Dabur

SUBMITTED TO:- Prof. KAJAL DESAI

Apr 7, 2023 1

TOPIC:- ANY ONE FMCG ORGANISATION.

PRESENTED BY:ZEEL MATHKIYA 13DHARMIK MEHTA 14SEJAL MEHTA 15HIRNI MEWADA 16VARUN MODI 17

SIDDHI NALAWADE 18

SUBMITED TO:-Prof. KAJAL DESAI

CONTENTS

COMPANY PROFILE GROWTH ACHIVEMENTS PRODUCT CATOGRIES CONCLUSION

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COMPANY PROFILE

“DEDICATED TO HEALTH & WELL BEING OF EVERY HOUSEHOLD“Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$910 Million (Rs 4110 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods

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The origin of Dabur can be traced back to 1884 when Dr. S.K. Burman started a health care products manufacturing facility in a small Calcutta pharmacy. In 1896, as a result of growing popularity of Dabur product., in early 1900s, Dabur entered the specialized area of nature based Ayurvedic medicines. In 1919, Dabur established research laboratories to develop scientific processes and quality checks. In 1936, Dabur became a Dabur India (Dr. S.K. Burman) Pvt Ltd. Dabur became a Public Limited Company in 1986.

Cont….

GROWTH

The need to develop scientific processes and quality checks for mass production of traditional Ayurvedic medicines leads to establishment of research laboratories in 1919.

Dabur expands further with new manufacturing units at Narendrapur and Daburgram. The distribution of Dabur products spreads to other states like Bihar and the North-East in the year 1920.

Dabur enters into a joint venture with Agrolimen of Spain. This new venture is to manufacture and market confectionery items in India in 1992.

Conti….

Dabur establishes its market leadership status with a turnover of Rs.1,000 crores in 2000.

Leading consumer goods company in India with 4th largest turnover of Rs.1329 Crore

2 major strategic business units (SBU) - Consumer Care Division (CCD) and Consumer Health Division (CHD)

3 Subsidiary Group companies - Dabur Foods, Dabur Nepal and Dabur International and 3 step down subsidiaries of Dabur International - Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt.

Conti…

Dabur enters the specialised health care area of cancer treatment with its oncology formulation plant at Baddi in Himachal Pradesh in 1993.

Dabur's operations shift to Delhi. A new manufacturing plant is set up in temporary premises in Faridabad, on the outskirts of Delhi in 1972.

Dabur India Ltd. raises its first public issue. Due to market confidence in the Company, shares issued at a high premium are oversubscribed 21 times in 1994.

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ACHIVEMENTS

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In 1992, Dabur entered into a joint venture with Agrolimen of Spain to manufacture and market confectionary items in India.

In 1994, Dabur raised its first IPO.

In 2000, Dabur achieved a turnover of Rs 1000 crores.

In 2005, Dabur acquired Balsara.

Dabur crossed $ 2 billion market cap in 2006.

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PRODUCT CATOGORIES

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1. HEALTH CARE2. ORAL CARE3. FOODS4. HAIR CARE5. SKIN CARE

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HEALTH CARE

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1. DABUR CHYAWANPRASH 2. DABUR CHYAWANPRASH SUGAR FREE

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Cont…..

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3. DABUR GLUCOSE - D

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ORAL CARE

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1. DABUR NEEM TOOTHPASTE

2. DABUR RED TOOTH POWDER

3. DABUR RED TOOTHPASTE

FOODS

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1. REAL FRUIT JUICE 2. REAL ACTIV 3. HOMMADE COCONUT MILK

HAIR CARE

OIL

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1. DABUR AMLA HAIR OIL

2. DABUR VATIKA HAIR OIL

CONT….

SHAMPOO

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1. DABUR VATIKA ANTI – DANDRUFF SHAMPOO

2. DABUR VATIKA HEENA CONDITIONING SHAMPOO

SKIN CARE

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1. DABUR GULABARI

2. DABUR GULABARI SANDAL ROSE PACK

3. DABUR NATURAL ALOE VERA SOAP

CONCLUSION

ONE OF THE LEADING FMCG COMPANY IN INDIA

60 OVERSE AS COUNTRIES POPULAR IN SOME COUNTRIES NO OF EMPLOYEES

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BIBLOGARPHY

http://www.dabur.com/default.aspx

http://en.wikipedia.org/wiki/Dabur

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