn’t it? That’s because everything else is another color, so that word is the one different item. What if you were to add another word in the same color, or a different one? Would you then have two words that stand out? Would this strategy continue to be effective, adding more and more items that “stand out?” No, it wouldn’t. Eventually, it would simply be a mix of colors.
Large blocks of text look gray from a distance. That’s because our eyes mix the black letters and the white spaces together. This is the same theory that the pointillists and impressionists worked by, where our eyes perform as mixers of color. The human eye has amazing capacity when it comes to color mixing, which is why we aren’t distracted by the dots in newspaper photographs. In magazines our eyes blend cyan, magenta, yellow and black. Adding just one word, in one color really makes the word stand out, doesn’t it? That’s because everything else is another color, so that word is the one different item. What if you were to add another word in the same color, or a different one? Would you then have two words that stand out? Would this strategy continue to be effective, adding more and more items that “stand out?” No, it wouldn’t. Eventually, it would simply be a mix of colors.
Large blocks of text look gray from a distance. That’s because our eyes mix the black letters and the white spaces together. This is the same theory that the pointillists and impressionists worked by, where our eyes perform as mixers of color. The human eye has amazing capacity when it comes to color mixing, which is why we aren’t distracted by the dots in newspaper photographs. In magazines our eyes blend cyan, magenta, yellow and black. Adding just one word, in one color really makes the word stand out, doesn’t it? That’s because everything else is another color, so that word is the one different item. What if you were to add another word in the same color, or a different one? Would you then have two words that stand out? Would this strategy continue to be effective, adding more and more items that “stand out?” No, it wouldn’t. Eventually, it would simply be a mix of colors.
There are many other ways
to emphasize a word, or a
phrase.
There are many other ways
to emphasize a word, or a
phrase.
There are many other ways
to emphasize a word, or a
phrase.
There are many other ways
to emphasize a word, or a
phrase.
But doing too many things at once negates the effort
There are many other WAYS
to emphasize a word, or a
phrase.
Here are a few steps to make good design fall into place easily
Familiarize yourself with all of the information that will be on your piece. Organize the information into a few different categories such as title, instructions, and illustrations. “Chunk the long blocks of text by breaking it up into manageable parts. Then, and most importantly, prioritize each category giving top priority to the category that needs the best visibility, and adding graphic elements to help viewers navigate the other items.
Here are
a few
steps to
make
good
design
fall into
place
easily
Prioritize each category giving top priority to the category that needs the best visibility, and adding graphic elements to help viewers navigate the other items.
Familiarize yourself with all of the information that will be on your piece.
Organize the information into three or four different categories such as title, instructions, and illustrations
“Chunk the long blocks of text by breaking it up into manageable parts
Rachel’s RoomComputer AssistanceServing the Community Since 1988345 Ocean House RoadCape Elizabeth, Maine 04107207-799-3309rguthrie@maine rr.comMonday-Friday 8am-4pm, Saturday and Sunday 9am-3pm
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Here are
a few
steps to
make
good
design
fall into
place
Easily
1234 Prioritize each category giving a number 1 to the
category that needs the best visibility, and 4 for the least.
Familiarize yourself with all of the information that will be on your piece.
Organize the information into three or four different categories such as title, instructions, and illustrations
“Chunk the long blocks of text by breaking it up into manageable parts
Here are
a few
steps to
make
good
design
fall into
place
easily
1
Prioritize each category giving a number 1 to the category that needs the best visibility, and 4 for the least.
Familiarize yourself with all of the information that will be on one page of your piece.
Organize the information into three or four different categories such as title, instructions, and illustrations
Chunk the long blocks of text; break it up into manageable parts like bulleted or numbered lists, or paragraphs
234
Rachel’s RoomComputer AssistanceServing the Community Since 1988345 Ocean House RoadCape Elizabeth, Maine 04107207-799-3309rguthrie@maine rr.comMonday-Friday 8am-4pm, Saturday and Sunday 9am-3pm
Sale!Saturday & Sunday OnlyAll Flash DrivesBuy one get one free
Typography RULES
Font
Point Size
Leading
Line Length
Alignment
Design MATTERS
In every aspect of our daily lives…
• • •
• • •
• • •
Push the envelope • Be original • Think outside the box
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