Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

Woman in India are in action now. From ICICI CEO Chanda Kochar to Biocon MD Kiran Majumdar are making news. There is also a new trend of young ladies coming up in Digital…

This presentation consists of knowledge found in different academic research paper and journal articles about creativity and brain research.

In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, creativity often…

As an entrepreneur and a creative, you need ways to work better so that you can create more, but what do you do when you hit a seemingly insurmountable mental wall? You need…

Once we've expanded the "in-between" space in our schedules in order to be more creative, how can we best leverage the brain's natural creative capacities?…

This is NOT my resume details a brief history of my life and likes, and outlines where I want to go in the future. Feel free to share / like / reply with whomever or whatever…

An exploration of the ad world and the way that junior strategists are currently viewed within the industry.

Short tutorial on how to improve your cover page! FULLSCREEN for best quality or download and view in pdf.