Deeper Business Insight with Alteryx at Delhaize America

Deeper Business Insight withAlteryx at Delhaize America

Mandy GrayManager of GeoAnalytics, Delhaize America

Outline• Delhaize America overview• How we use Alteryx• Case Study: The Alteryx Impact on our business• Q&A

Where We Are:Eastern USA Grocery Retailer with 1300+ stores from Northeast - Mid-Atlantic - South

Alteryx supports our criticalstrategic priorities• Operations / Supply Chain• New Site Location / Real Estate• Marketing• Trade Area creation• Customer Behavioral/Basket

Analysis

How we use Alteryx

Alteryx is used in a variety of ways• Data discovery• Report generation• Ad hoc requests• Mapping• Spatial analysis• Querying databases

The Alteryx impact on our business• Time & Cost Savings• End-to-end Control (analysis to output)

• Removed dependencies outside department

• Replicability / Continuity• Process is well-documented, output identical run-to-run• Easy continuity with new staff

• Deeper Insights & Empowered Associates• Analysts spend less time crunching, more time thinking

Case Study: Trade Area Report Creation

Time & Cost Savings: Trade Area Report Creation• Before Alteryx: long,

complex, expensive process

• Early Alteryx days: faster, cheaper, centralized process

• Today: Exponentially faster process

From days per store to hours per store

From hours per store to hours for entire network

Took ~8,000 button clicks

to complete entire network

(about a month)

Takes 5 button clicks

to complete entire network

(<2 weeks)

End-to-end Control: Trade Area Report Creation

A single workflow takes us:from raw

data……to final product

Alteryx workflow (example)

(marrying multiple sources: spreadsheets,

Access, ODBC, ESRI, ASCII, MapInfo, SAS, etc.)

(can be PDFs, PowerPoints, Tableau, Qlik, Excel, ESRI,

etc.)

Replicability / Continuity: Trade Area Report Creation

• Comments and instructions can be added to workflows—helpful for new staff…and foggy memories!

• Once built, the output of this workflow is exactly the same every time, even for different inputs

Alteryx workflow (example)

Store 1

Store 2

Store 3

• Every data source and process step is clearly visible…useful sequences can be copy/pasted

Deeper Insights & Empowered Associates: Trade Area Report Creation

• Bulk processing allows analysts to view data at macro level• Aggregate, banner-level analysis now possible• Time series analysis now possible

• Basic report generation off the plate, new questions have room to grow• What can we learn about competitive impacts, behavioral trends,

demographic shifts?

• Availability of reports for all stores means we can share with our front line

“Its incredible what people can do when they’re empowered with data.” --Food Lion Central Division Regional Director

THANK YOU!

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