Crowdfunding in World’s Largest Democracy! Perspectives, Challenges & Opportunities Will the Crowd… A Presentation by Satish Kataria (Managing Director/CATAPOOOLT)
Crowdfunding in the World's Largest Democracy
Jul 17, 2015
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Crowdfunding in World’s Largest Democracy!
Perspectives, Challenges & Opportunities
Will the Crowd…
A Presentation by Satish Kataria (Managing Director/CATAPOOOLT)
Crowdfunding in India forayed 40 years ago!
Crowdfunding in India: The Current Scenario
4 leading playersMore than 8 other platforms…with more being launched frequently
Crowdfunding in India: The Current Scenario…
14,000 + contributorsAttracting Interest from Diaspora & Local Investors
USD 4 MILLIONEstimated Crowdfunding Raised across
Platforms since last 2 years
Crowdfunding in India: The Current Scenario…
Leading angels + Angel NetworksIndian Investors looking closely at the Opportunity
USD 2 MillionAmount Invested in Indian
Crowdfunding Platforms by Angels
Crowdfunding in India: The Current Scenario…
Creative ProjectsSocial ProjectsSports
Technology ProductsGamesReal EstateIndividual Pursuits
Crowdfunding in India: The Current Scenario…
ROAD AHEADCould Crowdfunding be the next big thing after E-Commerce in India
What could make it work?
• Favourable Demographics• Faster Online Adoption• Large Internal Market
What could make it work?
•Growing Start-up Culture
What could make it work?
• Strong Diaspora
The Stumbling Blocks
• Market Perception on ‘Giving’• Online Awareness Online Transactions• Regulatory Grey Areas• Limited ‘Contributor’ Pockets: The ‘Mass Power’ is still untapped• Limited awareness on how Crowdfunding Works• Payment Challenges
CROWDFUNDING TO VALUE CONSCIOUSDoes just cloning ‘Kickstarter’ works?
Adapting the Model
• Better Rewards• DIY doesn’t do it here• Opening more domains
Hybrid Funding
Going Offline
• Reach to 65 Million User Base• Points to power Ideas
• 2.5 Lakh Retail Network• 120 Million+ Reach
• India’s largest media publishing house – with 30+ publications and reach to more than 10 Million readers
• Amongst India’s largest start-up enabler
Speaking the Language
Possible Collaborations with other Asian Players
• No Pan-Asian player yet: Scope of opportunities• Strong Indian ground presence• New Avenues:• Early stage start-ups• Real Estate
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