SharePoint Commerce Services

THE POWER OF P ERSPECT I VE

SharePoint Commerce Services: Microsoft SharePoint Server and Commerce Server - Better Together!

February 22, 2011

Jesus J Salazar, Joshua Grear, Vince Allison, Lane SheltonTwitter: @Credera

Blog: http://blogs.credera.com/

Copyright © 2011 Credera. All Rights Reserved.

Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences. Jesus current leads Credera’s Denver practice in providing technology consulting services.

Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is currently working on integrating Commerce Server with various back-end systems.

Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft licensing experience and holds over 300 certifications including: Designing and Providing Microsoft Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing Software Asset Management.

Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small to large businesses evaluate their Microsoft software investments. He and his team of specialists have developed an objective, fact-based analysis methodology that is now widely-used around the U.S.

Bios

Welcome & Introductions

Current eCommerce Landscape

Commerce Server 2009

SharePoint 2010

SharePoint Commerce Services – Better Together

Demonstration

Licensing: What You Will Need to Consider

Q&A

Next Steps

Agenda

Why this Topic?

We are seeing a STRONG resurgence in eCommerce

The ability to sell online has become increasingly critical for businesses

In 2009, Forrester found that 42% of all retail sales were influenced by or executed online

In 2014, that figure is likely to jump 53%

Current eCommerce Landscape

Exponential growth of mobile technologies, social networking, and niche smart devices

What is important in this new market?

Consistency of Branding across multiple channels

M-Commerce is king

Dynamic and viral campaigns are critical…creating buzz

Integration of “Social” data

What is Commerce Server?

.NET based eCommerce platform

Provides a complete, working eCommerce Solution OOB

Catalog, Orders, Profiles (Customers, Addresses, Credit Cards, etc.)

Reporting and Analytics, Business User Tools

Robust multi-channel foundation, integration ready

Commerce Server 2009

Commerce Server 2009 Components

Commerce Server 2009 Logical Architecture

SQL Server and 3rd Party Services drive the system

Data sources are leveraged in single business logic layer

This business logic layer is exposed via a public API

API can be consumed by a variety of presentation applications or systems

The Value of Commerce Server 2009

Reduced costs in Site

Development

Customized User

Experience

Greater Reach, Better

Shopping Experience

Support and Extensibility

Insight and Flexibility

SharePoint 2010

Interacting with Content

Cross Browser

Support

Familiar Office

Experience

Contextual Office

Ribbon

Advanced Web Publishing

Easy

Editing

Ability to “Skin”

website

Live preview of pages

Embed Rich Media

AJAX Based UsabilitySilverlight

Interactions

SharePoint Automatically redirects to mobile versions of its pages

Data can be manipulated through Mobile Web Compatible forms

Mobile works on publishing web sites as well - ideal for Mobile Commerce

Mobile Capabilities

Multilanguage Support

OOB Localization

and Multilanguage

Support

The Value of SharePoint 2010 for Public Sites

Reduced costs in Site

Development

Robust Content

Management

Mobile Capabilities

Enterprise Search

Multi-Language Support

The Problem

The natural progression of building an eCommerce Website:

Build Custom Website

•User builds a custom website using Commerce Server 2009 (without SharePoint)

•User has built a robust custom .NET website from scratch or using OOB starter site

Site Runs Great

•Site is deployed, site run great.

Changes Needed

•Business starts requesting imminent changes…changes to content, quick merchandising (quickly put up a fancy page), ability to search the ENTIRE website (not just products), .

Frequent deployments

•heavy involvement on IT for changes

Time Consuming & Expensive Maintenance

•Now you must go down to road of finding/building all of these items through expensive 3rd parties or lots of custom code

SharePoint Commerce Services

SCS Logical Architecture

SQL Server and 3rd Party Services drive the system

Data sources are exposed in single business logic

layer

This business logic layer is exposed via a public API

API can be consumed by a variety of presentation applications or systems

SharePoint Data Hooks into Commerce Server

SharePoint Sites, Templates, and Web parts

boost productivity

Commerce Server 2009

Reduced Site Development Costs

Customized User Experience Better Reach

Extensibility

SharePoint Commerce Services

Content ManagementMobile

Capabilities

Multi-Language Support

Enterprise Search

The Value of SharePoint Commerce Services.N

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The Problem - Revisited

The IDEAL progression of building an eCommerce Website:

1. User a website using Commerce Server 2009 and CSS

2. User leverages existing web parts and a SharePoint based starter to build the website on top of.

3. Site is deployed, site run great.

4. Business starts requesting incremental changes…AB testing, Page Layouts, New Pages, etc.

5. All of the advantages that SharePoint provides users can be leveraged to allow nontechnical users to make these types of changes

SharePoint Commerce Services Components

Website

30 out-of-the-box web parts

Marketing – Discount Ads, Reviews and

Ratings, Store Locator

Search – Search Dialog, Search results

Orders – Supports entire checkout

process

Catalog – Catalog Browsing, Product

Details, Product Query

Profiles – Supports customer self

service

Administration – WYSIWIG editing

product info, Channel Manager

Web Parts

Fully functional eCommerce Website

Skin using Templates and SharePoint

Master Pages

Key Capabilities

• Store Locator

• Write a review for a product

• View order history and order

status

• Enterprise search (products,

discounts, help, content pages,

etc.)

To watch demonstration, please:

1. Pause slideshare presentation2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc3. When demonstration ends, return to continue

slideshare presentation

Content ManagementDemonstration

Licensing: What You Will Need to Consider

•Sold under Per-Processor Model

•Standard and Enterprise Versions

Commerce Server

•Sold as either Standard or Enterprise Server

•No CAL requirements for web-consumers

SharePoint for Internet Sites

•Required for all internal users and creators

•Sold as either Standard or Standard + Enterprise CAL, depending on the content being served up to the website

SharePoint Client Access License (CAL)

•FAST Search

•SharePoint Designer (Free)Add-Ons

Windows Server

Windows CAL

SQL Server/Client

Dependencies

Content Management

Questions & Next Steps

Contact Credera …

www.credera.com

Email: [email protected] or [email protected]

Phone: 972.759.1836

Follow us on Twitter: @Credera

Blog: http://blogs.credera.com/

For information on licensing, contact Softmart …

www.softmart.com

Email: [email protected] or [email protected]

Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin)

Complimentary one-on-one licensing consultation available from Softmart

Content ManagementAppendix

Our Company

– Full-service business and technology consulting firm

– Provides business and technology solutions that

offer measurable value to our clients

– Delivers value by leveraging our people’s

accumulated industry and management

experience with their deep technical expertise

– Established in 1999

– Offices in Dallas, Austin, Denver

Our Services

– Management Consulting

– Technology Solutions

– Business Intelligence

About Credera

Our People

– Credera’s professionals posses a unique combination of deep technical expertise with extensive business backgrounds

– Backgrounds include business, technology, and

management consulting with some of the most

well-known and respected consulting firms in the

world

– Have served many influential corporations in a

variety of industries over the past 20 years

Sample Clients

To watch demonstration, please:

1. Pause slideshare presentation2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc3. When demonstration ends, return to continue

slideshare presentation

Content ManagementDemonstration