Delaulima and Company Business Simulation 2015 Planning Report MB1101 Introduction to Business School of Business and Management Institut Teknologi Bandung
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Delaulima and Company
Business Simulation 2015
Planning Report
MB1101
Introduction to Business
School of Business and Management
Institut Teknologi Bandung
2
CONTENTS
CONTENTS ............................................................................................................................................... 2
A. Executive Summary ..................................................................................................................... 3
B. Organization Stucture ................................................................................................................. 6
C. Products ...................................................................................................................................... 8
D. Preparation ............................................................................................................................... 10
E. Execution ................................................................................................................................... 13
F. Issues & Challenges ................................................................................................................... 14
G. Lesson Learned ......................................................................................................................... 16
H. Appendix ................................................................................................................................... 21
3
Executive Summary
A. Name and NIM of the Members
(19715103) Rafi Firmansyah
(19715023) Nadiya Novha Sary
(19715044) Dita Anindya
(19715172) Nabila Tsabitha
(19715022) Garisya Diane Savitri
(19715036) Monica Rosavina
(19715212) Nabila Aulia
(19715275) Irsyad Aulia
(19715138) Annissa Karni Rachmadian
(19715057) Hamid Fathi
(19715232) Anisa Fathir
(19715113) Ramdhani Kresna Wijaya
(19715137) Muhammad Haekal
(19715128) Izzuddin Natsir
(19715271) Putri Nur Rachmawati
(19715152) Affan Syafeeq Wijaya
(19715257) Nadine Amanina
(19715122) I Gusti Diah Ayu
(19715263) Miftahul Ichsan
(19715233) Gideon Sitorus
(19715169) Renandra Admiraldi
4
B. History of Company
Delaulima&Co’s Profile
Delaulima is derived from Hawaiian Language which means ‘De’ for our tutorial Class D and
‘Laulima’ means company in English and ‘perusahaan’ in Indonesia, so Delaulima&Co means
Company from Tutorial Class D. With this name, we hope that our company will be on top in
this culinary business event.
C. Logo’s Meaning
The meaning of Delaulima’s logo is the same with our theme . As we know that our theme is the
ocean. The blue color means the ocean and the anchor explained that Delaulima is down to earth,
because the anchor always down to earth.
Ngulitik’s Logo explained our main product, it describe that we sell the chicken skin but feel like in a
beach. The blue color means the ocean and the orange color means the bravery.
D. Company’s Goals
1. To be the leading company in the culinary Industry among the students of SBM 2018.
2. Earning profit for minimum Rp. 2.000.000, and sold every product.
3. Creates value and benefit the community through our own product.
4. Learning more about Teamwork and Leadership
5. Make new experiences about learning business.
5
E. Delaulima&Co’s Profile
Focusing on the culinary industry. Offers new innovation of foods and beverages.
Established in Bandung on October 21st 2015 Located in Taman Lansia.
Delaulima & Co is a corporation focusing on the culinary industry. Established in Bandung on
October 21st 2015 we intend to offer new innovation of foods and beverages.
F.Type of Business
Culinary
We decide to make Snacks but can be heavy meal, because our product is chicken
skin variant sauce with rice and potato, and also we are targeting middle to middle-high
economic class consumen. We serve Chicken skin and drinks.
G.Products
A. Ngulitik B. Mojito C. Sunset Delight
Ice Tea
6
Organization Structure of Delaulima & Co
7
Job Description
8
Products
A. Food
1. Ngulitik
Addition
- Rice
- Fries
Sauces
- Original
sauce
- Sweet &
Sour sauce
- Chili Sauce
Mojito Sunset Delight Ice Tea
The Mojito is a
classic Cuban
highball cocktail,
with the perfect
combination of lime
and mint it packs a
tasty punch.
Sunset delight is a
drink made from
orange & sugar plus
ice that will make
your day very fresh
That is a popular
drink in Indonesia, It
made from tea
combined with ice. It
is very fresh drink
A deep-fried chicken skin covered in batter topped with three different variant of sauces.
B. Beverages
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C. Values
The value we want to propose through our product is that an ordinary/abandoned ingridients when processed correctly can transform into delicious and has economic value food
D. Expectations
We expect our product especially Ngulitik could make people realized that ordinary thing can be precious if we creative and always innovated. We also expect that Ngulitik could be trendsetter food which made from chicken skin in Bandung and Indonesia.
E. Customer Feedback
The majority of our consumer like our product. The most product that they like is Ngulitik & Mojito as beverage. They said that Ngulitik is different from other because it is first time in Bandung a product made from chicken skin serve with three variant sauces which each sauce have its characteristic. Although some consumer litte doubt to try our product before because it made from chicken skin that seldom to use be a meal but after they ate that they feel satisfied and some of them buy more product. They also said that our mojito although its fresh & delicious, it is not expensive ;therefore, many consumer especially students feel satisfied.
F. Improvement
We use premium ingredients in order to get optimal taste and search more seasoning that could make it more delicious. Moreover, Always try what is the perfect method to cook that such as oil temperature, how long the cook, and many more.
10
Preparation
4 weeks before execution days, Delalulima & CO did product research and development, and market research. First, we plan to try making some food from banana, chicken skin, mushroom, and potato. For beverage we try making mojito and one thousand islands (combination of milk, soda, and syrup). The problem is one thousand island cost too much because the ingredients should use top quality brand to get the taste we want. 3 days after first experiment, we held the second experiments. At this event we still try to make crispy chicken skin and fried potato. We eliminate mushroom and banana for some reasons, mushroom’s freshness cannot sustain for a long time, while banana we do not know how to add value to it, and it is hard to cook. Then we decide to produce only crispy chicken skin, potato, mojito, and ice tea. Preparation team initiate survey to many different market in bandung, they are Balubur market, Sederhana market, and Lotte mart. We conclude that ingredients price in balubur market is cheaper than lotte mart and more complete than sederhana market. But one problem is not yet solved, the chicken skin is hard to found. Most of chicken seller only serve a little amount of chicken skin every day and chicken skin freshness is very short, so we need to keep it in freezer. Two days before execution fortunately, we found a chicken meat shop at simpang dago market that sell big amount of chicken skin and with high quality. Beside the ingredients, preparation team also prepare the equipments for execution day, such as cooking equipment, tent, tables, chairs, and many more. We get cooking equipment and chairs from delaulima members in order to compress the budget. We rent tent from our friend in UNPAD. The problem we face is that we could not found stove until the 2 days before execution day. Fortunately, other company need a cool box so they switch their stove with our cool box. The day before the execution day all equipment moved and stored at one of delaulima member house (Ramdhani’s house). Two days before execution days we buy most of the ingredients except chicken skin, and vegetables. We take chicken skin at dawn so the condition will be fresh all day in execution day.
Operation
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As the HR, we do a variety of activities that are important from the start to the H - 21 days until the
execution days.
The things we do include:
Several meetings
Reshuffle organization in order to optimalize of
each member
Brainstorming
Gathering & motivation session
Pray together session
As the Marketing team, we do a variety of activities that are important from the start to the H - 21 days until the execution days. The things we do include:
Create an account official line Create an account Instagram Distribute flyers from start to school ( SMA 1 , SMA 2 , SMA 3 , SMA
5,SMA TarunaBakti, SMA Alfa Centauri) Endorse a famous people at instagram Make a promo and a 20% discount for buyers who upload photos
to Instagram or other media Make games at online accounts , and for the winner to get a 20%
discount along with free ice tea Create a video teaser for food products Sticking flyers around the area ITB ( in the Tunnel , madding
Mektan buildings , building SAPPK )
Rundown: 7 November 2015: We made a social media account
(Instagram and line) and post a coming soon picture
11 November 2015: On National Heroes Day we post a picture about National Heroes Day and we also use this momentum to promote our company.
12 November 2015: We post a picture about Fathers Day and keep reminding them about our company
13 November 2015: We did a photo shoot for our teaser video and picture at Galeri Apartemen Ciumbuleuit 2 swimming pool.
14 November 2015: We post the teaser video on Instagram and line.
15 November 2015: We introduced our top product which is NGULITIK! to social media
17 November 2015: We did an endorsement to some of people in Bandung, we also held a Games on our social media account to attract more customers and to help socializing our company.
19 November 2015: We went to several high schools to put a poster and giving out flyers
21 November 2015-22 November 2015: EXECUTION DAY!
HR/Communication
Marketing
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Nabitha take an order then
tell others
Diah smear the flour to
the Chicken Skin
(20 second)
Nadine smear wet
flour enforced by Diah
(20 Second)
chicken skin that has been covered with incorporated into the hot
pan
(20 detik)
Putri cook the chicken skin,
Adhan cook the potatoes then
laying on a plate.
(40 second)
Nadiya give the rice/potatoes (10
second)
Ichsan and Vina give the sauce
and package the Ngulitik
(10 second)
give to the lovely customer
(Total = 120 - 140 second)
Execution
A.Job assignment
Kitchen
-
-
Restock :
Marketing :
Supervisor :
B. Flow Order
Cook the chicken skin :
Putri
Cook the potatoes :
Ramdhani Kresna
Smear the flour : Nadine
and Diah
Adding rice and potatoes
and give sauce : Nadiya
Packaging : Monica R and
Miftahul Ichsan
Take order and casheer :
Nabitha
Beverages : Haekal and
Affan
Renandra Admiraldi &
Izzuddin
Garisya Diane, Hamid Fathi, Annissa Karni, , Anisa Fathir,
Nabila Aulia and Dita Anindya
Rafi Firmansyah M.
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C.Rundown
D.Explanation
Rafi as supervisor he always briefing us
before we opened the booth & always check the
stocks .Ramdhani (COO) has already brief the
operation team the night before on each team
member’s task. There are slight differences in job
assignment for execution day. Nadine, Gideon, and
Diah will be in charge of cutting and smearing the
chicken skin. Haekal and Affan Syafeeq will be in
charge to make the beverages. Putri Nur and
Ramdhani will be in charge of frying the chicken
skin and fries. Nadiya Novha is in charge of adding the side dish and adding sauce. Monica and
Miftahul Ichsan is in charge of packaging the final product. For re-stocking, the person in charge
is Renandra and Izzuddin. After briefing the male members start to pack all equipment to
Ichsan’s car. November 21st 2015. The kitchen members bought the chicken skin in Traditional
market of Simpang Dago around 5 a.m. After that Nadine and Diah clean and cut it into mouth
sized pieces at Ramdhani’s house, which located in Tubagus Ismail 6/22. At the same time the
other Delaulima member (Ramdhani, Natsir, Rafi, Ichsan, and Adri) built the tent in Lansia Park
in front of Relliance. At 6 a.m. half of the kitchen member went to the Delaulima’s booth and
brought half of the chicken skin we
wereMax second)
going to use as Ngulitik. The other 2
members (Diah and Anisa Fathir) stayed in
Ramdhani’s house to continue cut the rest of
the chicken skin. At the booth, Putri, Nadine,
and Gideon started to flour the chicken skin
and fried it to make Ngulitik. Gideon also
helped the kitchen member to cook the rice,
so when the customer arrived we were
already prepared to serve them. And then at around 7.15 we served our very first customer. The
flow start from Nabila Tsabitha, who was in charge as our cashier. And then she told Monica
14
Rosavina which sauce and side dish that the customer’s
order. After that she told the nearest kitchen member,
Nadiya Novha which side dish that the customer wanted, it
could be rice or fries. Then Nadine Amanina Puspitasari’s
job is to flour and fried the chicken skin, she was helped by
I Gusti Ayu Diah Widiarini. For frying the Ngulitik was done
by Putri Nur. After the Ngulitik and the fries are cooked, we
put it in a container. Then Nadiya Novha put some fries or
rice in our pacakage then added Ngulitik on top. Nadiya also in-charge in pouring the sauce to
the Ngulitik. After that the product was deliver to the customer by Nabila Tsabitha The flow was
a bit different for making the beverages. The order was taken by Nabila Tsabitha. And then she
told Haekal what the order is. After that Haekal split the order with Affan. When the order was
done, it was again deliver to the customer by Nabila Tsabitha.
During the cooking process, all marketing
members led by Dea will continuously promote our
product to the pedestrian in Taman Lansia. They
scanned all across taman Lansia for potential customer,
and relentlessly promoting our product. They make a
game & show a dance in order to get attention from
people around lansia. They will over our product
directly to the costumers, and when they get the order,
they contacted the kitchen via Line Messenger. Then the
product will be cooked and delivered again directly to the costumer where ever they are.
Whenever we are out of stock we told Rafi what is missing, then Izzuddin went to the nearest
market to get the materials. The most crowded time was at 11 a.m. until 1 p.m. We closed our
booth at 3 p.m. because our product already sold out at that time, we did not restock it since the
raining was pouring very heavy at that time and there was no vendor that was selling chicken
skin at the traditional market. After the first day, all equipment are packed and taken by Ichsan’s
car to Ramdhani’s house. We left the heavy
equipment such as tent, stove, table, etc. at the
car to enable easier storing and preparation for
the next day. We then cleaned all kitchen
utensils until 11 p.m. after that, we put it in a
box ready to be packed early morning. We did
the same thing on November 22nd 2015. The
differences is we have slightly different job
distribution. Ichsan substituted Ramdhani as
fryer, and Ramdhani as the person in charge for
re-stocking. Closed until 5 p.m. since we stocked a lot more chicken skin at the second day. But
the crowded time at the second day was not really shown because the customer did not come at
the same time. They came in different times. So our booth was never empty, but also never
really crowded since we learned from the first day to stock the chicken skin and not to make it
only when customer order it. On the final day, after we closed our booth, all the equipment are
packed again in Ichsan’s car and delivered to Ramdhani’s house. There, all of the equipment will
be cleaned and separated. Again the person in charge of cleaning is Operation team. After all
was clean, we all went home.
15
Issues & Challenges
1. The first issue we found on the first
day was when we did a mobile
selling, and introduce our product to
a particular mother with her child,
she said to her daughter that she
shouldn’t buy our product because it
is unhealthy.
The way we solve this is to inform
her more about our product, where
we told her that we choose only the
best skin , cleaned it further more,
and took out the excess fat that was
attached to the skin.
2. The second issue we found during the execution day was how to attract customer on Saturday
when not many people were around.
We solved this issue by walking and bringing our product all the way to the Gedung Sate,
because we knew that there were an event at that time, and we want to make use out of it by
attracting them to our booth. On that event a lot of tourists came, so we thought that if we
introduce them with mojito which they are already familiar about would attract them to come,
and that actually worked.
3. The third issue was how to make a twist out of a mere chicken skin, how to make people want to
buy our product.
We solved this issue by experimenting our product, trying to get the best out of it, and mix and
match the chicken skin with various type of sauces.
4. The fourth issue was how to gain customer on the second day where there are lot of street
vendors around us all who have been there for a long time and who already has a loyal customer.
Because of the once-a-week market that happened at taman lansia, a lot of people came to visit
the area and are our potential customer. So in order to introduce them to us, which is basically
new to that place, we started yelling catchy lines and songs around the booth. We also had a
mascot in order to attract the children.
During our Execution days we encounter numerous Issues and challenges. First, the most challenging issues is when it is raining. On the first day, fortunately it was raining when we were closing our booth. Unfortunately, during the second day, it rains heavily when there were still customers. Our challenge is to keep the kitchen away from the rain, and keeping the customers out of rain. To do so, we pull the kitchen in to the tent, and using umbrella to cover our customers. Second issue is when we are running out of stocks for the cooking materials. On the first day we were quite disorientated when the chicken skin didn’t arrive on time. It halted our production. For the next day we prepared much early and cut more chicken skin so we didn’t have to be confused by the stock. We also had problem during our first day for re-stocking other materials. Lots of our stock
Marketing
Operation
16
was empty during mid-day of our first execution day. We miscalculated on how much we should bring for the first day. The solution is we make a small team consisting of Rafi, Izzuddin, Renandra, to buy the materials. They are responsible for buying the materials. Then we bought the materials in big amount. For the next day, we stock much more than the first day to avoid the problem we faced on the first day. There were also time when we running out of French fries and ice cube stocks. We were confused, because the French fries we order was from a vendor that are far away (outside Bandung), and when we want to buy for the next day he couldn’t delivered it for us. The same problem also happened with ice cube. When we were about to buy ice cube, the factory was closed. Fortunately, our friend from another company has links to buy those materials. We asked for the phone number and called them. After that, everything went normal again. Third, we have slight problem with equipment. Before the execution day we could not find any stove. We searched to our friends, and relatives for stove. One day, one friend from another company said that they have a stove, but they needed a cool-box. Since we have plenty of it, we decided to exchange. Unfortunately we notice the stove only had one burner, so we searched for other stove. We finally manage to find two more stove from a friend. Fourth, we also have problem with electricity. Since Reliance didn’t provide us with any electricity, we need to find back-up generator. We asked our friends if they know someone that had a generator. Then, Monica said she knew someone that has a generator. We rent the generator at Antapani. We basically never let any challenge held us. We have to work hard, stay as a team, and keep cool state of mind to overcome every challenges.
Finance team met many challenges both when planning the business and on the execution day. We
realized that managing the money is not easy, but we think that we have passed those problems
smoothly. Some of our problems are:
The capital given is not enough so we have to add the capital by collecting the money from the company’s member. Because of the limited capital, we also have to minimize all the expenses and the budgeting for each division.
Control the budgeting for each division is not easy. When the real expense is not the same as the money allocated, we have to add the budget and it will increase overall cost. We solved this problem by told the other division to use the money effective and efficiently.
The expenses in ‘the days’ is not like how we expected at the beginning. We didn’t expected that some products requested so much that we have to restock the raw materials many times. The person in charge to restock can not ask for money to Dita as the treasurer because the situation was really hectic and instead using the capital, they use their money first to buy things. We found this problem is quite challenging, but in the end of the day after we closed our booth they reported how much is their money being used and then we returned their money.
Finance
17
Looking for customer’s changes became one of the problem on the execution day. Fortunately, there were some parking man who worked around Taman Lansia so we can exchange our money to get the small changes.
Collect all the financial data and finishing the financial record. We haven’t experienced being a finance team before, so we met difficulties in planning the budget and create all the report materials like cash flow, BEP, income statement, etc. We read and follow the guide from the lecturers, asked the seniors, and also search for how the finance management should be.
Some members want to fill same position. to empowering people we need put right person and did resuffle if someone could not give their performance in a positition
We have a plan several member as buyer for restock but in execution some of them can not do that because only student who are from Bandung that know the navigation to the market ;therefore, some people changed restock buyer position in execution day
HR
18
Lesson Learned
In business simulation we learn how to
manage diversity for example to
determine what is our product we are
discussing, package many ideas be one
combination Ideas that have uniqueness
and each other like that. We also learn
how to manage our emotional when
each other have different
argumentation about something.
In business simulation we learn that big problem can solve easier if we unity and support each other. For example when we built the tent it was finished in 10 minutes by 6 persons it would be hard, need long time & be tired if finished by one person. Teamwork is important thing in every Delaulima’s activities
In business simulation we learn how to be a good leader. We should listen all members aspiration and we should use good communication in communicating with each order in order misunderstanding not happened. As a leader we have to know what all member feel and should make the situation comfortable for them. We also learn how to persuade member to be spirit as the result company’s target can be achieved. And the last one as a leader we have to make all team do their job stick to the plan
Managing Diversity
Teamwork
Leadership
19
In business simulation we learn how to communicate our idea. In this group everyone allowed to speak up their idea and devil’s advocay session make us brave say if we do not agree about something. We also learn how to negotiate with our partner for example when determine the rent cost of place we do negotiation as the result the cost can be reduce. Those are very precious for us in the future.
In business simulation we also how to make a plan, how to find solution if our plan have a problem, and how to oraganize all division in order to make everything effective & efficient
And the most important thing is trust. We can not do our teamwork,as leader we can not empowering people, and we can not get our target if we do not trust each other
In business simulation sometimes when we get a problem we have to think out of the box to sove it for example we have a plan use box paper for our packaging but the cost is too high as the result we use bowl plastick with printed design paper which are cheaper but powerfull
Speak Up & Negotiation Skill
Organizer & Planner
Creativity
Trust
20
List of Partnership
No. Nama Explanation
1 Nano’s Parent Inventory
2 Putri’s Parent Inventory
3 Natsir’s Parent Inventory
21
Member Profile
“Business Simulation mengajarkan saya bagaimana memahami orang lain, bagaimana
cara berkomunikasi dengan baik antara sesama dan bagaimana menyatukan berbagai
perbedaan menjadi satu visi yang sama”
Chief Executive Officer
Name : Rafi Firmansyah M. | Origin : Bandung
Personality : Extrovert
Name : Nadiya Novha | Origin : Bandung
Personality : Extrovert
“Simbis menyenangkan tapi cape menguras tenaga
apalagi D da nya tapi banyak pelajaran yang bisa diambil”
Secretary
Name : Ramdhani Kresna Wijaya | Origin : Malang
Personality : Extrovert
“Simbis adalah wahana yang mengajak kita mengarungi liku-liku bisnis dari segala
aspeknya. Sangat bermanfaat”
Chief Operation Officer
22
Name : Garisya Diane | Origin : Jakarta
Personality : Extrovert
“Simbis memberi banyak pengalaman dan pelajaran berharga yang akan berguna untuk masa depan”
Chief Marketing Officer
Name : Nabila Tsabitha | Origin : Jakarta
Personality : Introvert
“Simbis itu kayak lagi mainin game lemonade tycoon atau pizza frenzy tapi beneran. Lelah tapi
seru banget!”
Chief Finance Officer
Name : Renandra Admiraldi | Origin :Bandung
Personality : Extrovert
“Start up yang baik dalam berbisnis. Banyak hal yang dapat saya dan
teman-teman pelajari dari simbis. Work as a group, don’t individually”
Head of Human Resources
23
Name : Gideon Mula Gabe Sitorus | Origin :Bandung
Personality : Extrovert
“Seru abis, cape tapi capnya menghasilkan sesuatu yang setara pembelajaran, relasi, dan
pengalaman.”
Head of Documentation
Name : Monica Rosavina | Origin :Bandung
Personality : Extrovert
“Pas persiapan simbis cape sekali tapi senang karna
akhirnya jadi lebih kenal sama teman”
Head of Design Division
“Simbis itu ngasih banyak pengalaman berharga yang rasa capenya gabisa dibandingin sama
cape lari keliling sabuga 6 puteran”
Design Division
Name : Nabila Aulia | Origin :Bandung
Personality : Extrovert
24
Name : Irsyad Aulia | Origin :Bandung
Personality : Introvert
“Simbis itu pengalaman yg unik, tapi hal itu tidak dirasakan
secara maksimal karena sakit saat execution day”
Design Division
Name : Annissa Karni | Origin :Bandung
Personality : Extrovert
“Cape, Kedinginan, kepanasan, kehujanan, kesel pokoknya Cuma
ada di simulasi bisnis”
Sales Division
Name : Hamid Fathi | Origin :Depok
Personality : Extrovert
“Simbis itu seperti menjalin hubungan bagaimana kita harus menata kehidupan bersama dia
secara baik jika kita tidak mengurusnya dengan baik pasti
hubungan itu akan hancur”
Sales Division
25
Name : Dita Anindya | Origin :Surabaya
Personality : Extrovert
“Simbis menyatukan yang berbeda-beda menjadi satu, satu
tujuan, mensukseskan Delaulima&Co”
Sales Division
“Simbis asik banget seru banyak belajar dangan mengetahui hal baru”
Accounting
“Simbis melelahkan tapi banyak pengalaman yang didapat. Belajar
mengelola bisnis sama temen sekelompok. Lebih akrab satu sama
lain”
Operation Division
Name : Anisa Fathir | Origin :Bekasi
Personality : Extrovert
Name : I Gusti Diah | Origin :Bali
Personality : Extrovert
26
Name : Izzuddin Natsir | Origin :Bandung
Personality : Extrovert
“Dari simbis banyak banget pengalaman-
pngalaman baru yg bisa diambil, emang bikin
cape tapi seru”
Operation Division
“Simbis menjadi pengalaman yang sangat berhargatentang
berbisnis langsung di lapangan”
Operation Division
Name : Putri N. Rachmawati | Origin :Bandung
Personality : Extrovert
“Simbis bikin capek tapi pengalaman yang didapat gak
bisa dipelajari di kelas”
Operation Division
Name : Nadine Amanina| Origin :Malang
Personality : Extrovert
27
Name : Affan Syafiq Wijaya | Origin :Jakarta
Personality : Introvert
Name : Muhammad Haekkal | Origin :Jakarta
Personality : Extrovert
“Simbis asik banget mau lagi dong simbis walaupun cape tari seru dan
waw!”
Operation Division
Name : Miftahul Ichsan | Origin :Jakarta
Personality : Extrovert
“Simbis Cuma belajar sedikit tentang bisnis, banyak tentang
kebersamaan”
Operation Division
“Simbis menjadi sebuah experience dalam langkah kita menuju dunia bisnis yang sesungguhnya. Mengenal karakter satu sama lain serta membangun relasi guna menggapai suatu tujuan. Seru dan
bermanfaat!”
Operation Division
28
Promotional Materials & Caption of
Social Media Activities
1. COMING SOON�
This November
Delaulima&co. proudly presents:
NGULITIK!
Get ready for the tickling sensation that will shake your
taste buds at:
21-22 November 2015
@ Relliance, near Taman Lansia (PasarCisangkuy)
Keep updated with us for our latest info and special promo!
Ig: @ngulitik
Line: @zli2075v
Be prepared chickas for our product release!
2. 10 November?
SelamathariPahlawansemuanya!
Janganlupaakanjasa-jasamereka yang
sudahberjuanguntukkitayaa!!
Janganlupajugauntukdatangke booth kami tanggal 21-22
November 2015, danikutiterus updates dari kami
karenaakanada promo spesialbagi kalian yang beruntung
Warm hug,
Ngulitik�
29
3. ⚡ GAME TIME⚡
Selamatmalamsemuanya‼
Malamini, kami akanmembuatsuatupermainan yang
sangatmenarikuntuk kalian semua! Dapatkan promo
spesialdari kami denganmenjawabpertanyaandiatas
Caranyagampangaja:
1. Follow instagram kami @ngulitikdan tag 2
temenkamu
2. Addofficialaccountnya
3. Ketikjawabandankirimke line official kami,
selamatmenjawab
and HAVE FUN��
Salam Hangat,
Ngulitik��
4. Bosen?
Jomblo?
Galau?
Pacarmarahgara-garadikacangin?
ulitikinaja‼� "Ngulitik" by Delaulima&Co;
� Taman Lansia, depan Reliance
21-22 ovember 2015
⏰ 07.00 - 17.00
5. TODAY!!☀
Delaulima&Co. Proudly Present:
"NGULITIK"
SensasiKulitAyam yang Menggelitik
Dipadukandengan 3 sausspesial❤
Minumsuasanapantai? Kami jugapunya!
Mojito yang menyegarkanhari-harimu
Sunset delight yang mengubahperasaanmu
30
dan Ice Tea yang bikinkamutambahmanis�
DatangdanRasakan di;
Taman Lansia, depan Reliance (PasarCisangkuy)
SabtudanMinggu 21-22 November 2015
07.00 - 17.00
Kami tungguya! Ada games dan promo menarik di booth kami loh!
Salam Hangat,
Ngulitik��
6. Our satisfied customer! �
Buleajadateng masa kalian nggak? .
Datengyaaake booth kita di Taman Lansiadepan Reliance.
Ayoosebelumkehabisan! #siaptergelitik
7. haibuat kalian yang penasaransama NGULITIK!
tapibingungdimanasihlokasikita.. INI DIA PETUNJUK
JALAN BUAT KAMU! selamatberpetualang!
#siaptergelitik ? ��
8. Ininihjodohnya NGULITIK!
Segerbangetbikinlebihtergelitik!! 10k only! yuk
mampirditunggsampai jam 5 guys���
31
ENDORSEMENT AND PROMOTION FROM INSTAGRAM USERS
1. Name : VegiSepfrianiAgripratama Username IG : @Vegispfriani Followers IG : 1510
2. Name : Citra Aulia Username IG : @citraauliash Followers IG : 2622
3. Name : Aretha Auzia Username IG : @arethaauzia Followers IG : 1277
4. Name : FaradillaAdwina Username IG : @f.adwina Followers IG : 355
5. Name : AvininditaNura Lestari Username IG : @vinlestie Followers IG : 2176
32
6. Name : DevianaWulandari Username IG : @devianawul Followers IG : 1174
7. Name : ReiginaAlamanda Username IG : @ginareigina Followers IG : 1360
8. Name : AnandaAnnisa Username IG : @anandanns Followers IG : 1212
9. Name : Giyanti Username IG : @giyanindah Followers IG : 1640
10. Name : Nadianti Maya Safira Username IG : @nadiantimayas Followers IG : 306
33
Booth Layout
34
Income Statement & Cash Flow
DELAULIMA&CO
Income Statement
Revene
Revenue Day-1 IDR2,624,500.00
Revenue Day-2 IDR3,783,000.00
Total Revenue IDR6,407,500.00
Cost of Goods Sold
Ngulitik IDR441,360
Sauce IDR158,190
Rice and Fries IDR380,000
Mojito IDR264,350
Sunset Delight IDR85,190
Ice tea IDR16,000
Others IDR400,200
Packaging IDR741,500
Total COGS IDR2,486,790.00
Gross Profit IDR3,920,710.00
Operating expenses
Marketing expenses
35
Flyers, Decoration, Banner IDR144,800.00
Operation expenses
Tools and Equipment IDR233,800.00
Rent Cost
Place IDR150,000.00
Finance
Nota, Kuitansi IDR11,500.00
Total operating expenses IDR540,100.00
Non-operating expenses
Unexpected Costs IDR73,110.00
Total non-operating expenses IDR73,110.00
Net Profit IDR 3,307,500.00
36
1. Revenue
Product Unit Sold Price/Unit Revenue
Ngulitik 124 IDR12,000.00 IDR1,488,000.00
Mojito 105 IDR8,000.00 IDR840,000.00
Sunset Delight 31 IDR6,500.00 IDR201,500.00
Ice Tea 19 IDR5,000.00 IDR95,000.00
Total Revenue Day-1 IDR2,624,500
Product Unit Sold Price/Unit Revenue
Ngulitik 184 IDR14,000.00 IDR2,576,000.00
Mojito 106 IDR10,000.00 IDR1,060,000.00
Sunset Delight 21 IDR7,000.00 IDR147,000.00
Ice Tea 0 IDR5,000.00 IDR-
Total Revenue Day-2 IDR3,783,000
TOTAL REVENUE = REVENUE DAY 1 + REVENUE DAY 2
= 2,624,500 + 3,783,000
=
IDR6,407,500
37
2. Final Budgeting
Operation (Raw Materials)
Ngulitik
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 Kulit Ayam 9 kg
IDR20,000
IDR180,0
00
Pasar
Simpang
2 Kulit Ayam 3 kg
IDR17,000
IDR51,00
0 Baltos
3
Tepung
Bumbu Sasa 14 bks IDR2,500
IDR35,00
0 Baltos
4
Tepung
Bumbu Sasa 14 bks IDR5,990
IDR83,86
0
Super Indo
Dago
5
Baking
powder 1 btl IDR5,100
IDR5,100 Borma Dago
6
Tepung beras
rose brand 6 bks IDR7,400
IDR44,40
0 Borma Dago
7
Tepung
bumbu sasa 5 bks IDR5,800
IDR29,00
0 Borma Dago
8 Tepung beras
1 bks
Pasar Suci
38
rose brand IDR13,000 IDR13,00
0
TOTAL
IDR441,3
60
Sauce
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 Kecap Inggris 1 btl IDR7,590
IDR7,590
Pasar
Simpang
2 Bawang Putih 1
siun
g IDR7,000
IDR7,000
Pasar
Simpang
3 Cabai Rawit 1 ons IDR5,000
IDR5,000
Pasar
Simpang
4 Jahe 1 btg IDR3,000
IDR3,000
Pasar
Simpang
5 Daun Jeruk 1 bks IDR2,000
IDR2,000
Pasar
Simpang
6 Royco 1 bks IDR3,100
IDR3,100 Borma Dago
7 Garam 1 bks IDR2,500
IDR2,500 Borma Dago
8 Saus Tomat 4 btl
IDR15,000
IDR60,00
0 Baltos
9 Saus Sambal 4 btl
Baltos
39
IDR17,000 IDR68,00
0
TOTAL
IDR158,19
0
Rice and Fries
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 Beras 15 kg
IDR10,000
IDR150,0
00
Pasar
Simpang
2 Beras 2 kg
IDR10,000
IDR20,00
0 Pasar Suci
3 Kentang 5 kg
IDR18,000
IDR90,00
0 Wafi
4 Kentang 5 kg
IDR24,000
IDR120,0
00
Supplier
Kentang
TOTAL
IDR380,0
00
Mojito
No. Description Quantity Price/Quant Total
Source
40
ity Price
1 Daun Mint 7 ikat IDR3,750
IDR26,25
0
Setiabudhi
Supermarket
2 Daun Mint 10 ikat IDR4,250
IDR42,50
0
Toserba
Yogya
3 Sprite 3 btl
IDR10,000
IDR30,00
0
Alfamart
Supratman
4 Sprite 8 btl IDR9,950
IDR79,60
0
Toserba
Yogya
5 Sprite 2 btl
IDR10,500
IDR21,00
0 Borma Dago
6 Sprite 2 btl
IDR15,000
IDR30,00
0 Circle K
7 Jeruk Nipis 1 kg
IDR20,000
IDR20,00
0
Pasar
Sederhana
8 Jeruk Nipis 0.5 kg
IDR30,000
IDR15,00
0
Pasar
Simpang
10
TOTAL
IDR264,3
41
50
Sunset Delight
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 Nutri Sari 1 pck
IDR51,500
IDR51,50
0 Borma Dago
2 Nutri Sari 1 pck
IDR33,690
IDR33,69
0
Super Indo
Dago
TOTAL
IDR85,19
0
Ice Tea
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 The tong tji 1 pck
IDR16,000
IDR16,00
0 Borma Dago
TOTAL
IDR16,00
0
Others
No. Description Quantity
Price/Quant
ity
Total
Price Source
42
1 Aqua 1 gln
IDR16,000
IDR16,00
0 Baraya
2 Aqua 1 gln
IDR15,000
IDR15,00
0 Tk. Amin
2 Gula Jelly 2 kg
IDR18,000
IDR36,00
0
Pasar
Sederhana
3 Gula Jelly 1 bks IDR11,700
IDR11,700
Pasar
Simpang
4 Gula Jelly 1 bks
IDR23,800
IDR23,80
0
Pasar
Simpang
5 Gulaku 1 kg
IDR13,800
IDR13,80
0 Borma Dago
6 Ice Cube 2 pck
IDR35,000
IDR70,00
0 Wafi
7 Ice cube 2 pck
IDR15,000
IDR30,00
0 Supplier Es
8
Tropical
Minyak
Goreng 3
jerig
en
IDR61,300
IDR183,9
00 Borma Dago
TOTAL
IDR400,2
43
00
Packaging
No. Description Quantity
Price/Quant
ity
Total
Price Source
1 Gelas 3 pck
IDR10,000
IDR30,00
0 Baltos
2 Gelas 4 pck
IDR10,000
IDR40,00
0 Baltos
3 Label 28 lbr IDR4,000
IDR112,00
0
Bandung
Printing
4 Mangkok
40
0 pcs IDR1,000
IDR400,0
00 Baltos
5 Sedotan 3 pck
IDR17,000
IDR51,00
0 Baltos
6 Sendok 2 pck IDR8,500
IDR17,00
0 Baltos
7 Sendok 8 pck IDR6,000
IDR48,00
0 Baltos
8 Sticker 5 lbr IDR7,500
IDR37,50
0
Bandung
Printing
44
9 Isolasi 2 pcs IDR3,000
IDR6,000 Warung
TOTAL
IDR741,5
00
Operation
No. Description Quantity
Price/Quanti
ty
Total
Price Source
1 Tenda 1 IDR50,000
IDR50,0
00
Septiar D.
Putra
2 Gas 2 IDR20,000
IDR40,0
00 Tk. Bahagia
3 Plastik 2 IDR11,000
IDR22,00
0 Baltos
4 Bensin
1.3
5 IDR7,400
IDR10,00
0
SPBU
Pertamina
5 Sarung tangan 1 IDR6,800
IDR6,800 Borma Dago
6
Sarung
Tangan 1 IDR5,000
IDR5,00
0
Pasar
Simpang
45
7 Transport 2 IDR50,000
IDR100,0
00
Ihsan dan
Adri
8 Celemek 4 IDR- IDR- Inventory
9 Perasan jeruk 1 IDR- IDR- Borma Dago
10 Kompor 2 IDR- IDR- Inventory
11 Wajan 3 IDR- IDR- Inventory
12 Pisau 3 IDR- IDR- Inventory
13 Talenan 2 IDR- IDR- Inventory
14 Plastic sealer 1 IDR- IDR- Inventory
15 Genset 1 IDR- IDR- Inventory
16 Meja 3 IDR- IDR- Inventory
17 Taplak meja 2 IDR- IDR- Inventory
18 Saringan 1 IDR- IDR- Inventory
19 kursi 12 IDR- IDR- Inventory
20 Magic Jar 3 IDR- IDR-
TOTAL
IDR233,8
00
Rent Place
No. Description Quantity
Price/Quan
tity
Total
Price Source
1 Rent Place
2
46
(Reliance) IDR75,000 IDR150,0
00
TOTAL
IDR150,0
00
Marketing and Decoration
No. Description Quantity
Price/Quan
tity
Total
Price Source
1 Flyers 3 IDR4,000
IDR12,00
0
Bandung
Printing
2 Lem UHU 1
IDR12,800
IDR12,80
0
Indomaret
Aceh
3 Kapur Warna 1 IDR7,000
IDR7,000 Baltos
4 B. Kasur 1 IDR6,000
IDR6,000 Baltos
5 Impraboard 1
IDR24,00
0
IDR24,00
0 Baltos
6 X Banner 1
IDR60,00
0
IDR60,00
0
Montek
Media
Mandiri
7 Menu 8 IDR1,000
IDR8,000
Montek
Media
Mandiri
47
8 Bendera Hiasan 1
IDR15,000
IDR15,00
0
Montek
Media
Mandiri
TOTAL
IDR144,8
00
Finance
No. Description Quantity
Price/Quan
tity
Total
Price
1 Nota 3 IDR3,000
IDR9,000
Fotocopy
DU
2 Kuitansi 1 IDR2,500
IDR2,500
Fotocopy
DU
TOTAL
IDR11,500
Final Budgeting
No Description Total
1 COGS
IDR2,486,790
2 Operation IDR233,800
3 Rent Place IDR150,000
48
4 Marketing and Decoration IDR144,800
5 Finance IDR11,500
6 Unexpected expense IDR73,110
TOTAL EXPENSES
IDR3,100,000
3. Cash Flow Statement
No Description Debet Credit Saldo
Debet Credit
1 Capital Collected IDR700,00
0
IDR700,0
00
2 Capital Borrowed IDR2,400,0
00
IDR3,100,
000
3 Rent Cost
IDR150,00
0
IDR2,950,
000
4 COGS
IDR1,732,
290
IDR1,217,7
10
5 Package
IDR741,50
0
IDR476,21
0
6 Finance
IDR11,500 IDR464,71
0
7 Operation and
Equipment
IDR233,8
00
IDR230,91
0
8 Marketing and
Décor
IDR144,80
0 IDR86,110
9 Revenue Day 1 IDR2,624,5
00
IDR2,710,
610
10 Revenue Day 2 IDR3,783,0
00
IDR6,493,
610
49
4. Cash Flow Journal
Date Description Debet Credit Balance
Note Debet Credit
10-Nov-15 Collective
Money
IDR700,0
00
IDR700,0
00
Capital
Collected
12-Nov-15 Tent
IDR50,00
0
IDR650,0
00 Tools
13-Nov-15 Cash IDR2,400
,000
IDR3,050
,000
Capital
Borrowed
15-Nov-15 Place
IDR150,0
00
IDR2,900
,000 Rent cost
18-Nov-15 Mangkuk
IDR400,0
00
IDR2,500
,000 Package
18-Nov-15 Gelas cup
IDR30,00
0
IDR2,470,
000 Package
18-Nov-15 Sedotan
IDR17,00
0
IDR2,453,
000 Package
18-Nov-15 Sticker
IDR37,50
0
IDR2,415,
500 Package
18-Nov-15 Label
IDR112,00
0
IDR2,303
,500 Package
19-Nov-15 Sarung tangan
IDR6,800 IDR2,296,
700 Equipment
19-Nov-15 Flyers
IDR12,00
0
IDR2,284,
700
Marketing &
Decor
19-Nov-15 Benang kasur
IDR6,000 IDR2,278,
700
Marketing &
Decor
19-Nov-15 Tepung
bumbu sasa
IDR53,91
0
IDR2,224,
790
Raw
Materials
19-Nov-15 Gulaku
IDR13,80
0
IDR2,210,
990
Raw
Materials
19-Nov-15 Minyak goreng
IDR61,30
0
IDR2,149,
690
Raw
Materials
19-Nov-15 Royco
IDR3,100 IDR2,146,
590
Raw
Materials
19-Nov-15 Baking powder
IDR5,100 IDR2,141,
490
Raw
Materials
19-Nov-15 Sprite
IDR21,00
0
IDR2,120,
490
Raw
Materials
19-Nov-15 Garam
IDR2,500 IDR2,117,
990
Raw
Materials
19-Nov-15 Tepung beras
rose brand
IDR44,40
0
IDR2,073,
590
Raw
Materials
19-Nov-15 Tepung
IDR29,00 IDR2,044
Raw
50
bumbu sasa 0 ,590 Materials
19-Nov-15 The tong tji
IDR16,00
0
IDR2,028
,590
Raw
Materials
19-Nov-15 Nutri Sari
IDR51,50
0
IDR1,977,
090
Raw
Materials
19-Nov-15 Minyak goreng
IDR61,30
0
IDR1,915,
790
Raw
Materials
20-Nov-
15 Sarung tangan
IDR5,000
IDR1,910,
790 Equipment
20-Nov-
15 Nota
IDR9,000
IDR1,901,
790 Finance
20-Nov-
15 Kuitansi
IDR2,500
IDR1,899,
290 Finance
20-Nov-
15 Impraboard
IDR24,00
0
IDR1,875,
290
Marketing &
Decor
20-Nov-
15 Kapur Warna
IDR7,000
IDR1,868,
290
Marketing &
Decor
20-Nov-
15 X Banner
IDR60,00
0
IDR1,808,
290
Marketing &
Décor
20-Nov-
15 Print Menu
IDR8,000
IDR1,800,
290
Marketing &
Décor
20-Nov-
15
Bendera
Hiasan
IDR15,00
0
IDR1,785,
290
Marketing &
Décor
20-Nov-
15 Sendok
IDR48,00
0
IDR1,737,
290 Package
20-Nov-
15 Isolasi
IDR6,000
IDR1,731,
290 Package
20-Nov-
15 Saus tomat
IDR60,00
0
IDR1,671,
290
Raw
Materials
20-Nov-
15 Saus Sambal
IDR68,00
0
IDR1,603,
290
Raw
Materials
20-Nov-
15 Aqua
IDR16,00
0
IDR1,587,
290
Raw
Materials
20-Nov-
15
Kentang
Shoestring
IDR120,0
00
IDR1,467,
290
Raw
Materials
20-Nov-
15 Jeruk nipis
IDR15,00
0
IDR1,452,
290
Raw
Materials
20-Nov-
15 Daun Mint
IDR7,500
IDR1,444,
790
Raw
Materials
20-Nov-
15 Beras
IDR50,00
0
IDR1,394,
790
Raw
Materials
20-Nov-
15 Bawang Putih
IDR7,000
IDR1,387,
790
Raw
Materials
20-Nov-
15 Cabai Rawit
IDR5,000
IDR1,382,
790
Raw
Materials
20-Nov- Jahe
IDR3,000 IDR1,379,
Raw
51
15 790 Materials
20-Nov-
15 Daun Jeruk
IDR2,000
IDR1,377,
790
Raw
Materials
20-Nov-
15 Kecap Inggris
IDR7,590
IDR1,370,
200
Raw
Materials
20-Nov-
15 Gula Jelly
IDR36,00
0
IDR1,334,
200
Raw
Materials
20-Nov-
15 Plastik
IDR22,00
0
IDR1,312,
200 Tools
20-Nov-
15 Gas
IDR40,00
0
IDR1,272,
200 Tools
21-Nov-15 Lem UHU
IDR12,80
0
IDR1,259,
400
Marketing &
Decor
21-Nov-15 Sendok
IDR17,00
0
IDR1,242,
400 Package
21-Nov-15 Gelas cup
IDR40,00
0
IDR1,202,
400 Package
21-Nov-15 Sedotan
IDR34,00
0
IDR1,168,
400 Package
21-Nov-15 Kulit ayam
IDR120,0
00
IDR1,048,
400
Raw
Materials
21-Nov-15 Ice cube
IDR30,00
0
IDR1,018,
400
Raw
Materials
21-Nov-15 Tepung beras
rose brand
IDR13,00
0
IDR1,005,
400 Restock
21-Nov-15 Sprite
IDR30,00
0
IDR975,4
00 Restock
21-Nov-15 Sprite
IDR79,60
0
IDR895,8
00 Restock
21-Nov-15 Daun Mint
IDR29,75
0
IDR866,0
50 Restock
21-Nov-15 Gula Jelly
IDR11,700 IDR854,3
50 Restock
21-Nov-15 Daun Mint
IDR18,750 IDR835,6
00 Restock
21-Nov-15 Beras
IDR20,00
0
IDR815,6
00 Restock
21-Nov-15 Gula Jelly
IDR23,80
0
IDR791,80
0 Restock
21-Nov-15 Revenue Day
1
IDR2,624
,500
IDR3,416,
300 Revenue
22-Nov-
15
Bensin
premium
IDR10,00
0
IDR3,406
,300 Operation
22-Nov-
15 Transport
IDR50,00
0
IDR3,356,
300 Operation
22-Nov- Transport
IDR50,00 IDR3,306
Operation
52
15 0 ,300
22-Nov-
15 Kulit ayam
IDR60,00
0
IDR3,246,
300
Raw
Materials
22-Nov-
15 Aqua
IDR15,00
0
IDR3,231,
300
Raw
Materials
22-Nov-
15 Nutri Sari
IDR33,69
0
IDR3,197,
610 Restock
22-Nov-
15
Tepung
bumbu sasa
IDR29,95
0
IDR3,167,
660 Restock
22-Nov-
15
Tepung
bumbu sasa
IDR25,00
0
IDR3,142,
660 Restock
22-Nov-
15 Sprite
IDR30,00
0
IDR3,112,
660 Restock
22-Nov-
15 Minyak goreng
IDR61,30
0
IDR3,051,
360 Restock
22-Nov-
15 Beras
IDR100,0
00
IDR2,951,
360 Restock
22-Nov-
15 Kulit ayam
IDR51,00
0
IDR2,900
,360 Restock
22-Nov-
15
Kentang
goreng
IDR90,00
0
IDR2,810,
360 Restock
22-Nov-
15 Ice cube
IDR70,00
0
IDR2,740,
360 Restock
22-Nov-
15
Tepung
bumbu sasa
IDR10,00
0
IDR2,730,
360 Restock
22-Nov-
15 Daun Mint
IDR12,750
IDR2,717,
610 Restock
22-Nov-
15 Jeruk Nipis
IDR20,00
0
IDR2,697,
610 Restock
22-Nov-
15
Revenue Day
2
IDR3,783,
000
IDR6,480
,610 Revenue
53
Financial Transaction Record
a. 12 – 19 November 2015
54
a. 20 November 2015
55
a. 21 November 2015
56
b. 22 November 2015
57
58
59
60
1
61
62
63
Link Video
https://www.youtube.com/watch?v=UAWcOwOxnFg&feature=yout
u.be
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