Daniel Russell's DC Marketing Tech Talks presentation

Turning on the Lights with Market

ResearchMay 2nd 2016

About Me

Daniel RussellMarketing Manager at Go Fish [email protected]@dnlRussellGoFishDigital.com

What is Qualtrics?

Surveys

Traditional Surveying

Nontraditional Surveying

What do I like about

Qualtrics?

Mobile Friendly

Engaging Question Types

Survey Logic

What don’t I like about

Qualtrics?

Interface

Refresh?

Case Study #1

Whirlpool’s Problem

Active Visitor Surveying

Product Development SurveyingClick on the part of the fridge where you store milk at home.

Case Study #2

Cabela’s Problem

Receipt Surveys

Case Study #3

Invitation Homes’ Problem

Surveying!

Whirlpool• Increase in survey response rates and

actionable visual response dataCabela’s• Post-purchase data for in-store productsInvitation Homes

Results

Alternatives

[email protected]