www.marketingPlanNOW.com 1 Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com
Creativity & Marketingwww.marketingPlanNOW.com1
Creativity& Mkng
Welcome to Creativity TestPresentation 1 out of 7
Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com
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Creativity& Mkng
What do the letters in black represent?A strong correlation between (the words):
Creativity & Marketing
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Presentation Structure
1. Welcome to Creativity test2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations
◄
2presentations
2presentations
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1. The welcome to Creativity test
True False Questionsa) Children are more creative!b) Some adults are more
creative than other adults!c) Although it’s rare, one can
switch on his/ her creativity!
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1. The welcome to Creativity test
Answers
a) False!
b) False!
c) False!
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Is thisCreative?
Obviously because it is art!
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1. The welcome to Creativity test
Is this art?
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1. The welcome to Creativity testIs this“Cre8ivity”?
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Is this“Cre8ive”?
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1. The welcome to Creativity test
Samba School Brazil
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are (all) artists
?
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Cre8ivity?
Alexandria
by Snohetta
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Cre8ive?SongjiangH
otel, China, 400 room
s
www.atkinsdesign.com
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Rotating Skyscraper
Dubai
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are architects
?
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1. The welcome to Creativity test
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are chefs
?
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are hairdressers
?
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A
I
D
A
S
1925
Marketing communication often starts with attracting
Attention, the attention of the targeted audiences!This can be done mainly by cre8ing unexpected solutions!
AttentionInterestDesireActionSatisfaction
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1. The welcome to Creativity testIs this
“Cre8ivity”?
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“Cre8ivity?”
If you really want to touch someone, send them a letter.
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1. The welcome to Creativity test
Wordless…
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2 B continued…
The welcome toCreativity test
Which brand is responsible 4such a cre8ive solution?
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Cre8ive?
The welcome toCreativity test
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The welcome toCreativity test
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The more you drink, the slower you react. Please drive responsibly. GUINNESS
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1. The welcome to Creativity test
Is this “Cre8ivity”?
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The Fitness First The Ladies Club Amsterdam
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are MarCom people
?
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you can see this image in motion Creativity8-annexa ppt file
Is thisCre8i
vity?
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1. The welcome to Creativity test
you can see this image in motion Creativity8-annexa ppt file
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1. The welcome to Creativity testIs this
“Cr8v?
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are product designers
?
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1. The welcome to Creativity test
are YOU
?How many forms can you create out of many ?
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1. The welcome to Creativity test
are YOU
?
How many forms can you create out of many bills?
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1. The welcome to Creativity test
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BAGvetising
Welcome toCreativity!
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BAGvetising
Welcome toCreativity!
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Presentation Structure
1. Welcome to Creativity test ü2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations2
presentations
2presentations
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Creativity& Mkng
Welcome to Creativity TestPresentation 1 out of 7 is over!
Danny AbramovichMarketing Plan Specialist
End of chapterLast slide
Marketing & Cre8iVT
Chapter 2