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Hyper Local Mobile Payments
Kyle Collier [email protected] (416) 570-0829
- Systems Design Engineering Graduate from University of Waterloo, double minor in UX and Management Science
- Founder and CEO, Eve Tab
- 3 Years Product Management Experience + PMP Certified
- Previously founded and CRM software platform
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Why now?Technology and mobile payments are hot emerging markets.
The industry is growing in Toronto!
Market is ready
On-demand services like Uber are flourishing
Apple Pay will make mobile payments
mainstream
Technology is here
99% of smart phones have Bluetooth
Smartphone penetration in the U.S. is over 70%
Eve TabRitual LoraxGrabb
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* Demand since Feb 2013
http://www.statista.com/statistics/261114/share-of-internet-users-who-would-prefer-to-mobile-payments/
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* Mobile Payment Users
http://www.statista.com/statistics/244487/number-of-us-proximity-mobile-payment-transaction-users/
($M)
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* Average Transaction Value
http://www.statista.com/statistics/244475/proximity-mobile-payment-transaction-value-in-the-united-states/
($U.S.)
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* Marketplace Acquisition Strategy
Free + Paid FeaturesEve collects data and provides insights on user behaviors and offers direct real-time targeted
engagement.
Direct salesInternal direct sales team to
generate leads on new venues
Partnerships and Affiliates
Merchant Partner Acquisition
Promoters/Influencers as affiliates:
Promoters will drive traffic to Eve in exchange for revenue share.
In-app sharing: Incentivized promotional
codesGuerilla marketing:
Street teams, campus repsCo-branding:
Venues and Brands
Targeted social ads
Mobile App Users
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* Proximity Mobile Payment Market
http://www.statista.com/statistics/244475/proximity-mobile-payment-transaction-value-in-the-united-states/
($B)
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The Eve Tab Experience
Discover the hottest nightlife in real-time
Start a Eve Tab and show your pass
at the door for VIP access
Redeem 100%of your tab at the
bar
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* Business Model
# % $152x $ ?=
Commission on a tab
25%
Avg. tab value
$176x $44=Average
Revenue Per User (ARPU)
http://www.statista.com/statistics/244496/average-spending-per-us-proximity-mobile-payment-transaction-user/
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Special TechTO Offer:
1. Enter ‘Toronto’ in “Redeem Code” Menu.
2. Select a Nightclub3. Start a Tab4. Enter ‘FreeDrinks’ in promo
code field. 5. Pay with $25 Eve Credit