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Defining a Social Media STACK “It’s not enough to ‘just do it’ these days. You need a plan.” August 5, 2009 presented by John McElhenney http://uber.la @jmacofearth socialmediainnovation group
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Defining a Social Media STACK

May 17, 2015

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John McElhenney

With the growing complexity of social media networks and the interwoven nature of the content we create, it is critical that we establish a social media workflow, or STACK. A STACK represents the applications and process you use to manage you Facebook, Twitter, LinkedIn and other social accounts.
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Page 1: Defining a Social Media STACK

Defining a Social Media STACK

“It’s not enough to ‘just do it’ these days.You need a plan.”

August 5, 2009presented by John McElhenneyhttp://uber.la @jmacofearth

socialmediainnovation group

Page 2: Defining a Social Media STACK

The Big THREEMy social media networks of choice

access points access points access points

socialmediainnovation group

© 2009 John McElhenney

Page 3: Defining a Social Media STACK

FriendFeed

• Twitter• Facebook• Delicious• YouTube• Flickr• Disqus• Uber.la (blog)

• Facebook• Twitter• RSS feed• FF

subscribers• blog plug-ins• daily archive

via email

FriendFeed as Aggregator

socialmediainnovation group

© 2009 John McElhenney

Page 4: Defining a Social Media STACK

Sharing a Link with FriendFeed

Facebook

Twitter

FriendFeed page

FriendFeed Web Widget

socialmediainnovation group

© 2009 John McElhenney

Page 5: Defining a Social Media STACK

Sharing a Link with Delicious

Facebook

Twitter

Delicious page

Delicious Web Widget

FriendFeed Page

socialmediainnovation group

© 2009 John McElhenney

Page 6: Defining a Social Media STACK

My Social Media STACK

my blog

LinkedIn

Twitter

TweetDeck delicious

friendfeed

Long Form > 140c

Short Form < 140c

Recycle - Reuse

socialmediainnovation group

© 2009 John McElhenney

Page 7: Defining a Social Media STACK

Social Media Beyond the STACK

socialmediainnovation group

© 2009 John McElhenney

Page 8: Defining a Social Media STACK

“You need a plan.”

August 5, 2009presented by John McElhenneyhttp://uber.la @jmacofearth

socialmediainnovation group