54 DAFTAR PUSTAKA Oliver, Riscrd L, (1997), Satisfaction A Behavioral Perspective On The Consumer. McGraw-Hill Education, Singapore. Schmitt. (1999), Experiential Marketing, How to Get Customer to Sense, Feel, Think, Act, Relate, to Your Company and Brands. New York : The Free Press Brakus, J. J., Schmitt, B.H & Zarantonello, L. (2009), “Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? Journal of Marketing, Vol. 73, No. 2, pp. 52-68. Delgado, E., Munuera, J.L. and Yague, M.J. (2003), Development and validation of a brand trust scale, International Journal of Market Research, Vol.45 No.1,pp. 35-54. Leboeuf, M. (1992), Memenangkan & Memelihara Pelanggan. Jakarta: Pustaka Tangga. Sheth, J.K & Mittal, Banwari. (2004), Customer Behavioru. A manajerial Perspektive. Thomson Learning. Amerika Griffin, Jill. (2003), Customer Loyalty : Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta, Airlangga Kotler, Philip dan Armstrong. (2003), Dasar-Dasar Pemasaran, jilid 1. edisi kesembilan. PT INDEKS kelompok GRAMEDIA. Jakarta. Dewi, Janita Ike. (2005), Perspektif Baru dalam Strategi Branding, Bisnis, dan Karir. Yogyakarta: Penerbit Amara Books. Mohamed et al Sutton, D., & Klein Ferrinadewi, Erna. (2008), Merek dan Psikologi Konsumen. Jakarta: Graha Ilmu Ferrinadewi, Erna.(2008), Pengaruh Threat Emotion Konsumen Dan Brand Trust Pada Keputusan Pembelian Produk Susu Anlene Di Surabaya. Jurnal. Universitas Widya Kartika. Delgado, E., Munuera, J.L (2005), Does Brand Trust Matter To Brand Equity, Journal of Product and Brand Management, Vol. 14 No. 3, pp. 187-196.
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54
DAFTAR PUSTAKA
Oliver, Riscrd L, (1997), Satisfaction A Behavioral Perspective On The
Consumer. McGraw-Hill Education, Singapore.
Schmitt. (1999), Experiential Marketing, How to Get Customer to Sense, Feel,
Think, Act, Relate, to Your Company and Brands. New York : The Free
Press
Brakus, J. J., Schmitt, B.H & Zarantonello, L. (2009), “Brand Experience: What is
it? How is it Measured? Does it Affect Loyalty? Journal of Marketing,
Vol. 73, No. 2, pp. 52-68.
Delgado, E., Munuera, J.L. and Yague, M.J. (2003), Development and validation
of a brand trust scale, International Journal of Market Research, Vol.45
No.1,pp. 35-54.
Leboeuf, M. (1992), Memenangkan & Memelihara Pelanggan. Jakarta: Pustaka
Tangga.
Sheth, J.K & Mittal, Banwari. (2004), Customer Behavioru. A manajerial
Perspektive. Thomson Learning. Amerika
Griffin, Jill. (2003), Customer Loyalty : Menumbuhkan Dan Mempertahankan
Pelanggan. Jakarta, Airlangga
Kotler, Philip dan Armstrong. (2003), Dasar-Dasar Pemasaran, jilid 1. edisi
kesembilan. PT INDEKS kelompok GRAMEDIA. Jakarta.
Dewi, Janita Ike. (2005), Perspektif Baru dalam Strategi Branding, Bisnis, dan
Karir. Yogyakarta: Penerbit Amara Books.
Mohamed et al
Sutton, D., & Klein
Ferrinadewi, Erna. (2008), Merek dan Psikologi Konsumen. Jakarta: Graha Ilmu
Ferrinadewi, Erna.(2008), Pengaruh Threat Emotion Konsumen Dan Brand Trust
Pada Keputusan Pembelian Produk Susu Anlene Di Surabaya. Jurnal.
Universitas Widya Kartika.
Delgado, E., Munuera, J.L (2005), Does Brand Trust Matter To Brand Equity,
Journal of Product and Brand Management, Vol. 14 No. 3, pp. 187-196.
55
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Ali Hasan. (2014), Marketing dan Kasus-Kasus Pilihan. CAPS. Yogyakarta.
Freddy Rangkuti, (2004), The Power Of Brands, : PT Gramedia Pustaka Utama.
Jakarta.
Hasan, M. Iqbal, (2002), Pokok-pokok Materi Metodologi Penelitian dan
Aplikasinya, Ghalia Indonesia, Bogor
Sugiyono. (2010). Metode Penelitian Pendidikan: Pendekatan Kuantitatif,
Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2004). Statistika Untuk Penelitian,Bandung: Alfabeta.
Suharsimi Arikunto, (1998). Prosedur Penelitian.Bandung : Rineka Cipta,.
_______________, (2005). Prosedur Penelitian Suatu Pendekatan Praktek Edisi
Revisi III, (Jakarta : PT. Rineka Cipta.
Djarwanto PS, dan Subagyo, Pangestu. (2005), Statistik Induktif. Edisi Kelima.
Yogyakarta : BPFE.
Tjiptono, Fandy. (2012), Service Management Mewujudkan Layanan Prima.
Yogyakarta: CV Andi Offset
Ratih Hurriyati, (2010). Bauran Pemasaran dan Loyalitas Konsumen. Bandung :
Alfabeta.
Kertajaya, Hermawan. (2009), New Wave Marketing. Jakarta: Gramedia Pustaka
Utama.
Schiffman, L, G. dan, L. L. Kanuk. (2009), Persepsi kualitas, Consumer Behavior.
New Jersey: Perason Prestice Hall.
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