Damn Content Marketing

D.A.M.N. Content Marketing

Kendra RamirezDirector, Digital Strategy

Agenda

Define Audience/Buyer Persona

Analyze: Let the data guide you

Map Content to Buying Cycle

Nurture the process

Define audience and buyer persona

-Beyond type of company, size, industry, who they serve, revenue, employees, location

Analyze: Let the data guide you

LinkedIn Analytics

Twitter Analytics

Facebook Insights

Google Analytics

search and site search queries, time onsite, social sources, behavior flow

Yes, more data points: buzzsumo and keyword planner

Map your content to your buying cycle

Nurture the process

-30-60 day content planning

-Rinse and repeat

-Test, test and test again

Nurture to get others to engage: Remember THE FAB

• Think visual first

• Hook them with your headline

• Evoke emotion

• Find influencers and co-market

• Ask: would you share it?

• Be human!

Top Trends in Kitchens for 2015

Your kitchen should be a reflection of your soul. What would your kitchen look like?

Rock your DAMN Content Marketing today

Define Audience/Buyer Persona

Analyze: Let the data guide you

Map Content to Buying Cycle

Nurture the process

Kendra Ramirez

VP, Digital Strategy

513.615.3907

[email protected]

Twitter.com/KendraRamirez

Linkedin.com/in/KendraRamirez

Let me know how I can help you

Photo cred

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Slide 15 http://blogs.richardson.com/wp-content/uploads/2013/07/lead-nurturing.jpg