customer Profile Enabling global m-commErcE - … global m-commErcE Gameloft expands its global sales reach with Internet Payment eXchange ... Project Manager, Gameloft The Global

Customer Success Story

France

GAMELOFT

Enabling global m-commErcE

Gameloft expands its global sales reach with Internet Payment eXchange

Internet Payment eXchange provides Gameloft with WAP,

Web and SMS payment services to sell mobile games

direct to customers around the world.

Gameloft is a leading international publisher and

developer of video games for mobile phones, with a

distribution network in over 70 countries. The company

creates games for mobile handsets equipped with Java,

Brew or Symbian technology.

customer Profile Gameloft creates games for mobile handsets

equipped with Java, Brew or Symbian technology.

Established in 1999, it has emerged as one of the

top innovators in its field and partnership agreements

with leading licensors and sports personalities have

allowed Gameloft to form strong relationships with

international brands. Through its online shop and

agreements with major telephone wireless carriers,

handset manufacturers and specialized distributors,

Gameloft has a distribution network that covers over

80 countries.

Website: www.gameloft.com

In 2007, Gameloft wanted to expand sales of mobile

games into new countries, specifically Germany and the

USA, and needed a payments aggregator with the global

reach to support its growth.

Gameloft chose Internet Payment eXchange (IPX)

to provide payment and messaging services due to

Ericsson’s global presence, excellent service and the

extensive range of services offered. Local market

knowledge and competitive payout rates were also

deciding factors when selecting IPX.

Using IPX Payment clearing services, Gameloft is able

to offer its customers a range of methods to purchase

mobile games. Customers can purchase via their phone’s

browser using WAP billing, direct from the Gameloft

website or via text using SMS billing. IPX also provides

bulk messaging services to Gameloft for sending

messages to customers and SMS shortcode services

which allow customers to purchase games directly

via SMS. Gameloft also uses subscriber information

services from IPX in several markets to identify users

from their mobile phone number (MSISDN). This allows

the company to offer subscription-based services and a

personalized user experience by linking this information to

its Customer Relationship Management (CRM) system.

Richard Anell, Head of Sales, Ericsson IPX details the

benefits of Ericsson IPX: “By having local staff across the

globe, we are not only able to provide Gameloft with on the

ground support, but we can also offer advice on potential

new markets for expansion, which is a big advantage

for them. Combining the reliability of our payment and

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overviewCustomer: gameloft, France

Customer Objective

• Globalplatformforsellingmobilegames

direct to customers

Ericsson Solution

• WAPBilling

• PremiumSMS

• IPXBulkMessaging

• SMSShortcodes

Customer Benefits

• Extensiveglobalreachthroughasingleaggregator

• Localofficesforsupportandmarketknowledge

• Competitivepriceandpayoutrates.

messaging platform with our strong relationships with

mobile operators, we are able to provide Gameloft with a

robust and reliable m-commerce platform.”

Dario Urbani, Project Manager, Gameloft explains why

IPX was chosen: “The Global reach of IPX’s payment

services, especially in covering both the US and

European markets, was a key factor for us, allowing us

to continue the expansion of our distribution network.

The excellent user experience is a great contribution as it

helps to drive sales because it’s so easy to use.”

DarioUrbani,

Project Manager, Gameloft

The Global reach of IPX’s payment services, especially in covering both the US and European markets, was a key factor for us.”