Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)

VantagegotVantage.com@gotVantage

Data

Insight

Action

Aran HamiltonPresident / Co-Founder@AranH

June ‘13 July ‘13

$

June ‘13 July ‘13Jan ‘14

Imagine a future where anyone can run a data-driven business. Where SMBs can harness the power of their data as easily as a large multinational.

A future where anyone can easily action their data and engage in real-time decision making. Responsive. Proactive. Agile.

This is the future Vantage is building.

Vantage will bring data intelligence to many parts of retail operations. It is already a tool for data analytics and forecasting, and acompelling marketing automation suite.

Without any marketing knowhow, retailers can now easily create and optimize powerful intelligence-based multivariate marketing campaigns.

Compete on analytics without being an analyst.

I’ve never had so many smart people call me and want to tell me about a

company!

“…You’re the Grow-ify for Shopify!”

Harley FinkelsteinChief Platform Officer, Shopify

LBS

Other Data

Vantage becomes more powerful as it grows,adding data sources and campaign tools

BUILDING A VALUABLE 2-SIDED MARKET OF DATA

• Launched free tier January 2014• Seed Round July 2014• Now ~3000 active Shopify, Magento,

Bigcommerce, Pixafy stores• 81 countries • $2b in transactions• 14m customer records• $40 spent on marketing

STATUS: TRACKING TO PLAN

• First 3rd party approved to be embedded directly into Shopify

• Part of ShopifyPlus bundle• CIX Top 20 hottest, most innovative • Top 25 Canadian Up and Coming ICT

Companies (Branham Group)

• NOW rolling out paid tiers, focusing on sales• Discovery, Distribution Hacked, Customers Willing to

Pay

ACHIEVEMENTS

Incredibly respected team:– Executives & Dev Team– Marketing / Growth Hacking– Ecommerce Analytics– Investors & Advisors

Best in class product novel capabilities to turn Data > Insight > Action– Ingest Data– Analyze & Present Dashboard– Recommend & Marketing Automation

Robust, scalable, business model & tech architecture Smart go to market strategy

WHY WE’LL WIN