Creativity, Technology, And The Future Of Storytelling

Michael Brenner

NewsCred ndash Head of Strategy

BrennerMichael

Creativity Technology and The

Future of Storytelling

and some fun

ThinkContent 2014 Recap

The world has changed Most marketing sucks

Attract your audience through stories people love

of millennials said that a compelling

advertisement would make them

trust a brand more 1ForbesElite Daily study Jan 2015

6

The Promise of Content Marketing

VERSUS BUYING IT

TO EARN YOUR AUDIENCE

The ones who are crazy enough to think

that they can change the world are the

ones who do

rdquo

ldquo

Steve Jobs

If you give a good idea to a

mediocre team they will

screw it up

If you give a mediocre idea to

a brilliant team they will either

fix it or throw it away and

come up with something

better

rdquo

ldquo

Behind every piece

of bad content

is an executive

who asked for it

TWEET THIS

We need to stop interrupting

what people are interested in and be

what people are interested in

Craig Davisrdquo

ldquo

Content Marketing is all the marketing

thatrsquos left

Seth Godin 2008rdquo

ldquo

How brands can become consumed with their

story not their customers

Unique Point of View Trap

17

Ann Handley ldquoTake your brand out of the story

Make your customers the herordquo

Our Natural Instinct

ContentMarketing

WhatBrands

Produce

WhatCustomers

Want

Charity

Joe Pulizzi

ldquoDonrsquot build your house on rented landrdquo

- Publish On Your Own Content Hub -

Brands need to take the phrase

lsquoacting like a publisherrsquo literally

rdquo

ldquo

Dietrich MateschitzFounder + CEO Red Bull

The Future of Content Marketing is

PROVEN ROI

Content Marketing ROI is 4X our

traditional marketing spend

rdquo

ldquo

Julie FleischerSr Director Kraft Foods

We shifted investment from

advertising to content marketing so

we could

shout louder than we spend

Beth ComstockCMO GE

rdquo

ldquo

The Future of Content Marketing is

VISUAL

27

The Future of Content Marketing is

FUN

29

The Future of Content Marketing is

FUNNY

The Future of Content Marketing is

ENTERTAINING

Examples of Brand Entertainment

Your audience wants stories

Will you give it to them

BrennerMichael