Creating Compelling Infographics Digital Scholar Training Series, Workshop 2, Spring 2015 Katja Reuter, PhD Director of Digital Strategy and the electronic Home (eHome) Southern California Clinical and Translational Science Institute (SC CTSI) University of Southern California, Children's Hospital Los Angeles
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Creating Compelling
Infographics
Digital Scholar Training Series, Workshop 2, Spring 2015
Katja Reuter, PhD
Director of Digital Strategy and the electronic Home (eHome)
Southern California Clinical and Translational Science Institute (SC CTSI)
University of Southern California, Children's Hospital Los Angeles
The Challenge
1 Collect data
3 Select most important data points
4 Develop a story
Analyze data2
5 Develop your infographic
Defining Information Graphics,
aka Infographics
Graphic visual representations of information,
data or knowledge intended to present complex
information quickly and clearly.
Doug Newsom and Jim Haynes (2004). Public Relations Writing: Form and Style. p.236.;
Mark Smiciklas (2012). The Power of Infographics: Using Pictures to Communicate and
Connect with Your Audience.
Why Infographics?
They “can be more precise and revealing than
conventional statistical computations.”
Tufte, Edward (1983). The Visual Display of Quantitative Information. Cheshire,
Connecticut: Graphics Press. ISBN 0961392142
Make information easier to understand, digest, and recall80% of what we see and do vs. 20% of what we read and 10% of what we hear - Lester, P. M.
(2006). Syntactic Theory of Visual Communication
http://neomam.com/infographics/13reasons
Why Infographics?
More persuasive67% of the audience were persuaded by verbal presentations + accompanying visuals vs.
50% by purely verbal presentations – Wharton School of Business. Effectiveness of Visual Language
http://neomam.com/infographics/13reasons
Why Infographics?
Characteristics of Successful Infographics
Makes a point, and makes it clearly without overwhelming the target audience (e.g., clear takeaway message, call-to-action)
Highlights reliable, interesting data but avoids oversimplifying and distorting what the data have to say
Highlights relationships between facts, context, connections that make information meaningful; encourages the eye to compare different pieces of data
Visualizes data and information creatively
Uses visuals and colors effectively that fit with the subject area
Serves a clear purpose: description, exploration, tabulation or decoration; provides value
Cites sources Adapted from: Tufte, Edward (1983). The Visual Display of Quantitative Information. Cheshire,
Connecticut: Graphics Press; David McCandless (2009). The Visual Miscellaneum: A Colorful
Guide to the World's Most Consequential Trivia; Hubspot: