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Customizable social sites Lessons learned and questions unanswered
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Customisable sites

Jan 27, 2015

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Sjors Timmer

Since Geocities made it easy to publish and build websites online editors have come a long way. The capability of tuning your own site contributed both to the rise and fall of Myspace. After Myspace it seemed for a while that allowing your users to customize any design was not done, but slowly we see the market recover and a willingness to experiment with new kinds of style editors is growing. In this article I will try to describe some trends that are going on which can help you to pick the right editor for your next project.
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Page 1: Customisable sites

Customizable social sites

Lessons learned and questions unanswered

Page 2: Customisable sites

What is this presentation about?

• A look at the current best practices• What I’m currently working on• Things to take into consideration (aka lessons

learned)• Discussion

Page 3: Customisable sites

Current best practices

• Microblogs• Blogs + social networks

Page 4: Customisable sites

Flavors.me – simple styling

Page 5: Customisable sites

All about styling

Page 6: Customisable sites

Tumblr.com – beautiful themes

Page 7: Customisable sites

typepad.com – photo colour generator

Page 8: Customisable sites

typepad.com – simple action = great result

Page 9: Customisable sites

Lessons from microblogs

• Editor can be placed where-ever wanted• Give users the ‘feeling’ they are in control of

the design• Blow them away with great pre-made styles

Page 10: Customisable sites

Myspace.com – editor on top

Page 11: Customisable sites

posterous.com – smallest of them all

Page 12: Customisable sites

Blogger.com – using templates

Page 13: Customisable sites

Blogger.com – customize template

Page 14: Customisable sites

tumblr.com – css, do it all yourself

Page 15: Customisable sites

Lessons from blogs + social networks

• Editors preferable small and on top• Work with templates, make sure the defaults

look great• Gradually allow users more control

1. Pick a template 2. customize template 3. edit css

Page 16: Customisable sites

Current work at Webjam

• Focus on different user roles• Encourage users to customize themes• But keep them away from ongoing editing

sessions• Make it a visual appealing ‘fun’ experience

Page 17: Customisable sites

webjam.com – editor framework

Page 18: Customisable sites

webjam.com – simple choices

Page 19: Customisable sites

webjam.com – make it visual

Page 20: Customisable sites

The more flexibility you offer the more complex the interface of the editor becomes (the harder your usability test are going to be).

Complexity curve

Page 21: Customisable sites

Try to keep make your themes and customization options so good looking that users won’t request editing the site themselves.

How to deal with complexity

Page 22: Customisable sites

6 guidelines for RIAs

1. Make It Direct 2. Keep It Lightweight3. Stay on the Page4. Provide an Invitation5. Use Transitions6. React Immediatelysource: http://www.insideria.com/2009/09/50-most-usable-rias.html

Page 23: Customisable sites

Questions + discussion

[email protected]• http://svirsk.org• @sjors

• More to read:http://uxmag.com/design/rich-internet-application-screen-design