collateral Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com DAVE AMASON client: blizzard entertainment Final production of in-store standee for World of Warcraft – Cataclysm. Work performed included coordinating with the print vendor to create a complex dieline, pulling bleeds, color correction, and press checks.
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DAVE AMASONfor inclusion in World of Warcraft Collector’s Edition packaging. Work performed included rebuilding lo-rez comps using hi-rez assets, color alteration/manipulation, and
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c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: blizzard entertainment
Final production of in-store standee for World of Warcraft – Cataclysm. Work performed included coordinating with the print vendor to create a complex dieline, pulling bleeds, color correction, and press checks.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: blizzard entertainment
Final production of mousepads for inclusion in World of Warcraft Collector’s Edition packaging. Work performed included rebuilding lo-rez comps using hi-rez assets, color alteration/manipulation, and coordinating with vendor to match supplied color proofs to production samples.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: safeway agency: publicis
Various in-store POP elements for Safeway Select cola (shelf talkers, display lug-ons, static clings, floor graphics, ceiling danglers, posters, wobblers, coupons, etc.). Work performed included retouching, digital compositing, creation of custom dies and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: safeway agency: publicis
Various shelf wobblers for Safeway Select sodas. Work performed included retouching, digital compositing, creation of custom dies, pulling bleeds, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: oroweat agency: alcone marketing
POS and collateral for an in-store promotional kit. Job involved complex dies for a number of elements, including danglers, floor graphics, and a large in-store bread display.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
POS and collateral for an in-restaurant promotion. Job involved digital compositing for over 20 pieces, to include 3D standees, floor graphics, danglers and other pieces requiring complex/custom die work. Special challenges included pulling bleeds for die cut elements, complex hair masking, and blending non-uniform CMYK blacks to avoid rich black tonalities shifting in the printed pieces.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: blizzard entertainment
Airplane wrap for StarCraft II promotional tie-in with Korean Air. Project involved working with 747 schematics to lay out artwork that was featured on both sides of the plane. Special attention had to be given to where the imagery fell relative to doors, windows, and wings, and making sure the artwork was prepped at a sufficient resolution for output at final size.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: directv agency: aaaza
Direct mail postcards for DIRECTV. The cards were created in a total of five different languages – Vietnamese, Chinese, Filipino, Korean, and Russian. Work performed included sourcing a total of 50 stock images (10 per language), masking all of them out (each one requiring a clean alpha channel hair mask), working them into the layouts, dropping in translations, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: directv agency: aaaza
Newspaper ads for DIRECTV. Work involved starting with a single vertical layout in English, resizing it per various market specs, dropping in translations and corresponding programming images, file cleanup, and all final production. Although Korean’s shown here, there were also ads in Chinese, Filipino, Russian, and Vietnamese.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: phat phranks
Business cards and menus for a family-run Mexican restaurant in Las Vegas. Work involved design and layout, final production, and coordinating with the printer to get the job run.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: café royale
Business/rewards cards, stickers, and t-shirts for a local coffee shop. Work involved designing the logo, laying out the artwork, final production, and coordinating with various printers.
Become loyalty royalty!
Buy 10 drinks, get the 11th free.
1 2 3 4 56 7 8 9 10 11
FREE!
2777 Foothill BlvdLa Crescenta, CA 91214t: 818-369-7667e: [email protected]
Open Monday-Sunday9:00 a.m. to 11:00 p.m.
Coffee Tea Boba ...and more!
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: crescent endodontics
Marketing collateral for a local endodontics practice. Work involved designing the logo, laying out business cards, letterhead, and envelopes, all final production, and coordinating with printers.
2777 Foothill Blvd., Suite CLa Crescenta, CA 91214
2777 Foothill Boulevard, Suite C • La Crescenta, CA 91214Phone: 213-365-0200 Fax: 213-365-6119 Email: [email protected]
Practice limited to endodontics.
Jeff J. Lee, DDS
2777 Foothill Boulevard, Suite C • La Crescenta, CA 91214p: 818-957-7878 • f: 818-957-7978 • e: [email protected]
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: school link technologies
Tri-fold marketing brochure for a company that produces cafeteria point-of-sale terminals. Job involved design, copywriting, image manipulation and final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: california state lottery
agency: alcone marketing
Various in-store POP for California State Lottery. The kits would typically have many different elements, in both English and Spanish. Work performed included retouching, digital illustration, creation of custom dies and font sets, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: fleetwood homes agency: frankel
Brochure for Fleetwood Homes. Work performed included retouching, digital illustration, creation of custom dies and all final production. Additional work involved alpha channel work for spot color plates.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: the walt disney company
agency: hamagami/carroll
Annual report for The Walt Disney Company. Work performed included wrangling text and image content provided by the client, scanning, image manipulation, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: shimano agency: hamagami/
carroll
Catalog for Shimano fishing gear. Work performed included wrangling text and image content provided by the client, scanning, image manipulation, applying style sheets and formatting copy, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: blackeyed peas
Tour book. Work performed included retouching, color correction, art-directed layout, and all final production.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: basset hound music
Design and production of logos/type treatments and backgrounds for musical composition covers.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: off the strip
Design and production of a range of menus (full, bar, to-go) for a top-rated Las Vegas restaurant.
c o l l a t e r a l
Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com
DAVE AMASON
client: southwest regional tuba and euphonium conference
Design and printing of t-shirts for a local music festival.