Loyalty for publishers

Loyalty for publishersHelping to reduce churn

Paul Serby@serby

CTO @clock

Product owner of Kado

“Most companies can increase revenues by 50% by increasing customer loyalty by only 5%”

Frederick Reichheld

The challengeEveryone wants to

attract and retain

Market competition

is fierce

How to keep

customers loyal?

REWARDLOYALTY

● The right rewards

● Customers see the value

● Tiering

● Accessible rewards

● Rewards have unique value

● Public - Shareable

Successful loyalty programme

… for the business

● Simple operations

● ROI for the business

● Full brand and marketing support

● Data capture and analysis

● Protect your suppliers

Customers

Potential Customers

Customers

Subscribers

Life LongCustomers

Loyalty programmes can be expensive to….

build run

Times+

A highly bespoke loyalty platform for subscribers of the The Times and The Sunday Times that has become integral to their subscription marketing strategies for both acquisition and retention.

Times+ has been iterated on a number of times throughout the years, with many bespoke features added.

Times+ Results

92%Retention rate

amongst active members

400kMembers

65%Engagement rate

20kMembers attending events every year

WSJ+

Following the success of the loyalty platforms for The Times and The Sun, Clock was commissioned by Dow Jones to design and build the world’s first global loyalty platform for a news organisation.

Launched in the US in October 2014, the results from customer engagement and interaction have exceeded expectations. The Global site was then launched in April 2015 and the number of active users has now reached over 300,000.

WSJ+ Results

300k+Members globally

25k+Highest number of competition entries

15kVIP experiences

10kFIlm screenings

enjoyed by members

Time Inc.

One of the world's largest media companies, TIme Inc. engaged Clock to help them build a platform to reward subscribers of their huge stable of magazines.

Built using Clock’s new loyalty platform, Kado, the site is fully integrated with Time Inc.’s subscriber database and allows any subscriber of any magazine to activate and redeem rewards. Launched in March 2015, we are eagerly awaiting results.

Time Inc. Results

28kActive members

74kOffer redemptions in

2015-2016

51Number of titles

using the platform

Local World Plus

With a portfolio of over 100 print titles and over 70 websites, what was Local World was looking for a platform to house their rewards programme.

They chose Kado and asked for it to be customised to deliver single sign-on and validation, unique voucher codes, animated digital membership card, mapping and business partner self-service facilities.

Acquired by Trinity Mirror in November 2015

Local World PlusData capture, usage and profiling

An offer exclusive for subscribers (tier 1)

Paid-for subscriberInstant redeem

Non subscriberNo access

Directed (in print and online)To self-service subscriptions website

or to contact by telephone

An offer for everyone (Tier 2)

Paid-for subscriberInstant redeem

Non subscriberAccess by one-off registration

Online or via coupon

New subscribers

Data profiling via avqs

Self-service subscription

websiteInbound

Call centreOutbound

Passive marketing incentive Active hot lead canvassing4x usual conversion rates

Local World Plus Results

91%

Results for two titles, Leicester Mercury and Nottingham Post in first 6 months

Retention rate versus 28% in

previous year before launch

10kRegistered members

876Self served new

subscriber orders taken since launch

4xBetter conversion

rate for non-subscribers who have prior interaction

with rewards platform

What does it look like?

www.kadoloyalty.com

Includes

CMSWebsite

Support Training

Emails

Branding

Rewards

Integration

Increase customer lifetime value

Help profile your

customers

Improve customer

satisfaction

Reduce churn

Kado can help your business to achieve goals

Positive brand

experience

Increase customer

acquisition

Theme

Setup

Branding Install Kado

Integrations Offers Go Live

Team

Comms

8 weeks

BehaviourAnalytics

Kado

EDM

CRM

Standard integration

CRM / Data Warehouse

Pub / SSO

SubscriberEntitlement

Welcome Email and Newsletter

Kado to Dovetail

Kado DovetailSubscribers

from £999 a month

Thank you

Get in touch with:

Jason Treloar, Business Development

[email protected] 998 183

Paul Serby, CTO and Product Owner

[email protected]