FOSTERING CREATIVITY Tudor Rickards
Oct 17, 2014
FOSTERING CREATIVITYTudor Rickards
At the heart of culture lies creation myths …
Creativity invades all walks of life
Creativity has been allied to ..
• Madness• Mystery• Muses
Definitions of creativity
• Discovery processes leading to new and unexpectedly valuable ideas
• ‘Looking where all have looked, and seeing what no one has seen’
Theories of creativity
• Insight theories • Self-actualization • Transcendence • Cognitive reframing• Darwinism• Creationism
Theories of creativity
Creativity in business
• Creative leadership• Creative strategy• Design, discovery and
innovation• Problem-solving• Organizational
change and transformation
• Entrepreneurship
Creativity: The big questions
• How can I become more creative?• How can my team become more creative?• How can my organization become more creative?• How can my society or culture become more creative?
The creative individual
• The elitist view: Special and gifted people are born creative (The gifted and talented school)
• The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)
The creative team
• Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity
Team development: Tuckman’s model
Form
Storm
Norm
Perform
Unanswered questions of Tuckman’s model
• What if a team never escapes from the ‘storm’ stage?
• What if team performs beyond the norm (beyond targets and expectations?)
• Where does creativity come into teamwork?
Answering the questions
• Researchers at MBS have studied a modification to Tuckman’s stage model
• It proposes two barriers to creativity which teams must overcome
• Only a minority of teams do so
The Two-barrier model of team development (MBS)
Form
Storm
Unexpectedly good (creative) performance
Performance barrier
Behavioral barrier
Norm and Perform
The creative organization
• Creative industries, and their organizations have increased in importance
• They are fast-growing economically• They include architecture; arts & antiques: Design,
Performing Arts, Electronic games and media
The creative organization: Toyota
The creative organization: Haier
The creative organization: WordPress
• WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers
• Its growth supports ‘infection’ theories of creativity
The creative organization: Ideo
• IDEO created Apple's first mouse; Microsoft's second mouse, and the Palm V PDA. Other major clients include Procter & Gamble, PepsiCo, and Eli Lilly
The creative culture
• Culture has always developed around creative hotspots of artistic and scientific discovery
• Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..
The creative climate and Intrinsic motivation
• Teresa Amabile proposed a theory of intrinsic motivation.
• A creative climate allows intrinsic motivation to flourish. • ‘The play’s the thing’ (contrary to economic theories).
Creative Clusters*
*Source: Richard Florida
And finally
• When all else fails ..
• there must be other ways..
• there might be better ways
To go more deeply• Journals• Creativity Research Journal• http://www.questia.com/library/jp-creativity-research-• Creativity and Innovation Management
http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1
• Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml
• On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership
• http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity