Denmark, Sweden, Germany, Spain, United Kingdom, Italy, Czech Republic & Poland Omnibus 8 countries.

Denmark, Sweden, Germany, Spain, United Kingdom,

Italy, Czech Republic & Poland

Omnibus 8 countries

Table of contents

Page 2

► Introduction> Method description> Background variables

► Global summary

► Key findings & recommendations

► Results Denmark Sweden Germany Spain UK Italy Czech Republic Poland

► Additional study information Questions in survey The structure of material (incl. regions) Statistical uncertainty Presentation and interpretation of data About YouGov Contact information

Method and background variables

Introduction

Method description

Page 4

Background & purpose

ERV Försäkringsaktiebolag (ERV) wanted to conduct a PR survey in 8 countries during May/June 2014 to find out what travellers worry about when travelling and what they are insured for.

Interview period & data collection method

The survey was carried out during the period from 28th of May 2014 –

11th of June 2014 via the Internet, with YouGov’s Panel in Sweden,

Denmark, UK, Germany and with YouGov’s supplier for Poland, Italy,

Spain and Czech Republic.

Target group

The survey was conducted with men and women 18-74 years old in

Sweden, Denmark, United Kingdom, Germany, Poland, Italy, Spain

and Czech Republic. E-mail invitations were sent to the people that

met these requirements. Data was collected in order to provide a

representative cross-section of the three countries population, on the

basis of men and women 18-74 years old.

In total 9343 interviews were conducted of which 8541 have travelled

abroad.

Weighting of data

Data was weighted according to the dimensions gender, age and

region based on an ideal for each country, so that the results are

representative of the population in relation to the aforementioned

target group.

Publication of results

On any publication of the results of the survey, YouGov must be

stated clearly as the source.

Prior to the publication of the results of the survey, YouGov must have

the opportunity to approve the press release or other use of the

results.

The purpose is solely to ensure that we can vouch for the use of the

results in technical analysis terms.

Press releases must be drafted in accordance with the ESOMAR

rules, so that a text such as the following must be included:

”The survey was conducted by the market research company

YouGov. During the period 28th of May 2014rd -10th of June 2014 a

total of 9343 CAWI interviews were conducted with men and women

18-74 years old in Sweden, Denmark, United Kingdom, Germany,

Poland, Spain, Italy, and Czech Republic”.

Please also see our general terms and conditions of sale.

Background variables

Page 5

Background variables

Gender FemaleMale

Age 18-3435-5455-74

Region Standard regions for each country



Global summary

Falling ill or getting injured is what the travellers worry the most about. However, the Spaniards fear theft to a larger extent.

YouGovPage 7

Total Denmark Sweden Germany SpainUnited

KingdomItaly

Czech Republic

Poland

Base 9343 1004 1008 1052 1005 2266 1003 1003 1002

Falling ill or getting injured 43% 37% 38% 48% 36% 45% 40% 54% 46%

Theft 32% 20% 20% 36% 40% 34% 37% 30% 41%

Terrorism 21% 11% 10% 29% 26% 19% 24% 16% 31%

Cancelled or delayed flights 20% 8% 14% 13% 22% 30% 33% 8% 17%

Property damage (E.g. damaged

luggage)15% 7% 8% 14% 20% 13% 31% 16% 18%

Natural disasters 13% 6% 6% 21% 19% 10% 16% 13% 20%

Other, what? 3% 3% 4% 2% 3% 4% 2% 2% 2%

I don’t worry about anything when

travelling abroad21% 34% 32% 20% 20% 16% 20% 17% 14%

I never travel abroad 9% 6% 7% 11% 8% 11% 6% 8% 8%

Q1. Which are your biggest worries when travelling abroad? Base: Total

=top mentioned alternatives

On average, seven out of ten travellers are insured for falling ill or getting injured. Fewer in Spain and Italy are insured when travelling.

YouGovPage 8

Q2. Are you insured for the following alternatives when travelling abroad? - YES Base: Have travelled abroad

Share of travellers who are insured Total Denmark Sweden Germany Spain

United Kingdom

ItalyCzech

RepublicPoland

Base: 8541 938 943 940 920 2009 944 922 925

Falling ill or getting injured 70% 82% 82% 76% 40% 76% 38% 89% 70%

Property damage(e.g.

damaged luggage)56% 74% 71% 44% 42% 67% 30% 63% 48%

Theft 45% 52% 49% 21% 35% 69% 23% 45% 42%

Cancelled or delayed flights 37% 51% 54% 17% 33% 59% 22% 19% 18%

Natural disasters 14% 19% 11% 8% 9% 20% 8% 16% 14%

Terrorism 9% 14% 7% 5% 7% 15% 4% 7% 7%

=top mentioned alternatives

Global summary [1:2]

YouGovPage 9

Younger travellers (aged 18-34) are generally more worried and also less insured when travelling. The younger age groups in all eight countries are significantly more worried about theft and

property damage. The young age group is also less insured. Significantly fewer aged 18-34 are insured for

falling ill in Denmark, Sweden, Germany, the UK, Italy and the Czech Republic. Spanish travellers are less insured in general.

The travellers worry the most about falling ill or getting injured, followed by theft. Terrorism is more feared in Germany, Spain, Italy and Poland. Fewer Danes, Swedes and

Czechs worry about this. Cancelled or delayed flight is a larger worry among Brits and Italians. Significantly more travellers in Spain, Italy and Poland are worried about property damage. Natural disasters is a larger fear in Germany, Spain, Italy and Poland.

The most common travel insurance covers falling ill, getting injured or damaged property. Spanish and Italian travellers are generally less insured than travellers from the other

countries. Germans are less insured on all given options except for falling ill or getting injured.

Travellers from the UK, Sweden and Denmark are more insured. Danes and Swedes also worry less when travelling.

Global summary [2:2]

YouGovPage 10

The awareness of what the insurance covers during travels is lower in Sweden, Denmark and the UK compared to the other countries. Many Swedes, Danes and Brits are unaware if their insurance covers natural disasters or

terrorism. German, Spanish, Italian and Polish travellers have a higher awareness of what their

insurance covers when they travel.



Key findings & recommendations

Key findings and recommendations

YouGovPage 12

Swedes and Danes are more insured and they also worry less when travelling.

Travel insurances gives a larger feeling of safety. Young travellers are more worried and also less insured.

The younger age groups could be a large potential for travel insurances since they have a good awareness of the dangers when travelling.

Travellers in Spain and Italy are less insured. Travellers in these two countries do however worry when travelling

abroad, which shows a potential for travel insurances.

Denmark

Results

Falling ill or getting injured

Property damage(e.g. damaged luggage)

Theft

Cancelled or delayed flights

Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

82%

74%

52%

51%

19%

14%

8%

12%

18%

23%

29%

30%

9%

14%

30%

26%

52%

56%

Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=943)

Yes No Don’t know

DENMARK-Significantly more men answer that they don’t worry about anything when travelling. -Younger Danes (18-34 yrs.) are more worried about cancelled or delayed

flights, theft, as well as property damage compared to the older population.-The younger Danes are also less insured for falling ill or getting injured, cancelled or delayed flights and property damage.-Danes age 50-74 are generally more

insured than the younger. -Danish men and women from the Zealand region are more insured for falling ill or injuries.-Danes with higher income are more insured in general.

Eight out of ten Danes are insured for falling ill or getting injuries when travelling. This is also what worries them the most.

YouGovPage 14

Worried (NET)

37%

7%

20%

8%

6%

11%

Biggest worries when travelling - Other

YouGovPage 15

Q1. Which are your biggest worries when travelling abroad? - Other Base: Total

• miste mobiltelefon• flystyrt• tager de froholdregler jeg kan.

Rejseforsikring. Rolige rejsemål• At dem der hjemme bliver syge/kommer til

skade• At miste min bagage• Ved ikke• Jeg er ikke specielt bekymret ...• At blive væk fra børnene• at blive bortført og solgt som slave• At jeg mister min bagage og intet går som

planlagt• At min kuffert ikke når frem• Generelt ting der vil koste mig ekstra. Som

regel fordi jeg ikke har ekstra penge.• Dårligt vejr• At alle ting sker• Muhammeddannere• Flystyrt• at miste min bagage• At blive involveret i biluheld.• Jeg er ikke mere bekymret end hjemme

• At der skal ske noget med familien derhjemme

• At kunne finde rundt• At flyet styrter• alvorligt sygdom hos næmeste hjemme i DK• Social Demokrater• At der sker noget med mine børn...• at der sker min søn noget mens jeg er væk• at blive overfaldet• At der er for mange mennesker, hvor jeg

gerne vil være.• Diarre• At mit hos brander ned, med jeg er væk• færdselsuheld• at blive syg

Sweden

Results




Theft

Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

82%

71%

54%

49%

11%

7%

5%

8%

14%

14%

26%

26%

13%

20%

32%

37%

63%

68%


Yes No Don’t know

Swedes are most worried about falling ill or getting injured when travelling. Eight out of ten are insured for this.

YouGovPage 17

Worried (NET)

38%

8%

14%

20%

6%

10%

SWEDEN

-Younger Swedes (aged 18-34) are generally more worried when travelling compared to the elder.

-The younger Swedes are also significantly less insured for falling ill or getting injured, cancelled or delayed flights, theft and property damage.

-Swedes age 55+ are the most insured age group.

-Low income takers are generally less insured than high incomers. They also worry more about theft.

-Men and women are equally insured in Sweden.


YouGovPage 18


• Att jag inte är hemma och grejar med det jag tycker är roligare än att resa.

• tycker inte om att åka flygplan.rädd för olyckor• Dåligt väder• Att missa flyget• Berusade medresenärer• att gå vilse• Att något ska hända mina barn som är kvar

hemma• Vägglöss• flygresan• Själva flygresan• Uttalad homofobi (våld)• att få inbrott eller skada på hemmet• Inbrott hemma• Matförgiftning• att en olycka inträffar• Att någon hemma ska bli sjuk.• flygolyckor• kidnappad, tappa bort sig• att flyga• Inte få ut kontanter.... Med kortet• vägglöss

• Tappa bankkortet, passet och pengar.• Att bli bestulen eller på annat sätt tappa bort grejer,

hemma medan jag är borta eller ute på resan• Resmålet är inte anpassat för rullstolsburen.• Att jag skall tappa bort passet.• Att bilen skall rasa ihop• att bli tilldelad en hopplöst trång sittplats• Flygolycka• Flygrädd. Resten brukar lösa sig...• Att äta något jag inte tål• flygkrasch• att planet ska störta• inbrott hemma• missa flyg hem• att min väska inte kommer fram• Krångel, byråkrati, bristande intresse för service,

hårda sängar.• Krig• Flygresan• Inbrott i huset.• Att planet ska störta

Germany

Results



Theft


Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

76%

44%

21%

17%

8%

5%

19%

46%

65%

69%

76%

81%

4%

10%

14%

14%

16%

14%


Yes No Don't know

Most Germans are quite aware of what they are insured for. Three out of four are insured for falling ill or getting injured.

YouGovPage 20

Worried (NET)

48%

14%

36%

13%

21%

29%

GERMANY

-Younger Germans (18-34 yrs.) are significantly more worried about falling ill or getting injuries, cancelled or delayed flights, theft and property damage.

-Germans 55+ tend to be less worried

about the same alternatives.

-It’s also significantly fewer among the young Germans who are insured for falling ill or getting injured, theft and property damage.

-No significant differences are seen between men and women when it comes to insurance.


YouGovPage 21


• Flugzeugabsturz• Armut der Bevölkerung• Flugzeugabsturz• schlechtes Hotel/ Unterkunft• ich informiere mich, sorgen sind min• wir reisen nur in sichere Länder mit zuverlässigen

Verkehrsmitteln• daß die in Deutschland gebliebenen sich so viel

Sorgen machen• das der Sprit alle wird• Kriminalität• Personaldokumente verlieren, Bankcard usw.• Flugzeug stürzt ab• Verständigung vor Ort• nach Deutschland zurückkehren• Mit meinem Haus ist etwas. Einbrecher• Flugzeugabsturz• Autopanne• schlechtes Wetter• Geld und Zeit• Sprach Differenzen

Spain

Results



Theft


Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

42%

40%

35%

33%

9%

7%

47%

49%

54%

55%

73%

76%

11%

11%

11%

12%

18%

17%


Yes No Don’t know

The Spanish travellers are quite aware of what their insurance covers, but fewer are insured for the different alternatives.

YouGovPage 23

Worried (NET)

20%

36%

40%

22%

19%

26%

SPAIN-Younger Spanish travellers (18-34 yrs.) are more worried about theft and property damage than the elder.

-Spanish travellers from Andalucia, Ceuta

or Melilla are less insured for falling ill , getting injured and theft.-Travellers from Cantabria , La Rioja , Navarra or País Vasco are more insured for property damage.

-No significant differences are seen between men and women.


YouGovPage 24


• Que me entren ganas de no volver a este país de ladrones

• dinero• Problemas con la justicia• Miedo al avión• INSEGURIDAD POR LA SITUACIÓN MUNDIAL• el idioma• el idioma• Secuestro• que alguien manipule mi maleta y acabe en la

carcel sin hacer nada.• secuestro• no tener insulina• soy hipertensa y me preocupa cuando viajo en

avion• secuestro• idioma• no poder comunicarme• miedo a volar• QUE SE ESTRELLE EL AVION

• El vuelo si es que voy en avion• no pienso en esas cosas• la muerte de un familiar• el precio• Que se pierda mi maleta.• pérdida de documentación• Que se caiga el avión• la corrupción de la policia de aduanas• no saber el idioma• Que el hotel sea como espero• Perderme• economia y sanidad

UK

Results


Theft



Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

76%

69%

67%

59%

20%

15%

12%

15%

16%

19%

30%

31%

12%

16%

17%

22%

50%

54%


Yes No Don’t know

Three out of four travellers from the UK are insured for falling ill or getting injured.

YouGovPage 26

Worried (NET)

45%

34%

13%

30%

10%

19%

UK

-Female travellers from the UK are more worried about natural disasters or terrorism compared to men.

-Brits age 18-34 are more worried about theft and property damage.

-Travellers from Wales or North UK are less worried about theft.

-Travellers in London are more worried about natural disasters.

-Fewer among the young Brits are insured for falling ill or getting injured, cancelled or delayed flights, theft or property damage. Brits age 55+ are more insured.

Biggest worries when travelling – Other [1:3]

YouGovPage 27


• Plane Crash• Kidnap• Vehicle breakdown• Lack of human rights laws in host country• My luggage going missing• Vehicle breakdown/accident• Plane crash• drivers in other countries• Something happening to my home and pets in the

UK whilst I'm away or an elderly relative dying and having to cancel my holiday to return home and deal with it.

• lost luggage• Bad hotels• I do not travel abroad• Problem with plane that would cause plane crash• bad weather affecting flight• I haven't travelled abroad for over 10 years so I

have no opinion• crashing• luggage not arriving• air crash• Plane safety

• Distruption to my routine• Getting lost• dying in a plane crash• poor health and safety• Flying• plane crash or failure• not speaking the language• physical violence, corrupt authorities• Kidnapping• The location of toilets in strange places• my partner needing medications urgently• turbulance / air sickness• flight...scared of heights!• Cancelled or delayed rail connections with high

walk-up fares for next leg of journey• Lack of peace and quiet and any change in travel

plans• rape (it nearly happened to me once)• crime• Unstable goverment• Partner falling ill• missing a flight• Plane crashing

Biggest worries when travelling - Other [2:3]

YouGovPage 28


• language barriers, food• Muggings and GBH• I worry about leaving my family at home, but tend to

call/text to ensure I know they are safe and healthy• how much I'm spending!• Personal safety• The flight there• Home security• The aeroplane crashing• Plane crashing• Missing the Flight• dying in a plane crash• Getting through the airport• Running out of money• plane crashing• lost luggage• being murdered• child kidnap• Missing luggage; something going wrong with the

flight• entanglement in local politics• Home

• Missing out on work while away (I freelance/am self-employed

• driving• language issues• plane crashes• crime (being robbed/ attacked or similar)• travel sickness• problems with flying as my wife is in a wheelchair• Home being burgled while away• Porn• Flying• plane crash• Work related problems• Personal and family safety• homophobia• what could happen to my house whilst I am away• Plane crash• I don't like flying• airports and airlines• lost luggage• being robbed and beaten up• injury to my self by others

Biggest worries when travelling - Other [3:3]

YouGovPage 29


• Flying terrifies me• By working on minorities instead of normality, a

problem is being created• lost luggage• plane crash• getting home safely and having an enjoyable

journey.• getting lost• Not being able to speak the language

Italy

Results




Theft

Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

38%

30%

22%

23%

8%

4%

56%

64%

72%

71%

84%

88%

5%

6%

7%

6%

8%

7%


Yes No Don't know

Many Italians claim to not have insurance for the given alternatives when travelling.

YouGovPage 31

Worried (NET)

40%

31%

33%

37%

16%

24%

ITALY-Fewer Italian men are worried about natural disasters.-Younger Italians (age 18-34) are more worried about cancelled or delayed flights, theft and property damage.

-Italians age 55+ are less worried about the same alternatives.-Italians from Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardegna or Sicilia are more worried about property damage. They are also less insured for this.

-More Italian men compared to women are insured for falling ill or getting injured. -Italians age 18-34 are also less insured for falling ill/getting injured. -Fewer Italians who are 55+ are insured for cancelled or delayed flights.


YouGovPage 32


• mal d'auto/aereo• Cibi scaduti, aereo che cade, treno che deraglia• Volo• sono anni che non esco fuori dell'italia• lingua• Vertigini• non amo volare• ultimamente non viaggio all'estero• delinquenza locale• decesso parente o persona cara in Italia e

impossibilità di rientrare• figli a casa• figli• perdita dei bagagli• lingua• delinquenza• la lingua• catastrofi naturali-intemperie• parenti a casa

Czech Republic

Results



Theft


Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

89%

63%

45%

19%

16%

7%

5%

22%

30%

52%

51%

60%

6%

16%

25%

29%

33%

33%


Yes No Don’t know

Nine out of ten of the Czech are insured for falling ill or getting injured when travelling.

YouGovPage 34

Worried (NET)

54%

16%

30%

8%

13%

16%

CZECH REPUBLIC

--Younger Czechs (18-34) are more worried about theft, terrorism or property damage.

-Less women answer that they would’nt worry about anything.

-Czechs age 55+ are less worried about theft and property damage.

-Czechs from Hlavní město Praha or Středočeský kraj are more worried about property damage.

-Significantly fewer in the age group 18-34 are insured for falling ill or getting injured.


YouGovPage 35


• havarie na motorce• jazykové bariéry• havárie• nehody na silnici nebo pád letadla• pádu letadla• pádu letadla• závada na automobilu• jazykové bariéry• Letecké katastrofy• autonehody• problém s komunikací• dopravní nehody• krachu cestovní kanceláře, místních nepokojů -

stávek a sociálních bouří,• Strach o rodinu• letu• pádu letadla, havárie• Komplikací na cesté• zmeškám letadlo, nebudou mít moji rezervaci ...• že nestihnu let nebo něco důležitého zapomenu• nehody

• průjem• případné havarie s vozidlem• Napadení.

Poland

Results



Theft


Natural disasters

Terrorism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

70%

48%

42%

18%

14%

7%

22%

39%

45%

64%

65%

72%

8%

13%

13%

18%

20%

21%


Yes No Don’t know

Seven out of ten Polish travellers are insured for falling ill or getting injured. Close to half are covered for theft or property damage.

YouGovPage 37

Worried (NET)

46%

18%

41%

17%

20%

31%

POLAND-Younger Polish travellers (18-34 yrs.) are more worried about cancelled or delayed flights, theft and property damage.

-Those age 55+ are less worried about theft and property damage.-No significant differences are seen between men and women.

-Fewer travellers from Dolnośląskie or Opolskie are insured for delayed flights, natural disasters or terrorism.


YouGovPage 38


• upadku samolotu• że mi dom okradną• awarii samochodu• różnic kulturowych• napaść• policji• lotu samolotem• biuro podróży bankrutuje i nie mam ani jak wrócić,

ani jak zostać• problemów językowych• OBCEGO JĘZYKA• nie mam obaw• nieprzewidzianych sytuacji• chorób tropikalnych• nieznajomość języka• jeśli biuro podróży to tego, że splajtuje• zlego nastawienia obcokrajowcow• Hotel nie będzie spełniał oczekiwań• bankructwa biura podróży• braku porozumienia się• lotu samolotem, braku znajomosci języka

Additional study information

Questions in the survey

Page 40

The following questions were put to the participants:

► Q1. Which are your biggest worries when travelling abroad?

► Q2. Are you insured for the following alternatives when

travelling abroad?

The structure of the material - Denmark

Page 41

Number of unweighted

Share of (%) unweighted

Number of weighted

Share of (%) weighted

Total 1004 100% 1004 100%

Gender

• Female497 49,5% 501 49,9%

• Male507 50,5% 503 50,1%

Age

• 18-34 years 278 27,7% 290 28,8%

• 35-54 years 407 40,5% 391 39,0%

• 55-74 years319 31,8% 323 32,2%

Region

• Capital Region of Denmark 314 31,3% 316 31,4%

• Region Zealand 146 14,5% 145 14,5%

• Region of Southern Denmark 211 21,0% 213 21,2%

• Central Denmark Region 227 22,6% 227 22,6%

• North Denmark Region 106 10,6% 104 10,3%

The structure of the material - Sweden

Page 42



Number of weighted


Total 1008 100% 1008 100%

Gender

• Female499 49,5% 499 49,5%

• Male509 50,5% 509 50,5%

Age

• 18-34 years 273 27,1% 312 31,0%

• 35-54 years 395 39,2% 373 37,0%

• 55-74 years340 33,7% 323 32,0%

Region

• Stockholm226 22,4% 226 22,4%

• North Sweden116 11,5% 122 12,1%

• North middle Sweden184 18,3% 180 17,8%

• South middle Sweden293 29,1% 300 29,8%

• Skåne, Halland and Blekinge 189 18,8% 180 17,9%

The structure of the material - Germany

Page 43



Number of weighted


Total 1052 100% 1052 100%

Gender

• Female553 52,6% 541 51,5%

• Male499 47,4% 511 48,5%

Age

• 18-34 years 248 23,6% 254 24,1%

• 35-54 years 400 38,0% 386 36,7%

• 55-74 years404 38,4% 412 39,1%

Region

• Nielsen 1: Bremen, Hamburg, Niedersachsen, Schleswig-Holstein 186 17,7% 169 16,1%

• Nielsen 2: Nordrhein-Westfalen 242 23,0% 228 21,7%• Nielsen 3a: Hessen, Rheinland-

Pfalz, Saarland 153 14,5% 142 13,5%• Nielsen 3b: Baden-

Württemberg 98 9,3% 136 13,0%

• Nielsen 4: Bayern 153 14,5% 157 14,9%

• Nielsen 5: Berlin 51 4,8% 45 4,2%

• Nielsen 6: Brandenburg, Mecklenburg-Vorpommern, Sachsen-Anhalt 95 9,0% 113 10,8%

• Nielsen 7: Sachsen, Thüringen 74 7,0% 62 5,9%

The structure of the material - Spain

Page 44



Number of weighted


Total 1005 100% 1005 100%

Gender

• Female505 50,2% 502 50,0%

• Male500 49,8% 503 50,0%

Age

• 18-34 years 285 28,4% 281 28,0%

• 35-54 years 461 45,9% 442 44,0%

• 55-74 years259 25,8% 281 28,0%

Region

• Canarias 49 4,9% 51 5,0%• Cantabria , La Rioja , Navarra ,

País Vasco 81 8,1% 83 8,2%• Castilla y León , Castilla-La

Mancha , Extremadura 113 11,2% 124 12,4%

• Aragón , Baleares , Cataluña 203 20,2% 199 19,8%

• Andalucía , Ceuta , Melilla 193 19,2% 190 18,9%

• Comunidad de Madrid 149 14,8% 132 13,1%

• Comunidad Valenciana , Región de Murcia 132 13,1% 136 13,5%

• Asturias , Galicia 85 8,5% 91 9,0%

The structure of the material - UK

Page 45



Number of weighted


Total 2266 100% 2266 100%

Gender

• Female1200 53,0% 1176 51,9%

• Male1066 47,0% 1090 48,1%

Age

• 18-34 years 556 24,5% 625 27,6%

• 35-54 years 907 40,0% 834 36,8%

• 55-74 years803 35,4% 807 35,6%

Region

• North 499 22,0% 542 23,9%

• Midlands 300 13,2% 363 16,0%

• East 166 7,3% 211 9,3%

• London 303 13,4% 281 12,4%

• South 494 21,8% 503 22,2%

• Wales 137 6,0% 111 4,9%

• Scotland 309 13,6% 193 8,5%

• Northern Ireland 58 2,6% 63 2,8%

The structure of the material - Italy

Page 46



Number of weighted


Total 1003 100% 1003 100%

Gender

• Female507 50,5% 502 50,0%

• Male496 49,5% 501 50,0%

Age

• 18-34 years 300 29,9% 291 29,0%

• 35-54 years 405 40,4% 391 39,0%

• 55-74 years298 29,7% 321 32,0%

Region

• Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardegna, Sicilia 249 24,8% 241 24,0%

• Emilia Romagna, Friuli Venezia Giulia, Trentino Alto Adige, Veneto 227 22,6% 221 22,0%

• Lazio, Marche, Toscana, Umbria 307 30,6% 301 30,0%

• Liguria, Lombardia, Piemonte, Valle D'Aosta 220 21,9% 241 24,0%

The structure of the material – Czech Republic

Page 47



Number of weighted


Total 1003 100% 1003 100%

Gender

• Female507 50,5% 502 50,0%

• Male496 49,5% 501 50,0%

Age

• 18-34 years 300 29,9% 291 29,0%

• 35-54 years 405 40,4% 391 39,0%

• 55-74 years298 29,7% 321 32,0%

Region

• Hlavní město Praha, Středočeský kraj 249 24,8% 241 24,0%

• Jihočeský kraj, Karlovarský kraj, Plzeňský kraj, Ústecký kraj 227 22,6% 221 22,0%

• Jihomoravský kraj, Kraj Vysočina, Královéhradecký kraj, Liberecký kraj, Pardubický kraj 307 30,6% 301 30,0%

• Moravskoslezský kraj, Olomoucký kraj, Zlínský kraj 220 21,9% 241 24,0%

The structure of the material - Poland

Page 48



Number of weighted


Total 1002 100% 1002 100%

Gender

• Female501 50,0% 511 51,0%

• Male501 50,0% 491 49,0%

Age

• 18-34 years 344 34,3% 341 34,0%

• 35-54 years 370 36,9% 361 36,0%

• 55-74 years288 28,7% 301 30,0%

Region

• Dolnośląskie, Opolskie 110 11,0% 110 11,0%• Kujawsko-Pomorskie,

Pomorskie, Warmińsko-Mazurskie 159 15,9% 150 15,0%

• Lubelskie, Podkarpackie, Podlaskie, Świętokrzyskie 166 16,6% 180 18,0%

• Lubuskie, Wielkopolskie, Zachodniopomorskie 151 15,1% 160 16,0%

• Łódzkie, Mazowieckie 212 21,2% 200 20,0%

• Małopolskie, Śląskie 204 20,4% 200 20,0%

Statistical uncertainty of various sample sizes

Page 49

Sample size (number of responses) Per cent

100 200 300 400 500 600 700 1000 1400 1800 2200

5 or 95% 4.3 3.0 2.5 2.1 1.9 1.7 1.6 1.4 1.1 1.0 0.9

10 or 90% 5.9 4.2 3.4 2.9 2.6 2.4 2.2 1.9 1.6 1.4 1.3

15 or 85% 7.0 4.9 4.0 3.5 3.1 2.9 2.7 2.2 1.9 1.6 1.5

20 or 80% 7.8 5.5 4.5 3.9 3.5 3.2 3.0 2.5 2.1 1.8 1.7

25 or 75% 8.5 6.0 4.9 4.2 3.8 3.5 3.2 2.7 2.3 2.0 1.8

30 or 70% 8.9 6.4 5.2 4.5 4.0 3.7 3.4 2.8 2.4 2.1 1.9

35 or 65% 9.3 6.6 5.4 4.7 4.2 3.8 3.5 3.0 2.5 2.2 2.0

40 or 60% 9.6 6.8 5.5 4.8 4.3 3.9 3.6 3.0 2.6 2.3 2.0

45 or 55% 9.8 6.9 5.6 4.9 4.4 4.0 3.7 3.1 2.6 2.3 2.1

50% 9.8 6.9 5.7 4.9 4.4 4.0 3.7 3.1 2.6 2.3 2.1

The table below shows the calculation of the error margins (statistical uncertainties) that apply to various sample sizes, once the total

population is known. This means that the table can be used to find out how certain you can be of a given result. A confidence interval of 95%

has been used (the responses are 95% certain).

Example of reading the table:

Data in a given survey shows that 75% of the 1,000 questioned

residents of a given municipality have, at some point, visited the

website of the municipality in question. The certainty of the response

can be found by first finding the percentage rate in the left row of the

table, and then selecting the line, i.e. in this case the row, in which

75% is included.

Then take the horizontal line from 75%, and in this case find the

sample size for the 1,000 responses. The figure, which in this column

is 2.7, refers to how the error margin/deviation for the percentage rate

of 75% is plus/minus 2.7. This means that the actual ratio of the 1,000

respondents that has visited the website is not exactly 75%, but can

vary by 2.7% each way. This means that the actual ratio of the 1,000

residents that have visited the website is, with a probability of 95%,

between 72.3% and 77.7% (i.e. 75% plus/minus 2.7%). This is with a

probability of 95%, because the confidence interval is 95%.

Presentation and interpretation of data

Page 50

Graphic presentation of results

The graphs in the report present the main result for the given

question, and in total terms present how the persons in the target

group have responded in the survey.

Table set

The responses for each question are crossed with all background

variables, so that the table set shows the responses for each

question, broken down on the various distribution groups.

Significant deviations

The figures in the tables have been tested for significance (significant

deviations). There are a large number of significant deviations in the

tables, i.e. there are various deviations in terms of how the various

distribution groups respond to the individual questions. If a deviation is

significant, this means that the response from a given distribution

group differs significantly from another, or all other, distribution

group(s).

Statistical tests to reveal significant deviations - Chi2 tests and T

tests

Two different statistical tests, Chi2 tests and T tests, were performed,

in order to find the significant deviations across various groups of

Poles.

The Chi2 test form is denoted in the tables by the colours green or

red, respectively. If green is shown in the tables, the result is

significantly higher than the total. If red is shown in the tables, the

result is significantly lower than the total.

The T-test form is denoted by capital letters in the tables. If a capital

letter is shown in the tables, this means that the result in the given

column deviates significantly from the column to which the capital

letter refers.

A confidence interval of 95% was selected for this test.

We’re a global market research company providing insights for brands across the world. Our sector experts help you understand your consumers, your industry and the wider

world using custom research and through syndicated products built upon continuous streams of data.

Who are we?

Page 51

YouGov is a professional analysis and consulting organisation that

has pioneered the use of the Internet and information technology to

collect data for market and stakeholder analyses.

Being part of the listed research group YouGov plc, we have

access to over 400 qualified colleagues and more than 2.5 million

respondents worldwide.

YouGov – bullet points

► Smart and simple solutions to provide the right basis for

decision, at the right time, using effective survey methods

that yield rapid results, at a fair price.

► YouGov has conducted online surveys since 2000.

► We have conducted approximately 15,000 online surveys –

more than any other company in the Nordic region.

► We were the first in the Nordic region to launch precise

political opinion polls online.

► We employ 90 highly qualified analysts at our offices in the

Nordic region (Copenhagen, Stockholm, Malmö, Oslo and

Helsinki).

► International coverage with more than 2.5 million panel

members worldwide.

Contact YouGov

Page 52

YouGov Denmark A/SBryggervangen 55, 1DK-2100 CopenhagenTel: +45 7027 2224www.yougov.dk

YouGov Denmark A/SAgtrupvej 51A, 1DK-6000 KoldingT: +45 7027 2224www.yougov.dk

YouGov Sweden ABHolländargatan 17 BSE-111 60 StockholmTel: +46 8 41 00 58 10www.yougov.se

YouGov Sweden ABVästergatan 1SE-211 21 MalmöTel: +46 40 630 16 20www.yougov.se

YouGov Norway ASMøllergata 8NO-0179 OsloTel: +47 22 42 32 00www.yougov.no

YouGov Finland OyMyllypellontie 3 C 63FI-00650 HelsinkiTel: +35 8 40 772 2651www.yougov.fi

Therese Karlsson

Research Consultant

YouGov Sweden

[email protected]

+46 709 73 41 55

+46 8 410 048 67

Denmark, Sweden, Germany, Spain, United Kingdom, Italy, Czech Republic & Poland Omnibus 8 countries.

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