CSR Initiative for Punjab national bank

Punjab National Bank: Project PRAGATI

Business Ethics & Responsible Business:Presentation Assignment

Punjab National Bank

VISION

"To be a Leading Global Bank with PanIndia footprints and become a householdbrand in the Indo-Gangetic Plainsproviding entire range of financialproducts and services under one roof“

MISSION

"Banking for the unbanked"


Project PRAGATI: …delivering excellence!


CSR is a process with the aim to embrace responsibilityfor the company's actions and encourage a positiveimpact through its activities on the environment,consumers, employees,communities, stakeholders and all other members ofthe public sphere who may also be considered asstakeholders.

• “The commitment of business to contribute tosustainable economic development”

• The primary purpose of CSR is to engage with theinternal and external stakeholders

• CSR embraces the range of economic, legal anddiscretionary actions that affect the economicperformance of the firm

- World Business Council for Sustainable Development


Pure Business

Pure Philanthropy

So

cia

l

Be

ne

fit

Business

Benefit

CombinedSocial and BusinessBenefit


1. Eradication of hunger and poverty

2. Promotion of education and gender equality

3. Empowerment of women

4. Reduction in child mortality

5. Improvement in maternal health, combat of HIV and other diseases

The new Companies Bill, passed by one of the two houses of Parliament,

prescribes the following CSR rules for companies:

• Who: Every company with a net worth of Rs. 500 crore or more during

any financial year

• How Much: At least 2% of its average net profit in the last three years

• Where: The Bill lists nine broad areas, which encompasses much that

results in social good. Companies have to disclose how much they

spend and where

• How: A CSR committee comprising three directors from the board,

with at least one independent director, shall formulate a policy,

recommend a budget and monitor it


PAT : ₨ 474767 (lakhs)

Fund for CSR : ₨ 9495.34 (lakhs)

INFRASTRUCTURE

• No. of Branches 4066

o Rural 1944

o Semi Urban 801

o Urban 792

o Metro 528

• No. of ATM’s 700

http://www.dnb.co.in/topbanks/showpdf.asp?path=Profile%5CPUNJAB+NATIONAL+BANK%2Epdf


Source :

http://pnbindia.in/new/Upload/English/Financials/PDFs/financial_results_june_2013.pdf


1. Typically, to open primary school anywhere inIndia, the capital investment required will rangefrom Rs 15 lakhs to Rs 20 lakhs.

2. Form a Trust that would run your private primaryschool.

3. The minimum requirement of land is 8000 sq. ft to10000 sq. ft. The land can be leased (with rentalagreement for at least 30 years) or purchasedproperty.

4. Children belonging to the Economically WeakerSection (EWS) of the society shall be offeredadmission, in accordance with the provisions ofRTE Act 2009.


PEOPLE PROBE

PROPOSE POSTULATE


CSR : Strategy

Total Rural Gap in

LiteracyPersons Males Females Persons Males Females

1991 52.2 64.1 39.9 44.7 57.9 30.6 27.2

2001 64.8 75.3 53.7 58.7 70.7 46.1 24.6

2011 74.0 82.1 65.5 68.9 78.6 58.8 19.8

0

20

40

60

80

100

1991 2001 2011

Persons

Males

Females

Gap in

Literacy 0

20

40

60

80

100

1991 2001 2011

Persons

Males

Females

Statement : Literacy rate in India : 1991 to 2011

Fig. Literacy rate in India : Rural Fig. Literacy rate in India : Total


Low Literacy States Literacy rate (Persons)

Total Rural Urban

India 74.0 68.9 85.0

Uttarakhand 79.6 77.1 85.2

Orissa 73.5 70.8 86.5

Chhattisgarh 71.0 66.8 84.8

Madhya Pradesh 70.6 65.3 84.1

Uttar Pradesh 69.7 67.6 77.0

Jharkhand 67.6 62.4 83.3

Rajasthan 67.1 62.3 80.7

Bihar 63.8 61.8 78.8

0

20

40

60

80

100

Total

Rural

Urban


Table & Fig.: Literacy rates in the lowest literacy states

Range of Literacy

(Percent)

Persons Males Females

No.ofVillages

No. of UAs/Towns

No. of Villages

No. of UAs/Towns

No. of Villages

No. of UAs/Towns

Nil 3,077 0 3,546 0 9,899 0

Less than

108,664 0 4,516 0 28,412 0

10-25 31,494 0 14,410 0 90,198 17

25-50 162,727 122 72,057 33 244,760 475

50-75 294,596 1,740 237,381 624 186,245 2,638

75 or above

93,055 2,516 261,630 3,721 33,029 1,248

Total* 593,613 4,378 593,540 4,378 592,543 4,378

Source : Primary Census Abstract, Census of India 2001 Note: *Excludes villages/UA/Townswith no Male/Female population.

Table :Number Of Villages/Towns By Range Of Literacy Rate & Sex, India, 2001.


Level of education

Absolute Numbers (000') Percent to Literate

Persons Males Females Persons Males Females

Literate 560,688 336,534 224,154 100.0 100.0 100.0

Literate without educational level

20,023 11,361 8,662 3.6 3.4 3.9

Below Primary 144,831 81,148 63,683 25.8 24.1 28.4

Primary 146,740 83,525 63,215 26.2 24.8 28.2

Middle 90,227 55,940 34,286 16.1 16.6 15.3

Matriculation/Secondary

79,230 51,202 28,028 14.1 15.2 12.5

High secondary/ Intermediate/PreUnivercity/ Senior Secondary

37,816 24,596 13,220 6.7 7.3 5.9

Non technical diploma or certificate not equal to degree

386 259 128 0.1 0.1 0.1

Technical diploma or certificate not equel to degree

3,667 2,901 766 0.7 0.9 0.3

Graduate and above

37,670 25,533 12,137 6.7 7.6 5.4

#India figures excludes Mao Maram, Paomata and Purul sub-divisions of Senapati district in Manipur state as census state as

census results were cancelled due to administrative and technical reasons.

Table: Number And Percent Literates By Level Of Education: India 2001Punjab National Bank: Project PRAGATI

1. AGRICULTURE: PNB created PNB Farmers' Welfare Trust to aidthe farmer community

2. HEALTH: It organized 124 free eye, medical and general check up events. Itorganized 40 blood donation camps. Further during 2010-11, 32 human

health check-up camps, 97 animal health camps were held and 53 visits of

farmers to agricultural universities/ colleges/fairs/government farms etc.

were arranged

3. SPORTS: PNB introduced the "PNB Hockey Academy" to promote andencourage young players

4. ENVIRONMENT: They contributed to the environment by planting trees,financing renewable projects, and creating awareness among its employees

regarding the reduction in carbon footprints

5. COMMUNITY SERVICES: The bank started library-cum-reading rooms in statessuch as Punjab, Haryana, etc; a scheme for meritorious children of members

of PNB Farmers' Welfare Fund Scheme has been launched in 2010; Financial

Literacy and Credit Counseling Centres (FLCCCs) Customer friendly

education loan scheme; Tie up with a number of educational institutes across

the country for facilitating creation of an “ Empowered India”; Improve the

educational opportunities available to disadvantaged students from

kindergarten to 12th grade



Library-cum-Reading Rooms

Education to Females

1. Farmers

2. Illiterate people

3. Rural women

4. Young talented people ( poverty stricken)

5. People suffering from health diseases


1. Scholarships for girls

2. Merit scholarships and technical education for boys

3. Rural Self Employment Training Institutes

4. Distributing books to the school students

5. Schoolbags, pencil colors, sweets to underprivileged

children

6. Provision for education of physically and mentally

challenged

In keeping with the company view of giving back

to the society, Pragati, is focused on the future of

the nation and to provide a solid base for society.

Apart from imparting basic school teaching,

Pragati also helps drop-outs and those willing to

learn. Our focus is not only on a strict school

curriculum but also the overall holistic

development of a person.

Our end objective is to impart knowledge, sponsor

value-improvement and enhance lifestyle.


1. Schooling from kindergarten to 12th grade

2. Free education to underprivileged

3. Mid-day meals provided

4. Open-library

5. Enhance school with the introduction of

computers, internet, renewable energy,

etc.

6. Enhanced brand image & reputation

7. Increased sales and customer loyalty

8. Reduced regulatory oversight


• Today, 4% of our children never start school. 58%

don’t complete primary schools. And 90% don’t

complete school. only 10% of our children go on to

college.

Country Cost of Illiteracy in Emerging Countries (billion $)

China Rs. 8163.12

India Rs. 3224.31

Russia Rs. 1714.49

Brazil Rs. 1650.08

World Rs. 7163.80


TABLE: Cost of Illiteracy

1. Gender Equality

2. Adult Literacy and Children’s Education

3. Implications on Health

4. Freedom of shackles of ignorance, no manipulation

5. Increased self confidence of an individual

6. Strong social, economic and political foundation of nation

Postulate: Positives Of Education


http://images2.asercentre.org/Funding/fund_raising_document_-_4_august_2012.pdf

http://images2.asercentre.org/Funding/fund_raising_document_-_4_august_2012.pdf

1. Social Media Visibility

• Protect brand image ,create positive publicity

• Improve business reputation and standing

• Differentiate Company from your competitors

2. Public Relations Benefits

• Improve business reputation and standing

• Increase customer retention

• Develop and enhance relationships with customers, suppliers and

networks

3. Government Relations

• Easy experience with politicians and government regulators.

• Cordial relations with activist groups

4. Building a Positive Workplace Environment

• Attract, retain and maintain a happy workforce and be Employer of

Choice

• Build sense of community and teamwork thus more productive workers.


Source: http://www.ijaiem.org/Volume2Issue2/IJAIEM-2013-02-12-011.pdf


Financial Status: CSR Growth

PARTICULARS COST (Rs.) Approx.

One Time Investment

(Land+Construction+Paperwork)20,00,000

*Salary 1,00,000

Infrastructure 1,00,000

Electrical Components

(Computers, Solar Panels, Accessories)50,000

TOTAL 22,50,000

*Assumed salary of 18 teachers, 6 of whom are volunteers or minimal paid

• Books are to be brought in from various partner NGO’s (Help Age

India, Smile Foundation, Pratham) or donation from patrons.

• Mid-day meals will be served as per Sarva Shiksha

Abhiyan and National Child Labour Project (NCLP) Schools run by

Ministry of Labour.


1. Distribute brochures at office branches

inviting monetary /books donation to

the schools

2. Partner with local NGOs to reach the

local rural population

3. Advertise on television creating

awareness about the initiative.


1. Principles are those virtues which form the basis of working for

the CSR.

2. These principles inspire us to continue the good work that is

initiated by the company.

3. Following are the principles that add to the current PNB values

for better CSR activities:• Legal Compliance Principle: Abiding with the laws and regulations, be it

local, international, written and declared, in accordance with fixed and

specific procedures.

• Adherence to Customary International Laws Principle: Adhering to theinternational and governmental agreements, executive regulations,

declarations, covenants, decisions, and guidelines, when setting its

policies and practices pertinent to Social Responsibility.

• Transparency Principle: Declaring the policies, decisions and activitiesquite accurately and comprehensively. Also explaining the existing and

potential effects on environment and society. Moreover, such

information shall be available to affected persons, or those who are likely

to be affected materially by the enterprise.

• Finally, Working together to enhance the effectiveness in implementing

the Principles.


Verification of source of feedback

Analysis the validity

Finding of common theme

Asking for clarity and suggestions

Appreciation


1. Accessibility: To provide a sustainable future for the majority of the coming generations residing in the rural area

2. Stakeholder Engagement: Customers and employees to participate in the social cause and thus, imbibe positive environment

3. Hiring: Strong company employment plan for the prospective students from the CSR institutions


• UNESCO Institute and Wikipedia for Statistics database

• www.unicef.org/india/education_1551.htm

• Sarva Sakshar Foundation Analysis

• ‘How Female Literacy Affects Fertility: The Case of India’, Asia-

Pacific, Population & Policity, December 1990

• ‘Women’s Work, Autonomy, and Birth Control: Evidence From

Two South India Villages’, Population Studies, July 1996

• Source:

Annual Status of Education Report (ASER) 2011, Pratham

• Source:

Literacy in Everyday Life: Results from the 2003 National

Assessment of Adult Literacy’, U.S. Department of Education



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