Sources: (http://www.medallia.com/customer-retention/) (http://marketingwizdom.com/strategies/retention-strategies) (https://www.wellsfargo.com/financial-education/small-business/customer-retention/) (http://blog.clientheartbeat.com/customer-retention-strategies/) (http://www.cmo.com/articles/2013/7/18/customer_retention.html) http://www.cmo.com/articles/2013/7/18/customer_retention.html 5% INCREASE IN CUSTOMER RETENTION CAN IMPROVE PROFITS FROM 25% TO 95% REPEAT CUSTOMERS SPEND 33% MORE COMPARED TO NEW CUSTOMERS WHILE SATISFIED CUSTOMERS TELL 9 OTHER PEOPLE ABOUT THEIR POSITIVE EXPERIENCE, DISSATISFIED CUSTOMERS WILL SHARE THEIR EXPERIENCE WITH 22 OTHER PEOPLE 80% OF THE FUTURE PROFITS WILL COME FROM JUST 20% OF YOUR EXISTING CUSTOMERS 10% INCREASE IN CUSTOMER RETENTION YIELDS A 30% RISE IN THE VALUE OF THE COMPANY 68% OF CUSTOMERS WALK AWAY FROM A BRAND BECAUSE THEY ARE DISSATISFIED WITH THE SERVICE 55% OF AMERICAN BUSINESSES BELIEVE THAT CUSTOMER SERVICE PLAYS AN IMPORTANT ROLE Once you create a loyal customer base, it's tough for a competitor to take that away - Joe Mansueto, CEO, Morningstar Inc. “ “ Discover effective ways to give your customer the best brand experience and retain them to ensure business profitability. Log on to csscorp.com A 2% INCREASE IN CUSTOMER RETENTION HAS THE SAME EFFECT AS DECREASING COSTS BY 10% ARE YOUR CUSTOMERS COMING BACK FOR MORE. Customer Retention. Key to your brand’s success.