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Dabur China

Apr 05, 2018

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    PEST Analysis of Dabur India

    Ltd.in Peoples Republic of China

    Presented By :

    Biprangshu

    Bhattacharjee(48)Arunabha Sen (64)

    Presented To :

    Prof. A.Mazumder

    Assam UniversitySilchar

    1

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    CORPORATE PROFILE OF DABUR INDIALTD.:

    Head Quarter :Kaushambi ,Ghaziabad (Uttar Pradesh)

    Chairman of the Board of Directors: Dr. AnandBarman

    CEO/Managing Director:: Sunil Duggal ,Chief

    Executive OfficerDabur

    India Limited

    The company come into existence in 1884,Calcutta

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    Hair oil Vatika , Amla , Sarso (Anmol coconut)Shampoo Vatika Heena conditioning , root-

    strengthening

    Anmol-natural shine, silky

    Baby &

    Skin Care

    Vatika fairness , Gulabari , Vatika fairness

    face pack

    Janmaghutti , Olive oil , Gripewater , Dabur

    lal tel

    Digestive Hajmola range , Hingoli, Pudin hara

    Health

    Supplemen

    ts

    Chyawanprash , chyawanshakti , Dabur

    Honey, Glucose

    Oral Care Babool rural market Meswak unani

    PRODUCT LINE

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    GROWTH PROFILE

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    Sales (in cr.)

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    COUNTRY : ChinaFORM OF GOVERNMENT:Multiparty democratic system of co-

    operation and political consultationhaving common agenda and constitutionunder the frame work of peoples politicalconsultative conference (CPPCC ) .

    HEAD OF THE GOVERNING COUNCIL OFPEOPLE REPUBLIC OF CHINA : Hu Jintao

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    A VIEW OF CHINA IN THE WORLD MAP

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    Geography

    Total area: 9,596,961 sq. km. (about 3.7 million sq. mi.).

    Cities: Capital--Beijing. Other major cities--Shanghai,Tianjin, Shenyang, Shenzhen, Wuhan, Guangzhou,Chongqing, Harbin, Chengdu, and Dalian.

    Terrain: Plains, deltas, and hills in east; mountains, highplateaus, deserts in west.

    Climate: Tropical in south to subarctic in north.

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    PeoplePopulation (July 2011 est.): 1.33 billionPopulation growth rate (2011 est.): 0.593%.Health (2010 est.):Infant mortality rate--16.06 deaths/1,000 livebirths. Life expectancy--74.68 years (overall); 72.68 years for males,

    76.94 years for females.Language: Official--Mandarin (Putonghua); there also are many localdialects.Education:Years compulsory--9. Literacy--92.2%.Total labor force (2010 est.): 780 million.

    Labor force by occupation (2008 est.):Primary (agriculture)--297.08million, 38.1%;secondary (industrial)--216.84 million, 27.8%; tertiary(services)--266.03 million, 34.1%.

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    Economy

    GDP (2010 est.): $5.88 trillion (exchange rate-based);$10.09 trillion (purchasing power parity).

    Per capita GDP (2010): $7,600 (purchasing power parity).

    GDP real growth rate (2010): 10.3%.

    Natural resources: Coal, iron ore, petroleum, natural gas,mercury, tin, tungsten, antimony, manganese, molybdenum,vanadium, magnetite, aluminum, lead, zinc, uranium, hydropower

    potential (world's largest).

    Agriculture: Products--Among the world's largest producers ofrice, wheat, potatoes, corn, tea, millet, barley; commercial cropsinclude cotton, other fibers, apples, oilseeds, and fish; produces

    variety of livestock products.

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    Trade: Exports (2010)$1.506 trillion: electrical and other machinery,including data processing equipment, apparel,textiles, iron and steel, optical and medical

    equipment.

    Main partners (2009)U.S. 20.03%, Hong Kong 12.03%, Japan 8.32%,

    South Korea 4.55%, Germany 4.27%.

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    CURRENT ECONOMIC VOLUME :Around $14 trillion

    EXISTING AYURVEDA MARKET IN CHINA:Around $5 billion(of $62 world market)

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    WORLD AYURVEDA MARKET:

    European union 45%.North America accounts 11%,

    Japan 16%,ASEAN countries 19%Rest of European Union 4.1%.

    Countries like Japan and China havesuccessfully marketed their traditionalmedicines abroad.

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    SIX GOVERNANCE DIMENSION CHINA:

    i) Voice & Accountability,ii) Political Stability and Lack of Violence/Terrorism,iii) Government Effectiveness,

    iv) Regulatory Quality,v) Rule of Lawvi) Control of Corruption.

    Percentile ranks indicate the percentage ofcountries worldwide that rate below the selectedcountry

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    GOVERNANCE INDEX CHINA INTERMS OFDIFFERENT PARAMETER (PERCENTILE):

    1.VOICE AND ACCOUNTABILITY-52.POLITICAL STABILITY AND ABSENCE OF

    VIOLENCE-303.GOVERNMENT EFFECTIVENESS-604.REGULATORY QUALITY-475.RULE OF LAW-45

    6.CONTROL OF CORRUPTION-38

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    SOME OTHER INDEXES :

    Human Development Index 98

    Corruption Index 78

    Doing Business -87

    GDP(PPP) - $ 7536

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    MAJOR FMCG PLAYERS IN CHINA ARE:

    Kan Herb, Nestle, Colgate-Palmolive, Unilever,and Procter & Gamble.

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    PESTAnalysis

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    POLITICAL VARIABLEANALYSIS

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    Stable Government

    Inter party democracy

    A leadership which themselves from

    a culture of Ayurveda .

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    ECONOMICVARIABLE ANALYSIS

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    Inflation

    Government Incentive

    Cheap Labour

    Some factors play very role in getting

    cheap labour in China , these are :-

    Moderate inflation rate

    Wide diversity of population

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    SOCIO-CULTURAL

    VARIABLEANALYSIS

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    Lifestyle changes

    Health concious consumption

    culture

    Age distribution

    More financial inclusion

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    TECHNOLOGICAL

    VARIABLE ANALYSIS

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    Decentralisation of Technology

    Invention Culture

    Low cost technology

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    RECOMMENDATION:

    From different index analysis we found that the effectiveness ofthe government is good to conduct business operation.

    From different PEST variable analysis we found that china is a

    very good investment destination for Dabur India ltd. Because ofthe summed facts-

    Stable political condition.

    Viable economic condition.

    Cultural association.

    Availability of cheap technology.

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    Community collaboration:

    Dabur India ltd can go community collaboration so thatcompany can have a good social base over there, which

    facilitate them to get favorable environment as a new

    entrant.Also it will help the company in getting more

    involvement of common people and can get more socialand economic benefit

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    Thank You

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