New Media and the Transformation of Health Al Lundeen Deputy Director, Office of Public Affairs California Department of Public Health April 15, 2010
New Media and the Transformation of Health Al Lundeen
Deputy Director, Office of Public Affairs California Department of Public Health
April 15, 2010
► H1N1: A Brief History
► The Media Plan
► Lessons Learned
H1N1: Turning a Crisis into Opportunities
Google Most Popular Searches 2009
Conducted Weekly Teleconference, Web cast and Press Briefings
News coverage on KCRA-TV (NBC) Web cast on home page
“Healthcasts”
Conducted Statewide H1N1 PSA Contest
H1N1 Video Contest: Lights, Camera, Save Lives!
News coverage on KCRA-TV (NBC) http://cdphfilmfest.org
Web site, Intranet, Social Media, continued
► YouTube Channel
“Just completed testimony before Congressional committee regarding response to pandemic flu.”
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Lessons Learned
► Regular Communications with Public► Employed Risk/Crisis Communications Strategies► Included New Media in all Activities
[email protected]@cdph.ca.gov
916.440.7259916.440.7259