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2006Current address:95 Harcourt Street,Charlemont StreetDublin 2
Date of birth:25-10-1984Padova - Italy
General Information
… before after …
Degree in Marketing 2006-09
Main Subjects:Marketing ManagementMarketing Analysis Marketing CommunicationsConsumer ResearchFinanceStrategic ManagementResearch MethodsInternational MarketingStatisticsOrganization & the IndividualThesis:The impact of socio-cultural dynamics on identity and consumption: an exploratory investigation into Chinese generation Y consumers
Final Grade: 2.1
MA in Public Relations 2009-10
Course Content:The Theory & Practice of Public RelationsPublic Relations WritingElectronic Public RelationsPrint & DesignTelevision & RadioPolitical Economy of Public CommunicationSociety & RepresentationThe Marketing EnvironmentPublic Affairs & LobbyingStrategy & Corporate EnvironmentResearch MethodologyDissertation:The impact of postmodern Marketing Communications on the practice of Consumer Public Relations
Work Experience: … as a Freelance
June – September 2009
Market Research for a restaurant located in Padova, Italy
Objectives: - identify customer’s segments- analyze customer perceptions and behavior- verify use of marketing strategies
Use of quantitative methods:
Work Experience: … as a Freelance
February – April 2010
SEO project
Objectives: - HTML analysis- Analysis of Inbound Links- Analysis of Outbound Links
Work Experience: … as a Freelance
Communication Programme - February to May 2010
Planning of experiential event for launch of new contract furniture
Analysis of external and internal environment
Identification of key players and opinion leaders within the contract furniture industry
Development of new strategic approach
Work Experience
Main Clients:
Internship - June to August 2008
Community is a communications consultancy boutique with a highly qualified know-how and long lasting experience in providing a wide range of services and solutions, particularly in:
Financial CommunicationCorporate CommunicationMedia RelationsMedia Training
Work Experience
Period: June 2007 – September 2007
Job: Maitre d’HotelEmployer: Tivigest Hotels
Place: Reine Victoria Hotel, St. Moritz, Switzerland
Work Experience
Period: Jun (2000-2006) – Sept (2000-2006)
Job: Chef de RangEmployer: Tivigest Hotels
Place: Italy and Switzerland
Interests and Hobbies
Paolo & the Web
Cool hunting
Viral –Guerilla -
TribalInteresting Videos &
News
Arts & Design
Infographics
LifestyleWeb 2.0
New trends (e.g. AR)
Creative Ideas
Music & Events
Social media
Viral seeding strategies Tools for Monitoring Social Media as: tactical component vs. strategic partners New contagious trends Infographics Offline vs. Online Behaviour Non-conventional Marketing Communications Role of Marketing vs. Public Relations
I’ve developed an interest in Social Media, especially within the following fields:
"The future belongs to those who believe in the beauty of their dreams."
Eleanor Roosevelt
Referees:Catherine ShanahanSchool of Media,Dublin Institute of Technology, Aungier Street,Dublin 2
Paolo Debellini
e: [email protected]: 0877810792
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