Delivering Business Presentation

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Introduction

Business Presentation A Business presentation is a formal talk to one or more

people in an Organization or Corporate that presents"ideas or information in a clear, structured way.

People give presentations because they want to

communicate in order to:

Inform

Train

Persuade

Sell


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Designing the Presentation

It involves the following ingredients

Establishing the Objectives

Planning and Organizing Your Material

Using Visual Aids


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Establishing the Objectives

By establishing your objectives first, you can prepare

material that supports each objective.

The key to designing your presentation isdetermining these objectives.

Establishing these goals requires careful planning.

After all, they become the foundation upon which

your content, organization, and visual aids are built.


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Planning and Organizing YourMaterial

When you have determined the characteristics of

your audience, then you are ready to plan andorganize your material.

The tips listed below will assist you in tailoring

your approach accordingly.


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1) Planning Your Material

At a minimum, prepare an outline of goals, major

issues to be discussed

Limit content to your major point and no more than

five key supporting points.

Analyze your audience. Prepare your content

considering such things as whether they want only to

listen or to respond and contribute.


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2) Organizing Material Recognizes the importance of reinforcement in adult

learning

Completes the communication for the listener

Informs people who arrive late of what they missed

Recognizes the importance of

i) Organization

ii) Highlighting and

iii) Summarizing main points for the audience

Serves to clarify main themes for the audience at the

end of the presentation


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Using Visual Aids

Visual aids help your presentation make thingshappen.

Clear pictures multiply the audience's level of

understanding of the material presented

They should be used to

i) Reinforce your message

ii) Clarify points

iii) Create excitement


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The chart below cites the effectiveness of

visual aids on audience retention.


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Delivering the businessPresentation

Electronic Presentations:

Shown directly from computer to screen

If you have the computer and screen they are the

easiest and cheapest to produce

Check colors for accuracy

Keep special effects to a minimum

Disable or shut down other features of your

computer

Dim the lights


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Audience Handouts

Audience handouts supplement your oral

information

They will explain the important information

Represent a permanent record of your

presentation Ex: Contact information, case studies,

references ,etc,.


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What to Include

Presentation slides

Select only the most important slides

Organize handouts in the sequence in which

you will present them

Provide good quality, attractive handouts withsufficient white space to allow for:

Clarity

Notes


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When to Distribute Handouts

Most effective time

Before the presentation if necessary

Either prior to arrival or as the person arrives

If the handout summarizes your message tell

the audience that you will distribute it after

the presentation


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Developing and PreparingVisual Aids

..


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Visual Aids

The use of visual aids will move you further alongtoward your objectives by illustrating and emphasizing

your ideas more effectively than words alone.

Power point

Overhead Projector Slides

White or Black boards

Paper handouts

Flip Charts

Video


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Power Points

Dos

Use a big enough font

(minimum 20pt)

Keep the background

simple

Use animations when

appropriate

Make things visual

Don'ts

Make it so small you can't read

it

Dont use a fussy background

image

But don't over-do the animation

- it gets distracting

Use endless slides of bulleted

lists that all look the same


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Overhead projectorslides/transparencies


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Overhead projectorslides/transparencies

These are displayed on the overhead projector

(OHP) - a very useful tool found in most lecture

and seminar rooms.

The OHP projects and enlarges your slides onto a

screen or wall without requiring the lights to be

dimmed.

Make sure that the text on your slides is large

enough to be read from the back of the room


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White or black board

These can be used to help explain the sequence of

ideas or routines, particularly in the sciences.

Rather than expecting the audience to follow your

spoken description of an experiment or process, write

each stage on the board.

Check to make sure your audience has taken down areference before rubbing it off -


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Paper handouts

Use a handout if your information is too detailed to fit

on a slide or if you want your audience to have a full

record of your findings.

Given too early and they may prove a distraction.

Given too late and your audience may have taken too

many unnecessary notes.

Given out in the middle and your audience will

inevitably read rather than listen.


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Cont..

To avoid this give out incomplete handouts at key

stages during your presentation.

You can then highlight the missing details vocally,

encouraging your audience to fill in the gaps.


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Flip Chart


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Flip Chart

A flip chart is a large pad of paper on a stand.

We can even use pre-prepared sheets for key

points Remember to make your writing clear and

readable and your diagrams as simple as

possible.


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Video

Video gives you a chance to show stimulating visual

information

Use video to bring movement, pictures and sound into

your presentation. Use video to bring movement,

pictures and sound into your presentation.

Always make sure that the clip is directly relevant toyour content


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Developing and PreparingVisual Aids

Use visual aids only when needed

Limit information to 40 characters per line (38

characters)

6 7 lines per slide No more than three columns of data

Use both upper and lower case letters in a large simple

typeface

Use the same color for all visuals

Readable from back of room (1 inch for every 30 ft)

If the visual is not readable or attractive, dont use it


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Delivering the Presentation

Keep your presentation simple

Listeners have one chance to understand what you

are saying

Short simple sentences

Simple vocabulary

Conversational style


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Cont..

Use previews, summaries, transitions, and

repetition to help the audience follow the

presentation

55 percent of your credibility comes through body

language

38 percent from voice qualities 7 percent through your actual words


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Queries?


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Thank You

Delivering Business Presentation

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