©2012 Global Experience Specialists, Inc. (GES) ges.com | 800.424.6224 Dell World Dell World is a branded conference focused on posioning Dell as a soluon provider to customers worldwide. Dell called on GES to collaborate with mulple agencies to design and fabricate an interacve environment that would allow 200 CIOs and 1,300 execuves to engage in peer-to-peer discussions and hands-on demonstraons. We provided expert planning and producon and developed custom interacve features, allowing Dell to showcase numerous products. Dell World was a considered a success—the project was on budget, on me, and Dell’s expectaons were exceeded. Featured Project | Dell World