DCB Partner Breakfast Meeting April 2013

Ten  Years2003/2013WELCOME  TO  THE  MORRISON  HOTEL

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Ten  Years2003/2013

Dublin  Conven7on  Bureau  Breakfast  Briefing  

Morrison  Hotel#meetdcb

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Ten  Years2003/2013THIS  MORNINGS  BRIEFING

Briefing  welcome

Keith  McCormack  Head  of  VisitDublin  &  Events  Ireland

Overview  of  2012  &  Sales  Ac7vity  PlaMorms

Sam  Johnston  &  Jenny  FineganDublin  ConvenCon  Bureau

Social  Media  PlaMorms  for  Business  Tourism

Ian  ClearyRazor  Coast  Fáilte  Ireland  Web  Supports

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Recent  Awards  

Tourism  Media  Awards  City  Tourism  

Best  City  Conven7on  Bureau  in  EuropeMICE  Report  Awards

Celebra7ng  10  years  of  success!

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Ten  Years2003/2013

Dublin  Conven7on  Bureau

Sam  Johnston Jenny  Finegan

Donna  Brogan Ciaran  McLoone

Elizabeth  Kenny

Keith  McCormack  Head  of  Visitdublin  &  Events  Ireland

Sales  &  Marke7ng

Research  &  Iden7fica7on

Meet  in  Ireland  –  Fáilte  Ireland  

Business  Tourism  Unit

Tourism  Ireland  Market  Offices

Dublin  Conven7on  Bureau-­‐  Fáilte  Ireland  -­‐  Structure

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Ten  Years2003/2013

€0

€60

€120

€180

€240

€300

€360

€420

€480

€540

€600

2 0 0 9 2 0 1 0 2 0 1 1

9%

Increase

€472

*Business  Tourism  Unit  -­‐  Fáilte  Ireland

BUSINESS  TOURISM  TO  IRELAND  -­‐  Value  &  Volume*

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Ten  Years2003/2013

€0

€6

€12

€18

€24

€30

€36

€42

€48

€54

€60

2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2

€54.3m€49.7m€48m

€39.2m

BUSINESS  WON  -­‐  Value  in  €  Millions

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Ten  Years2003/2013

19.6%  North  America  Incl.  Canada  

17.8%  

Great  Britain

11.1%Europe

51.5%  Conference  Ambassador  Prog.  

€27.9m

€9.6m

€10.6m

€6.2m

BUSINESS  WON  -­‐  Source  Markets

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Ten  Years2003/2013

ICCA Graph 2012

0

37.5

75

112.5

150

2 0 0 2 2 0 0 6 2 0 1 0 2 0 1 1

2.  Dublin

1.  London

3.  Edinburgh

4.  Glasgow

5.  Manchester

6.  Belfast

ICCA  -­‐  Interna2onal  Congress  &  Conven2on  Associa2on

2012  -­‐  Dublin  performing  very  well

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Ten  Years2003/20132012  OVERVIEW  -­‐  A  busy  year  for  DCB

15Congress  BidDocuments

55Site  

Inspec7ons

2WorkshopsMeet  in  London

ICCA  DesInaIon  &  Client  Lead  Exchange2x  Fam  visits

20Trade  

Promo7ons

342    Proposal  

Documents  

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Ten  Years2003/2013

0

100

200

300

400

188 192

71

157134

47

6

5

3

19

9

8

2 0 1 12 0 1 2

2 0 1 3

Associa7on  ConferenceCorporate  Mee7ngsEventIncen7ve

COMPARISON  -­‐  Annual  Enquiries

+  5%  on  the  same  period  last  year

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Ten  Years2003/20132013  OBJECTIVES  -­‐  Grow  the  business  for  you

Increase  from  

€54.3Min  2012  to  

€57M

5%     10%    8%     30%Increase  in  North  American  Associa7on  Conference            conversions

Increase  in  Associa7on  Conference            conversions

Increase  in  website  leads

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Ten  Years2003/2013

Launch  Dublin  Convention  

Bureau  Partner  Portal.

Revamp  dublinconven7onbureau.com

LaunchGB    Advertising

Media  Visit  New  Products.  

Association  Conference.  

WorkshopMeet  Dublin  in  London

North  AmericaUS  Assoc.  Conference.

Fam  Trip  Dublin  Convention  

Let’s  get  ready  for  2014

January February March April May June July August September October November December

Mobile  Mobile  site/Meeting  Planners  

Destination  Toolkit.

North  AmericaAssociaIons

Great  Britain  Corporate  meeIngs  &BriIsh  AssociaIons

Europe  Germany  Corporate  MeeIngs

Fáilte  Ireland    Ambassador  LeadsAssociaIon  Conference

Fam  Trip  Client  Gathering

US.  Digital  Campaign

MAJOR  SALES  &  Marke7ng  ACTIVITIES  -­‐    in  2013

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Ten  Years2003/2013OVERSEAS  CAMPAIGN  -­‐  Adver7sing  Direc7on

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Ten  Years2003/2013OVERSEAS  CAMPAIGN  -­‐  Adver7sing  Direc7on

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Ten  Years2003/2013OVERSEAS  CAMPAIGN  -­‐  Adver7sing  Direc7on

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Ten  Years2003/2013YEAR  TO  DATE  -­‐  Enquiries  &  Business  won  2013

!"#$%&'()*+,-,./

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Ten  Years2003/2013DUBLINS  BUSINESS  PIPELINE  -­‐  2013  -­‐  2020

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Ten  Years2003/2013

35  Trade  Partners

80  GB  Mee7ng  Planners

MEET  DUBLIN  IN  LONDON  -­‐  Workshop  -­‐  Wed  -­‐  July  3rd

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Ten  Years2003/2013SALES  &  MARKETING  ACTIVITY  -­‐  Digital  Developments

Analyse   Review   Result  of  this  work

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Partner  Portal

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Partner  Portal

RFP’s  sent  to  designated  

contacts  through  the  portal

Unique  log  in  for  each  

member  of  events  team  

&  GM

Report  &  Analysis  tools  provide  

detailed  accurate  reports  &  stats  for  

stakeholders

Tracking  system  records  responses  &  7me  taken  to  

respond

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Partner  Portal

Benefits

My  leads  sec7on  -­‐  view  all  DCB  RFP’s

User  friendly  form  for  proposal  responses

Real-­‐7me  event  status  updates  from  clients

Real-­‐  7me  business  won  updates

DCB  Partner  support  sec7on

Update  web  &  proposal  descrip7on  facility

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Partner  Portal

Decline  RFP  op7ons

Response  Preview

PCO,  DMC  &  Event  Producer  landing  page

Op7on  dates  

Commission  available  

Coming  Soon

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Ten  Years2003/2013DUBLIN  CONVENTION  BUREAU  -­‐  Proposal  Document

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Ten  Years2003/2013

Informa7ve  

Linked  up

Concise

Love  itEasy  to  Compare

Crea7veGreat  Support

ClearProfessional

A  winner!Time  Saving

WHAT  THE  CLIENTS  THINK?  -­‐  New  Proposal  Document

Well  considered

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Ten  Years2003/2013

Access  to  leads

E-­‐Marke7ng  Opportuni7es

The  Dublin  Directory

Sales  PlaMorms  -­‐  Meet  Dublin  in  London  Workshop                                                                Fam  Trips                                                                Site  Inspec7ons                                                                Bid  Documents  

Representa7on  at  over  20  trade  shows  annually

Publicity  Opportuni7es

PARTNERSHIP  -­‐  PlaMorms

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Ten  Years2003/2013SOCIAL  MEDIA!  -­‐  Is  this  an  idea  you  LIKE?

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Ten  Years2003/2013VINTAGE  SOCIAL  MEDIA!  -­‐  Is  this  how  you  see  yours?

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Ten  Years2003/2013

Gelng  the  best  out  of  Social  Media  PlaMorms  for  Business  Tourism  Ian  Cleary  -­‐  RazorCoast

SOCIAL  MEDIA!  -­‐  The  Benefits

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Ge#ng  Leads  and  Conversions1

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Content  Marke4ng  Strategy

!" # $%&'"

(" # $%)'"

*" # $%+,'"

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Inbound  or  Outbound?

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The  Process

!" #  $%&'()*+","-*./(+0"1*&*2+34"

5" # 6+7'*"$(8'*8'"

9" # :;<)7&*"'4*"$(8'*8'"

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What  to  Write  About

•5  Tips  for  Organizing  a  conference  in  Ireland•Top  Corporate  Entertainment  ideas  in  Ireland

•10  Tips  for  Booking  a  Mee4ng  Room  in  Dublin

•7  ideas  for  a  Company  Party  in  Dublin

•5  Tourist  ANrac4ons  in  Dublin  that  you  have  to  see

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ANract  relevant  visitors  through  your  blog

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Video  can  be  cap4va4ng  and  can  rank  well!

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Tips  for  Video

•Transcribe  your  video•Use  Keywords•Keep  the  video  short•Promote  your  video

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Slideshare  is  a  key  plaTorm  for  B2B

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Are  you  inves4ng  in  your  landing  pages?

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Clear  Calls  to  Ac4on  (CTA)  are  essen4al

42

Provide  encouragement  to  hand  over  details!

43

Be  a  liNle  more  pushy…

44

45

Google  Alerts  -­‐  www.google.com/alerts

•Email  alert  based  on  keywords  specified

•Delivered  direct  to  your  inbox

• It’s  FREE!

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Social  Men4on  -­‐  www.socialmen4on.com

•Real-­‐4me  Alerts  -­‐  Track  and  measure  what  people  are  saying  about  you  right  NOW

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Men4on.net  –  View  &  respond  to  alerts  within  the  applica4on

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LinkedIn

49

Find  People  to  Connect  with  –  Advanced  Search

50

LinkedIn  Signal  -­‐  Who  is  coming  to  Dublin?

51

Stay  in  Contact

52

TwiNer

53

Hunt  down  the  business!

54

Build  Rela4onships  with  Relevant  People

55

Facebook

56

Use  Apps  to  Build  Email  Subscribers

57

Where  to  go  from  here?

•Fáilte  Ireland  Training•Fáilte  Ireland  Webinar

•Fáilte  Ireland  Online  Training•Fáilte  Ireland  Online  Guides

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Ten  Years2003/2013

Q&A

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Ten  Years2003/2013

Thank  YouTo  the  Morrison  Hotel

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