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Presented on October 7th, 2015
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Your Award Winning MarTech Division
2007 Leading Real Estate Companies of the Worlds Best Marketing Piece
2007 Luxury Portfolio Conference Luxury Presentation Materials Award
2008 Quebecor Gold Ink Award for Corporate Magazine Print Quality
2008 Internet Advertising Competition Web Award for Best Online Marketing Campaign
2008 Leading Real Estate Companies of the World Corporate Brand Advertising Award
2008 Luxury Portfolio Conference Company Brand Advertising Award
2008 Luxury Portfolio Conference Company Luxury Property Advertising Award
2009 Luxury Portfolio Conference Company Luxury Corporate Branding Award
2010 Leading Real Estate Companies Best Marketing Piece Award
2011- Web Marketing Association WebAward for Best in Real Estate website
2012 Communicator Awards for Best Home Page and Best Real Estate Website
2013 Most Innovative Brokerage Tool by Inman News for Touch Screens
2013 Best Overall Website by Leading Real Estate Companies of the World
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2014
Leading Real Estate Companies of the World Awards
vs. 600+ Global Real Estate Firms
Best Visual Design Halstead.com Corporate Brand Advertising Award Halstead.com Mobile Campaign
Specialty Marketing Award Re-designed Halstead Property Business Cards
Interactive Marketing Award Touch Screen Real Estate Search
2015
Leading Real Estate Companies of the World Awards
Most Innovative Brokerage Our innovative use of technology, social media, v
philanthropy, and web/mobile products.
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6/100The Big Three Real Estate Section Front, Featured Properties, Search A
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The Big Three Contextual Ads, Featured Properties
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Zillow/Tr
Featured Propeon each of thes
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Accessible from any device
Faster than any other mobile site in real estate
More content and property information than any ot
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!"#$%"&' )*+
!"#$% '()* +$%)%( !"#, %- +,.#)/( 0"1(-
8)#%4(# 9-/:,(4%)#; !"*, "?@ 9(A"4"%"-4 0"1(- 8#-1:/
BC(# D666 0"1(-$ "4 B:# E".#
BC(# 7 F"**"-4 0"(=$ G"4/( B:# E
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!"#$%"&' .#/,
Property Tours$400 for over $1M and $300 for properties u
Agent Video Biographies
$400 for an agent for a $2500 actual cost
Neighborhood Tours
40 different neighborhoods toured
Behind the Numbers
2 Quarterly Market Report Show hosted by
How To Tutorial Videos$400 for an agent for a $2500 actual cost
Costs for Each Off the To
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Print and Online campaigns that pro
corporate brand identity2006 How Real Estate Gets Real Campa
2007 Real Access to New York Campaig
2008- S3 Level of Service Campaign
2009 Value Factor Campaign
2011 The New Halstead.com
2012 Pinterest.com Real Estate Eye Can
2013/14 New Halstead Mobile Fully Exp
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Most Innovative Brokerage
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Needed A Bigger Home Campaign
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Halstead App Campaign
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20+ storefront locations w/ awnings, touch screens, displays and flat screens promotin
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WriteAgent Bio or work with a copywriter
Review with Director of Sales in your office
Enterinto Halstead Marketing Center thru admin or email to [email protected]
1. Create Your Agent Biography
You will be notified when next professional agent photo shoot takes place by Sandy Coots
After the shoot, youll be emailed a contact sheet link to choose from
2. Get Your Agent Headshot
Go to the Halstead Marketing Center or speak to admin and under Past Closings to enter them in. This will automatically
3. Enter in Your Past Closings
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Announces you to the firm, no cost to you 100 free through your admin
IVE
MOVED!
IVE
MOVED!
halstead.comNewYorkCity Hamptons Connecticut NewJersey HudsonValley
499ParkAvenue
NewYorkNY10022
green is better 100% of Halsteads direct marketing cards are
printed on FSC recycled paper using the most energy efficient process.
Geri EpsteinLic. R.E. Salesperson
Building SpecialistHalstead Property, LLC
t: 212.381.3279 c: 917.969.2579
!"#$ &"'()"*+' ,- ./" 0/1$2/(334
5-+"$ 67 8"#$' (* +/" 91'(*"''4 : #; +/$(33") +, #**,1*2" +/#+ : /#$,?"$+8@ : 9"3("
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STEPS
Speak to Your Sales Director
Know Your Message
Know Your Audience
Know Your Budget
Email [email protected] to set an appointment/call
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Designed by our Art Dept, .39 per card plus postage
!"#$%&' THINKING OF SELLING
YOURAPARTMENT?OUR RECENT SALES IN THE VIRGINIA APARTMENTS
2 26 E a st 12 th S t re et , A pt 6H 1 B ed , 1 B at h 2 2 6 Ea st 12 th S t re et , A pt 7G H 2 B e d, 2 B a th 2 26 E a st 12 th S t re et , A pt 2A 3 B ed , 1 B at h
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Let your contacts know the state of the market Email out the CT report or video
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Placed on your bio page, ProperTV, your agent website, youtube, googlevideos, and facebook. Only $400!
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$29 a month
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We ensure that we will newly painted post and
each listing along with a
directives placed for ea
high traffic street locale
Note: Outdoor signage
zoning ordinances.
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halstead.com40+ Million Hits Per Month
2+ Million Unique Visitors Per Month
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How You PresentA Property Is A Reflection
Of !"#$ &"'
($) !*+,-
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Your listing is streamed automaunmatched exposure on the weestate searches on over 30 sitehalstead.com, nytimes.com, nystreeteasy.com, observer.com, luxuryrealestate.com, etc
For a full list of our partners dowPartners One Sheet in H-Net.
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Your listing is waiting to be photographmarketing approved list of photographcompetitive prices.
How Do I Order?
Through your administrator
Cost?
Varies from $250-300 off the top for phthe top
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Visit the Halstead Marketing Center to order.
Free for over $1M or $25 for under $1M.
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H- 2
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Your listing can be drawn by a licensespecialist at Floorplan Online at compe
How Do I Order?
Through your admin
Cost?
Varies from $100-$300+ off the top, or
photos.
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Documentary Fwith you to capt
home and the dcant capture.
How Do I Orde
Order through thMarketing Cente
Cost?
$300-400
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Higher Level of Videthat is lifestyle orien
you a glimpse of howin that home rather the home.
How Do I Order?
Email Marketing@H
Cost?
$500+
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How Do I Order?
Order through the Halstead Marketing Center to order.
Cost?
$75 per staged photo
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Every home withour site automat
with StreetView listing and map tidea of street an
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Every home comability to instantly
facebook, twitterIt also tallies in rmany users sharplatform.
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Every piece of pyour property wi
listing page.
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Since we are the innovatorStorefronts, it is a must to s
property in our office windobe 3 people deep on someof potential buyers. Transito move forward to LED Dis
How Do I Order?
Go to the Halstead MarketiCost?
No cost
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Propose your best photo, if appr
NYTimes.com and WSJ.com Fe
Facebook, Twitter, Tumblr, Pinte
20+ Flatscreens throughout Tri-
How Do You Appear?
Submit request through the HMCProperty
Cost?
No cost if chosen
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Be ready with all of your information on
your exclusive for open houses byordering color showsheets.
How Do I Order?
Order through the Halstead MarketingCenter
Cost?
No cost
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6x9 Glossy Postcarmailing or to hand o
houses.How Do I Order?
Go to Halstead Mar
Cost?
$0.39 per card
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5.5 x 5.5 CompactProfessionally Printe
appeallingHow Do I Order?
Go to Halstead Mar
Cost?
100 free for properti
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For a high end exclusive owill design an appropriate fbrochure for your property.
Company moving to heavy
How Do I Order?
Thru admin who will order
Cost?No cost for 50 for our LuxuProperties
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These are easy to use, attracto insert into an email to promlisting, upcoming open housesigned to your sphere of persthat fit our style guide.
How Do I Order?
CT/HPT: Admin
Cost?
No Cost
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Hand-picked by Managembook features our top list
award winning perfect bojewel of a marketing piecMillion Total Online and Pin WSJ.
How Do I Order?
Through the RealPlus Ad
Cost?
No Cost
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9 times a year we will do a full page House ad in the NY Times Sunday R
Editorial Section promoting all our OHouses in Tri-State region
How Do I Order?
Will be notified in advance
Cost?
Small cost out of budget to promote house
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Two Page Spread in every issueof NY Times Homes. Comes out
once a month and reaches over500,000.
How Do I Order?
Email [email protected]
Cost?
$250
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9 times a year in the national circulationof the WSJ to over 1.6 Million our topproperties.
How Do I Request?
Diane Ramirez Chooses each month
Cost?
No Charge if Chosen
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These publications we are in a full page omonth or quarterly and they each have re380,000 with an average reader income oabove and are hand delivered to top doothroughout Manhattan or to the HamptonExecutive team chooses the best propert
Each are $200 if you wish to guarantee pcontact Sandy Coots if interested
Local Media
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Speak to your admin. Our goayour property when new to m
houses, and price changes.Cost?
No Charge
Additional Venues out of pockfrom Sandy Coots
Connecticut Cottage & Gardens
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Corporate ad promoting one peach office that is the best ph
Strictly eye candy.Cost?
No cost, Erica coordinates witdirectors.
g
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Certain price points rece
cards if you request themCost?
No Charge for 100 cards
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Twitter.com/Halstead
45,200 Followers
@HalsteadHalstead Agents, Competitor Agents, Extended In
Consumers/Clients, Reporters/Blogge
Neighborhood, Industry, Economic, Company
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Facebook.com/Halstead
22,000 Likes
Halstead Agents, Competitor Agents, Extended InConsumers/Clients, Reporters/Blogge
Most Visual and Potentially Viral Message of
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LinkedIn ProfessionalNetwork
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Halstead.com/Blog
Tumblr Halstead Blog
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Free Promotion as a Neighborhood or Real Estate Expert
Come to Us with Topic, can be a series or one
Halstead Blog Receives 26,000 unique visitors weekly
On Home Page of Halstead.com for full day reaching 50,000 unique vi
Promoted in our Social Network of 100,000+
Placed On Your Agent Page on halstead.com or Agent WebsitePromoted to Company in Weekly Email
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Halstead.com/EyeCandy
Pinterest Real EstateEye Candy
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Instagram.com/Halstead
Instagram Snapshotof the Day
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GET & GATHER
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1.
Gather in outlook contacts or an excel sheet so that you can easily expdata to constant contact.
2.
Business and personal contacts put together3. Open House Sheets ask for email address first and phone number sec
Explain in the sheet what the attendees will receive for subscribing so tknow what to expect when they receive your emails.
4.
In your email signature include a link to subscribe5. On facebook and your social media promote your newsletter and the li
subscribe.
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75RULE
SIGN UP
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Go to constantcontact.com
Cost of account is free, service ranges from $25-75 a month
WHY CONSTANT CONTACT?
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Cant mass email from your personal account because you dont have an
unsubscribe component
You run the risk of being labeled spam by an email server of a company thaving all your future emails go to their spam filter.
Cant send out more than 30 at a time through our email servers
Provides performance analytics
Can schedule emails
Great customer service and video tutorials
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PROPERTY PROMOTION
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Order emailable show sheet this week in the Halstead Marketing Center t
can take and embed a link to in Constant Contact and send out to your cothat you feel are in the market
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SPECIAL MESSAGE
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Throughout the year Halstead Property will email you hyperlinked email im
that promotes a new initiative, holiday or important reminder that you canalong to all your contacts
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INBOX CONCIERGE
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Available for order thru the Halstead Marketing Center.
We find one great thing to do in NYC each day of the month and you senfollowers. All you need is at least 150 contacts and a constant contact accwe will load it in for you and schedule.
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EMAIL NEWSLETTER
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Available for order thru the Halstead Marketing Center.
First stage of rollout is adhering to a corporate template that you can viewHalstead Marketing Center.
NEWSLETTER CONTENT Featured Exclusive & Closing
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Featured Exclusive & Closing State of the Market Information Absorption Reports/Economic Reports
Videos Property/Neighborhood/Behind the Numbers/Agent Bio Online Portfolio Company News/Initiatives Local news and current events from our twitter feed Links to content from blogs and news sources on local news
Work out cobranding w/ a restaurant or store that provides value
Anything you can come up with.
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