Creative Thinking and Innovation in Business Education. One teacher’s frustration Or how to get rid of those freakin’ cookies on market day.

Creative Thinking and Innovation in Business Education. One teacher’s frustration

Or how to get rid of those freakin’ cookies on market day

What is Creative Thinking? The nominations are in.

The ability to think of an idea which creates value.

The ability to think differently Lateral Thinking Entrepreneurial Thinking Innovative Thinking Out of the box thinking

And the Winner is……….

I do not know but I am going to find out

A challenge to year 7 and Year 8

Faced with growing demand after the opening, Starbucks decided that they needed to open a new coffee shop in the same city.

Their solution was unique and risky and had not been tried before and has not been used since.

Where did they open the new store?

Answer

Across the Road from each other

From my early research

Creative thinking involves challenging existing ideas.

Ask good questions. (Why is it done this way?) Inquiry?

Risk-Taking within agreed limits No fear of Failure and to learn from it Everyone can be creative it is not just

artists or musicians

But First

The problem wonderfully articulated and represented

Observations

The current educational paradigm is not appropriate for learning in 21st century

We are educating kids out of their creativity as they pass through school

National Achievement Standards only exacerbate the problem of encouraging creativity in Business Education

Current Practice: The Market Day

And there is more

And yet more……

Where is the creativity?

Learners tend to take ages to decide on their product

Over ambitious? On Selling is popular from the two

dollar shop! Food Glorious Food. That Freakin’

Cookie Creativity is not part of the

standard!

Forced Creativity on Market Day

No Food No On selling of products from two

dollar shop No selling on the Market day. Taking

orders No posters or point of sale. All

promotion activity online using Facebook and Twitter

Result

Students can’t think of anything! NZ Apprentice. Woeful lack of

creativity shown in a number of the tasks. Tourist Bus example

Creativity around Price – usually race to the bottom - Not sustainable (Unlike Apple and Cirque du Soleil)

How do companies do this?

Pixar Starbucks Apple

Pixar

Allow employees to play pool

Pixar

Shared Lunch or Shared Hunch Cars Wall-e Ratatouille Monsters Inc

Starbucks: Break Out Rooms

Apple

Risk-Taking IPOD. Idiots Price Our devices IPAD. What is it for? (No Flash!)

The ability to anticipate future trends and deliver on them

TIME to discuss and generate new ideas

What do our classrooms look like?

or

So what does a Creative Classroom look like?

From the T and L Guidelines 2010 The Physical environment should be

experiential and co-operative through flexible use of space.

The classroom should assist in the transition to the workplace

Learn take risks, reflect and move forward

How do you do that on limited budget in a state school?

Group Work?Moving furniture?More experiential learning?Use of Business Mentors?

Current ideas

Creativity is not spontaneous. The Slow Hunch Creativity happens in groups Technology in the classroom can

assist in creativity but only if the appropriate challenging tasks are set

Do not be afraid to challenge existing ideas

So what do we do?

Or

The Solution?

Greater Use of Technology?

Mobile Phones to allow greater collaboration- searching and sharing?

Google Docs? Wiki’s? Face book? Use of Laptop’s in class

Lets try to find a solution

[email protected] Royal Society Fellowship for 2011