Darkwater ®

ESTABLISHED IN 1998, WE'VE BEEN AROUND THE BLOCK AND ARE STRONGER FOR IT!OUR ELEVEN YEARS OF SUCCESS LIE IN THE RELATIONSHIPS WE BUILD AND THERESULTS WE PRODUCE. DARKWATER ARE AN EVER EVOLVING THINK TANK THAT LIVESAND BREATHES CREATIVITY AND GREAT DESIGN IDEAS, FEEDING OFF LIFE'S EVERYDAYEXPERIENCES. BUT IT'S NOT JUST ABOUT GREAT DESIGN IDEAS, IT'S WHERE, WHENAND WHY. EVERY ELEMENT OF OUR WORK HAS REASONING. IT'S ABOUT THE PASSIONWE HAVE IN WHAT WE DO AND OUR ENTHUSIASM FOR SEEING RESULTS IN YOURPROGRESS. MORE IMPORTANTLY, WE'RE LUCKY ENOUGH TO BE MAKING A LIVING OUTOF SOMETHING WE LOVE. CREATIVITY SHOULD BE ENJOYED.

You'll have heard it before but a brand is more than a logo,

it is everything you say and do. Our years of experience in

branding communication enable us to transform your existing

brand or create an entirely new one from the ground up.

With a firm understanding of your business we develop a

visual identity considering it's future use through media and

communications, to drive your brand forward and elevate

your presence with your unique brand attributes; to reflect

the strengths and values of your business. The right brand

can create an emotional response in turn adding value,

creating an identity that consumers are drawn to. We have

immense pride in our brand and evoke the same for our

clients with theirs, helping them make their mark.

Brand Identity

“Darkwater are a professional team whose ideas

have helped us to achieve what we set out to do.

In a little over a year, we have gone from a little

known, yet respected, local company, to a cutting

edge, design and marketing lead company. We

set out to rebrand; and Darkwater have positioned

us exactly where we wanted to be.”

Nick Hunt,

Director,

Hunt Habitats.

HERO sproggs®

Logo Design

Brand Guidelines

Brand Identity Systems

Trademark Registration

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2 3 4

1. Yoyo electronics2. Sports Hero

3. Epperstone Manor residential properties4. Sproggs children’s wear

We could talk forever about design for print but at the end

of the day, it's about experience and ours is extensive. Our

portfolio includes the tiny to the bizarre, from a simple disc

sticker to a huge billboard poster and everything in between.

Raw talent alone keeps our design fresh and we never work

to existing formats or reincarnate a previous theme. With

the Darkwater touch your brand is given unique character

and promise, setting you apart from the competition.

Now, we don't claim to print in-house but what we will

do is select the right printer for your job and oversee the

print and finishing processes to make sure they do our

design and your brand justice.

Design for print

“The truly professional and original designs of

Darkwater are the product of passion and reason,

so mixed as to make mediocrity impossible.”

Dean Holmes,

Director,

Jet Black Air Ltd.

Stationery

Brochures

Direct Mail

Annual Reports

Advertising

Signage

Exhibitions

Point of Purchase

Point of Sale

1. Direct mail campaign for Heart FM2. Business cards + mailerfor Rachael Connerton Photography

3. Brochure for market leading wirelessmobility solutions company Common Time4. Collection story book for established seductionapparel brand ‘The Modern Courtesan’

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Digital design, web based media, internet design, however

you dress it up and whatever your understanding of it, it's

simply a combination of graphic design and digital animation.

It's the treatment of the media that makes it different, that

makes us different, that can make or break your brand with

it's digital audience. Very soon after our inception we were

leading the way, pushing the boundaries of digital design

and continue to do so today. Raising profiles, we consistently

produce engaging screen media for clients ranging from

nutritional therapists to the exciting world of jet boats, from

a simple holding page to an all singing all dancing

e-commerce website, and love every minute of it!

Digital design

“As a provider of programmes for network

television it is vital that we use a new media

company that can deliver all of our production

requirements to the highest specification. We rely

on a high level of creativity, reliability, quick

thinking and consistency, enabling us to take

programme making and its marketing to new

levels. Darkwater is highly professional and scores

on every point for us at ITV.”

Robert Smith,

Producer,

ITV Plc.

Website Design

Motion Graphics

3D Animation

E-commerce

SEO

Google Adwords

CD-ROM Design

Email Marketing

Post Production

TV Idents

DVD Authoring

Presentations

Interface Design

1. CD-ROM Drect mail campaign for Meller Construction2. Microsite for Toshiba (Spain)

3. Website for leading jet tender manufacturer‘Williams Jet Tenders’. Interactive 3D animationsused to demonstrate the functionality of their products

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www.williamsjettenders.com

www.restaurantsatbains.com

www.restaurantsatbains.com/taste

www.hunthabitats.com

www.themoderncourtesan.com

www.joy-shop.co.uk

www.eternalspirits.com

www.ibericotapas.com

www.tamatanga.com

www.soloro.co.uk

www.solar-asbestos.co.uk

www.rachaelconnertonphotography.co.uk

www.feedyourmood.co.uk

www.rivercrescent.co.uk

www.yourspace.uk.com

www.dogstar.uk.com

www...

We felt the need to launch this email marketing product

opening up an alternative to printed communications but

the added bonus of DMailerPro is it's tracking capability.

From your bespoke template you can send, update and send

again campaign after campaign from your internet browser

at the touch of a button. With each campaign you can monitor

which recipients have received and opened your email, how

many times they have viewed it and which links they have

clicked through to, giving you a clear indication of what

specific interests they have in your product or service. And

all of this plus more is in realtime so you can immediately

see the success of your campaign.

DMailerPro e-newsletters are easily the most responsive

form of marketing at your disposal. Comparing campaigns

and responses allows you to further tailor your message

to your customers and constantly improve conversions.

www.dmailerpro.co.uk

Email marketing

“DMailerPro is incredibly powerful and yet

so easy to use. It's a reliable marketing tool

for talking to our customers on a regular basis

and gives us real time feedback on who's opened

the emails and clicked the links. The team are

on hand to offer support should we need

it and are always looking to add to and

enhance the software. I wouldn't hesitate to

recommend them.”

Jane Barton,

Marketing Manager,

The Cornerhouse.

DmailerPro v.3.0

YOU WILL HAVE HEARD OF MANY OF OURCLIENTS. YOU MAY EVEN HAVE USED THEIRPRODUCTS AND SERVICES. SOME OF THECOMPANYS BIG AND SMALL THAT WE HAVEHAD THE PLEASURE OF WORKING WITH;VIRGIN ATALANTIC CLARKS ARMITAGEPETCARE DAVENPORT INTER IORSBMI CELADOR IBERICO WORLD TAPAS IKEATAMATANGA SAVILLS CHAMPION USATOSHIBA SOLORO FOOTWEAR SPICE JETAIR CAPITAL ONE THE CORNERHOUSETHE MODERN COURTESAN JET BLACK AIRRESTAURANT SAT BAINS WITH ROOMSMENTAL HEALTH ACT COMMISSION PARKPLAZA HOTELS ITV CHURCH LUKASARCHITECTS ETERNAL SPIRITS.WE BELIEVE CREATIVITY SHOULD BE ENJOYED AND IT’S IMPORTANT THAT YOU MEET THE PEOPLEBEHIND YOUR PROJECT. WE’D ENCOURAGE YOU TO POP OVER FOR A COFFEE OR VICE VERSA.

Darkwater ® 48 Russell Drive Wollaton Nottingham England NG8 2BHt: +44 (0) 115 928 1010 e: [email protected]

www.darkwaterdesign.com