Crime Prevention Through Environmental Design on the East ...

Crime Prevention Through Environmental Design on the East Alisal Street Business Corridor in Salinas, CA August 2016

Monterey County Health Department With Support from: Building Healthy Communities - East Salinas, East Salinas Youth Interns, and Raimi + Associates

C P T E D

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Table of Contents

Acknowledgments ................................................................................. iiiIntroduction ............................................................................................. 1

Project Overview and Purpose .........................................................................................1Crime Prevention Through Environmental Design (CPTED) ...................................... 2

Business Safety Survey .........................................................................3Survey Methodology .......................................................................................................... 3Survey Results .................................................................................................................... 5

East Alisal Street Existing Conditions ..............................................11Existing Conditions from Business Survey and Youth Observations .....................121. Visibility and Lighting Existing Conditions ............................................................132. Pride and Ownership Existing Conditions ............................................................143. Maintenance Existing Conditions ...........................................................................154. Community Activities Existing Conditions .............................................................175. Gathering Spaces Existing Conditions ....................................................................186. Promoting Appropriate Behavior ..............................................................................197. Healthy Neighborhoods and Land Uses ................................................................208. Security .........................................................................................................................21

CPTED Recommendations ..................................................................22Opportunity Sites ............................................................................................................. 23East Alisal Street CPTED Recommendations ..............................................................31

Photo Credits ...................................................................................... 34

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iii

AcknowledgmentsMonterey County Health DepartmentLinda McGlone, STRYVE Youth Violence Prevention Program CoordinatorJennifer Pantoja, InternAndrea Lopez, Intern

Building Healthy Communities - East SalinasJeanette Pantoja, Land Use Coordinator (former)Isidro Cerda, Land Use Coordinator (current)Andrea Manzo, Hub ManagerBHC Land Use Action Team Members

Raimi + AssociatesBeth Altshuler, Senior AssociateLucina Navarro, Community Health Planner Stephanie Benzel, Planner/Designer

East Alisal Street Business Surveyors and Community Researchers Building Healthy Communities – East Salinas Youth Interns Miguel Alcala Nancy Chavira Carla GarciaGerardo Hernandez Katelyn Jimenez Mayra Elizabeth Nieto Daisy Xitlaly Garcia OliveraSandra Olivera Yasmin Sarai Marquez SanchezMariluz Tejeda-Leon

Salinas City Council Gloria de la Rosa, Council Member, District 4

Developed by STRYVE (Striving to Reduce Youth Violence Everywhere), with funds from the Centers for Disease Control and Prevention, award number 5 U81 CE 002072 – 05 to the Monterey County Health Department, Salinas CA, in 2016.

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Project Overview and Purpose

The Monterey County Health Department (MCHD) was awarded a STRYVE grant from the federal Centers for Disease Control and Prevention (CDC) which seeks to prevent youth violence and improve community safety in the Alisal (also known as East Salinas). In January of 2016, the MCHD collaborated with a local coalition of community groups and residents called Building Healthy Communities – East Salinas (BHC) to identify how the STRYVE grant program could support the upcoming Alisal Neighbor-hood Vibrancy planning process.

Through previous community engagement efforts, community members frequently mentioned that the businesses along East Alisal Street are part of what makes East Salinas such a special and unique communi-ty. East Alisal Street is a major commercial corridor in the area where residents of all ages regularly shop and conduct business. Many of the businesses are small and locally owned, providing goods and services tailored to the primarily Mexican culture of the residents. Although East Alisal Street is a major economic generator for the City of Salinas, the corridor lacks the urban design and pedestrian amenities to match the high volume of pedestrians that pass through each day. Additionally, real and perceived safety and violence is a major concern for shoppers, pe-destrians passing through, and business owners/employees alike.

The MCHD commissioned an East Alisal Street Business Safety Survey to understand the safety challenges and opportunities of East Alisal Street businesses. The MCHD partnered with BHC to conduct surveys with business owners and employees along the East Alisal Street busi-ness corridor. Additionally, the youth who helped conduct the in-person surveys collected additional information about the corridor through ob-servations, mapping, and photos, which are presented in this report. The results from both the survey and neighborhood observations informed the recommendation actions at the end of this document.

The purpose of this project was to document the crime and safety chal-lenges on this major commercial corridor and provide a set of recom-mended solutions related to the implementation of the well-respected Crime Prevention through Environmental Design (CPTED) principles. The City of Salinas, community groups, and the business community, in-

cluding Salinas United Businesses Association (SUBA) can utilize these recommendations for the Alisal Vibrancy Plan and other initiatives.

This report contains a summary of the business survey results and key findings, youth observations of East Alisal Street (organized by CPTED principle), a description of youth identified opportunity sites along the corridor, and area wide recommendations.

Neighborhood Crime, Violence, & Public HealthViolent and property crime have health, economic, and emotional impacts on victims and their families. But crime and violence can also have a broad impact on the community at large. Public health profes-sionals see community crime and violence as a public health issue since it can cause injury or death to the victims and psychological distress to the perpetrators, victims, witnesses, and people who live or work in high crime areas. Additionally, community violence and fear of crime/violence can modify people’s behaviors. For example, someone scared of crime may choose to drive instead of walk to run errands or they might prefer their children to play inside instead of visiting the neighborhood park. Urban planners and economic development profes-sionals are also looking for ways to prevent crime and violence, espe-cially along commercial corridors where retail businesses benefit from having high foot traffic.

We acknowledge that crime and violence have deep societal and eco-nomic root causes. Looking at community design is one piece of solving a larger puzzle. The Monterey County Health Department is committed to future collaborations with community based organizations (such as Building Healthy Communities - East Salinas), the City of Salinas, and the business community to address these larger root causes.

Introduction

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Crime Prevention Through Environmental Design (CPTED)What is CPTED?Both the public health and urban planning professions see “Crime Prevention Through Environmental Design” (CPTED) as a promising practice to improve the perceived and actual safety of an area. CPTED is a multi-disciplinary approach that uses environmental design to deter criminal behavior. CPTED strategies seek to shape the built, social, and administrative environment to influence offender decisions that precede criminal acts. It is pronounced “sep-ted”. Various organizations, scholars, and practitioners have published multiple versions of the CPTED principles. For the purposes of this study and report, we have written the following CPTED principles that specifically apply to a commercial corridor.

CPTED Principles1. Visibility and LightingThe design and placement of physical features (both inside and outside) to eliminate hiding places and improve sightlines can increase perceived and actual visibility for pedestrians and people inside businesses. Key strategies include increasing lighting of doors, windows, walkways, gath-ering areas, roadways, and structures, creating clear sightlines, and having unobstructed windows, all to increase eyes on the street.

2. Pride and Ownership Commercial streets that have consistent and attractive business façades and signs, neighborhood banners on streetlights, colorful murals, and wayfinding signage all signal pride and ownership. Areas that look well-re-spected tend to be better respected by visitors. 3. Maintenance Maintenance includes the repair, replacement, and general upkeep of a space, building, or area. Key strategies include maintaining landscaping, removing trash and weeds, promptly painting over graffiti, and maintaining building exteriors (e.g., chipped paint, broken doors and windows, etc.).

4. Community Activities Thoughtful planning, placement, and production of safe community activ-ities can increase the number of people using a space, thereby enhancing visibility, social comfort, and safety. Activities that build social capital cre-ate networks that residents can draw upon to solve common problems and foster civic engagement. Individuals and/or community groups can organize projects such as community gardens and neighborhood clean-ups or sidewalk and street-level activities such as markets, fairs, and festivals in key community areas.

5. Gathering Spaces When there are attractive public spaces for people to gather, it cre-ates visibility, builds social capital and trust, and puts more “eyes on the street”. When community members are out in public, it is harder for people to commit crimes without someone else seeing or stopping them. Key strategies include creating public community rooms or event spac-es, and public outdoor gathering spaces such as plazas, amphitheaters, parklettes, or sidewalk seating.

6. Promoting Appropriate BehaviorSafety research shows that it is important to send messages about how a space should be used. Strategies to promote appropriate behavior, such as posting signs that positively reinforce keeping the area clean and organizing neighborhood walking clubs, are useful models. Improving the community-police relationship through community policing and fair and consistent consequences for violations can help foster safe, orderly, and predictable behaviors. Finally, businesses can collaborate, either informal-ly or through an association, to collectively promote positive behavior.

7. Healthy Neighborhoods and Land Uses Factors that create a healthy neighborhood include stores and restau-rants that sell/serve healthy food, green space and parks, a pleasant and safe environment for pedestrians, and quality mixed-income housing to ensure there are people around during the day and night.

Healthy land uses include a balanced distribution, location, and amount of land for various uses. By increasing the presence of positive land uses in the neighborhood, there are less opportunities for crime and violence. Vacant and underutilized land can negatively impact the feeling of safety in an area.

Some positive strategies include activating vacant land, restricting uses that attract crime and violence, training local planners and architects in CPTED, and incorporating CPTED principles into planning processes.

8. SecurityCities and business owners can be proactive in creating public and pri-vate spaces that discourage or are resistant to criminal activity. Some security strategies include the reinforcement of windows and doors and installing alarms, locks, and cameras/videos. Additionally, instead of hav-ing security guards, many business districts create ambassador programs where staffers assist pedestrians, keep the area clean, and are on the lookout for suspicious behavior.

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The 21 question survey instrument was created both in English and Spanish with the help of staff from Raimi + Associates, the BHC Hub, the Monterey County Health Department, members of the BHC Land Use Action Team, and 10 BHC youth interns. Staff from BHC and the MCHD presented the draft survey at a SUBA meeting to get feedback and to encourage members to participate and spread the word. The project team tested the final survey instrument with a local business owner in Spanish and in English.

The project team trained the 10 youth interns in general CPTED con-cepts, survey administration best practices, and etiquette. A termi-nology list was created in English and Spanish to support the youth in answering any questions from survey respondents. Since the sur-vey was an opportunity to provide resources to local businesses, the project team prepared an educational CPTED fact sheet to hand out to businesses (whether or not they agreed to fill out the survey). The hard copy survey was administered in person during the last two weeks of March 2016 by BHC interns with supervision and support by BHC and Raimi + Associates staff. Salinas City Council Member Gloria de la Rosa also helped collect some surveys.

The survey team walked along East Alisal Street between Kern Street

and Sanborn Road and stopped in every business to invite the owner or most senior employee present to take the survey. If no one present had time to fill out the survey, surveyors would schedule a time to come back. Surveyors also provided also businesses with a flyer about the survey that included a link to the online version. No one completed the survey online.

Surveyors administered the survey verbally, referring to photos and the CPTED fact sheet when applicable. In a few cases, the survey respon-dents requested surveyors to leave a copy of the survey and pick it up once they had time to complete it.

It is important to note that just before the survey period, the City dis-mantled a homeless encampment in an adjacent neighborhood. Many of the displaced homeless residents relocated onto the East Alisal Street business corridor. We believe that this may have influenced some of the survey participants’ responses.

Who Responded to the Survey?A total of 43 businesses completed the survey. They were geographical-ly well-distributed along the corridor.

Block Along East Alisal Street

From To Surveys Collected

400 block Kern St Maderia Ave 9

500 block Maderia Ave Wood St 12

600 block Wood St Hebbron Ave 6

700 block Hebbron Ave Filice St 2

800 block Filice St Holaday Ave 10

900 block Holaday Ave Sanborn Rd 2

No Address - - 2

Total 43

Business Safety SurveySurvey Methodology

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CPTED EAST SALINASin

BEFORE

BEFORE AFTER AFTERBEFORE

AFTER

Community Art

Community Art

Community Garden Outdoor Seating

Signage

Repurposed Phonebooth

for more information please contact:Jeanette Pantoja, Land Use Project Coordinator | Building Healthy Communities | (831) 717-1384 | [email protected]

BEFORE AFTER

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“Let’s all get united and be on the same boat! Once a week we could all clean our streets and help our neighbors do the same. Let’s paint our buildings nice light colors. If we work together, we can do this as a united town.” - Survey Participant

Survey Results

Top Concerns of East Alisal BusinessesMany merchants expressed that violent crime was a prob-lem on their block and half of respondents have been a victim of theft at their place of business. Based on the sur-vey responses, respondents had strong agreement on the following items:

3 Respondents did not feel safe in unlit areas along the corridor. They believed that adding pedestrian-scaled lighting along sidewalks and outside of businesses could make the area feel safer.

3 Many respondents did not understand the City of Sali-nas regulations limiting excess signage/advertisements on store windows. The excessive window signage de-creases visibility into and out of the business.

3 Businesses were supportive of additional community events happening on East Alisal Street to improve safe-ty.

3 Numerous respondents were supportive of businesses, the City, or a business association installing addition-al outdoor seating (tables and chairs or just seating) in front of their business or on their business block to put more “eyes on the street.”

3 About 80% of respondents support seeing more murals painted along the corridor to express pride in the com-munity’s culture and discourage graffiti.

BHC youth intern surveyors

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East Alisal Street Business Safety Survey 1. Role of person answering survey (optional):

Forty-two percent of survey respondents were the business owners Seventy percent of respondents were senior level (owners, managers, or assistant

managers) Those who responded “other” they listed as an agent, a butcher, a cook, a master

technician, a worker, and a radio host.

2. Are you or is the business owner a member of any business organizations?

Even though all the businesses along Alisal pay SUBA fees, less than half (45%) of the

respondents identified as members of the Salinas United Business Association (SUBA) and the remainder are either not sure (42%), members of the Comite Cultural (3%) or other (9%).

3. Please mark whether your store has ever been a victim of…

Owner , 42%

Manager, 12%

Assistant Manager,

16%

Cashier, 9%

Other, 21%

45%0%0%0%0%0%

3%0%

42%9%

0% 20% 40% 60% 80% 100%

Salinas United Business Association (SUBA)Salinas Rotary Club - Downtown

Salinas Rotary Club - AlisalSalinas Valley Chamber of Commerce

Hispanic Chamber of CommerceBuy Local Coalition

Comite CulturalOldtown Salinas Association

Not SureOther

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East Alisal Street Business Safety Survey 1. Role of person answering survey (optional):

Forty-two percent of survey respondents were the business owners Seventy percent of respondents were senior level (owners, managers, or assistant

managers) Those who responded “other” they listed as an agent, a butcher, a cook, a master

technician, a worker, and a radio host.


Even though all the businesses along Alisal pay SUBA fees, less than half (45%) of the

respondents identified as members of the Salinas United Business Association (SUBA) and the remainder are either not sure (42%), members of the Comite Cultural (3%) or other (9%).


Owner , 42%

Manager, 12%

Assistant Manager,

16%

Cashier, 9%

Other, 21%

45%0%0%0%0%0%

3%0%

42%9%

0% 20% 40% 60% 80% 100%

Salinas United Business Association (SUBA)Salinas Rotary Club - Downtown

Salinas Rotary Club - AlisalSalinas Valley Chamber of Commerce

Hispanic Chamber of CommerceBuy Local Coalition

Comite CulturalOldtown Salinas Association

Not SureOther

1. Role of person answering survey (optional):


• Forty-two percent (42%) of survey respondents were the owners of the business

• Seventy percent (70%) of respondents were senior level (including owners, managers, or assistant managers)

• Those who responded “other” listed their positions as: agent, butcher, cook, master technician, worker, and radio host

• Even though all the businesses along Alisal pay SUBA fees, less than half (45%) of the respondents identified as members of the Salinas United Business Association (SUBA)

• Forty-two percent (42%) of respondents identified as non-sure of their business memberships, while three percent (3%) are mem-bers of the Comite Cultural (3%) and nine percent (9%) are mem-bers of an unlisted group


• About half (48%) of the respondents have been a victim of theft and forty-two percent (42%) have been a victim of vandalism

• Eighteen percent (18%) of respondents have had a customer as-saulted at the business and twenty-two percent (22%) have had an employee assaulted at the business

4. What makes you feel safe here? (Mark all that apply)

• Seventy-three percent (73%) of the respondents feel safe where there are well-lit streets in Alisal and elsewhere.

• Sixty-eight percent (68%) of the respondents indicated that police presence makes them feel safe

• The people who answered “other” said that security cameras, doors, and God

Survey Results

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About half (48%) of the respondents have been a victim of theft and forty-two percent

have been a victim of vandalism. Seventy-nine percent of the respondents have never been a victim of assault of a

customer on the premises and seventy-five percent have never been a victim of assault of an employee on the premises.


Seventy-three percent of the respondents feel safe where there are well-lit streets in Alisal and elsewhere.

Sixty-eight percent of the respondents indicated that police presence makes them feel safe.

Forty-six percent of the respondents would like to see more security guards, 49% want to see more human presence, and 41 % would like a neighborhood watch to feel safe.

The people who answered “other” said that security cameras, doors, and G-d. One person said they would feel safer if the police passed by every hour.

5. What makes you feel unsafe here? (Mark all that apply)

42% 48%

18% 22%

58% 53%

79% 75%

0% 0% 3% 3%

0%

20%

40%

60%

80%

100%

Vandalism Theft Assault of acustomer

Assault ofan employee

Yes No No, but other business in this bldg have been

73%

49%

24%

68%

46%

41%

22%

0% 20% 40% 60% 80% 100%

Well-lit streets

Human presence

Gathering places/outdoor seating

Police presence

Security guards

Neighborhood watch

Other:

P a g e | 2

About half (48%) of the respondents have been a victim of theft and forty-two percent

have been a victim of vandalism. Seventy-nine percent of the respondents have never been a victim of assault of a

customer on the premises and seventy-five percent have never been a victim of assault of an employee on the premises.


Seventy-three percent of the respondents feel safe where there are well-lit streets in Alisal and elsewhere.

Sixty-eight percent of the respondents indicated that police presence makes them feel safe.

Forty-six percent of the respondents would like to see more security guards, 49% want to see more human presence, and 41 % would like a neighborhood watch to feel safe.

The people who answered “other” said that security cameras, doors, and G-d. One person said they would feel safer if the police passed by every hour.

5. What makes you feel unsafe here? (Mark all that apply)

42% 48%

18% 22%

58% 53%

79% 75%

0% 0% 3% 3%

0%

20%

40%

60%

80%

100%

Vandalism Theft Assault of acustomer

Assault ofan employee

Yes No No, but other business in this bldg have been

73%

49%

24%

68%

46%

41%

22%

0% 20% 40% 60% 80% 100%

Well-lit streets

Human presence

Gathering places/outdoor seating

Police presence

Security guards

Neighborhood watch

Other:

7 P a g e | 3

The majority of respondents (71%) identified unlit areas as the top reason for feeling

unsafe. More than half of respondents indicated that vandalized property (60%), trash (57%), and

graffiti (55%) were additional top concerns that make them feel unsafe. 6. Has fear of crime caused you to…

Seventy-two percent of respondents indicated that they have installed a security

system/alarm due to fear of crime in the area. Sixty two percent installed protective devices such as bars on the windows, buzzers on windows and/or doors.

7. Please indicate how strongly you agree or disagree with the following statements about your

business’ block.

71%

36%

33%

55%

57%

60%

14%

33%

17%

0% 20% 40% 60% 80% 100%

Unlit areas

Lack of people around

Advertisements/signs covering windows

Graffiti

Trash

Vandalized property

Groups of people

Visual/line of sight obstructions (tall wall, tree,or parked car that blocks view)

other

31%13%

72%62%

67%87%

23% 35%

3% 0% 5% 3%

0%

20%

40%

60%

80%

100%

Limit the hours ofoperation or the times

of day you work?

Keep a weapon at yourbusiness for self-

protection?

Install a securitysystem/alarm?

Install protectivedevices such as bars

on the windows,buzzers on windows

and/or doors?Yes No N/A

5. What makes you feel unsafe here? (Mark all that apply) 7. Please indicate how strongly you agree or disagree with the fol-lowing statements about your business’ block.

• The majority of respondents (71%) identified unlit areas as the top reason for feeling unsafe

• More than half of respondents indicated that vandalized property (60%), trash (57%), and graffiti (55%) were additional top concerns that make them feel unsafe

6. Has fear of crime caused you to…

• Nearly one in three respondents (31%) have limited their hours of operation due to fear of crime

• Seventy-two percent (72%) of respondents indicated that they have installed a security system/alarm due to fear of crime in the area

• Sixty two percent (62%) installed protective devices such as bars on the windows, buzzers on windows and/or doors

8. Where should the City or businesses install additional street lighting?

• The majority of the respondents would like to see the City install additional pedestrian-scale street lighting along sidewalks (84%), outside their businesses (77%), and along alleyways (65%)

• The majority of respondents indicated that violent crime (67%), dirty or unkempt storefronts (54%); and vandalism (53%) are prob-lems on their business’ block

Survey Results

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The majority of respondents (71%) identified unlit areas as the top reason for feeling

unsafe. More than half of respondents indicated that vandalized property (60%), trash (57%), and

graffiti (55%) were additional top concerns that make them feel unsafe. 6. Has fear of crime caused you to…

Seventy-two percent of respondents indicated that they have installed a security

system/alarm due to fear of crime in the area. Sixty two percent installed protective devices such as bars on the windows, buzzers on windows and/or doors.

7. Please indicate how strongly you agree or disagree with the following statements about your

business’ block.

71%

36%

33%

55%

57%

60%

14%

33%

17%

0% 20% 40% 60% 80% 100%

Unlit areas

Lack of people around

Advertisements/signs covering windows

Graffiti

Trash

Vandalized property

Groups of people

Visual/line of sight obstructions (tall wall, tree,or parked car that blocks view)

other

31%13%

72%62%

67%87%

23% 35%

3% 0% 5% 3%

0%

20%

40%

60%

80%

100%

Limit the hours ofoperation or the times

of day you work?

Keep a weapon at yourbusiness for self-

protection?

Install a securitysystem/alarm?

Install protectivedevices such as bars

on the windows,buzzers on windows

and/or doors?Yes No N/A

P a g e | 4

The majority of respondents (67%) indicated that violent crime is a problem on their

block; dirty or unkempt storefronts (57%); vandalism (58%); graffiti (46%).


The majority of the respondents (>80%) would like to see the City install additional street lighting along sidewalks or outside their businesses

9. How should the City or businesses respond to graffiti along the Alisal?

54%

16% 11%

53% 46%

67%

31%

68%68%

24% 31%

18%

15% 16% 21% 24% 23% 15%

0%

20%

40%

60%

80%

100%

Dirty orunkempt

storefronts area problem on

my block

Vacant lots area problem on

my block

Abandoned orboarded-up

businesses area problem on

my block

Vandalism is aproblem on my

block

Graffiti is aproblem on my

block

Violent crime isa problem on

my block

Strongly Agree or Agree Strongly Disagree or Disagree Neither

84%

77%

65%

36%

0% 20% 40% 60% 80% 100%

Along sidewalks for pedestrians

Outside business

Along alleyways

Other

P a g e | 4

The majority of respondents (67%) indicated that violent crime is a problem on their block; dirty or unkempt storefronts (57%); vandalism (58%); graffiti (46%).


The majority of the respondents (>80%) would like to see the City install additional street lighting along sidewalks or outside their businesses


54%

16%

11%

53%

46%

67%

31%

68%

68%

24%

31%

18%

15%

16%

21%

24%

23%

15%

0% 20% 40% 60% 80% 100%

Dirty or unkempt storefronts are aproblem on my block

Vacant lots are a problem on my block

Abandoned or boarded-up businessesare a problem on my block

Vandalism is a problem on my block

Graffiti is a problem on my block

Violent crime is a problem on my block


84%

77%

65%

36%

0% 20% 40% 60% 80% 100%

Along sidewalks for pedestrians

Outside business

Along alleyways

Other

8


11. Did you know that the City’s Code of Ordinances states: “The following signs are prohibited: Window signs that exceed 25% of the visible window glass panel area of a window?” (Article V. - Sup-plemental Regulations Applying to All Districts. Division 3. - Signs. Sec. 37-50.590. - Prohibited signs.

• Merchants were split on their preferred response to graffiti; 53% felt that the City should paint over graffiti and 45% thought a mural or other decoration would be the best response

10. Windows covered by inventory, signs, and advertisements…

• Half of respondents (50%) felt that having many signs on their win-dows was helpful for their businesses

• About one in three respondents (32%) believe that signs prohibit pedestrians from seeing into the store

• Slightly less than half of respondents (46%) indicated that sign cov-ered windows contributes to a lack of safety

• The majority of respondents (59%) did not know about the 25% maximum window coverage City’s Code of Ordinance

12. Do you view an increase of community events as an asset or a way to improve safety?

• The majority of respondents (74%) indicated that they view an in-crease of community events as an asset or a way to improve safety

Survey Results

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Merchants were split on their preferred response to graffiti; 53% felt that the City should paint over graffiti, and 45% thought a mural or other decoration would be the best response.


Half (50%) felt that having many signs on their windows was helpful for attracting

customers About half (46%) of respondents also indicated that covering up their windows

contributes to a lack of safety

11. Did you know that the City’s Code of Ordinances states: “The following signs are prohibited: Window signs that exceed 25% of the visible window glass panel area of a window?” (Article V. - Supplemental Regulations Applying to All Districts. Division 3. - Signs.Sec. 37-50.590. -

Do nothing,

3%

Paint over, 53%

Create mural, 45%

50%32%

46%

30%

44%32%

20% 24% 22%

0%

20%

40%

60%

80%

100%

Are helpful to your business Prohibit pedestrians to seeinto the store

Contribute to lack of safety


P a g e | 5

Merchants were split on their preferred response to graffiti; 53% felt that the City should paint over graffiti, and 45% thought a mural or other decoration would be the best response.


Half (50%) felt that having many signs on their windows was helpful for attracting

customers About half (46%) of respondents also indicated that covering up their windows

contributes to a lack of safety

11. Did you know that the City’s Code of Ordinances states: “The following signs are prohibited: Window signs that exceed 25% of the visible window glass panel area of a window?” (Article V. - Supplemental Regulations Applying to All Districts. Division 3. - Signs.Sec. 37-50.590. -

Do nothing,

3%

Paint over, 53%

Create mural, 45%

50%32%

46%

30%

44%32%

20% 24% 22%

0%

20%

40%

60%

80%

100%

Are helpful to your business Prohibit pedestrians to seeinto the store

Contribute to lack of safety


P a g e | 6

Prohibited signs. https://www.municode.com/library/ca/salinas/codes/code_of_ordinances?nodeId=PTIITHCO_CH37ZO_ARTVSUREAPALDI_DIV3SI

The majority of respondents (59%) indicated they did not know about the 20%

maximum window coverage City’s Code of Ordinance.


The majority of respondents (74%) indicated that they view an increase of

community events as an asset or a way to improve safety.

13. Do you feel like community events benefit your business? (See picture)

Yes, 42%

No, 59%

Yes, 74%

No, 26%

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Prohibited signs. https://www.municode.com/library/ca/salinas/codes/code_of_ordinances?nodeId=PTIITHCO_CH37ZO_ARTVSUREAPALDI_DIV3SI

The majority of respondents (59%) indicated they did not know about the 20%

maximum window coverage City’s Code of Ordinance.


The majority of respondents (74%) indicated that they view an increase of

community events as an asset or a way to improve safety.


Yes, 42%

No, 59%

Yes, 74%

No, 26%

9

P a g e | 8

One-third of the respondents would add outdoor seating areas in front of their

stores if provided with financial assistance from the City

c. Neighborhood banners or signage

Half of business owners support some type of neighborhood banners or signage

No, I do not support this improvement

, 30%

Yes, but not at my

business, 25%

Yes, but would need

financial support from the City, 28%

Yes, we would make

this improvement

at our business,

18%

No, I do not support this

improvement, 23%

Yes, but not at my business,

25%

Yes, but would need financial support from the City, 38%

Yes, we would make this

improvement at our

business, 15%


14. How supportive are you of this type of change in the Alisal at or near your business?

• The majority of respondents (63%) feel that community events ben-efit their businesses

14a. A mural painted on the side of your business.

• Most respondents support the idea of more murals along the Alisal corridor (80%) including 41% of respondents open to a mural on their business’ wall (29% of respondents would need financial sup-port from the City, while 12% would create a mural without financial support

• Thirty-nine percent (39%) support murals on the block, but at other businesses

14b. Creating outdoor seating areas in front of businesses

• Seventy one percent of respondents support outdoor seating in front of businesses

• Eighteen percent (18%) would make this improvement on their own, while 28% would make this improvement with City financial support

• One in four respondents support more outdoor seating, but not in front of their own businesses

14c. Neighborhood banners or signage

• Seventy-eight percent of respondents support some type of neigh-borhood banners or signage for the East Alisal corridor

Survey Results

P a g e | 7

The majority of respondents (63%) think community events benefit their

businesses 14. How supportive are you on this type of change in the Alisal at or near your business?

a. A mural painted on the side of your business.

Most respondents support the idea of more murals along the Alisal corridor (80%)

but most of the businesses either can’t afford the investment (30%) or would prefer the murals be placed in front of someone else’s business (40%)

b. Creating outdoor seating areas in front of businesses

Yes, 63%

No, 37%


, 20%

Yes, but not at my

business, 39%

Yes, but would need


Yes, we would make

this improvement

at our business,

12%

P a g e | 7

The majority of respondents (63%) think community events benefit their

businesses 14. How supportive are you on this type of change in the Alisal at or near your business?

a. A mural painted on the side of your business.

Most respondents support the idea of more murals along the Alisal corridor (80%)

but most of the businesses either can’t afford the investment (30%) or would prefer the murals be placed in front of someone else’s business (40%)

b. Creating outdoor seating areas in front of businesses

Yes, 63%

No, 37%


, 20%

Yes, but not at my

business, 39%

Yes, but would need


Yes, we would make

this improvement

at our business,

12%

P a g e | 8

One-third of the respondents would add outdoor seating areas in front of their

stores if provided with financial assistance from the City

c. Neighborhood banners or signage

Half of business owners support some type of neighborhood banners or signage


, 30%

Yes, but not at my

business, 25%

Yes, but would need


Yes, we would make

this improvement

at our business,

18%

No, I do not support this

improvement, 23%

Yes, but not at my business,

25%

Yes, but would need financial support from the City, 38%

Yes, we would make this

improvement at our

business, 15%

10

16. Would you or a business colleague be interested in attending a training to learn how to apply safety/CPTED principles to your own business?

14d. Re-purposed telephone booths

• Twenty percent (20%) of respondents want the booths completely removed 28% of respondents do not support re-purposing booths

• More than half of the respondents (53%) would like to see this im-provement - either re-purposing the telephone booths on their own (13%); re-purposing, but with outside financial assistance (20%); or elsewhere in the area, but not at their business (20%)

15. Do you support the following uses on empty lots/underutilized areas?

• The majority of participants were very supportive of installing mini-parks on empty lots (79%); parklets (67%), mini-plaza (64%), and food truck park (58%)

• More than half of the respondents (54%) would like to participate in a CPTED training

• Of those who responded yes, 48% would like the training sched-uled in the morning and 43% in the evening

17. How can we create a healthier and more vibrant Alisal corridor? (Comments are summarized)

• Safety: More police presence, better lighting • Social cohesion: More cultural community events, fun programs,

soccer clubs, parks, opportunities to engage with one another• Social problems: Invest more resources to end homelessness and

prostitution in the area• Public space: Clean and widen sidewalks, install more trash cans,

pick up litter, plant more street trees• Businesses: Improve facades (get rid of temporary signs), have a

designated space for food trucks with seating and trashcans

Survey Results

P a g e | 9

d. Repurposed telephone booths

Only 20% of respondents want the booths completely removed. More than half of the respondents (53%) would like to see this improvement

(either repurposing the telephone booths on their own (13%), repurposing, but with outside financial assistance (20%), or elsewhere in the area, but not at their business (20%).

15. Do you support the following uses on empty lots/unutilized areas?

The majority of participants were very supportive of installing mini-parks on

empty lots (79%); parklets (67%), mini-plaza (64%), food truck park (58%).


, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%

Mini-Parks Mini-Plazas Food Truck Park ParkletteVery supportive Not supportive Neutral

Commented [PK1]: How many of these are restaurant owners?

P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 10

a. b. c. d. e.

16. Would you or a business colleague be interested in attending a training to learn how to apply safety/ CPTED principles to your own business?

More than half of the respondents (54%) would like to participate in a CPTED training.

Of those who responded yes, 42% would like the training scheduled in the morning and 38% in the evening.

17. How can we create a healthier and more vibrant Alisal corridor?

More police presence. Create more fun programs or soccer clubs. Less homeless I do everything I can on my business. Bikes not on sidewalks, no robbing Let’s get all united, be all same boat by once a week we all clean our streets and help our

neighbors if they cannot do this. Let’s paint our buildings nice light colors. If we work together we can do this. As a united town.

Programs should assist when there are any of these problems. Engaging with one another It's not the place that makes our street vibrant or alive, but our people in it. If we were to place

this type of care and awareness on people not places then we would produce a radiance that lasts forever not a vibrancy that with time it withers away.

More cultural community events. More events Park More trash cans Clean sidewalks, make them wider and more decorated without trash Get rid of prostitution, homeless, trash on street, plant new trees, businesses with temporary

signs, also catering trucks on streets don't look good Clean up the streets Outside seating only if there are trash cans, more lighting and patrol security Everything outside clean, no things/merchandise outside Everything should be clean outside, no merchandise on benches outside of businesses

Yes, 54%

No, 46%

48%

10%

43%

0%

20%

40%

60%

80%

100%

Morning Afternoon Evening

P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 9








, 28%

Yes, but not at my

business, 20%

Yes, but would need


Yes, we would make

this improvement

at our business,

13%

Remove the booths

completely, 20%

79%64% 58%

67%

8%

8% 22% 8%

13%28%

19% 25%

0%

20%

40%

60%

80%

100%



P a g e | 10

a. b. c. d. e.

16. Would you or a business colleague be interested in attending a training to learn how to apply safety/ CPTED principles to your own business?

More than half of the respondents (54%) would like to participate in a CPTED training.

Of those who responded yes, 42% would like the training scheduled in the morning and 38% in the evening.

17. How can we create a healthier and more vibrant Alisal corridor?

More police presence. Create more fun programs or soccer clubs. Less homeless I do everything I can on my business. Bikes not on sidewalks, no robbing Let’s get all united, be all same boat by once a week we all clean our streets and help our

neighbors if they cannot do this. Let’s paint our buildings nice light colors. If we work together we can do this. As a united town.

Programs should assist when there are any of these problems. Engaging with one another It's not the place that makes our street vibrant or alive, but our people in it. If we were to place

this type of care and awareness on people not places then we would produce a radiance that lasts forever not a vibrancy that with time it withers away.

More cultural community events. More events Park More trash cans Clean sidewalks, make them wider and more decorated without trash Get rid of prostitution, homeless, trash on street, plant new trees, businesses with temporary

signs, also catering trucks on streets don't look good Clean up the streets Outside seating only if there are trash cans, more lighting and patrol security Everything outside clean, no things/merchandise outside Everything should be clean outside, no merchandise on benches outside of businesses

Yes, 54%

No, 46%

48%

10%

43%

0%

20%

40%

60%

80%

100%

Morning Afternoon Evening

Question 15 continued:

11

East Alisal Street Existing ConditionsThe following section of the report presents the maps and photos of East Alisal Street existing conditions organized by CPTED principle. The information in these sections comes from detailed answers in the business survey and youth observations. After surveying businesses, BHC youth interns walked along the business corridor and noted their observations of the area related to the CPTED principles. They noted specific locations on paper maps (see the two maps on this page) that needed improvement and could potentially pose a threat to real or perceived safety. The youth also took photographs to document these locations.

1. Visibility and Lighting 2. Pride and Ownership 3. Maintenance 4. Community Activities 5. Gathering Space6. Promoting Appropriate Behavior 7. Healthy Neighborhoods and Land Uses8. Security

12

Existing Conditions from Business Survey and Youth Observations

13

1. Visibility and Lighting Existing Conditions

Storefront Window VisibilitySignage on the windows can prevent employees from looking out and pedestrians or police officers from looking into the store. Many busi-nesses along E. Alisal St. have signs that cover more than 25% of their street-facing windows, which violates the Salinas city code. Fifty-nine percent of the survey participants indicated they were not aware about the City of Salinas’ Code of Ordinances (Article V. - Supplemental Regulations Applying to All Districts. Division 3. - Signs. Sec. 37-50.590) which states: “The following signs are prohibited: Window signs that exceed 25% of the visible window glass panel area of a window”. Half of survey participants (50%) indicated that having signs on their windows was helpful for attracting customers, however some of those same re-spondents and others (46% of all respondents) indicated that covering up their windows contributes to a lack of safety. This shows that it is important to develop a plan that helps businesses keep their signs in a way that does not completely cover their visibility, while ensuring their businesses remain viable.

Sidewalk Street LightingWhile E. Alisal St. does have street lights for cars, it lacks pedestran-scaled lighting for sidewalks. For example, business sur-vey respondents identified Griffin St., King St., and Pearl St. as unsafe streets due to lack of lighting at night. Additionally, back alleys and some storefronts are dark at night and make people feel unsafe. The map above shows areas that the survey respondents and youth interns identified as lacking sufficient lighting at night.

Hiding PlacesYouth identified two locations along E. Alisal St. with overgrown landscap-ing, which creates easy hiding places for people seeking to commit a street crime, hiding weapons, or a place to litter. The first is in front of the Corner Market store at East Alisal Street and Madeira Avenue. The second is on the corner of E. Alisal St. and Wood St.

Locations that lack sufficient lighting at night identified by survey participants and youth interns.

Street light for cars, but not pedestrians

Large shrubs or bushes can be used as hiding places

14

2. Pride and Ownership Existing Conditions

Neighborhood and Business Signs Business signs, awnings, colorful exterior paint, and other façade treat-ments can help create an identity for an area, especially when multiple neighboring businesses have a complementary aesthetic. The majority of blocks on E. Alisal St. do not have a consistent style or interesting storefront signs. Below are examples of a few nice spots along the corridor. Neighborhood or shopping district signs can also be a nice addition to the area, however E. Alisal St. does not have any signs “branding” the neighborhood.

Wayfinding SignageWayfinding signage informs visitors about landmarks and destinations and provides information to help people orient themselves and nav-igate to various destinations (distance and direction). Signs can also include maps and directories. E. Alisal St. lacks any wayfinding infor-mation system to help visitors navigate the 300+ businesses along the corridor. A few of the “plazas” and “mercados” or strip malls have a sign at the entrance such as “la Plazita” and the “Indoor Swap Meet”.

MuralsCompared to blank walls, murals are less likely to be vandalized by graffiti and can also enhance the neighborhood’s identity. Numerous murals along E. Alisal St. highlight the culture of the Alisal community. Some of the corridors existing murals require restoration due to their old age. According to business survey results, most respondents (80%) support the idea of more murals along E. Alisal St.

Public landscaping along sidewalks, as well as on private property in front of businesses, can enhance the overall appearance of an area. For example, the KFC at Hebron Ave. and E. Alisal St. has an attractive front yard that enhances the overall feel of the immediate area. Re-garding public greenery, the corridor has very few, inconsistent street trees. While the City and neighborhood business association installed some street trees and sidewalk planters, many of them are either empty, poorly cared for, or are a magnet for litter. While conversing with business owners during the survey process, we learned that some businesses planted plants in empty public planters, however city code enforcement removed them since they were not the “correct” type of plant.

Mural at the WIC office Mural at 504 E. Alisal St.

KFC on E. Alisal St and Hebbron Ave..

LandscapingBoutiques between N. Wood and Pearl St.

La Plazita between N. Wood St. and Madeira Ave.

15

3. Maintenance Existing Conditions

Litter and Weeds Fifty-seven percent of respondents said that litter makes them feel unsafe since it sends a signal that the area is not cared for. The street trashcans are overflowing with garbage. There are not enough side-walk trashcans and pedestrians throw their trash in the street planters. Weeds are also a problem, especially around sidewalk trees and in vacant lots.

Graffiti and Vandalism Graffiti and vandalism are perceived as a social disorder problem that makes people feel unsafe. Forty-six percent of survey respondents said graffiti was a problem on the block where their business is located. Businesses owners try hard to keep up with graffiti removal, however it is not always sustainable. Forty-five percent of respondents thought a mural or other decoration would be the best way to cover graffiti.

Trash bin outside Indoor Swap MeetWeeds along sidewalk between Wood & Madeira

Possible mural locations

Side wall of Payless ShoeSource

Planter outside Indoor Swap Meet

16

3. Maintenance Existing Conditions (continued)

Unmaintained Public and Private Property Physical maintenance involves the repair, replacement, and general up-keep of a space so that it can be used as intended. All of the telephone booths on E. Alisal St. are vandalized and dirty. The phone booth at Los Arcos Restaurant is the only functioning one along the street. Many no longer even have a telephone receiver. Survey respondents were supportive of repurposing the phone booths into public art or removing them. The entity responsible for removing the phone booths should be identified. The sidewalks have severe cracks that pose a safety problem to the many families walking the street each day. Like litter and graffiti, broken windows are another signal that an area is not well cared for. They make people feel unsafe, discourage upkeep at surrounding prop-erties, and are highly correlated with criminal behavior.

Broken and vandalized telephone poles and booths along East Alisal Street

Phone booth in front of El Pollo DoradoPole at Cuevas Tires

Cracked street by Goodwill and Payless ShoeSource

Broken window at Los Arcos del Alisal

17

4. Community Activities Existing Conditions

Community EventsCommunity events bring more people to an area and their “eyes on the street” provide informal surveillance of the urban environment. People tend to feel safer moving through the streets or gathering in a space when other people are present. Ciclovía and El Grito, the two main events that happen annually on East Alisal Street, bring thousands of people out onto the street. During both events, Alisal Street is open to pedestrians and the street is activated with music, art, food, and fun activities. Almost half (49%) of the survey participants said seeing more human presence makes them feel safer. Additionally, these types of events help bring new customers to the area. The majority of respon-dents (63%) think community events benefit their businesses beyond the day of the event by creating a more positive perception of the area.

Ciclovía Salinas event on E. Alisal St., October 2015 E. Alisal St. Farmers’ Market flyer

Farmers’ Market The Alisal Certified Farmers’ Market occurs every Tuesday next to the Monterey County Women, Infants, and Children (WIC) office on E. Alisal St. Because this farmers’ market is weekly, it provides a consistent activity to foster neighbor interaction and connection. Additionally, it provides an affordable source of healthy, local, and culturally relevant fresh foods.

Farmers’ market customers

18

5. Gathering Spaces Existing Conditions

Bench facing the street provides an opportunity for users to interact with pedestrians and shop keepers

Urban Design that Encourages Interaction Urban design is the coordination of buildings, public space, streets, transport, and landscaping. When cities have clear urban design standards in place, each neighborhood or corridor’s personality and culture can shine through. The bench in the photo was placed facing the stores (instead of the street) to encourage interaction with pedes-trians and shop keepers. While E. Alisal St. does not have any plazas, the design of the plaza would influence how community members use the space.

Urban design can also sup-port interaction through par-ticipatory community-based projects. The photo shows local artists and community members painting a mural on E. Alisal St. at the 2015 Ci-clovía event. Collaboration on these types of projects can help build trust and relation-ships.

Outdoor Seating and Meeting PlacesMeeting places in a neighborhood can increase interaction among residents and build stronger neighborhood bonds. Currently, there are limited formal and infor-mal indoor and outdoor gathering /meeting spaces along E. Alisal St. Some areas of the corridor dis-courage people from interacting due to narrow sidewalks, limited seating areas and lighting, and speeding car traffic.

There are many benches along E. Alisal St. that are underutilized. While the concrete benches have an attractive design, the light color is filthy and some have been van-dalized, making them unappealing to the community. Cleaning the benches would encourage people to use them.

A few well-loved food trucks park along E. Alisal St. each day in the same place. While food trucks are not designed to provide seating for customers, many patrons do enjoy their meal on the sidewalk, even at night with limited light-ing. Some cities have converted vacant lots into food truck parks. Parks provide seating (and some-times other amenities like mu-sic or portable restrooms), and numerous food trucks set up to serve patrons all in one centralized location. More than half (58%) of business survey participants were “very supportive” of installing a food truck park. Before any action is taken, much more engagement would have to be done with food truck owners and local brick and mortar restaurant owners.

Food truck on E. Alisal & Smith St.

Seating area by Chase Bank

Bench at GTO Painters

19

6. Promoting Appropriate Behavior

Environmental CuesEnvironmental cues and social norms can show visitors how a space should be used and conversely, resident behavior and proper use of public spaces can signal norms to others. Signage, maintenance, and residents actions all send a message about expectations for behavior. A business’ entrance can promote appropriate behavior with a well maintained path and carefully landscaped border. These improve-ments send a message that littering and cutting across a landscaped area is inappropriate. Additionally, environmental cues like posted rules or other signs can be more explicit about preferred and expected behavior. East Alisal St. does not have many signs that remind people of the expectations required to keep the corridor safe and thriving. One type of educational signage we found was that street trash and recycling receptacles have signs in English, Spanish, and images that explain what items belong in each bin.

Community PolicingCommunity policing is focused on police building ties and working closely with community members to improve safety. Sixty-eight per-cent of the respondents indicated that police presence makes them feel safe. The businesses currently feel “under-policed”, while many other residents feel “over-policed”. This contradiction implies that the Alisal community at large would benefit from a shift in how the Police Department operates.

Alisal youth from Acosta Plaza at a Center for Community Advocacy Meeting

Positive ticket example from another community

Street trash and recycling recepticals

20

7. Healthy Neighborhoods and Land Uses

Vacant and Underutilized Lots and Abandoned Buildings Vacant lots and abandoned buildings that attract unwanted activity are unattractive. Research studies have shown that crime is higher in areas with vacant lots and buildings. While E. Alisal St. has only a few vacant lots, there are numerous underutilized lots with large parking lots or empty land. There are many opportunities for activating vacant lots with temporary or pop-up uses that can be an asset to families in the area. Turning a vacant lot into a permanent or pop-up park can activate spaces that make people feel unsafe. Almost four out of five (79%) survey respondents were very supportive of installing mini-parks on empty lots.

Positive Land UsesA healthy, safe, and complete community offers residents a mix of goods and services within walking distance to their homes. The Alisal community has a very limited housing stock, and often, multiple fam-ilies share a single unit. Converting single family homes to multi-family buildings that can accommodate the multiple families already living there would be a good long term goal. Healthy neighborhoods should also have nice green spaces that can encourage physical activity and bring more people to an area. Currently, there are very few green spac-es along E. Alisal St. (La Paz Park) and limited and inconsistent street trees. E. Alisal St. does an excellent job at providing a mix of retail that serves daily needs, from clothing to sporting equipment to laun-dry. Finally, the area also contains a number of critical social services, such as the County’s Women Infants and Children (WIC) office, which provides healthy food and support to expecting and new mothers and their children.

Food Stores, Alcohol Retail, and Restaurants Unhealthy food stores and restaurants are very com-mon along E. Alisal St. Fast food establishments are very prevalent and community members would like to see healthier, sit down options. There are only a few full ser-vice grocery stores and a fruit truck that sell fresh fruits and vegetables on the side of the road. Studies have found that areas with high densities of liquor stores have higher actual violence crime and lower perceived safety. The corridor also has numerous convenience stores that sell unhealthy food and alcohol and two liquor stores. For instance, one of the alcohol outlets has been robbed several times.

Walkability and BikabilityOn any given day, E. Alisal St. is bustling with pedestrians. It is very common to see mothers pushing strollers and walking their older chil-dren to school while sharing the sidewalks with bicyclists. Most side-walks are not wide enough to accommodate a family and bicyclists do not feel safe riding in the street. Improved sidewalks and bicycle lanes could help encourage greater use of the corridor. Additionally, many intersections do not have clear signals or designated crossings for pe-destrians – these improvements could help prevent collisions.

Fast food establishments along E. Alisal St.Pedestrians in unmarked and

unsignalized crosswalk

Truck selling produce on E. Alisal St.

Uneven sidewalk

21

Security Guards or Ambassador ProgramHaving security guards that walk the streets and have friendly conversa-tions with people to understand their needs and work towards developing relationships and build trust can improve the overall safety of an area. Forty-six percent of survey respondents said security guards would make them feel safer. Instead of having security guards, many business districts create ambassador programs where staffers assist pedestrians, pick up lit-ter, paint over graffiti, maintain public landscaping, and are on the lookout for suspicious behavior. The Alisal does not currently have such a program.

Locks/Alarms Locks and alarms can help people feel safe in their homes or busi-nesses. In fact, 72% of survey respondents indicated that they have installed a security system/alarm at their business due to fear of crime Sixty two percent installed protective devices such as bars or buzzers on windows and/or doors.

Business Associations While all the businesses on Alisal are in SUBA (the local business as-sociation’s) area, only 45% of respondents identified as a member of SUBA. If businesses could organize through SUBA or some other venue, they could increase the amount of trust and coordination among all the businesses to prevent crime and violence along E. Alisal St.

Video SurveillanceClosed circuit television (CCTV), also known as video surveillance, can improve safety and security for customers, employees and business owners. The percent of businesses that have video surveillance along E. Alisal St. is unknown, however the footage can help law enforcement in solve crimes when they do occur.

Block by Block program in downton Nashville, TN

8. Security

22

CPTED RecommendationsThis section contains two sections – “Opportunity Sites” and “East Alisal Street CPTED Recommendations”. While surveying and taking stock of the area’s CPTED existing conditions, the youth interns identified seven va-cant or underutilized “Opportunity Sites”. The “Opportunity Sites” section includes information about each site and potential short- and long-term improvements that could enhance the safety and overall quality of life along the corridor. For each site we present photos and a map of the location, information about the site, and photos of the potential im-provements. Some potential improvements were suggested by the youth interns, while others were suggested by our project team based on the surrounding uses and existing land use and zoning designations of the site.

The land use map shows that the parcels along E. Alisal St. are red (retail) and light pink (office). The entire E. Alisal St. corridor is zoned “Commer-cial Retail (CR) District”. It is worth noting that the City of Salinas Zoning Code, Division 3. - Commercial (C) Districts. Sec. 37-30.190 states that one of the purposes of commercial districts is to “promote vital and safe commercial areas through the incorporation of crime prevention through environmental design (CPTED) features in building and site design.” The commercial retail (CR) district allows a wide range of retail stores, restau-rants, hotels and motels, commercial recreation, personal services, business services, offices, financial services, mixed use residential, and/or limited residential uses. CR parcels can develop “in accordance with the R-H-1.8 district development regulations and design standards to a

maximum of twenty-four dwelling units per net acre without a density bonus…and a maximum commercial floor area ratio (FAR) of 0.40 plus ten dwelling units per net acre without density bonus shall be permitted.”

The entire study area for this project is also part of the City’s “Focused Growth Overlay Area 5: East Alisal Street/East Market Street”. According to the City’s ordinance, “the purpose of the focused growth overlay dis-trict regulations is to focus growth at high potential, under-utilized sites (“focused growth overlay areas”) within Salinas by providing standards that will enhance the city and its neighborhoods and create incentives for mixed use neighborhoods that are active, pedestrian-friendly, safe, and welcoming”. While it’s important to understand the development poten-tial of the opportunity sites along East Alisal Street, it is equally important to reaffirm that any future development in the community should expand affordable housing and improve the quality of life of the people that have made this community such a vibrant commercial corridor. Together they form a symbiotic relationship that needs to be recognized and nurtured so that the future prosperity of the East Alisal Street commercial corridor also benefits the greater community.

The second section, “East Alisal Street CPTED Recommendations” lists policy and action recommendations that apply to the entire East Alisal Street corridor. These recommendations are organized by CPTED princi-ple and may be implemented by the City, business associations, commu-nity based organizations, and individual residents and businesses.

Espinosa Rd

Russell Rd

JH

San

Juan

Grade

Rd

Rogee Rd

Boronda Rd

Boronda Rd

Harden Pkwy

Nat

ivid

adR

d

Inde

pend

ence

Blvd

Nantucket Blvd

OldStage

Rd

BorondaRd

FreedomPky

Rider Ave

Williams Rd

Garner AveDel M

onteAve

NorthSanborn R d

East Laurel Dr

Constit

ution Blvd

Sher

wood

Dr

East Laurel Dr

Nor

thM

ain

StWest Laurel Dr

East Alvin DrWes t Alvin Dr

Nor

thM

ain

St

Nort h

Davis

Rd

Boro

nda

Rd

Rossi St

Ric

oSt

EasternBypass

BardinRd

East Alisal St

Alisal Rd

Easte

rnBy

pass

Airport Blvd

North

Sanb

orn Rd

East Market St

East Alisal St

John St

Sanbo

n Rd

Ker

nSt

Abbott St

Paja

roSt

Sout

hM

ain

St

John St

Mai

nSt

East Romie Ln

Work St

Skyway Blvd

Salinas

St

Monterey

St

Front St

Central Ave

East Market St

East Alisal St

East Acacia St

Davis

Rd

East Blanco Rd

West Blanco RdHitchcock Rd

Foster Rd

Hunter Ln

Hark

ins

Rd

Abbott St

Harris

Rd

ElD

orad

oD

r

McK

inno

nS

t

Nativida

d Rd

U

Union Pacific Railroad

Rik

erSt

Hansen St

Terven Ave

E JHS

SHS

E

JHSE

L

E

E

JHS

JHS

SHS

E

E

EE

SHS

E E

EJHS

SHS

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EE

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EE

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E

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JHS

SHS

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L

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JHS

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SalinasMunicipal

Airport

E

SHS

E

JHS

Hartnell CommunityCollege

E

E

E

Carr Lake

Nor

thD

avis

Rd

San Jon Rd

1

2

2

U S

183

68

101

101

Legend

City Boundary

General Plan Land Use Designations

Residential Low Density(1-8 units/acre; average 6.5 units/gross acres)

Retail

Arterial Frontage

Office

Mixed Use

General Commecial/Light Industrial

General Industrial

Public/Semipublic

Park

Agriculture

Open Space

Business Park

Residential Medium Density(8-15 units/acre; average 11.75 units/gross acres)


Circulation System

Freeway/New Interchange

Highway

TOD Rail Infill (Q)

Major Arterial(Proposed)

Minor Arterial(Proposed)

Collector(Proposed)

Future Growth Area Boundary

1

2

Note:

Eastern Bypass alignment is conceptual.Actual alignment to be determined by Airport Master Plan.

No development is planned for areas inside Eastern andWestern Bypasses.

For Land Located InFuture Growth Area Boundaries

As noted in the text of the General Plan, the Future Growth Areas are subject to the adoption of Specific Plans by the City Council prior to development. The Specific Plans will specify the ultimate distribution, location, and intensity of land uses in the Future Growth Areas in accordance with the total development capacities provided under the General Plan for these areas. Development in the Future Growth Areas will be in accordance with land use Goals and Policies applicable to those areas. The General Plan Land Use Designations shown for land located within the Future Growth Area Boundaries are provided for generally illustrative purposes, provide no land use entitlements, and are subject to adjustment and refinement as part of the Specific Plan approval process.

City Council Resolution 19958 (N.C.S.)

Salinas General Plan Map AmendmentsCity CouncilResolution Date

City CouncilResolution Date

18015 (N.C.S.)18051 (N.C.S.)18324 (N.C.S.)18582 (N.C.S.)18909 (N.C.S.)18915 (N.C.S.)18097 (N.C.S.)18191 (N.C.S.)18579 (N.C.S.)

Aug. 6, 2002Sept. 17, 2002Jul. 15, 2003Jul. 13, 2004Dec. 13, 2005Dec. 13, 2005Oct. 17, 2006Apr. 17, 2007Dec. 2, 2008

19805 (N.C.S.)19974 (N.C.S.)19975 (N.C.S.)20080 (N.C.S.)20500 (N.C.S.)

Jan. 19, 2010Mar. 1, 2011Mar. 1, 2011Aug. 16, 2011Jan. 7, 2014

0 1 mile

Figure 1

Salinas Economic Development Element

General Plan Land Use and Circulation Policy Map

Source: City of Salinas 2014

City of Salinas land use designations along East Alisal Street between HWY 101 and North Sanborn Road

Espinosa Rd

Russell Rd

JH

San

Juan

Grade

Rd

Rogee Rd

Boronda Rd

Boronda Rd

Harden Pkwy

Nat

ivid

adR

d

Inde

pend

ence

Blvd

Nantucket Blvd

OldStage

Rd

BorondaRd

FreedomPky

Rider Ave

Williams Rd

Garner AveDel M

onteAve

NorthSanborn R d

East Laurel Dr

Constit

ution Blvd

Sher

wood

Dr

East Laurel Dr

Nor

thM

ain

StWest Laurel Dr


Nor

thM

ain

St

Nort h

Davis

Rd

Boro

nda

Rd

Rossi St

Ric

oSt

EasternBypass

BardinRd

East Alisal St

Alisal Rd

Easte

rnBy

pass

Airport Blvd

North

Sanb

orn Rd

East Market St

East Alisal St

John St

Sanbo

n Rd

Ker

nSt

Abbott St

Paja

roSt

Sout

hM

ain

St

John St

Mai

nSt

East Romie Ln

Work St

Skyway Blvd

Salinas

St

Monterey

St

Front St

Central Ave

East Market St

East Alisal St

East Acacia St

Davis

Rd

East Blanco Rd


Foster Rd

Hunter Ln

Hark

ins

Rd

Abbott St

Harris

Rd

ElD

orad

oD

r

McK

inno

nS

t

Nativida

d Rd

U


Rik

erSt

Hansen St

Terven Ave

E JHS

SHS

E

JHSE

L

E

E

JHS

JHS

SHS

E

E

EE

SHS

E E

EJHS

SHS

E

EE

E

EE

E

E

E

E

E

JHS

SHS

E

L

E

E

E

JHS

E

SalinasMunicipal

Airport

E

SHS

E

JHS


E

E

E

Carr Lake

Nor

thD

avis

Rd

San Jon Rd

1

2

2

U S

183

68

101

101

Legend

City Boundary



Retail

Arterial Frontage

Office

Mixed Use


General Industrial

Public/Semipublic

Park

Agriculture

Open Space

Business Park



Circulation System


Highway

TOD Rail Infill (Q)



Collector(Proposed)


1

2

Note:












0 1 mile

Figure 1




Espinosa Rd

Russell Rd

JH

San

Juan

Grade

Rd

Rogee Rd

Boronda Rd

Boronda Rd

Harden Pkwy

Nat

ivid

adR

d

Inde

pend

ence

Blvd

Nantucket Blvd

OldStage

Rd

BorondaRd

FreedomPky

Rider Ave

Williams Rd

Garner AveDel M

onteAve

NorthSanborn R d

East Laurel Dr

Constit

ution Blvd

Sher

wood

Dr

East Laurel Dr

Nor

thM

ain

StWest Laurel Dr


Nor

thM

ain

St

Nort h

Davis

Rd

Boro

nda

Rd

Rossi St

Ric

oSt

EasternBypass

BardinRd

East Alisal St

Alisal Rd

Easte

rnBy

pass

Airport Blvd

North

Sanb

orn Rd

East Market St

East Alisal St

John St

Sanbo

n Rd

Ker

nSt

Abbott St

Paja

roSt

Sout

hM

ain

St

John St

Mai

nSt

East Romie Ln

Work St

Skyway Blvd

Salinas

St

Monterey

St

Front St

Central Ave

East Market St

East Alisal St

East Acacia St

Davis

Rd

East Blanco Rd


Foster Rd

Hunter Ln

Hark

ins

Rd

Abbott St

Harris

Rd

ElD

orad

oD

r

McK

inno

nS

t

Nativida

d Rd

U


Rik

erSt

Hansen St

Terven Ave

E JHS

SHS

E

JHSE

L

E

E

JHS

JHS

SHS

E

E

EE

SHS

E E

EJHS

SHS

E

EE

E

EE

E

E

E

E

E

JHS

SHS

E

L

E

E

E

JHS

E

SalinasMunicipal

Airport

E

SHS

E

JHS


E

E

E

Carr Lake

Nor

thD

avis

Rd

San Jon Rd

1

2

2

U S

183

68

101

101

Legend

City Boundary



Retail

Arterial Frontage

Office

Mixed Use


General Industrial

Public/Semipublic

Park

Agriculture

Open Space

Business Park



Circulation System


Highway

TOD Rail Infill (Q)



Collector(Proposed)


1

2

Note:












0 1 mile

Figure 1




23

HYW 101 overpass at E. ALISAL ST. between KERN ST. & GRIFFIN ST.

515,521 & 523 EAST ALISAL STREET

917, 919, & 921 EAST ALISAL ST.554 E. ALISAL ST.

710 E. ALISAL ST.

N. FILICE ST. between E. ALISAL ST. & EAST ST.

Behind north side of EAST ALISAL ST. between WOOD ST. & PEARL ST.

1

2

4

5

6

7

EAST ALISAL STREET OPPORTUNITY SITES

3

Vacant/Undeveloped Opportunity Site

Developed Opportunity Site

76

5

4

3

2

1EAST ALISAL STREET

ROOSEVELT ST

EAST ST

SANB

ORN

RD

S FIL

ICE

STN

FELIC

E ST

S HE

BRO

N AV

EN

HEBR

ON

AVE

S W

OO

D ST

N W

OO

D ST

KING

ST

S M

ADEI

RA A

VEN

MAD

EIRA

AVE

KERN

ST

N PE

ARL

ST

Opportunity Sites

24

aboutThis site is the Highway 101 overpass crossing E. Alisal St. between Kern and Griffin Streets. Although there are some existing murals under the walls of the overpass, as drivers and pedestrians approach the underpass, they see stark blank concrete. The space on both sides of the overpass could create a gateway welcoming people to the Alisal. Colorful murals or three dimensional signage or art could liven up the block.

1 existing

opportunity for overpass mural

OPPORTUNITY SITE: HWY 101 overpass at EAST ALISAL STREET

1EAST ALISAL ST

HWY101

25

OPPORTUNITY SITE: 515,521 & 523 EAST ALISAL STREET

about515, 521 & 523 E. Alisal St. (parcel 004041064000) has a total area of 0.86 acres or 37,000 square feet. The dark orange area is currently used for customer park-ing, but is underutilized (especially 523 E. Alisal St. pictured on left). Pop-up events and activities can activate the site by using movable furniture, art, and games for people to enjoy. In the long term, the entire parcel (light and dark orange) could be redeveloped up to 20 multi-family housing units or a mixed-use building with ground floor retail and fewer residential units above.

2 existing

opportunity for temporary pop-up seating

2

515 521 523

EAST ALISAL STopportunity for long term mixed-use or multi-family building

26

aboutThis site consists of two parcels totaling in 0.21 acres or 9,200 square feet; 448 E. Alisal St. is 0.09 acres or 4,000 square feet and 9 Smith St. is 0.12 acres or 5,200 square feet. The 99 Cents Store is currently on the light orange portion of the site and the darker orange area is an un-derutilized customer parking lot. To temporarily activate a portion of the parking lot, outdoor seating could be in-stalled for employees and customers of the food truck at E. Alisal St. and Smith St. In the longer term, this site could be redeveloped as a community commercial kitchen to incu-bate small scale food businesses.

3 existing

opportunity for temporary pop-up seating

OPPORTUNITY SITE: 548 EAST ALISAL STREET & 9 SMITH STREET

EAST ALISAL ST

SMIT

H S

T

Wolfhouse Radio Group

536

9

opportunity for community commercial kitchen

3

27

OPPORTUNITY SITE: PARCELS BETWEEN WOOD & PEARL STREETS

about4 existing

opportunity for temporary pop-up park

601 607617

613623

635

9

LabCorp

This site is a mix of 10 partially developed parcels along E. Alisal St. between Wood St. and Pearl St. currently zoned Commercial Retail (CR). The undeveloped area (darker orange) is 1.4 acres or 62,000 square feet and the total area (dark and light orange) is approximate-ly 3.1 acres or 135,700 square feet. The undeveloped area could become a pop-up park connecting to La Paz Park across the street. In the longer term the va-cant land (dark orange) could become up to 34 units of multi-family housing or the entire 10 parcels could be redeveloped into a multi building mixed use site.

PEAR

L ST

opportunity for multi family housing or mixed-use development

OPPORTUNITY SITE: 548 EAST ALISAL STREET & 9 SMITH STREET

28

OPPORTUNITY SITE: 710 EAST ALISAL STREET

about710 E. Alisal St. (parcel 004063030000) is a very narrow and long vacant lot between Payless Shoes and the Good-will store. The total area of this site is 0.41 acres or 17,700 square feet. The site connects to a back alley, which allows an opportunity for temporary pop-up events, such as an alley gallery that showcases work by local artists. In front of Payless, Goodwill, and the 710 site is off street parking. The frontage of the properties should be reclaimed and parking can occur on the street or in the back of the businesses. In the long term, this site could be redeveloped to have a two- or three-story building with a restaurant on the ground floor. and office space above.

5 existing

opportunity for temporary alley gallery

5

EAST ALISAL ST

710

708

ChaseBank

TacoBell

Goodwill

opportunity for restaurant and office space

Payless

29

OPPORTUNITY SITE: NORTH FELICE STREET & EAST STREET

aboutNorth of E. Alisal St., North Felice St. runs for half a block, stops at a dead end and then continues on past East St. On North Felice St. between E. Alisal and East St. is a small area that is not functional and not well maintained. It has weeds growing out of the concrete and a lot of litter. Installing a small seating area with activities and planters could cre-ate a nice space to relax and connect with others.

6 existing

opportunity for public seating area

6

EAST ALISAL ST

30

OPPORTUNITY SITE: 917, 919, & 921 EAST ALISAL STREET

about917, 919, and 921 E. Alisal St. (parcel 004103002000) has a single story building with a beauty salon and an insurance agency office in the front half of the parcel (light orange). The back half of the parcel (dark orange) is an empty square of dirt. The entire area, including the undeveloped area (dark orange) plus developed area (light orange), is approximately 5,396 square feet or 0.12 acres. To better utilize the space, the property owner could work with a community group or neighbors to create a community garden. This would provide healthy food access and a place for neighbors to socialize.

7 existing

opportunity for community garden

EAST ALISAL ST

EAST ST

SANBO

RN RD

Winchell’s Donut House

El Caporal FamilyWestern Wear

7

31

East Alisal Street CPTED Recommendations

1. Visibility and Lighting1.1 Install additional street lighting along sidewalks for pedestrians,

along alley ways, backroads, in front of the businesses who specified in survey, and areas identified by the youth in their observations.

1.2 Inform businesses about the City’s window coverage ordinance through multilingual fact sheets and trainings to help merchants bring their window signage up to code to improve visibility, while maintaining some advertising.

1.3 Review the City’s sign ordinance to identify potential revisions that might help small retailers implement creative signage to capture increased foot traffic.

1.4 Create a tree-lighting program to illuminate trees in different areas of East Alisal Street.

1.5 Identify potential hiding places and support businesses in mitigating the potential for those spaces to support unwanted activity (e.g., prune existing shrubs, re-landscape with different plants, illuminate dark spaces, etc.).

2. Pride and Ownership2.1 Identify funding for the planting and maintenance of additional

street trees.

2.2 Clarify the roles, responsibility, and regulations related to the sidewalk planters, and if appropriate, engage businesses to support ongoing maintenance.

2.3 Promote East Alisal Street as a destination by creating district shopping guides, retail attraction events, and merchant networking forums.

2.4 Create a website to introduce people to the Alisal business corridor, its businesses, special events, commercial opportunities and much more.

2.5 Work with insurance agents and the Chamber or SUBA to provide educational materials in English and Spanish about insurance coverage to all businesses and support for those business that have been victims of vandalism or crime.

2.6 Identify funding to paint and maintain murals at public and private property locations identified by business owners and youth.

2.7 Create and install wayfinding signage that has maps and lists of all the businesses along East Alisal Street. The information should be available in English and Spanish, on street displays, and online. Because businesses come and go, consider a public digital directory that could be easily updated when new businesses open.

2.8 Expand opportunities for small businesses to have access to commercial revitalization grants and capacity building workshops.

3. Maintenance3.1 Collaborate with local artists and businesses to decorate

electrical boxes and potentially non-working telephone booths.

3.2 Remove non-working telephone booths.

3.3 Paint and maintain newspaper boxes.

3.4 Install more trash and recycling bins along East Alisal Street.

3.5 Increase the frequency of trash collection from public trash cans.

3.6 Repair sidewalk and road cracks along East Alisal Street.

3.7 Create trainings and materials that provide business and property owners with informational resources to make effective and affordable maintenance improvements.

3.8 Clean existing sidewalk benches and other pedestrian amenities.

4. Community Activities4.1 Create and promote community events and engagement

programs like street fairs, live music and dance performances, community movie nights, and cultural festivals.

4.2 Support and promote existing community events, such as

32

Ciclovía, Breast Cancer Awareness, and El Grito festival.

4.3 Investigate the possibility of making the weekly Alisal / WIC farmers’ market a year round event.

5. Gathering Spaces5.1 Work to create a streamlined bulk purchasing and permitting

program to install seating areas in front of businesses that are interested in this improvement.

5.2 Support the installation of mini-plazas, food truck parks, and parklets in appropriate opportunity areas.

5.3 Install bus shelters at popular bus stops.

5.4 Encourage businesses to participate in PARK(ing) Day to temporarily re-imagine how street parking spaces can be transformed into creative public gathering spaces.

5.5 Ensure that new developments contribute to an urban design that encourages community member interaction.

6. Promoting Appropriate Behavior6.1 Encourage business owners to share their safety and

business concerns and collectively find solutions and make improvements.

6.2 Build relationships between businesses and police officers to support safety and norms that respect the integrity of the business district.

6.3 Add signage that promotes positive behaviors, such as use of the waste receptacles instead of littering.

7. Healthy Neighborhoods and Land Uses7.1 Review zoning and ownership of vacant lots to identify

opportunities for residential and mixed use projects that could provide affordable housing.

7.2 Conduct an inventory of vacant and underutilized parcels to assess the potential for temporary/pop-up uses, such as community gardens or parklets before a more permanent development project is initiated.

7.3 Involve residents in efforts to limit additional unhealthy fast food establishments.

7.4 Limit the number of new retail alcohol licenses.

7.5 Improve existing food stores to expand their healthy food offerings and encourage new healthy food stores to locate along East Alisal Street.

7.6 Increase the amount of green space and recreational areas on or adjacent to East Alisal Street.

7.7 Enhance pedestrian safety with improved pedestrian intersection crossings and wider sidewalks.

7.8 Enhance bicyclist safety with marked bicycle lanes and bike parking along the corridor.

7.9 Work with the City and property owners to identify creative parking solutions that decrease the need for large parking lots.

8. Security8.1 Expand community policing strategies that build meaningful

relationships to help businesses feel well-protected, while ensuring that residents and shoppers do not feel over-policed.

8.2 Create a list of businesses with security cameras so police can easily obtain footage when investigating potential criminal activity.

8.3 Review and potentially update design guidelines so the City can provide businesses guidance on how to install safety enhancements (e.g., metal bars on doors and windows) while maintaining a welcoming atmosphere.

8.4 Research interest in and possibility of creating corridor ambassador programs that would employ local residents to maintain the street’s cleanliness and offer help to visitors.

East Alisal Street CPTED Recommendations Continued

33

34

Photo Credits Page Photo (from top left to bottom right) Source

1 El Grito http://www.cityofsalinas.org/

2 Bike Rack (Bicycling Monterey) http://marilynch.com/blog/east-salinas-dia-de-los-muertos-observance-at-closter-park.html

3 Business Safety Survey Flyers Raimi + Associates

4 CPTED Fact Sheet Raimi + Associates

5 BHC Youth Interns BHC Staff

9 Ciclovia Salinas http://www.thecalifornian.com/news/

9 Murals Google Images

9 KFC on East Alisal Street Monterey County Health Department

9 Neighborhood banner http://historicsouthend.com/new-light-post-banners-installed-today/

10 Repurposed telephone booths https://www.pinterest.com/pin/201817627024555040/

10 Parklets, plazas, and food truck parks Google Images

11 BHC Youth Interns BHC Staff

11 East Alisal Street Maps for Observations Raimi + Associates

13 Street Lights and shrubs/bushes BHC Youth Interns

13 Store window Isidro Cerda

14 Mural at the WIC Office Isidro Cerda

14 Mural at 504 East Alisal Street BHC Youth Interns

14 KFC Landscaping, Boutiques btw N. Wood and Pearl St.

Google maps image

14 La Plazita between N. Wood St. and Madeira Ave., Painted wall, litter, & weeds

BHC Youth Interns

16 Rusty pole, phone booth, cracked sidewalk, &broken window

BHC Youth Interns

17 Ciclovia Salinas http://www.thecalifornian.com/news/

17 Farmers’ market shoppers http://everyonesharvest.org/farmers-markets/alisal-certified-farmers-market/

17 Farmers’ market flyer https://www.facebook.com/salinas.wic/posts/770331453064759

18 Ciclovia Salinas Intersection Repair Mural Raimi + Associates

19 Street trash and recycling BHC Youth Interns

19 Alisal youth Center for Community Advocacy

19 Positive tickets http://www.king5.com/news/local/federal-way/federal-way-police-giving-out-positive-tickets-to-youth/65557386

http://www.cityofsalinas.org

http://marilynch.com/blog/east-salinas-dia-de-los-muertos-observance-at-closter-park.html

http://www.thecalifornian.com/news

http://historicsouthend.com/new

https://www.pinterest.com/pin/201817627024555040

http://www.thecalifornian.com/news

http://everyonesharvest.org/farmers-markets/alisal

https://www.facebook.com/salinas.wic/posts/770331453064759

http://www.king5.com/news/local/federal-way/federal-way-police-giving-out-positive-tickets-to-youth/65557386

35

Page Photo (from top left to bottom right) Source20 Mi Pueblo Food Center https://www.yelp.com/biz/mi-pueblo-food-center-salinas

20 Produce truck, fast food restaurants Isidro Cerda

20 Uneven sidewalk, pedestrains BHC Youth Interns

21 Block by Block Program in Downtown Nashville. http://blockbyblock.com/program/nashville-downtown

21 Logos SUBA, Salinas Rotery, Monterey County Hispanic Chamber of Commerce, Salinas Valley Chamber of Commerce

22 Salinas Land Use Map City of Salinas, CA

24 101 Freeway overpass at E. Alisal St. Google Maps Street View, May 2016

24 Oakland Temescal Freeway Overpass Mural http://oaklanddailyphoto.blogspot.com/2011/07/monday-mural-temescal-creek.html

24 New Mexico Bridge Art https://www.newmexico.org/bridge-art-detail/

25 515,521 & 523 E. Alisal Street Google Maps Street View, May 2016

25 The Oval Dusk Nightlife http://photos.uwishunu.com/wp-content/uploads/2014/08/The-Oval-Dusk-Nightlife-680uw.jpg

25 Must Philly fest http://rivista-cdn.mainlinetoday.com/OPENER_mlt-must-philly-fest-8917-july14_sd.jpg?ver=1404051225

25 Multi-family housing http://ladleyandassociates.com/2012/03/dallas-townhomes/

25 Mixed-use building https://www.pinterest.com/pin/488710997037784230/

26 536 E. Alisal St. & 9 Smith St. Google Maps Street View, May 2016

26 Food truck park http://www.bubsonthemove.com/the-food-truck-park-in-preston-hip-melbourne-dining-with-kids/

26 Food truck park Google images

26 El Pajaro CDC Plaza Vigil Incubator http://elpajarocdc.org/en/plaza-vigil-incubator

26 Commercial Kitchen Incubator Program (CKIP) http://elpajarocdc.org/en/commercial-kitchen-incubator

27 16 Wood St. Google Maps Street View, May 2016

27 Park trail Google images

27 Public exercise equipment http://parkchelseanews.blogspot.com/2012/08/sidewalk-outdoor-exercise-equipment.html

27 Multi-family residential http://www.houzz.com/ideabooks/593372/list/lets-hear-it-for-duplexes-and-townhomes

27 Mixed-use building http://www.resilientregion.org/land-use/

28 710 E. Alisal St. Isidro Cerda

https://www.yelp.com/biz/mi

http://blockbyblock.com/program/nashville

http://oaklanddailyphoto.blogspot.com/2011/07/monday-mural-temescal-creek.html

https://www.newmexico.org/bridge

http://photos.uwishunu.com/wp-content/uploads/2014/08/The-Oval-Dusk-Nightlife-680uw.jpg

http://rivista-cdn.mainlinetoday.com/OPENER_mlt-must-philly-fest-8917-july14_sd.jpg?ver=1404051225

http://ladleyandassociates.com/2012/03/dallas


http://www.bubsonthemove.com/the

http://elpajarocdc.org/en/plaza

http://elpajarocdc.org/en/commercial

http://parkchelseanews.blogspot.com/2012/08/sidewalk-outdoor-exercise-equipment.html

http://www.houzz.com/ideabooks/593372/list/lets

http://www.resilientregion.org/land

36

Page Photo (from top left to bottom right) Source28 Art murals, colorful umbrellas in Portugal http://luxuryachts.eu/lifestyle/top-5-amazing-outdoor-art-instalations

28 The Alley Project http://thealleyproject.tumblr.com/

28 Mexican restaurant https://mnprairieroots.com/2013/05/30/a-photographic-tour-of-downtown-fergus-falls/

28 Restaurant with seating area https://www.pinterest.com/pin/379991287289323266/

29 N. Felice St. & East St. Google Maps Street View, May 2016

29 Large planters Google images

29 Seating area Google images

30 921 East Alisal St. BHC Youth Interns

30 Community garden https://www.globalgiving.org/projects/build-a-community-garden-and-urban-farm-in-east-la/reports/?subid=36465

30 Community garden http://urbanresolve.tumblr.com/post/45360268503/downthealbion-lafayette-greens-an-urban

30 Community gardens Google images

http://luxuryachts.eu/lifestyle/top

http://thealleyproject.tumblr.com

https://mnprairieroots.com/2013/05/30


https://www.globalgiving.org/projects/build-a-community-garden-and-urban-farm-in-east-la/reports/?subid=36465

http://urbanresolve.tumblr.com/post/45360268503/downthealbion

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Crime Prevention Through Environmental Design on the East ...

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