Dan Shust SXSW Future15 Convergence

© Copyright 2011 Resource Interactivehashtag #SXCONV

SXSW FUTURE15 - CONVERGENCEWHAT A DIFFERENCE A YEAR MAKES!

Dan Shust - Resource Interactive’s RI:LabTwitter: @getshust Hash: #SXCONV

Image: flickr / r.f.m II


About our FUTURE15 session

• Focus on Convergence

• 10 Speakers 11:00 am - 1:30 pm

• 12 minutes each + 3 minute break = Future15

• Topics include: 3 screens & the cloud, transmedia storytelling, the backchannel, NFC/RFID and we will even talk about a mobile assassination game.

• Hashtag: #SXCONV Twitter: @getshust

• It will be fun. Let’s get started.


So...let’s look at nine cool things that started happening in 2O1O to drive Convergence forward and help blur the lines even further.

What a difference a year makes!


CONVERGENCE / THING O1Social becomes the thread.

Last year...

© Copyright 2010 Resource Interactive

THING O1 / Social becomes the thread.

Jonas Brothers

Nintendo DSi

Microsoft Xbox

Visio IPTV

Mobile

hashtag #SXCONV


CONVERGENCE / THING O1The “Like” Button & Social Plugins.

This year...


THING O1 / The “Like” Button


CONVERGENCE / THING O2Location matters.

Last year...


THING O2 / Location matters.

Mastercard

Gowalla

Foursquare

Sit or Squathashtag #SXCONV


CONVERGENCE / THING O2Passive Checkins.

This year...


THING O2 / Passive Checkins


CONVERGENCE / THING O3Entertain me now.

Last year...


THING O3 / Entertain me now.

Slingplayer

Sirius

NPR

Onlive

Indiana Jones

hashtag #SXCONV


CONVERGENCE / THING O3Netflix Everywhere.

This year...


THING O3 / Netflix Everywhere


CONVERGENCE / THING O4Birth of the frontchannel.

Last year...


THING O4 / Birth of the frontchannel.

Vizio Internet Enabled TVVideo Link: http://www.youtube.com/watch?v=X4juwUcbzVc

hashtag #SXCONV

http://www.youtube.com/watch?v=X4juwUcbzVc

http://www.youtube.com/watch?v=X4juwUcbzVc


CONVERGENCE / THING O4AppTV.

This year...


THING O4 / AppTV


CONVERGENCE / THING O5Commerce atomizes.

Last year...


THING O5 / Commerce atomizes.

Polo Rugby

The Limited

1-800-Flowers

Hitman DVDBarnes & Noble

hashtag #SXCONV


This year... CONVERGENCE / THING O5Distributed Commerce Platforms.


THING O5 / Distributed Commerce Platforms


CONVERGENCE / THING O6Life is a game.

Last year...

© Copyright 2010 Resource InteractiveNike+

THING O6 / Life is a game.

Facebook Friends

YouTube

Gowalla Pins

CauseWorld

Foursquare Mayorship

MyTown

hashtag #SXCONV


CONVERGENCE / THING O6Vail EpicMix.

This year...


THING O6 / Vail EpicMix


CONVERGENCE / THING O7Recognition Technologies

Last year...


THING O7 / Interactive products.

Red Laser

The Weather Channel

Golf Digest

Google Goggles/Shopping

Blick Magazine

hashtag #SXCONV


CONVERGENCE / THING O7Into_Now

This year...


THING O7 / Into_Now


CONVERGENCE / THING O8Your reality will be augmented.

Last year...


THING O8 / Your reality will be augmented.

Samsung

Samsung

Lego

Yelp!

Tobi FashionistaMicrosoft Project Natal

hashtag #SXCONV


CONVERGENCE / THING O8Word Lens.

This year...


THING O8 / Word Lens


CONVERGENCE / THING O9Digital is the new paper.

Last year...


THING O9 / Digital is the new paper.Apple iPad

Google Tablet Concept

Sports Illustrated

Sports Illustrated Tablet Concept

hashtag #SXCONV


CONVERGENCE / THING O9Uhh...the iPad.

This year...


THING O9 / Uhh...the iPad




So...are we there yet?




Have we Converged?




Have we Converged?

Do we need to use the word “Convergence” anymore?



Also on Slideshare...


Thanks / AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.

The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences.

Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com

http://www.resource.com

http://www.resource.com

Dan Shust SXSW Future15 Convergence

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