© COPYRIGHT 2018 - TENFORE BV | EDWIN KORVER - ALL RIGHTS RESERVED https://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdf THE ROUNDMAP ™ SYSTEM https://roundmap.com/wp-content/uploads/ROUNDMAP_Business_Model_Matrix_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Business_Model_Matrix_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Business_Model_Matrix_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Business_Model_Matrix_Copyright_Protected_2018.pdf BUSINESS MODEL MATRIX ™ https://roundmap.com/wp-content/uploads/ROUNDMAP_Strategic_Playbook_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Strategic_Playbook_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Strategic_Playbook_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Strategic_Playbook_Copyright_Protected_2018.pdf STRATEGIC PLAYBOOK ™ https://roundmap.com/wp-content/uploads/ROUNDMAP_Shift_Business_Model_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Shift_Business_Model_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Shift_Business_Model_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Shift_Business_Model_Copyright_Protected_2018.pdf BUSINESS MODEL SHIFTING https://roundmap.com/wp-content/uploads/ROUNDMAP_Customer_Lifecycle_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Customer_Lifecycle_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Customer_Lifecycle_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Customer_Lifecycle_Copyright_Protected_2018.pdf 360° CUSTOMER LIFECYCLE https://roundmap.com/wp-content/uploads/ROUNDMAP_Corporate_Dynamics_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Corporate_Dynamics_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Corporate_Dynamics_Copyright_Protected_2018.pdf https://roundmap.com/wp-content/uploads/ROUNDMAP_Corporate_Dynamics_Copyright_Protected_2018.pdf CORPORATE DYNAMICS https://roundmap.com https://roundmap.com https://roundmap.com https://roundmap.com HOME BUSINESS DYNAMICS (PRODUCING GOODS) CUSTOMER DYNAMICS (PROVIDING SERVICES) MARKET DYNAMICS (UNDERSTANDING NEEDS) “An average human looks without seeing, listens without hearing, and talks without thinking.” ~Leonardo da Vinci TM BUSINESS MODEL MATRIX ™ CUSTOMER RETENTION & EXTENSION Customer retention is one of the best ways to measure how reliably your company is providing its service. Companies with high retention rates (engaged customers) are perform- ing up to 1.7 times better than companies with lower reten- tion rates. Customer extension is about increasing the total profit generated by a retained customer over a projected period. Customer retention and extension are thus hugely important to consistent growth and financial planning. ATTENTION DESIRE INTEREST ACTION ANTICIPATION HONOR HAPPINESS ADVOCACY ATTRACTION ATTRACTION CONSIDERATION AWARENESS CONFIDENCE EXCHANGE EXPERIENCE SATISFACTION SIGNIFICANCE CUSTOMER ENGAGEMENT TIME HIGH RETENTION MEDIUM RETENTION LOW RETENTION MARKETING SALES DELIVERY SUCCESS CUSTOMER LIFECYCLE STEPS AND STAGES ACQUISITION DISCOVERY CREATION RETENTION EXTENSION A I D A A H H A MOMENTS OF REFLECTION MOMENTS OF ENGAGEMENT BRAND STAGES LIFECYCLE PHASES CUSTOMER STEPS