December 2013 eNewsletter

AIP National Office 34 Lawson Street Oxley QLD 4075 Australia +61 7 3278 4490 +61 7 3009 9916 [email protected] www.aipack.com.au

AIP NEWSLETTERJoin the AIP on

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DECEMBER 2013

NEW MEMBERSThe AIP would like to welcome the following new Members...

AIP PARTNERS

NATIONAL PRESIDENT’S MESSAGE

Find out how your company can become a partner of the AIP by emailing [email protected]

Shane Devereaux Associate QLD

Members and Associates of the AIP, on behalf of the AIP National Board, I wish you and your family a safe Holiday period and a rewarding New Year. If 2012 was a great year for us, then

2013 broke all of the records.

Our National Technical Forum which was held alongside AUSPACK PLUS in May 2013 was a global event. We hosted the World Packaging Organisation conference at AUSPACK PLUS. WPO representatives from around the world addressed our forum and provided the Australian audience with global perspectives on many packaging issues.

In conjunction with the APPMA we created ‘Packaging Week’ and the culmination of this fantastic event was the World Star Packaging Awards where a further 120+ attendees flew in from all parts of the globe to receive their awards. Our relationship with the WPO continues to grow based on our professional organisation of this week. Thanks again Nerida & Mark Kelton and their team.

2013 is our 50th year. This great milestone was recognised in Melbourne on the same date as it commenced. The evening recognised the efforts of so many people over the 50 years which has allowed the AIP to maintain its relevance and value to the packaging industry. My thanks again to our fore members who made such a wonderful contribution.

Our education program continues to grow and be well supported by industry where the half-day courses are held regularly and well-attended in Australia and New Zealand. We have experienced a substantial growth in attendance to our exams for Certificate and Diploma students. This program continues to grow and we will be marketing it to a wider audience in 2014.

AIP Membership remains strong where many other similar organisations are shrinking. This is a reflection of your commitment. Thank you. Our successful relationship with Woolworths and IGD with In-Store training will be expanded in 2014 to include In-DC training. This will occur in March 2014 in Melbourne, Sydney and Brisbane.

The 2014 National Conference will be held at the Sofitel Sydney in June 2014. It is only when you attend other conferences here and around the world, do you realise how well our conference is organised. I look forward to seeing you all attend and enjoy the value of great presentations and networking. There will be a wider format to meet the needs of the Australian Packaging Industry and we will be incorporating Packaging & Processing Week once again into the event.

While our focus remains in packaging education of our members, we are aware of our fortunate position in this community. My thanks to all members who organised and ran charity events in 2013 and the sponsors who helped us.

Thank you all for your efforts and support to our Institute in 2013. In addition, a special thank you to your families who have supported you to contribute to our proud organisation.

Ralph Moyle MAIP National President

AIP NEWSLETTER DECEMBER 20132

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2013/2014

START PLANNING YOUR ACTIVITIES FOR 2014

ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

When: Wednesday 4th of DecemberWhere: a La Bouffe Time: 6.30 pm What:

VIC NSW

NZ

VIC

AIP TECHNICAL DINNERin conjunction with SPE

AIP TECHNICAL DINNER

AIP FRUCOR SITE VISIT

AIP CHRISTMAS DINNER

Indulge your senses this Christmas with the AIP at a La Bouffe where you will experience true French hospitality. That is what you will experience at a La Bouffe; an informal, friendly and delicious experience.

AIP CHRISTMAS PARTY In conjunction with the SCLAA & the APPMA

When: Friday the 6th of DecemberWhere: Officers Mess, Victoria BarracksTime: 12.00 noon arrivalWhat:

QLD

For the fourth consecutive year the AIP, SCLAA and the APPMA, will be packing 600 x hampers at the annual Christmas Party for those in need. Be a part of this wonderful initiative by attending or donating goods for the hampers.

When: Wednesday 5th of MarchWhere: Frucor Beverages 10 Orb Avenue, Wiri, Manukau City, Auckland 2678Time: 10.00 am

When: Wednesday the 5th of FebruaryWhere: Box Hill Golf ClubTime: 6.30 pmSpeakers:

When: Wednesday the 19th of FebruaryWhere: Oatlands Golf Course Club HouseTime: 6.30 pmSpeakers:

Sean CarterProduct Manager Identification and Measurement SICK Australia

Steven Petinakis Polymer Scientist/Project LeaderCSIRO Materials Science & Engineering

Tony Seers MAIPManaging DirectorSeeplas

Splitting into two groups a personalised packaging touch will be applied to the visit. AIP Members will ‘walk the line’ to view non-carbonated beverage lines PET filling lines, can lines, and a PET blow fill line. The visit will be interactive and will talk about what it takes to make Frucor manufacturing effective in supporting the packaging aspirations of it marketing team/s. Be prepared to walk, talk, get hot and sticky in the juice environment of Frucor Beverages Ltd.

Zdenka FullerFood and Hotel ServicesNSW Government - Health Share

Fergal Barry Strategic Partnerships Manager - Arthritis Australia Manager - Accessibility Design Centre

Stephen Barter MAIPPrinciple ConsultantRevenue Doctor

AIP NEWSLETTER DECEMBER 2013 3

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2014ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

INDUSTRY EVENTS NZWhen: 23rd to 25th of September 2014Where: ASB Showgrounds Auckland, New ZealandTime: 9.00 amWhat:

FOODTECH PACKTECH

EXCLUSIVE WOOLWORTHS IN-STORE & IN-DC SHELF-FRIENDLY PACKAGING (SFP) TRAINING

AIP NATIONAL CONFERENCE NSWWhen: Tuesday 17th and Wednesday the 18th of June Packaging & Processing WeekWhere: Sofitel Wentworth 61-101 Phillip Street Sydney NSW 2000 What:

www.foodtechpacktech.co.nz

INDEPENDENT MEASUREMENT OF PACKAGING PERFORMANCE

Permeability testing - oxygen transmission and water vapour transmission.

Analysis to determine what types of plastic materials are present in a sample, including structures of multilayered packaging.

Mechanical testing of plastic films – tensile strength and related properties, tear resistance, puncture resistance, dart impact resistance and others.

Plus many other tests.

Australia 1300 GunnLabNew Zealand 0800 GunnLab

Email: [email protected]

www.gunnlab.com.au

INDEPENDENT MEASUREMENT OF PACKAGING PERFORMANCE

Permeability testing - oxygen transmission and water vapour transmission.

Analysis to determine what types of plastic materials are present in a sample, including structures of multilayered packaging.

Mechanical testing of plastic films – tensile strength and related properties, tear resistance, puncture resistance, dart impact resistance and others.

Plus many other tests.

Australia 1300 GunnLabNew Zealand 0800 GunnLab

Email: [email protected]

www.gunnlab.com.au

When: Wednesday the 19th of March NSW IN-DC SHELF-FRIENDLY PACKAGING

QLD IN-DC SHELF-FRIENDLY PACKAGING VIC IN-DC SHELF-FRIENDLY PACKAGING

NSW IN-STORE SHELF-FRIENDLY PACKAGING

QLD IN-STORE SHELF-FRIENDLY PACKAGING

VIC IN-STORE SHELF-FRIENDLY PACKAGING

When: Tuesday the 18th of March

The biennial AIP National Conference is the largest packaging conference of its kind in Australia and New Zealand. Run by industry for industry. The AIP National Conference has been leading the way in professional and personal development for decades.

When: Monday the 24th of MarchWhen: Tuesday the 25th of MarchWhen: Thursday the 27th of MarchWhen: Friday the 28th of March

Foodtech Packtech is the most important trade event for the New Zealand Food Technology and Packaging Technology industries.

The AIP is pleased to announce that it is continuing its innovative initiative with Woolworths for the third time by offering exclusive and intensive in-store Shelf-Friendly Packaging training. In addition off the back of feedback from the attendees at the last series of training a second day will be offered for In-DC Training. This intensive training is unique to the AIP and is led by a trainer from IGD in the UK. This training will be open to everyone in the industry, members and non-members alike. Limited spots will be available for each date.

Endorsed and sponsored in kind by


TUESDAY 17TH AND WEDNESDAY THE 18TH OF JUNEPACKAGING & PROCESSING WEEK

Sofitel Wentworth, 61-101 Phillip Street, SYDNEY NSW 2000

2014 AIP NATIONAL CONFERENCE: PACKAGING & INNOVATION EXCELLENCE

The Australian Institute of Packaging (AIP) is currently at the planning stage of the 2014 National Conference which will be held on the 17th & 18th of June at the Sofitel Wentworth, Sydney. The Call for papers is now open for speakers across all facets of the packaging industry.

Following a number of highly successful conferences, the 2014 AIP National Conference will be designed to deliver a two-day educational program that will cover a broad range of topics relating to the theme Packaging & Innovation Excellence. Designed for everyone, from packaging designers, technologists and engineers to sales and marketing people. The biennial AIP National Conference is the largest packaging conference of its kind in Australia and New Zealand. Run by industry for industry. The AIP National Conference has been leading the way in professional and personal development in the packaging industry for decades. The 2014 AIP National Conference: Packaging & Innovation Excellence will attract delegates from all facets of the packaging industry of both technologist and management levels (such as development, marketing, production, supply chain and logistics personnel) to equipment suppliers, raw material providers, users of packaging, retailers and consumers.

The AIP intend to break the conference predominantly into breakout sessions after the opening and keynote presentations, to ensure that a diverse range of issues and topics are covered over the two days. The AIP is looking for a broad range of speakers from all areas of the packaging industry to ensure that the AIP National Conference offers something for everyone.

All interested parties are encouraged to submit an abstract for consideration as a presentation under the theme Packaging & Innovation Excellence. The timing of abstracts and papers is Friday the 13th of December 2013. To access a call for papers please log on to www.aipack.com.au under the conference section or email [email protected]

The program will deliver an extensive array of topical and technical sessions and is open to all members and non-members of the Institute alike. Set in a relaxed environment, this is the not-to-be-missed event on the industry calendar so book early to avoid disappointment. Should your company be interested in exhibiting or partnering with the 2014 AIP National Conference simply email [email protected] for a partner’s kit.

YOU ARE INVITED TO SUBMIT AN ABSTRACT FOR CONSIDERATION AS A PRESENTATION UNDER THE THEME PACKAGING & INNOVATION EXCELLENCE

DEADLINE FOR ABSTRACT: FRIDAY THE 13TH OF DECEMBER 2013

CALL FOR PAPERS


PACKAGING MANAGER – 6 MONTH FIXED TERM CONTRACT

As a newly created role in the business, this represents an opportunity to develop a new area of expertise internally, this role really offers the opportunity for a specialist to create and significantly contribute to the ResMed business.

First focus for the Packaging Manager will be policy development and implementation. The opportunity for significant cost savings and efficiency improvements across the business and to enhance the corporate image will make this a rewarding role.

RESPONSIBILITIES INCLUDE: • Identify cost efficiency opportunities on current packaging methods.• Development of a packaging policy that provides a world-class solution.• Work with stakeholders to provide support for design packaging solutions including the design or specification

of packaging equipment.• Provide specialist and innovative support to Product Development cross functional teams.• Identify suitable suppliers and establish appropriate contracts. • Maintain up to date knowledge of local and international standards. • Work with Product Development and Manufacturing on activities for testing, verification and validation of

designed packaging.• Work with general suppliers to select most appropriate packaging methods for them.• Work with the Environmental Management System team to consider the environmental impact of packaging.

You will hold tertiary qualifications Engineering, Science or equivalent industry experience. Through your experience in similar roles you will have developed extensive knowledge in the design and development of packaging solutions, global packaging regulations and packaging related materials. Ideally you may have APICS or similar procurement qualifications, and you may have worked in the medical or another regulated industry. Any experience with project management will be looked upon favourably. Above all you will bring a passion for continuous improvement, cost saving efficiency and a communication style that enables you to deliver.

PLEASE APPLY BY FOLLOWING THE LINK AT:https://limited-resmed.icims.com/jobs/5752/packaging-manager%2c-supplier-alliance---6-month-fixed-term-contract/job

POSITION AVAILABLE WITH RESMED


2013: A YEAR OF EDUCATION

2013 has been such a rewarding year in education for the Australian Institute of Packaging (AIP). It certainly has been busy with several half day courses; commencing early this year with a focus on Print

Technology, followed in the middle of the year with Packaging Specifications and ending off with Packaging for Product Life Extension. In addition, we took our training to New Zealand where a Flexible Packaging course was delivered.

The AIP has held numerous Technical Dinners in the various states. These functions continue to be interesting and thought provoking. Thanks to Michael Halley who always gives a synopsis of these events. Some of these during the year were:• Packaging Innovations and Applications. • Developments in Paper and the Asian Market. • Coatings.

In June the AIP hosted World Packaging Organisation(WPO) representatives from around the world Seven of these delegates presented an educational and informed technical account of packaging within their regions.

The AIP continues to offer Corporate Partnering Programs where businesses opt for a tailor-made training program that focuses on their specific requirements and provides an appropriate learning experience for a specific group of employees or an entire workforce. Training programs can be designed to lead into a qualification if required or to provide information specific to a business or market area.

In August the AIP undertook specific packaging training geared for the pharmaceutical industry in Malaysia. Lecture topics included Packaging Planning, Business Aspects of Packaging and Environment along with a specific focus on Pharmaceutical Packaging and Packaging Practices and Specifications. Towards the end of day one, team members split into two groups, gowned up and entered the adjoining manufacturing and packing facility for the first of the very effective and successful gembas held as part of the seminar. Half the team attended the Blister Packaging gemba whilst others joined the Sachet Packaging gemba. Going to these respective gembas produced a steady flow of questions from all seminar participants.

Day two commenced with some more quizzes to ensure all team members were comfortable with the content of the previous day. On this day Pierre addressed the various packaging materials used in Pharmaceutical Packaging as well as Supply Chain aspects along with Stability Testing and ended with Packaging Machinery before a further gemba was attended in the factory, this time on sachet packaging and all it entails.

Day three also started with the obligatory questions; not only to keep participants on their toes but to instil confidence as they realised how much material they had covered and how much new knowledge had been gained. More materials were discussed before moving on to anti-counterfeit Packaging, Active and Intelligent Packaging and later Adhesives, Labels and Labelling as well as Decoration Options. The seminar ended on the topic that is on all pharmaceutical companies’ minds, that of Tamper Evident Packaging and the future of Packaging in Pharmaceuticals.

The AIP is currently working with two other multinational companies to offer specific packaging training for their respective industries. Moving into 2014, the AIP is well into planning and executing new Half Day Training Courses, these will include:• Introduction to Nanotechnology • Accessibility along with Arthritis Australia WPO requested the AIP to offer Residential Training Programs (RTP) in developing countries. The first was offered in Lagos, Nigeria. 34 students from Nigeria, Ghana, Côte d’Ivoire, Kenya and South Africa attended; all with a strong desire to learn more in the field of the science and technology of packaging. The majority of the attendees were graduates including some with Masters qualifications and two with PhD’s. But Packaging Technology is what they were hungry to learn about. No small wonder when one considers that more than 50% of Africa’s food supply is lost through poor/ineffective/insufficient packaging.


All participants keenly absorbed information and their eagerness to improve their knowledge in this field was most evident in their final project presentation on the fifth day.

This West African RTP initiative will be the first of more to come. Already the African Packaging Organisation (APO) is planning similar programs in 2014 in Accra, Ghana and another in Lagos; the latter focusing on pharmaceutical packaging. The course will be facilitated by the AIP. In Asia, the AIP is offering similar training programs as follows: February – China, March – Indonesia, April – Vietnam, May – Singapore.

The AIP continues to offer internationally accredited on-line learning for a Certificate of Packaging Technology as well as a Diploma in Packaging Technology. These focus on the art, engineering and science of packaging technology and are acknowledged by 52 countries around the world.

On-line learning offers convenience and flexibility along with a supportive Course Tutor. The AIP currently has 9 certificate students and 19 diploma students who will be writing exams late in November. There has been interest from students wanting to commence studies in 2014. These enquiries have come not only from Australia but Nigeria, South Africa and Egypt.

The AIP has joined with industry and the University of Melbourne and led by Mondelez to offer, by mid 2014, a Masters in Food Innovation and Food Packaging. The Industry Advisory Group is currently working on course learning outcomes, course content, training programs and the curriculum. This is an exciting adventure to be part of from planning phase.

We have commenced exploring the feasibility of offering to our members the possibility of webinars. This too is an exciting opportunity especially for those in the packaging industry who cannot always get to particular venues in the main capital cities of Australia. It has certainly been a busy and productive education year where we have seen the changing of our Education Administrator to Ralph Moyle who in five months has done an outstanding job orchestrating fundamental changes to align ourselves better with students and the corporate world so as to offer more courses, more opportunities to more people in a better way.

Pierre Pienaar MSc FAIPAIP Education Coordinator

2013: A YEAR OF EDUCATION Cont’d...

25 YEARS OF SERVICEAIP NSW DINNERAIP NSW recently ran a technical dinner with Mark McNamara, Echo Design and Robert Shouldice, Supply Stratagems as guest speakers. The speakers provided very high-level presentations for our members.

Max Bushby FAIP was recently presented with his 25 years of membership to the AIP.

Please join us in congratulating Max on his years of service to the Institute.

AIP members recently had the opportunity to see the how the Kimberly Clark Ingleburn Mill safely produces Huggies nappies for Australia and New Zealand.

The site visit was very informative and the AIP would like to thank the KCA team for taking the time to open their doors to us.

KIMBERLY-CLARK SITE VISIT


JOINT WINNERS FOR 2013 AIP SCHOLARSHIP

For the first time in five years there were joint winners for the AIP Scholarship, which is awarded to one of the finalists in the 2013 Cormack Innovation Awards. The AIP scholarship was awarded this year two outstanding students from the University of Technology Sydney - James Bossi and

Justin Chong.

According to Mr Ralph Moyle, National President of the AIP, ‘both candidates were excellent examples of the quality of students undertaking design courses in Australia.’

“James Bossi demonstrated good methodology and thinking throughout the scholarship process. He displayed a clear interest and involvement in the packaging industry. He understood the importance of recycling and sustainability within packaging design development and has a real interest in solving some of the packaging problems the industry has currently been experiencing,” Mr Moyle said.

“Justin Chong is already doing Point of Sale construction and design and his mechanical skills were part of his in depth answers. He provided compelling answers to all questions and he was well-spoken and articulate,”

“The judges would hope that other schools throughout Australia would allow their students to participate and take advantage of opportunities like the Cormack Innovation Awards. The AIP would like to take this opportunity to congratulate James Bossi and Justin Chong for being such exceptional candidates and the Institute looks forward to seeing both of these students become outstanding packaging technologists.” he said.

The Cormack Innovation Award scholarship complements other programs initiated by the AIP including, the APPMA scholarship for the Diploma in Packaging Technology and the AIP scholarship for the PCA Southern Cross Awards.” he said.

James Bossi and Brent Du Preez

Justin Chong and Brent Du Preez

CormackInnova�onAwardsSmart MindsPractical Solutions

INTERVIEW WITH JAMES & JUSTIN

Q1: NAME OF COURSE AND UNIVERSITYJC: Bachelor of Design in Industrial Design, the University of Technology SydneyJB: Bachelor of Design in Industrial Design/ Bachelor of Arts in International Studies, the University of Technology Sydney

Q2: WHY DID YOU ENTER THE AIP SCHOLARSHIP?

JB: The most appealing prospect of the AIP scholarship was the opportunity to meet the leaders of Australia’s largest design sector during the AIP National Conference. Another motivation to apply was the opportunity to attend AIP’s training and education programs. I was attracted to the possibility of developing my professional skills in packaging design, providing me with experience that I can hopefully return to the industry throughout my career.

JC: To me, I believe the most exciting aspect about the packaging industry is its inherent potential to evolve. I believe that the AIP Scholarship will offer me the chance to exercise my passion and interests in packaging and utilise my experience to efficiently network with other fellow designers and aiding to build a collection of contacts. Most importantly, I think the overall experience provided though the scholarship will help to define an idea as to where I could potentially see myself working as a university graduate, and furthermore, what I could offer to the field as a young, fresh mind.

Q3: WHAT DO YOU HOPE TO GAIN FROM ATTENDING THE NATIONAL CONFERENCE AND TRAINING COURSES?JB: I am looking forward to meeting all the major players in Australia’s packaging design industry. It’s one thing to learn about the industry through our studies at university but putting that in perspective will help us envisage the careers and opportunities available to us as aspiring designers. The training days will be a great way to get a head start in the field, hopefully resulting in impressive concepts and ideas that I can display in my portfolio.

JC: I hope that through participating in the AIP National Conference and training courses, I will be provided the opportunity to be exposed to the current packaging industry and work practices. I hope the experience will additionally help to identify my own creative and technical skills that may perhaps even highlight specific areas of interest for me. Furthermore, participating within the conference and training courses will offer myself an idea of the skills required to thrive within the workplace.


VISY SPRINGVALE PLANT TOUR

O riginally established to sort paper and cardboard for Visy Paper Mills at around 100 tonnes a day it was re-engineered into a MRF which sorted commingled material as well as paper and cardboard.

Knox City Council was Visy Springvale’s first contract to deliver recyclables into the MRF, using the split bin system. (Split bins system was very inefficient and superseded by a fully open version)

In the mid 1990s, Visy expanded its commercial recycling sector and Springvale MRF began to receive up to 350 tonnes per day and has grown that by around thirty percent to 450 ton per day. The Springvale facility now has eight councils as sources of kerbside recyclables as well as pre-sorted materials from intermediate collection depots. In 2011/12, Visy Recycling received and sorted just over 2 million tonnes of used industrial and post – consumer waste across Australia.

The Springvale MRF has 66% the hourly capacity of the Mega MRF at Smithfield NSW but contributes a significant percentage of the aforementioned two million tonnes collected from around three (3) million households nationally.

In the early days of kerbside recycling plastic crates nominally held approximately 5kg of material; switching to 240 litre wheelie bins ramped up the average per household collection by a factor of two.

In 2006, Visy Recycling Springvale invested $4 million to upgrade its plastic sorting technology to include an NIR (near infra red) auto sort facility. This innovative sorting technology makes it possible to automate separation of different plastic polymer types, eliminating the requirement for manual sorters and increasing the recovery of all plastics (1-7).

The plastic material input stream is analysed by a fast scanning sensor installed over a conveyor belt. When illuminated, each material reflects light (invisible to the human eye).

In the same way that a finger print is a unique source of reference, the characteristics conveyed by the reflected light are unique for every different type of material. The optical sensor captures this reflection and generates a two-dimensional image, which in turn enables the software to efficiently determine the type of plastic. It then blows the defined plastic onto a second conveyor while the remaining is brought to a third belt for further sorting or disposal followed by baling of individual product types. Plastic is sorted into PET, HDPE and other termed 226 and is disposed of by selling to its converting plants, local re-users or exported. The waste, not in a state for reuse is sent to the Coolaroo GOGEN plant where a cogeneration plant operates. (See AIP Newsletter December 2012)

Glass is separated and sent to the Visy Glass recycling facility at Laverton in Melbourne’s industrial west. Interestingly over the years that the MRF has been operating glass packaging has been going through the process of lightweighting. This has led to more broken bottles arriving in the collection vehicles.

A lot of developments of the packaging industry that materially affects the operations at the MRF came to light during the question and answer period.• PVC sleeves on PET bottles cause serious downsides

upstream as the PVC melts at a different temperature and contaminates the PET

• Consumers have been indoctrinated to remove caps from bottles when placing in the bin. Resin converters can separate the caps from the bottle if left on the bottle but if separate they will find their way to waste in the MRF.

• Tape on cartons is preferred to hot melt sealing as the adhesive on the latter forms pitch which can leave holes in the cardboard sheet when being produced.

• China has developed a Green Fence policy that curtails what can be exported into the country, forcing higher quality standards on waste paper and plastic bottles.

• Not technically a packaging issue but householders packaging their recyclables in shopping bags can result in a straight to landfill course. Operators have to keep up with the 35 tonne and hour throughput so have no time to open bags and sort the contents.

• Polystyrene foam is not on the list of materials but small volumes do arrive and can be added to the 226 collection.

Currently the site operates 24/7, receives material from suburban and country Victorian Councils, processes approximately 450 tonnes a day of fully commingled material from kerbside and over 250 tonnes a day of paper and cardboard from industry sources.

Greg Roberts on behalf of the assembled visitors thanked the highly informative Visy people who hosted the event.

MICHAEL’S MOMENTCouncil Rates will Rise! The high value material that comes from kerbside collections is that same material that the container deposit legislation proponents are targeting.

If the Government introduces legislation the collection trucks will still have to traverse the same streets to get the other materials. Possibly around forty percent of the volume will decrease so the contracts with councils will need to be reworked. It could mean that Councils will not be able to meet the contracted volumes and may have to compensate both the collection company and the MRF for the shortfall.

We all know what that will mean! Councils will simply raise the rates because it will be the householders’ fault that the volumes are down. So before this occurs all packaging people need to speak out in favour of the status quo. Also have a drink before it goes up 20 cents!!! Disclaimer: - These comments are the writers summation of the possible outcome and not attributable to Visy or the AIP.

Written by Michael Halley FAIP


11

A

Design with the end in sight

s a packaging consultant I would love the opportunity to be able to consult a reliable crystal ball to see what lies ahead for this very impor-tant industry we represent.

Reaching consumers these days is difficult.

OriginAlityMost consumers are not readily open to changing their purchasing habits or exper-imenting with new products. After all, they may think, why fix it if it's not broken?

When introducing your product to con-sumers, you need to display originality in your packaging design.

The package should demonstrate the com-pany’s ability to uniquely display the prod-uct through colour, shape and logos.

stAnding Out frOm the crOwdAs with people, packages that are differ-ent tend to stand out.

Using unusual colours, containers and

catchy phrases are all effective ways to at-tract a consumer's attention.

It's important to note, however, that creative packaging is no substitute for a great product.

estAblishing A cOnnectiOnYour package design must demonstrate a ful-filment of a need of some sort, as well as the benefits of choosing your particular product.

Consumers will purchase products be-cause of a perceived need for them. Your package should elicit emotion.

Good package design keeps the consum-er’s needs at the forefront while still re-maining effective in demonstrating the product and its benefits. For better or for worse your packaging design will be a sig-nificant deciding factor in whether or not your product is purchased.

bAlAncing the cOstsAlthough many organisations calculate the cost of the package material itself as

the total cost, the true cost is in reality the total cost of the entire packaging system involved.

A simple replacement of one component of a packaging material for a less expensive one may not be a true reduction.

stick tO stAndArdsAll incoming packaging materials and out-going finished packages should be stan-dardised where possible.

Now more than ever before, packaging technologists must design with the end in mind, how the pack must function, who is to use it and the easiest and most suitable

format for reuse, recy-cle or refill. ■

* Pierre Pienaar MSc, FAIP, is the education coordinator for the AIP as well as the institute's immediate past nation-al president.

Packaging design must be approached with a very clear goal in sight if it is to be successful. Pierre Pienaar* fAiP outlines factors that must be addressed from the very start of the design process.

November-December 2013 www.packagingnews.com.au tech speak

Chief attributes to be considered in packaging design:physical protection – to store goods securely for transport or storage.Barrier protection – to protect products from contamination from outside sources such as dust, chemicals or oxygen.information transmission – packs and labels must be able to communicate how to use, transport, recycle or dispose of the package or product.marketing – packaging and labels can be used by marketers to encourage potential buyers to purchase the product.security – packaging can play an important role in reducing the security risks of shipment.convenience – packages can have features that add convenience in distribution, handling, use and ease of disposal.portion control – single serving or single dosage packaging can dictate a precise amount of contents to control usage.

behind the JArgOn

careful design is crucial to

pack success.

wellman.indd 1 6/03/13 3:23 PM

THIS ARTICLE WAS RE-PRODUCED WITH PERMISSION FROM PKN PACKAGING NEWS


DO YOU WANT TO SAVE MONEY ON ELECTRICITY, FUEL OR REFRIGERANT?

This activity received funding from the Department of Industry as part of the Energy Efficiency Information Grants Program.

SCLAA will be providing tailored and Industry specific

FREE TRAININGTo Australian SME Supply Chain & Logistics companies on energy efficiency in • Every capital city across Australia • 22 regional and rural areas • Via webinar • On the website www.sclaa.com.au

Comprehensive 7 phase program with follow upsClick the GREEN icon on www.sclaa.com.au to register

DO YOU WANT A COMPETITIVE ADVANTAGE?

This program will be run in the locations below during 2014. There will also be ten webinars, for SME’s unable to attend, who can view it on their computer when convenient.

FEBRUARYMelbourne 11th February Bendigo 12th February

MARCHGeelong 17th MarchWarrnambool 18th March Mildura 19th March Albury/Wodonga 24th MarchWagga Wagga 25th MarchCanberra 26th March

JULYTownsville 25th JulyRockhampton 26th July Gladstone 27th JulyBrisbane 31st July

MAYKalgoorlie 20th MayAlbany 21st MayBunbury 22nd MayPerth 23rd May Geraldton 26th MayKarratha 27th May

AUGUSTGold Coast 1st August Sydney 25th AugustWollongong 26th AugustNewcastle 27th AugustCoffs Harbour 28th August

SEPTEMBERTamworth 1st SeptemberOrange 2nd SeptemberHobart 11th SeptemberLaunceston 12th SeptemberWhyalla 17th SeptemberAdelaide 19th SeptemberDarwin 19th September

To book to attend the training simply email [email protected] and let them know that you are a part of the AIP.

DEAR AIP MEMBERS

PH: +61 7 3278 4490 [email protected] www.aipack.com.au

MAKE 2014 THE YEAR YOU INVEST IN YOUR CAREER

BUILD YOUR PACKAGING CAREER ON FIRM FOUNDATIONS WITH THE AIP.

The Australian Institute of Packaging (AIP) is at the forefront of packaging training and education in Australasia; helping to shape the careers of generations of packaging professionals - from packaging technologists to international packaging business leaders along with a host of people in associated disciplines - sales and marketing, purchasing, production and environment.

DIPLOMA IN PACKAGING TECHNOLOGYThe Diploma in Packaging Technology is an internationally recognised Level 5 foundation degree-level qualification that prepares students to take responsibility for packaging operations at any level through the supply chain and can also lead to higher level study.

CERTIFICATE IN PACKAGINGThe Certificate in Packaging is an internationally recognised Level 3 qualification designed to meet the training needs of a wide variety of personnel in packaging, from the new entrant looking for a great start, to design, production, management, sales, marketing or purchasing staff looking to deepen their packaging knowledge.

December 2013 eNewsletter

Documents

packaging week

aip on1december

aip membership

packaging education

new membersthe aip

aip national office

aip national board

packaging issues