Design Development

Campus District Project Progress:Design Development

Contents:Research Strategies Design ConceptDesign Development Communications Support Experience Design

Campus District Project Progress:Research Strategies

Business Interview:We have created & distributed surveys for employees of the institutions, and interviews for small business owners.

The surveys and interviews will help us to understand more

about the employees and small business owners.

: Have you ever heard of the Campus District?

: Where do you work/go to school?

: Do you live within the district?

: If not, where do you live (City or Neighborhood)?

: If not, would you consider living here?

Business Interview URL:We have created & distributed surveys for employees of the institutions, and interviews for small business owners.

The surveys and interviews will help us to understand more

about the employees and small business owners.

: Have you ever heard of the Campus District?

: Where do you work/go to school?

: Do you live within the district?

: If not, where do you live (City or Neighborhood)?

: If not, would you consider living here?

Campus District Project Progress:Structures and Environments

The Merging of the Teams...

The “Joe Sketch:”A System of Lines:

Photographed by Lead Designer Mark Duluk

Early this week, after the merging of the Structure and Environment teams, it was decided that the Campus District needs connecters for bicycles and pedestrians that run north - south. There are already many vehicle east - west connecters (Carnegie, Euclid, etc.) and two main north - south vehicle connecters (e.30th, e.22).

The “Joe sketch” illustrates these connectors which will be 1/4 to 1/2 mile each, running north - south.

Concept Synthesis:

A System of Lines:

Lines, Connecters:

right: Photographed by Lead Designer Mark Duluk

top: Photographed by Student Designer Norman Duenas

The system of lines (connecters) will promote bicycling and walking throughout the Campus District.

The wooden line “pick-up sticks” in the photo above will also unify the district through these short connecters.

The Connecters:

The Urban Agriculture Route (E.30th)

The Econ-Dev Route (E.24th)

The Production Route (E.25th)

Proposed Connections

CSU Campus Connecter (E. 24th - E. 25th)

Tri-C Connecter (E. 30th)

CSU Pedestrian Connecter (E.19th)

In Progress Connections

River Lake Connecter

Dream Connections

Activity Intensification:Agricultural Route

Activity Intensification:Econ-Dev Route

Activity Intensification:The Production Route

Campus District Project Progress:Design Development

The Agricultural Route::: economic development

:: community development

:: urban edge

:: defines boundaries

:: urban agriculture institutes

:: east side market indoor/outdoor

:: hydroponic bridge over freeway

:: connects north and south

:: bridges euclid

:: connects two hard scape economic development zones

The Agricultural Route:Street Banners

Designed by

Alexandria Overton,

College Coordinator

Designer

The Agricultural Route:Kiosks

Designed by

Alexandria Overton,

College Design

Coordinator

Photographed by

College Design

Coordinator

The Agricultural Route:Streetview

Designed by

Alexandria Overton,

College Design

Coordinator

Photograph Courtesy

of Google Maps

Campus District Project Progress: Communication Strategies

Color Scheme:ku

ler.a

dob

e.co

m

Color Scheme:R

ainb

ow W

ings

:: bright

:: vibrant

:: urban garden

:: upbeat

:: visionary

:: growth

:: educational

:: wise

:: safe

:: enlightened

:: triumph

:: fresh water

:: hope

:: courage

:: heart

:: faith/ belief

:: grassroots

:: new babay

:: pregnant

:: future

:: empty canvas

:: seed

:: pride

:: respect

:: dignity

:: potential

:: strength

:: willingness

:: determination

:: vision

:: healing

:: style

:: confidence

Campus District S.W.A.G.:

What is S.W.A.G?:: In the Communications Business, it means Stuff We All Get.

:: It also means Merchandise.

:: It is a means to communicate our brand and message.

Campus District S.W.A.G.:

What does S.W.A.G mean to us?

Campus District S.W.A.G.:

What does S.W.A.G mean to us?:: It’s the Campus District’s personal style:

~ our essence.

T-shirts:

Designed by

Dasha Allen,

Student Consultant

Other S.W.A.G: :: tank-tops

:: long sleeve

:: hats

:: eco-bags

:: backpacks

:: silly bands

:: umbrellas

:: coffee mugs

:: germ spray

Image sourced: oldnavy.com, blankshirts.com, blankcaps.com, sillybandz.com, webrestaurant.com, greenfingerprint.wordpress.com

Website Progress: An online reference resource of the process and findings of the District Planning Project Team.

Website Progress: Sample Pages:

Grass-Roots Progress: Community Newspaper

This story can fit 175-225 words.

The purpose of a newslet-ter is to provide special-ized information to a tar-geted audience. Newslet-ters can be a great way to market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors.

First, determine the audi-ence of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in pur-chasing a product or re-questing your service.

You can compile a mail-ing list from business reply cards, customer information sheets, busi-ness cards collected at trade shows, or member-ship lists. You might con-

sider purchasing a mailing list from a company.

If you explore the Publish-er catalog, you will find many publications that match the style of your newsletter.

Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It’s recom-

mended that you publish your newsletter at least quarterly so that it’s con-sidered a consistent source of information. Your customers or em-ployees will look forward to its arrival.

Volume 1, Issue 1

A Change A Coming

Designers At Work Not Play This story can fit 75-125 words. Your headline is an im-portant part of the newslet-ter and should be consid-ered carefully. In a few words, it should accurately represent the contents of the story and

draw readers into the story. Develop the headline be-fore you write the story. This way, the headline will help you keep the story focused. Examples of possible head-lines include Product Wins Industry Award, New Prod-

uct Can Save You Time!, Membership Drive Exceeds Goals, and New Office Opens Near You.

Collaborative Campus Team Players

7 . 1 3 . 2 0 1 0

Table of Contents

Collaborative cam-pus team players

A change a coming

Designers at work not play

Brain storming at its best

Designed by

Rena Evans,

Student Consultant

Campus District Project Progress: Experience Design

Experience Brainstorming:The experience is a key element, if not the key element, to the long range success of this project. Human interaction, and connection is an integral part of our mission statement.

Initial Concept List - Short, Mid, and Long TermList Distilled Down to 5 CategoriesCategories Imagined in Context of Thematic Framework

Studying best practices of programs like those that we look to bring to the district will ensure the creation of a programs that have been proven successful and may offer with potential resources for replication in our District.As we researched, we judged the viability of these initiatives as they may apply to the District.

Best Practices

Experience Brainstorming:

Experience Categories

Prioritizing:

• Street Fairs/ Art Festivals• Music/Dance/Celebration• Awareness Vehicles• Health/Wellbeing• Enterprise/Internship

Street Festivals / Art Events:

Neighborhood festivals and events provide an opportunity for commu-nities to come together in the spirit of celebration. While these events promote positive community relations and generate economic impact to the local hosting community, they also offer an opportunity to learn

about the diversity of people and cultures

Street Festivals / Art Events: Local Festivals:

Parade The CircleHestler Street Fair Coventry Street FairFeast of the AssumptionCain Park Arts FestivalGreek Heritage FestivalAmerican Rib Cook-OffNorth Union MarketsLakewood Arts Festival

Music/Dance/Celebration:

Dance performances, talent shows, competitions can be short term projects that lead to mid and long range establishment of permanent performing arts programs and institutions, while showcasing talent,and giving identity and pride to all of our stakeholders

Music Camp ExperienceYouth Ballroom DancingCleveland Ballroom Dance StudioThe Music Lesson CompanyGrammy Foundation-NationalJohn Lennon SongwritingDancing in the Streets-NYCPentacle-NYC

Music/Dance/Celebration:

The Arts:

With the popularity of music and dance (especially dance) in our current culture, these activities are proving to be a vital force in uniting people and sparking our interest. Shows like American Idol, America’s Got Tal-ent, So You Think You Can Dance, America’s Best Dance Crew, etc. have captured our collective imaginations, and are providing a vehicle for uniting people from diverse backgrounds and cultures. The same holds true for Community Arts and Heritage festivals. It’s about sharing culture and making human connections.

Awareness Vehicles:

Mentoring, Apprenticeships, and Social Programs

This category of our investigation involves empower-ment, training, and elevating and enriching the lives of our stakeholders. Giving and sharing by example.National Mentoring Program United States Department of LaborYouth Mentoring Connection New Communities.orgYouth in Arts Big Brother, Big SisterDesign Ignites ChangeAIGAGroundswell Jacklin Edelberg Nettlehorst School

Awareness Vehicles:

Nettlehorst School - Chicago:Since 1892, our red brick building in East Lakeview has been one of the finest public elementary schools in Chicago. Today, we are a CPS Mag-net Cluster School and one of the first CPS Community Schools in Chi-cago.We offer a broad-based education, emphasizing learning, creativity, personal growth, and appreciation for other cultures. Children from pre-kindergarten through eighth grade learn in a stimulating, vibrant and se-cure environment—with enrichment opportunities among the finest in the city.

Awareness Vehicles:

Nettelhorst has established itself as a success story in the public edu-cation system, pioneering and rolling out programs for students and community alike. To sustain and supercharge this momentum, the school has established long-term visions and goals for each and ev-ery discipline, and will create partnerships with organizations that share in the promise and power of these visions and their positive impact on both children and adults.

Health & Wellness:

Well being - more than just good health, wellbeing describes a state of wellness of body, mind and soul, where all are in a state of health, the individual is happy and prospering. Wellbeing is not available by pre-scription; there is no one path and many different roads can be taken to arrive there...

Center for Disease ControlCMHA Annual Seniors RecognitionRiverside Community CenterYellow House Learning FarmArt in TransitTak Yen Tong

Health & Wellness:

The first Green Corps Learning Farm, a three-acre plot of land at East 66th Street and Chester Avenue in Cleveland’s Hough/MidTown neigh-borhood, transformed a nondescript, vacant site into a lush urban farm with vegetables, fruits, flowers, and a beehive to help plant pollination.

Yellow House Learning Farm - East 66th and Chester

Enterprise (incubators):

Jumpstart Goldstein, Caldwell & Associates, Bizdom U Green Spaces

Idea - Resources/Mentorship - Funding : Seed Funding & Access to Investors : Entrepreneurship Training :OfficeSpace&Resources

Cleveland, OH Cleveland, OH Detroit, MI New York City

Enterprise (design/music):

BadRacketRecordingSpace Made in 216 Threadless.com Etsy.com

Design - Produce - Sell :AccesstoResources/TechtoCreate : Access to Distribution Channel to Sell : Showcase Local Talent

Cleveland, OH Cleveland, OH Online Online

Enterprise (food):

Frank Kidd’sNursery Garden Boyz Added Value Peaches & Greens

Learn - Grow - Harvest - Sell : Offer Job Skills to Community Members : Address Lack of Access to Fresh Produce :Beautification&CommunityIdentityInitiative

Cleveland, OH Cleveland, OH Brooklyn, NY Detroit, MI

Enterprise (re-use):

A Pieceof Cleveland Blickbags Terra Cycle

NikeRe-UseaShoe

De-Construct - Upcycle - Re-Birth :De-ConstructMaterials(i.e.homesorbill boards,sneakers);Re-Design : Products with Added Value; Feature Local Heritage&EnvironmentalResponsibility

Cleveland, OH Cleveland, OH Trenton, NJ; online NationalRetailers

Summary / Next Steps:

Each of our 5 categories contributes to the goals of our mission state-ment of creating quality of life experiences through :

Pride, Communication, Ownership,Enrichment,Empowerment, Health & Wellbeing, Entrepreneurship, and Skill Development

Our next step will be to connect each team member with an authority in their category for in depth research and advice in how to enable these concepts to become feasible and viable components of our overall plan. We will also be working collaboratively with our other teams to see how these experiences best fit into the framework that has been proposed here today....

Thank You