Rockethub: The world's crowdfunding machine
May 16, 2015
About Brian Meece
Brian Meece plays a mean ukulele and is the CEO of RocketHub, one of the world's top crowdfunding platforms. He has lectured on crowdfunding at SXSW, TEDxBrooklyn, Columbia University, Makers Faire, among other colleges, conferences and institutions. His goal? To teach creative entrepreneurs how to leverage the crowd for funding their endeavors.
About RocketHub
RocketHub is known as The World's Crowdfunding Machine. The company has been featured in the Wall Street Journal, The New York Times, Variety, Rolling Stone, NPR, Wired, The Economist, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of funding campaigns raise millions of dollars globally.
RocketHub has recently partnered with A&E Networks for Project Startup, which brings crowdfunding and the RocketHub community to A&E's wide audience.
Brian Meece plays a mean ukulele and is the CEO of RocketHub, one of the world's top crowdfunding platforms. He has lectured on crowdfunding at SXSW, TEDxBrooklyn, Columbia University, Makers Faire, among other colleges, conferences and institutions. His goal? To teach creative entrepreneurs how to leverage the crowd for funding their endeavors.
About RocketHub
RocketHub is known as The World's Crowdfunding Machine. The company has been featured in the Wall Street Journal, The New York Times, Variety, Rolling Stone, NPR, Wired, The Economist, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of funding campaigns raise millions of dollars globally.
RocketHub has recently partnered with A&E Networks for Project Startup, which brings crowdfunding and the RocketHub community to A&E's wide audience.
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Transcript
Who is this guy and why is he here?
What is RocketHub?
Top Global Crowdfunding Community
RocketHub is the fastest growing crowdfunding community. We empower artists, entrepreneurs, academics, and organizations in their funding efforts.
Launched: February 2010Total Campaigns: 25,000+
Total Funding: $MillionsHomebase: New York City
What is crowdfunding?
… an event that harnesses networks for funds, awareness, and feedback.
New spin on old idea.
da Vinci (patronage)+
Social Media (mass) =
Crowdfunding(mass-patronage)
How we got here.
The press loves RocketHub projects.
How does it work?
The Three Pillars
Project
Network
Goods
I. The Project
Be great
Make a statement
Tell us why
Case Study:Extra Credits – Gaming Website/Incubator
James Portnow
Case Study:Extra Credits – Gaming Website/Incubator
Raised Over $100,000 in a weekend
Case Study:Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.
II. The Network
Depth = Influence
Width = Numbers
II. The Network
So
urc
eF
irst
D
egre
eS
eco
nd
D
egre
e
You
Fans
Friends-of-fans
Strangers
Duct tape (lot’s of it)
Case Study:Spira – Indie Shoe Company
Andy Krafsur Crowdfunded $42,000+ to bring his new shoe design to reality
Case Study:Spira – Indie Shoe Company
III. The Goods
Sell the journey
Levels of impact
Fun exchange
Case Study:Author / Entrepreneur Ariel Hyatt
Raised over $60,000 pre-selling book and consulting services
Case Study:Author / Entrepreneur Ariel Hyatt
Digital version of new book release
A signed copy of the new book – plus enrollment in digital course
2 Day “Whiteboard Session” in Brooklyn
$20
$50
$5000
What do you need to start?
The ChecklistTitleFinancial GoalTimeframeVideoImagesAudioWritten DescriptionRewards
The gameplan.
Now What?1. Commit2. Win first followers3. Build dialogue4. Spiral out5. Tell the story6. Listen7. Meet the press8. Finish strong
The Result
Money
Awareness
Momentum
The Horizon
Crowdfunding for EquityRocketHub Whitepapers
Thank you
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