Dan Harris @ UX people 2013

Service Design Daniel Harris Service Design Director

@Fjord @Harrisdaniel

© FJORD 2013 Confidential Page 2

Design


“Design is on the cusp of a massive change as people slowly become more attuned to its potential for positive change” Alice Raswthorn, Design Week


“It’s not about making a fancy lamp, but finding new ways to connect with people’s lives’.” Stephen Burks, Design Week


Design


IMPROVING HOW HUMANS ENGAGE WITH THE WORLD

THAT’S GOOD SERVICE DESIGN


Technology is Society [problem that Three bill fixed] Services are run by technology, it surround us, we “dance to invisible algorithms” every day Humans are the constructs of that society + why the deal with Accenture is good? – theyrun half the worlds infrastructure We do service design + UI design

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UNDERSTANDING INDIVIDUALS’ COMPLEXITIES,

IRRATIONALITIES & CARES



Service Innovation


canvases

[Business model canvas] – great for getting fairly detailed from a business perspective [Trends canvas from trendwatching] – great for understanding the market and it’s evolution [Lean canvas] – great for seedcamps and hackathons Our Service Design canvas – great for designing service propsotions




Service design canvas

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CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS



“Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty”

Mary Meeker of KPCB


Workshops


Service Design Cards


Getting emotional

[Emotion of Money – what it means to what people care about] Emotional drivers are the hardest to discover, but the most valuable


[HAPPY, HUMAN, SOULFUL FOOD] Moving food from the functional to the emotional (Jamie Oliver)


[HAPPY, HUMAN, SOULFUL


[Someone using this in a kitchen / louinge]


CONNECTING THE EMOTIONAL TO THE

MATERIAL




PSYCHOLOGIST


[Artist] ARTIST


[Architect] ARCHITECT


MANAGEMENT CONSULTANT


ENTREPRENEUR


LOVE THE PROBLEM & OWN THE DESIGN



Design


1.  IMPROVING HOW HUMANS ENGAGE WITH THE WORLD

2.  UNDERSTANDING COMPLEXITIES, IRRATIONALITIES & CARES

3.  CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS

4.  CONNECTING THE EMOTIONAL TO THE MATERIAL

5.  LOVING THE PROBLEM & OWNING THE DESIGN

YOU KNOW YOU ARE PRACTICING SERVICE DESIGN IF YOU ARE

Service Design. A mission, practice, & craft Daniel Harris Service Design Director, Fjord London THANK YOU J

Dan Harris @ UX people 2013

Business

ui design fjord

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service design canvas

service design cards

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