Customer Behaviour and Technology Disruption: 5 trends ... · Customer Behaviour and Technology Disruption: 5 trends that will impact every company Ewan MacLeod Chief Digital Officer,

Customer Behaviour and Technology Disruption:

5 trends that will impact every company

Ewan MacLeod

Chief Digital Officer, Nordea

@ew4n

3.5.2018

#1. Changing customer behaviour...

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Take care with assumptions

Where is my phone?

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92% own a smartphone

Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.

Norwegians…

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92% own a smartphone

45% say they use their phone too much

Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.

Norwegians…

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92% own a smartphone

45% say they use their phone too much

62% use social networks at least once per day

Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.

Norwegians…

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92% own a smartphone

45% say they use their phone too much

62% use social networks at least once per day

44% use Snapchat daily (14% rest of Nordics)

Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.

Norwegians…

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92% own a smartphone

45% say they use their phone too much

62% use social networks at least once per day

44% use Snapchat daily (14% rest of Nordics)

35% look at their phone within 5 minutes of waking up

Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.

Norwegians…

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#2. Drones

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Direct Line’s FleetLights

#3. Injectables & Implants

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#4. Human-Brain interfaces

What if I can query Google in my head?

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Reporter: Scott Pelley

Show: 60 Minutes

Studio: CBS

Student: Arnav Kapur, MIT Media Lab

Date: 22nd April, 2018

URL: https://www.cbsnews.com/news/mit-media-lab-making-ideas-into-reality-future-factory/

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#5. The Subscription Economy

Note: A 256GB iPhone X is $150/month from Verizon

Note: A 256GB iPhone X is $150/month from Verizon

#1. Changing customer behaviour...

#2. Drones

#3. Injectables

#4. Human-Brain interfaces

#5. The Subscription Economy

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Thank you!

@ew4n or [email protected]