Dabur China

8/2/2019 Dabur China

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PEST Analysis of Dabur India

Ltd.in Peoples Republic of China

Presented By :

Biprangshu

Bhattacharjee(48)Arunabha Sen (64)

Presented To :

Prof. A.Mazumder

Assam UniversitySilchar

1


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CORPORATE PROFILE OF DABUR INDIALTD.:

Head Quarter :Kaushambi ,Ghaziabad (Uttar Pradesh)

Chairman of the Board of Directors: Dr. AnandBarman

CEO/Managing Director:: Sunil Duggal ,Chief

Executive OfficerDabur

India Limited

The company come into existence in 1884,Calcutta


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Hair oil Vatika , Amla , Sarso (Anmol coconut)Shampoo Vatika Heena conditioning , root-

strengthening

Anmol-natural shine, silky

Baby &

Skin Care

Vatika fairness , Gulabari , Vatika fairness

face pack

Janmaghutti , Olive oil , Gripewater , Dabur

lal tel

Digestive Hajmola range , Hingoli, Pudin hara

Health

Supplemen

ts

Chyawanprash , chyawanshakti , Dabur

Honey, Glucose

Oral Care Babool rural market Meswak unani

PRODUCT LINE


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GROWTH PROFILE


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Sales (in cr.)


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COUNTRY : ChinaFORM OF GOVERNMENT:Multiparty democratic system of co-

operation and political consultationhaving common agenda and constitutionunder the frame work of peoples politicalconsultative conference (CPPCC ) .

HEAD OF THE GOVERNING COUNCIL OFPEOPLE REPUBLIC OF CHINA : Hu Jintao


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A VIEW OF CHINA IN THE WORLD MAP


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Geography

Total area: 9,596,961 sq. km. (about 3.7 million sq. mi.).

Cities: Capital--Beijing. Other major cities--Shanghai,Tianjin, Shenyang, Shenzhen, Wuhan, Guangzhou,Chongqing, Harbin, Chengdu, and Dalian.

Terrain: Plains, deltas, and hills in east; mountains, highplateaus, deserts in west.

Climate: Tropical in south to subarctic in north.


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PeoplePopulation (July 2011 est.): 1.33 billionPopulation growth rate (2011 est.): 0.593%.Health (2010 est.):Infant mortality rate--16.06 deaths/1,000 livebirths. Life expectancy--74.68 years (overall); 72.68 years for males,

76.94 years for females.Language: Official--Mandarin (Putonghua); there also are many localdialects.Education:Years compulsory--9. Literacy--92.2%.Total labor force (2010 est.): 780 million.

Labor force by occupation (2008 est.):Primary (agriculture)--297.08million, 38.1%;secondary (industrial)--216.84 million, 27.8%; tertiary(services)--266.03 million, 34.1%.


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Economy

GDP (2010 est.): $5.88 trillion (exchange rate-based);$10.09 trillion (purchasing power parity).

Per capita GDP (2010): $7,600 (purchasing power parity).

GDP real growth rate (2010): 10.3%.

Natural resources: Coal, iron ore, petroleum, natural gas,mercury, tin, tungsten, antimony, manganese, molybdenum,vanadium, magnetite, aluminum, lead, zinc, uranium, hydropower

potential (world's largest).

Agriculture: Products--Among the world's largest producers ofrice, wheat, potatoes, corn, tea, millet, barley; commercial cropsinclude cotton, other fibers, apples, oilseeds, and fish; produces

variety of livestock products.


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Trade: Exports (2010)$1.506 trillion: electrical and other machinery,including data processing equipment, apparel,textiles, iron and steel, optical and medical

equipment.

Main partners (2009)U.S. 20.03%, Hong Kong 12.03%, Japan 8.32%,

South Korea 4.55%, Germany 4.27%.


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CURRENT ECONOMIC VOLUME :Around $14 trillion

EXISTING AYURVEDA MARKET IN CHINA:Around $5 billion(of $62 world market)


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WORLD AYURVEDA MARKET:

European union 45%.North America accounts 11%,

Japan 16%,ASEAN countries 19%Rest of European Union 4.1%.

Countries like Japan and China havesuccessfully marketed their traditionalmedicines abroad.


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SIX GOVERNANCE DIMENSION CHINA:

i) Voice & Accountability,ii) Political Stability and Lack of Violence/Terrorism,iii) Government Effectiveness,

iv) Regulatory Quality,v) Rule of Lawvi) Control of Corruption.

Percentile ranks indicate the percentage ofcountries worldwide that rate below the selectedcountry


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GOVERNANCE INDEX CHINA INTERMS OFDIFFERENT PARAMETER (PERCENTILE):

1.VOICE AND ACCOUNTABILITY-52.POLITICAL STABILITY AND ABSENCE OF

VIOLENCE-303.GOVERNMENT EFFECTIVENESS-604.REGULATORY QUALITY-475.RULE OF LAW-45

6.CONTROL OF CORRUPTION-38


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SOME OTHER INDEXES :

Human Development Index 98

Corruption Index 78

Doing Business -87

GDP(PPP) - $ 7536


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MAJOR FMCG PLAYERS IN CHINA ARE:

Kan Herb, Nestle, Colgate-Palmolive, Unilever,and Procter & Gamble.


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PESTAnalysis


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POLITICAL VARIABLEANALYSIS


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Stable Government

Inter party democracy

A leadership which themselves from

a culture of Ayurveda .


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ECONOMICVARIABLE ANALYSIS


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Inflation

Government Incentive

Cheap Labour

Some factors play very role in getting

cheap labour in China , these are :-

Moderate inflation rate

Wide diversity of population


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SOCIO-CULTURAL

VARIABLEANALYSIS


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Lifestyle changes

Health concious consumption

culture

Age distribution

More financial inclusion


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TECHNOLOGICAL

VARIABLE ANALYSIS


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Decentralisation of Technology

Invention Culture

Low cost technology


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RECOMMENDATION:

From different index analysis we found that the effectiveness ofthe government is good to conduct business operation.

From different PEST variable analysis we found that china is a

very good investment destination for Dabur India ltd. Because ofthe summed facts-

Stable political condition.

Viable economic condition.

Cultural association.

Availability of cheap technology.


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Community collaboration:

Dabur India ltd can go community collaboration so thatcompany can have a good social base over there, which

facilitate them to get favorable environment as a new

entrant.Also it will help the company in getting more

involvement of common people and can get more socialand economic benefit


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Thank You

Dabur China

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