Current Trends in Search Engine Optimization
Current Trends in Search Engine Optimization
Nov 16, 2014
If you run your own website or blog, or in fact spend any time on the Internet (and who doesn't) you will have heard the term "search engine optimization". Also abbreviated to the acronym SEO, search engine optimization is a term used for the tactics of using certain keywords to improve a website's search engine ranking.
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Current Trends in Search Engine Optimization
If you run your own website or blog, or in fact spend any time on the Internet (and who doesn't) you will have heard the term "search engine optimization". Search engine optimization is a term used for the tactics of using certain keywords to improve a website's search engine ranking.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
In years gone by search engine rankings (where you appear in the search results)was dependent to a large extent on how "keyword rich" your sire was. This led to a situation where site owners and SEO experts were simply flooding articles and websites with certain words and phrases.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
The case today is very different. Google, which runs the most popular search engine in the world, is making every effort to encourage site owners and SEO experts to clean up their act.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
What Google wants to see is sites that are filled with good content. This content needs to add value to the experience of the Internet user through providing unique and valuable information.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
The information supplied can be in the form of video, images or copy. In fact many content experts believe that a combination of these three is the secret (or not so secret) formula to attracting more visitors to their online channels, be they blogs, the social media or their websites.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
The more quality content that a website has the more links it will attract. In essence the content is attractive to other site owners who may feature that content on their own websites and provide a link to the original source.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
The production of quality content is especially important in the social media due to the ease with which it can be shared. Goof content can reach millions of social media users, allowing a business to increase traffic to their site and increasing the possibility of making sales.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
The rise of unique and engaging content has not meant the end of search engine optimization through the use of keywords. Today the job of the SEO expert is to produce articles and content that is rich in keywords but still readable and interesting to the site visitor.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
Many companies choose to make use of SEO experts in order to increase both their site ranking and optimize their content. In addition to keywords these experts will also recommend behind the scenes changes to the website itself which increase search engine rankings.
More info on:http://seo-goldcoast.com.au/web-3-0-will-change-seo
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