PART II
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PART II
Audience Profiles
Analyzingyouraudiencewillhelpyoumakethenecessarydecisionsaboutwhat(andhow)to
createanddistributeinformation.
DemographicPsychographicTechnographic
Behavioral
Audience Profiles
List top five (5) audience targets
1.2.3.4.5.
GROUP ACTIVITY
For each audience, answer the following questions:
– Whoarethey(demographic,psychographic)?– Howdotheygetinformation(onlineandofEline)?– Whatinteractiondoyouwanttohavewiththem?– Whatdotheyneedfromyou?
Audience1
Demographic/psychographic?
1.2.3.4.
How do they get information?
1.2.3.4.
What do you want them to do?
1.2.3.4.
What do they need from you?
1.2.3.4.
Audience2
Demographic/psychographic?
1.2.3.4.
How do they get information?
1.2.3.4.
What do you want them to do?
1.2.3.4.
What do they need from you?
1.2.3.4.
Audience3
Demographic/psychographic?
1.2.3.4.
How do they get information?
1.2.3.4.
What do you want them to do?
1.2.3.4.
What do they need from you?
1.2.3.4.
Audience4
Demographic/psychographic?
1.2.3.4.
How do they get information?
1.2.3.4.
What do you want them to do?
1.2.3.4.
What do they need from you?
1.2.3.4.
Audience5
Demographic/psychographic?
1.2.3.4.
How do they get information?
1.2.3.4.
What do you want them to do?
1.2.3.4.
What do they need from you?
1.2.3.4.
DISCUSSION / QUESTIONS
PART III
Campaign Planning
List top five (5) campaign types
1.2.3.4.5.
Campaign Planning
Onceyouunderstandyouraudience,youcanbegintomakechoicesabouthowyouconduct
yourcampaigns.
GoalsStrategies
TacticsResources
GROUP ACTIVITY
For each campaign, consider the following:
1) What content should I be creating? Platforms: Website content, Blogs, Images, Podcasts, Video, Other...
2) What will I need to trigger meaningful, measurable action? Campaign types: Email, Events, Advocacy, Fundraising, Other...
3) How else could I engage my audience? Options : Social Networks, Mobile, Advertising, Offline, Etc...
Campaign1
What content should I be creating?
1.2.3.4.
What will trigger action?
1.2.3.4.
How else could I engage my audience?
1.2.3.4.
Other thoughts…
1.2.3.4.
Campaign2
What content should I be creating?
1.2.3.4.
What will trigger action?
1.2.3.4.
How else could I engage my audience?
1.2.3.4.
Other thoughts…
1.2.3.4.
Campaign3
What content should I be creating?
1.2.3.4.
What will trigger action?
1.2.3.4.
How else could I engage my audience?
1.2.3.4.
Other thoughts…
1.2.3.4.
Campaign4
What content should I be creating?
1.2.3.4.
What will trigger action?
1.2.3.4.
How else could I engage my audience?
1.2.3.4.
Other thoughts…
1.2.3.4.
Campaign5
What content should I be creating?
1.2.3.4.
What will trigger action?
1.2.3.4.
How else could I engage my audience?
1.2.3.4.
Other thoughts…
1.2.3.4.
DISCUSSION / QUESTIONS
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