Danone

Alba RuizLaura SarmientoEnglish2011-2012

HISTORYDanone was established in 1918 by Isaac Carasso in Barcelona.Danone was a little factory which produced yoghurts.In 1923 Danone's yoghurts were used like a medicine and they were prescribed in pharmacies.

In 1941 Danone started as a public limited company (Danone, S.A) with Luis Portabella Comte-Lacoste as the president.

Danone’s yoghurts were made with plastic containers, which started to replace the porcelain's ones.This made the popularization easier and they became a product of diary use to get a healthy and well-balanced diet.

In 1968 Danone made his first ad and in 1981 and in 1982, Danone opened two new factories in Barcelona and in Asturias respectively.

The Barcelona's Olympic Games in 1992 were sponsored by Danone.

Danone institute was born in 1993. By the time Danone was acting in more than 10 countries such as Canada, Russia, China, Belgium, Brazil, EE.UU., etc.

In 1998 Danone was the sponsor of the French Football Mundial.In 2000 Danone started a campaign in favour of childhood and youth. Besides, it has taken part in different campaigns to promote a healthy daily life.

Who owns Danone?Isaac Carasso established in 1919 an enterprise called Danone (it was the patronymic of his son's name Daniel).Danone is a public limited company and the property is divided into shares, therefore the owners are everyone who have Danone's shares.Although the president of Danone is Javier Robles, the person who contributed more besides Isaac Carasso, was Daniel Carasso.

Daniel Carasso was a Jewish born in 1905 in Thessaloniki (Greece), where his family had lived after Spain's expulsion of Jews, but he kept his Spanish nationality.In 1916 his family moved to Barcelona and four years later, his father began marketing Danone.

Daniel Carasso did commerce studies in Marsella. Because of the attraction to the scientific world, he decided to study at Pasteur Institute in Paris.

During the second world war, in 1941, he left Europe and gave his enterprises to Luis Portabella and Norbert Lafont, then he travelled to the United States, where he established a new yoghurt's enterprise called Dannon.

When he came to Europe in 1951, he got back his enterprises and he set up Danone group joining with a french group of enterprises called BSN. Danone Group got an international success. Daniel Carasso died in Paris in 2009 at the age of 103.

Danone for a better worldDANONE'S ENVIRONMENTAL POLICY.Danone has a series of basic principles which are about the use of adequate technology to reduce the emissions and residues, sustainable farming, and reducing Danone’s packaging, production and transport impact.DANONE INTO ACTIONDANONE'S PLEDGE ON CO2Danone's products come from nature. That’s why Danone wants to reduce his impact on the environment. Danone has pledged to reduce his carbon footprint by 30% between 2008 and 2012. At the moment, Danone has already achieved over 20% reduction.

SUSTAINABLE FARMINGDanone's products are dairy based. The fact is that cows produce methane which is a greenhouse gas. In 2005, Danone improved the quality of milk by reducing saturated fat content and increasing the level of omega 3, it reduces the amount of methane emitted from cows by up to 30%.

REDUCING DANONE’S PACKAGING IMPACTSince 2000, Danone has been working to reduce the weight, shape, size... of the packaging , which helps Danone to reduce the impact that the packaging has on the environment. Helping consumers recycleAs well as reducing the amount of packaging that Danone uses, Danone makes their packages as recyclable as possible.

REDUCING DANONE’S PRODUCTION IMPACTSince 2000, Danone's production facilities have an environmental policy that focuses on reducing the amount of materials and energy used. Danone has so far achieved a 30% reduction in water and energy consumption.

REDUCING DANONE’S TRANSPORT IMPACTDanone is constantly looking at the best ways to transport their products from source to stores.Danone have programmes in place to ensure the most efficient driving, improving fuel consumption and therefore reducing carbon impact.

Danone belong to the sector alimentary and makes dairy products.From more than 90 years, Danone hasn't stopped to develop, doing significant progress, until now. the Objective is to have the best taste and better quality.Danone not only has made naturals yoghurts also has made products with other taste or texture.Some of the products more known are:

Griego Yoghurt natural or with different tastes

like lemon, strawberry...

Danissimo OriginalVitalinea

YOGHURTS:

SECTOR AND PRODUCTS

Activia Actimel

Danonino

Danacol

FOR YOUR WELL-BEING:

FOR CHILDREN: SOYA: TO DRINK:

DanupSavia

Flan Cuajada Arroz con leche

Mousse

DAIRY DESSERTS:

DanetLa copa

SOCIAL ENGAGEMENTSDanone thinks that her responsibility don't end only with the creation of the product. It has a engagement with people and environment. So Danone set up a lot of social engagements:

“TOGETHER, WE HELP MORE": This solidary initative, strengthen the help to places in Spain that are affected economically. Danone does donations.“TOGETHER, WE SPREAD LIFE”: In this project take part Danone and Cruz Roja. Encourages the development of local agriculture and food security.OTHER PROJECTS: Danone works with professionals of Sant Juan de Déu in Barcelona, where offers better medical service to young and children who have nutritional problems.

Socially responsable

Together, we spread life

EMPLOYEE AND DANONE

Today, Danone in Spain employ 1849 persons (27% women), 1000 of them work in the five factories that Danone has in Spain. The rest of people work in office and in the business.According to a survey where have participated 82% of the employers:

•77% of women and 83% of men think that there is a fair relation between salary and work.

•94% think there is a fair deal with the sex of the people.•only 49% think that promotion happens to people who are worthy•56% think that the company avoid doing favoritism