CUSTMZ for publishers

• 1. +The rise ofThe future is digitalbright magazinesCUSTMZ FORPUBLISHERS What can Cases & CUSTMZ offerCUSTMZ for Your digital resultsmagazine?youyou?

2. + What areTrend & Why do you digital need a evolution magazines?digitalDefinition & magazine?The rise of digitaltypesmagazinesWhat canYourCUSTMZ offerdigitalyou?magazine 3. +Its a brave new world outthere 4. +Digital becomes leading> Belgian population online Rise of the tablet Mobile 5. +Social media rule 750million on Facebook, 300 million on Twitter, 79 million on LinkedIn Mere presence is not enough 6. +New rules Content marketing replaces traditional advertising Relevance Attention Like/share 7. +Tracking is crucial Measure and improve ROI Improve targeting Segmentation and personalisation 8. +CRM becomes social Lifestyledata enhances your CRMs transactional dataWhat does he/she like?Who are his friends?What does he/she share?What does he/she searchfor?Where does he/she go?What does he/she do?Etc. 9. +The rise of digital magazines CurrentsituationDigital magazines already play an important role as part of the communication mixFormats TOTAL B2C B2B B2EPrint magazine42% 73% 33% 20%E-mail newsletter 42% 67% 47% 13%Digital magazine18% 27% 13% 13%Website 40% 47% 40% 33%* Source: Smin, 2010 (Netherlands)) 10. +The rise of digital magazines ForecastBoth brands & publishers foresee a significant increase in the next yearsFormatsDeveloped Previsions by agenciesPrint magazine46%Digital magazine on internet26%Digital magazine on intranet8% Digital magazine on iPad8% Email - newsletter27% -* Source: Customer Media Trendonderzoek, 2011 (Netherlands) 11. +What is a digital magazine? Audit Bureau of Circulations (*): The label Digital Edition will be used todescribe distribution of a magazines content viaelectronic means.Adigital magazine it is a mixture betweenthe linear experience of a printed magazineand the associative way of browsingthrough a website(*) Audit Bureau of Circulations http://www.accessabc.com/ 12. +Evolution: start 13. +Online pdf, aka page-flip Replica of the print magazine, made digital, withvery few extra features Leaf-through Linear with a forced page-order Still a very common format (easy & cheap), but afar cry from a true digital publication that takesfull advantage of the webCfr research Jos Schijns: http://www.slideshare.net/jos.schijns/iabe-2010-customer- magazinesHis conclusion: Customer magazines have a bright future online, but replicas of the print version distributed online are not the future Rethink/reconsider it again! Its an interim technique, soon outdated. 14. +Evolution: intermediate 15. +Print-inspired digital magazine A digital magazine that takes advantage of webfeatures Still close to the print-feeling, with a front- andback cover, a table of contents Quite linear experience, although topics can bechosen at random Text-driven: reading is more important thanclicking Lean back-experience 16. +Evolution: screenzines 17. +Web-based digital magazines True digital magazines are closer to homepagesand/or blogs Less print magazine-feeling but more web-intuitive for user Linear and non-linear experience Interaction-driven: participate in competitionsand profile tests, clickthroughs to corporatewebsite, share, comment, discover, etc. Key for tracking! -> the click behavior will tell you moreabout your readers interests Lean-forward experience 18. +Digital magazinesAtrue digital magazine combines thestrength of print (content and experience)with the advantages offered by onlineThe perfect tool to answer to the changing communications needs for more relevant and engaging contentAdigital magazine allows you to take fulladvantage of web features 19. +RICH MEDIA Additional images, animation, audio and videocreate a dynamic content and reinforce thereaders experience 20. +INTERACTION Built-in links assure a fast and easy connectionto the corporate website/intranet Integrated social media make it simple to sharecontent with friends, family or colleagues Direct respons createslive interaction 21. +TRACKING Built-in tracking tools allow to analyse on thespot what people read (or not!) 22. +TARGETING Content is segmented to each target groups andmessages get personalised 23. +MULTIPLATFORM People can read a magazine when and how theychoose on their desktop, tablet or mobile 24. +Challenges Think outside of the box One screen/topic instead of # pages/spreads Lean-forward medium Not just reading but activating the reader Interaction-driven Focus is on driving to interact, to learn more about the reader Visuals, video, audio, links replace the classic mainly text pages Experience and relevance remain key A digital magazine is still a customer-driven medium and much more than a web-page! 25. + What are New Why do youpossibilitiesdigital need a digitalmagazinesto achieve magazine?A new medium your goalsfor a changingThe future is brightmarketing andcommunicationWhat can Your CUSTMZ offer digitalenvironmentyou? magazine 26. +Boost brand awareness Richmedia create a vibrant window display and improve brand experience CUSTMZ makes building complex pages more easy, cost-effective and accessible with the components libraryMEANINGMinimal development, focus can go to designOne single platform for desktop and tabletsConstantly innovated with new features 27. +Expand brand recognition Share via social media & access individual social media profile infoYOU CANPutas many social media buttons throughout the publication as you likeHave your content spread magazine, screen or specific featureGain insights into customer needs and behaviours by adding the lifestyle data they share online to their behavioural data 28. +Grow customer knowledge Trackall traffic and reader behavior as well as individual informationYOU CANCollect behavioural dataLearn what people are interested in (and not!)Act on it to optimize your marketing ROI 29. +Improve ROI & ROA Easilycreate a custom or alternative version that triggers the specific interests of the segment JUST IMAGINEEasycreation of multilingual versions or alternative versions for specific segmentsTargeted content: different call to actions, different opening page, different order,Future: instant segmentation in real time 30. +Increase audience Deliverdigital publications across multiple platforms & optimized for search enginesYOUR BENEFITSEasily publish, segment, track and analyze to all platforms and device from the same CMSGo in one click from a multiple Flash-pages desktop version to a native app for iPad 31. +Cost-efficiency Softwareas a Service (SaaS) assures a no-hassle and future proof solution MADE EASYNo software to install, download, upgrade and manageNo hardware to purchase, scale and maintainNo costs from maintenance or upgradesNo hosting or bandwidth worriesSecure database management/improvement 32. +What areWhy do you digital need a magazines digital CUSTMZ magazine? publishing needsCases meet marketing needsWhat canYourGet inspiredCUSTMZ offerdigital you? magazine 33. +Bruce Almighty BruceAlmighty - the first digital magazine created on CUSTMZ and available on www.bruce.be 889visitors (from a database of approximately 2.000 contacts) 6.362page views (4.091 unique page views) Average reading time of 7 minutes and 33 seconds 34. +Best magazine Tour operator BEST tours chose a digital publication filled with music, images, video and interactivity to inspire and seduce readers to travel with them, while simultaneously tracking each readers individual interests. This ensures them that the content in the next editions will be even more relevant and targeted to each readers preferences www.bestmagazine.be has been visited by approximately 4.600 visitors generating 12.436 unique page views 35. +What areWhy do you digital need a magazines digital CUSTMZ is anmagazine? easy-to-use toolCUSTMZ for you to create & manage digital What can Workflow &Your digitalCUSTMZ offermagazine?roles magazinesyou? 36. +CUSTMZ 37. +Why we started CUSTMZ Combine publishers needs with marketing goals TOOLS to create a rich-media experience SOCIAL MEDIA integration to increase brandrecognition and viral spread TRACKING to learn and improve your ROI SEGMENTATION to make your content morerelevant LIFESTYLE DATA to enhance your CRM database 38. +Flow Create a new title/issue 39. +Flow Create spreads 40. +Flow Edit spreads 41. +Flow Edit components 42. +Flow Determine navigation 43. +Flow Create segments 44. +Flow Determine navigation + tracking 45. +Flow Define tags library 46. +Flow Look at individual tracking + export 47. +Flow Choose what you wish to export 48. +Flow Export to CSV 49. +Flow Analyse 50. +Flow Analyse 51. +Roles Developer(ActionScript) Responsible for use and creating of components Designer(Flash) Responsible for design Editor (CMS) Responsible for content CUSTMZ support Available online 52. +Timing1. Connectto CUSTMZ CMS 1 day2. Training Editor & designer: 1 day Developer: intensive training3. Createmagazine Gather content (text, video, animations, visuals) Design page with components Included in CUSTMZ Custom-made 53. +Timing4. ImportCRM database 1 day5. Publish & notify Depends on users mailing system6. Extracttracking data and import into CRM database 1 day 54. Questions? [email protected]+ Stay in touch www.custmz.com www.twitter.com/custmz www.facebook.com/custmz