Dabur India

ANALYSIS OF ANALYSIS OF STRATEGIC STRATEGIC PLANNINGPLANNING

Presented By :

Purushotam SatiPujil KhannaVinod KumarRabi Kr. Pradhan

STRATEGY IS A SET OF KEY DECISIONS MADE TO MEET OBJECTIVES.

ContinualAttention Creativity

Management

Commitment

Effective Strategic Planning

ELEMENTS IN STRATEGY FORMULATION

MISSION

OBJECTIVE

GOALS

TARGETS

FORMULATION

ACHIVEMENTS

Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.

STRATEGIC PLANNINGSTRATEGIC PLANNING

Corporate Strategy

Business Strategy

Functional Strategy

A STRATEGIC BUSINESS UNIT IS….

A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.

CHARACTERISTIC OF SBU

It has its own set of competitors. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit. It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company.

ADVANTAGES OF SBUS

Intra Competition.

Corporate Image.

Better Management.

Higher Efficiency.

Better Customer Services.

STRUCTURE OF SBU

CEO

SBU I SBU II SBU III

FINANCE MARKETING PRODUCTION

DABUR INDIA LIMITED

• 1884 : START OF DABUR

• 1896 : FIRST PRODUCTION UNIT

• 1940 : LAUNCH OF DABUR AMLA HAIR OIL

• 1994 : RAISES FIRST PUBLIC ISSUE

• 2000 : CROSSES RS 1000 CRORE TURNOVER

• 2005 : ACCQUSITION OF BALSARA GROUP

• 2007 : BECAME THE THIRD MOST RESPECTED FMCG COMPANIES IN INDIA

(business world November 2007)

• 2008 : START NEW “U” RETAIL CHAIN UNDER H&V STORE LIMITED.

VISIONVISION

DEDICATED TO THE HEALTH AND WELL BEING OF EVERY HOUSEHOULD

DABUR SBU’S STRUCTURE

DABUR

Consumer International Consumer Retail

Care Business Health Care Division Division Division (CCD) (IBD) (CHD)

% SHARE OF DABUR’S REVANUE%

CORPORATE MISSION

TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULD EMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.

CCD STRUCTURE

CCD (Consumer Care Division)

Personal Health Home Foods

Care Care Care Care

E% SHARE IN CCD SALES

WORLD-WIDE PRESENCE OF DABUR

MANUFACTURING UNITS OF DABUR IN INDIA

FOUR FOLD STRATEGY

EXPANSION

ACQUISITION

INNOVATION

REGIONAL BRANDING

PROMOTIONAL STRTEGY

DISTRIBUTION STRATEGY

T.V COMMERCIALRADIONEWSPAPER POP DISPLAY WALL PANTING VIDEO VANS SALES PROPOTION CONTEST IN MELAS OR HAATS

PROMOTION STRATEGY

DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-

DABUR AMLA SUNDER

DABUR AMLA SUSHEELDABUR YOGYA PRATIYOGITA HAJMOLA BAHANA CHAMPIONSHIPMELODIOUS VOICE OF PUNJABDABUR GULABARI MISS FRESH FACE OF UP 2008

PRICE STRATEGY

THE BCG GROWTH - SHARE MATRIX

It is based on the combination of market growth and market share relative to the next best competitor

It is based on the observation that a company’s business unit can be classified into four categories: Stars Question marks Cash cows Dogs

QUESTION MARKS (?)

Most businesses start of as question marks.

They will absorb great amounts of cash if the market share remains unchanged,

(low).

Investments should be high for question marks.

WHY QUESTION MARKS ?

Analysis with DABUR INDIA-

RETAIL

ANALYSIS WITH CCD-

Dazzl

Chyawan Prakash

STARS stars are leaders in Business.

High growth, High market share.

Effort should be made to hold the market share otherwise the star will become a CASH COW.

Analysis with DABUR INDIA-

IBD(29.4%) –GROWTH RATE

ANALYSIS WITH CCD-

DABUR GLUCOSE-32% (GROWTH RATE)

DABUR HONEY-26%(GROWTH RATE)

MESWAK-39%(GROWTH RATE)

CASH COWThey are foundation of the company and often the stars of yesterday.

They extract the profits by investing as little cash as possible.

They are located in an industry that is mature, not growing or declining.

Analysis With DABUR INDIA-CCD-14%(GROWTH RATE)ANALYSIS WITH CCD-CHYAWAN PRASHHAJMOLAREAL

DOGSDogs are the cash traps.

Dogs do not have potential to bring in much return.

Number of dogs in the company should be minimized.

Business is situated at a declining stage. ANALYSIS WITH DABUR’S CCD-CHD-0.6% GROWTH RATE

GROWTH STRATEGY

FOCUS ON NATIONAL BRANDING

WORK ON NEW PRODUCTS

SHOULD GIVE E-PURCHASINGFACILITY

CONCLUSION

DABUR HAS STRONG DISTRIBUTION NETWORK.

FOURTH LARGEST FMCG COMPANY OF INDIA

ONE OF THE MOST TRUSTED BRAND

HAVING VERY AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET