Culture chinese translation

Creating & Sustaining Your Club Culture创建和维持你的俱乐部文化

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Make time to work on the business not just in the business.

花时间做企业而不只是做生意。

cul·ture noun \ˈkəl-chər\ 文化，名词: the beliefs, customs, arts, etc., of a particular society, group, place, or time ：信仰，习俗，艺术等，特定的社会，团体，地方，或时间

: a particular society that has its own beliefs, ways of life, art, etc. ：一个特定的社会，有自己的信念，生活方式，艺术等

: a way of thinking, behaving, or working that exists in a place or organization (such as a business) ：一种方式思维，行为，或工作中存在的一个地方或组织（如商业）

Club Culture Should Be A Priority!俱乐部文化至关重要

All organizations are perfectly aligned to get the results they are currently getting!

所有的组织都倾向于满足于现状

Define Your Desired Destination 确定你渴望的目标 !

“The loftier the building, the deeper must the

foundation be laid.” 建筑物越高，地基就要越深。

- Thomas Kempis

Creating Club Culture 创造俱乐部文化 :

Identify It 定义

Brand It 营销

Commit To It 坚持

Communicate It 传达

Adopting a “value discipline” and then aligning the efforts of the organization to support and focus on it

has proven to be key for most successful businesses. 采用价值观准则并将组织的精力和支持聚焦在

此，这是最成功企业的重点。- Good to Great, Jim Collins

Company Vision公司愿景

Company Values公司价值观

Departmental Priorities部门的

重心

Company Mission公司任务

Strategic Goals策略目标

Business Practices &

Procedures商业实践和产出

Master Plan 总体规划 :

VISION愿景

Share Your Company’s Story...Why?...How? 分享你公司的故事。。。为什么？怎么做？

Organizations can’t LIVE the mission of the company if they don’t KNOW the mission of the company. 不理

解公司的任务，组织无法做活自己的任务

Mission 任务 :

Core values are essential for enduring greatness, but it doesn‘t seem to matter what

those core values are. The point is not what core values you have, but that you have core values at all, that you know what they

are, that you build them explicitly into the organization, and that you preserve them over time. 核心价值观是维持巨大成功的重点，但是似乎核心价值观是什么并没那么重要。意思是说，你首先要有核心价值观，你知道他们的什么，将他们纳入自己的组织，长

时间的保护他们。

Confirming Core Values 确认核心价值观 :

TELOS - Customer Service, Credibility, Collaboration, Professionalism, Positive Attitude 客户服务，诚信，合作，专业，积极的态度

Cooper Institute - Integrity, Respect, Teamwork, Leadership, Knowledge, Excellence 诚信，尊重，团队精神，领导能力，知识，追求卓越

Meeting Planners International - Evolve, Re-Imagine, Elevate, Build 进化，重新想象，提升，构建

Southwest Airlines - Trust, Honesty, Respect, Integrity and Commitment 信任，诚实，尊重，正直和承担

Interstate Battery - Deliver Value, Develop People, Deposit Positive Net Cash, Demonstrate Area Expertise, Display Commitment to Enterprise Success 开发价值、发展每个人、十分领域专长、展现对企业成功的投入

Example Core Values 核心价值案例 :

Core Values 核心价值观 :

Community 社区 :Happiness 信服 :Accountability 责任 :Passion 激情 :Teamwork 团队精神 :Excellence 追求卓越 :Respect 尊重 :Service 服务 :

CHANGE: 改变Cultural and

Operating PracticesSpecific Goals and

Strategies 文化、运营措施、战略目标

PRESERVE: 保存Vision, Mission and

Values 愿景、任务、价值观

From Good to Great & Built to Last

Creating Club Culture: 创造俱乐部文化

Recruit It 聘用它

Teach It 教导它

Engaged employees care about the future of the company and are willing to invest discretionary

effort! 尽职的员工关注公司未来也乐意自发付出

Engaged Employees Live Company Values尽职的员工“活在”公司价值观中

Zombie employees are disengaged, stumble through their jobs, lower

morale, and destroy club culture. 僵尸雇员游离在外，工作中降低

士气，毁坏公司文化

Corporate Culture:

The on-boarding experience of new team members is a critical step. 团队中新成员的加入体

验是很关键的。

Cultivate desired behaviors early with homework. 通过留“作业”培训你想要的行为。

Personal Welcome Note and One-on-One Meeting. 私人欢迎信和一对一谈话

When an employee joins the team, they need to be exposed to the organizations policies & culture.新成

员加入时需要被暴露在组织规定和文化中。

Team Handbook 团队手册

Traditions Training 传统培训 :

Provide an interactive new employee orientation that

shares the company’s philosophy and

foundational values. 提供一个互动的新员工入职培训，分享公司的理念和

基本价值。

Clearly communicate the role of the new team member and how it relates to the

overall company vision...清楚地告知新成员的作用以及他与整个公司发关系

Purpose is profoundly personal.. 目的是很私人的事情 .

Customer Experience Training 客户体验培训 :

Customer Experience Standards 客户体验标准 :

Customer Experience Standards: 客户体验标准

Pulse Points脉搏点 :

A Tribe is a group of people connected to

one another, connected to a leader, and

connected to an idea.部落就是一群人相连，与领袖相连与一个思想相连

Provide an incentive to opt out!激励突出的人

Build A Sense of Community Around Shared Values!围绕共同价值观建设一个族群

Creating Club Culture:

Reinforce It 加强它

Reward It奖励它

Corporate Culture 公司文化 :

All Hands Meeting Recipe 全体动员方法 :

-Food & Fellowship食物与情谊-Welcome New Team Members欢迎新伙伴-Reinforce Company Values 将强公司价值观-Provide Important Company Updates 提供公司重要快讯

-Have All Departments Represented 所有部门出席-Include A Meaningful Message包含有意义的信息-Celebrate Company Milestones庆祝公司里程碑-Publicly Recognize High Performers 公开表彰好表现

-Offer Entertainment 提供娱乐-Give Stuff Away 发送物品-Do It Right 正确操作

Personal note of congratulations!!!私人祝贺信件

Recognition & Reward Programs表彰与奖励程序

Sustaining Club Culture 维持俱乐部文化 :Identify It 确定

Brand It推广

Commit To It 坚持

Communicate It交流

Recruit It 聘用

Teach It 教导

Reinforce It 加强

Reward It奖励

OWN IT得到它 .

Creating & Sustaining Your Club Culture

www.brentdarden.com