COMMERCE OPTIMIZATION Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
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COMMERCE OPTIMIZATIONGet best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
ARE YOU READY FOR EXPLOSIVE GROWTH?IMAGINE…the number of Internet users by 2020!
2,925,249,355
2,034,259,368
413,425,190
7,243,784,121
6,916,183,480
6,127,700,430
7.9 %
16.1 %
47.2 %
1.14 %
1.19 %
1.26 %
10.4 %
29.4 %
6.7 %
Internet Users
UsersGrowth
WorldPopulation
PopulationGrowth
Penetration
2010
2014
2000
The first billion internet connections was reached in 2005
The third billion reached by the end of 2014
The second billion in 2010
Source: Internet Live Stats
MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX
87%
CONVERSIONIf a visitor to your website
has a successful user experience, they are 87%
more likely to buy from you
44%
ACQUISITION RETENTION44% of online
shoppers tell a friend about a bad online
experience
62%
62% of customers base future
purchases on past experiences
User Experience Influences all your KPI’s
Source: Usabilitysciences Source: Business2Community
Source: Kissmetrics
WHAT IS YOUR LEVEL OF MATURITY?
OPTIMIZING digital presence for heightened
customer engagement by creating processes,
infrastructure and resources.
DIGITAL COMMERCE
MARKET EXPANSION
GLOBALISATION
LEVEL OF MATURITY
INITIATION
IMPLEMENTING global development
strategies and monitoring the growth
of your business.
LAUNCHING commerce services and complying with
first customer requests.
Web Commerce Outsourced or Custom
Emerging Business by Replatforming Commerce Solutions
Global Commerce and Omnichannel Solutions
SUMMARYCUSTOM ANALYSIS• UX & UI Performance Analysis• Leveraging Data With Analytic Tools
INBOUND MARKETING• Email Marketing Campaigns• Customer Groups• Affiliate Marketing• Marketplaces
COMMERCE OPTIMIZATION EXPERTISE
SEM & SEO• Search Engine Marketing• Search Engine Optimization
OMNICHANNEL SOLUTIONS• Mobile Application • In-Store Solutions
CUSTOMER SUCCESS STORIES
LEVERAGING SITE DATA WITH ANALYTIC TOOLSCustom Analysis
Identify improvement opportunities.
OUR WEB ANALYTICS EXPERTS CAN HELP YOU
Understand how visitors found your site and what they are looking for.
Analyze the way visitors engage with your website.
87%If a visitor to your website has a successful user experience, they are 87% more likely to buy from you.Source: Usabilitysciences
UX & UI PERFORMANCE ANALYSISCustom Analysis
INCREASE your conversion rates by
591%making Call to Action more prominentSource: Kissmetrics Case Study
86%using Video on landing pagesSource: Eyeview Case Study
GROWING ?Are Your KPIs
with the Trend?• Website Performance Analysis• Customer Behavior Analysis• Ongoing Optimization Strategy
GETHELPWITH:
CUSTOMER GROUPS
OUR EXPERTISE & SERVICES FOR INBOUND MARKETING
IS YOUR SITE PERSONALIZED FOR SUCCESS?
54%Source: RedBranchMedia
EMAIL MARKETING
AFFILIATE MARKETING
MARKETPLACES
Inbound Marketing
Compared to traditional outbound practices, INBOUND PRACTICES generate:
62%less cost
more leads
EMAIL MARKETING CAMPAIGNSInbound Marketing
• Campaigns Analysis & Optimization
• Platform Integration• Campaign Management
95%of online consumers use emailSource: Exact Target
1$for every $1 spent, $44.25 is the average return on an email marketing investmentSource: Exact Target
GENERATE?Do Your Campaigns
revenue per email?
Did you KNOW ?
GETHELPWITH:
CUSTOMER GROUPSInbound Marketing
• Campaigns Strategy & Configuration
• Platform Integration• Campaign Management
94%of marketers agree that website personalization is critical to current and future successSource: eConsultancy
74%of online consumers get frustrated with websites when content has nothing to do with their interestsSource: Dinamicyield
GROUPS?Do You Use
to improve the UX?
Did you KNOW ?
GETHELPWITH:
AFFILIATE MARKETINGInbound Marketing
• Analysis of Audience and Affiliate Networks
• Implementing & Testing Tracking Codes
• Campaign Management
$4.1Billionaffiliate marketing spending reached $4.1 billion in 2014Source: Forrester
Low Riskaffiliate marketing is considered low risk because you pay only for the resultsSource: Kissmetric
NETWORK?Are You in the
to reduce costs?
Did you KNOW ?
GETHELPWITH:
MARKETPLACESInbound Marketing
• Marketplaces Research • Implementation & Customization• Campaign Management
63%only sell on MarketplacesSource: WebRetailer
55%have a profit margin above 20%Source: WebRetailer
SELLING?Do You Plan on
on Marketplaces?
Did you KNOW ?
GETHELPWITH:
ARE YOU ON THE FIRST PAGE OF RESULTS?
60%of internet users click to the TOP 3 ORGANIC SEARCH RESULTS
OSF’s RANGE OF SERVICES FOR SEO & SEM
MARKET & COMPETITION ANALYSIS
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
Source: HubSpot
SEM & SEO
SEARCH ENGINE OPTIMIZATIONSEM & SEO
• Keyword & Competition Analysis• International, Local & Multi-
Language SEO• Site Architecture & Indexation • Ongoing Optimization & Reporting• CMS Optimization for SEO
96%of all internet traffic is generated through search enginesSource: Ipoint-Tech
75%of users never scroll past the first page of search resultsSource: MarketShareHitLink
SEO PLAN? Need an Integrated
to Increase Traffic?
Did you KNOW ?
GETHELPWITH:
SEARCH ENGINE MARKETINGSEM & SEO
• Market & Competition Research• Strategy & Planning• Account Configuration• Campaign Management & Reporting
93%of online experiences begin with a search engineSource: Search Engine Jurnal
85%of retailers said that search marketing is the most effective customer acquisition tacticSource: Forrester
PAY-PER-CLICK?Need a Cost-Effective
Campaign?
Did you KNOW ?
GETHELPWITH:
GROWTH SOLUTIONSOmnichannel Integration
Mobile Browsing & Shopping
360° Customer View POS
.
Global Inventory
Management
Location-Based
MarketingOrder
ManagementCross
Channel Shipment
$370 billionOnline retail sales will hit $370 billion by 2017 from $220 billion in 2014.Source: Business2Community
STRATEGY?Is Your Growth
Built to Succeed?
MOBILE APPLICATION SOLUTIONSOmnichannel Integration
MOBILE APPLICATIONS
CONTEXTUALIZATION
QR CODE
AUGMENTED REALITY
INDOOR PROXIMITY SYSTEMS
FINGERPRINT CHECKOUT
TARGETED CONTENT
IN-STORE SOLUTIONS
IN-STORE SOLUTIONS
AFTER HOURS INTERACTIVE WINDOW
VIRTUAL STORES
VIRTUAL FITTING ROOM
CLIENTELING / GUIDED SELLINGBUY IN-STORE, FULFILL ANYWHEREENDLESS AISLE
Omnichannel Integration
CUSTOMER SUCCESS STORIESTop brands worldwide count on OSF Global Services to turn their online presence into a true ecommerce strategy for long-term growth.
ECOMMERCE REPLATFORMING & SF INTEGRATION
Customer Success Stories
L’Oréal Canada and USA Cosmetics, BeautyCLIENT INDUSTRY
"OSF assisted us with new technology and gave us the ability to deploy many brand sites in an efficient manner, making technology our driver for growth.“
Martin Aubut,Director, Interactive Marketing and Ebusiness Strategy at L'Oréal Canada
• Launched 6 sites, 4 brands with an average delivery time of 3 months
• Large increase in mobile traffic, conversion rates and revenue
• Data from Demandware automatically pushed to 3rd-party systems
• Consistent layout across all brands, languages and geographies
6 sites & 4 brands
OpenYard Sporting GoodsCLIENT INDUSTRY
"OSF’s developers had valuable industry-specific experience that we could utilize and combine with our specific experience at OpenYard. The experience was really healthy—we were able to share and benefit from each other’s knowledge base and grow together.“
Justin Pfister, Founder at OpenYard
Results in 3 months
IMPLEMENTING MAGENTO FOR THE LONG RUNCustomer Success Stories
41%Increase in site transactions
62%Increase in purchase quantities
DEMANDWARE MIGRATION BRINGS NATIONAL SALES
Customer Success Stories
Gracious Home Home DecorCLIENT INDUSTRY
“The migration went without a hitch. The enhanced gift registry system and new payment gateway allow us to provide a much better experience than we had on the old website.”
Amy Chernoff,Chief Marketing Officer at Gracious Home
174% more mobile sales12% Increase in ecommerce
conversion rate
67% Increase in organic traffic
OSF’S OPTIMIZED CHECKOUT SOLUTION Customer Success Stories
Sanuk FootwearCLIENT INDUSTRY
"This is great for Sanuk, and a great introduction as we consider OPC for Deckers’ other sites. I expect with those we will see a 4% increase in conversions, at least.“
Sean Knots,Associated Online Producer at Deckers
$775,000 in revenue
3.8% OSF One Page Checkout (OPC) resulted in a 3.8% lift in orders per visitor and an 8% lift in conversions. 610k •OPC contributed $6,567.62 in additional revenue over a two-week period. (data from Deckers)
GEO-TARGETED MOBILE APPLICATIONCustomer Success Stories
InZonaTa Deals WebsiteCLIENT INDUSTRY
Thanks to a series of successfully implemented marketing initiatives, InZonaTa managed to gain a leading position on the deals market in Romania.
Higher conversions
37% Increase in conversions from 3rd-cart recovery emails with dynamic codes for extra discounts1.5%Higher conversions on geo-targeted mobile application with push notification
Why Choose OSF?
48BRANDS
LAUNCHED
118 150mil$COUNTRIES
COVEREDECOMMERCE REVENUES
100milONLINE SHOPS
VISITORS
CHECK THE FACTS!
THANK YOU
www.osf-global.com | www.osf-commerce.com
Gerard SZATVANYIPresident & CEO
Chris HOOVENSVP Sales & Business [email protected] [email protected]
Adela SZATVANYIHead of Commerce [email protected]
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