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Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

May 07, 2015

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To create a vision for the future and long-term change in a community, it’s essential to have a strong, well-conceived community engagement plan and process that allows the voices within the community to be heard. Having outsiders and experts apply their values and preconceived notions of what a community needs is a recipe for failure. This session is led by three skilled change agents, with experiences working across boundaries in a variety of communities. They share their insights, stories, and approaches for bringing people of diverse backgrounds, cultures, and generations together to envision what they want their neighborhoods and communities to become, determine priorities, address problems and issues, and take greater responsibility for where they live, work, and play.
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Page 1: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

NExTNExT Neighbors Excelling Together

Page 2: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

LISC helps community-based organizations transform communities and neighborhoods into healthy ones – good places to live, do business, work, play and raise families.

Our Our Mission Mission

Page 3: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

▪ Expanding capital investment in housing and other real estate

▪ Increasing family income, wealth and employment

▪ Stimulating local economic activity and connections to the regional economy and beyond

▪ Improving access to quality education

▪ Supporting healthy environments and lifestyles

5 Goals of 5 Goals of Sustainable Sustainable CommunitiesCommunities

Page 4: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Chinatown San Antonio Nystrom (San Francisco) (Oakland) (Richmond)

Target NeighborhoodsTarget Neighborhoods

Page 5: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Sustainable Communities Model

Page 6: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Sustainable Communities Model

Page 7: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Sustainable Communities Model

Page 8: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Sustainable Communities Model

Page 9: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

I. Build Neighborhood Capacity

II. Neighborhood Engagement & Plan Development III. Early Action Projects

IV. Resources

LISC’s RoleLISC’s Role

Page 10: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

I. Build Neighborhood Capacity ▪ Intensive one - on - one technical

assistance to the convening agency▪ Provide leadership development trainings/workshops ▪ Provide fundraising assistance▪ Agree upon neighborhood indicators and outcomes▪ Provide trainings for convening agencies (C.A.’s) and other partners (e.g. board & staff leadership, green operations and maintenance, and relational organizing)▪ Offer AmeriCorps to enhance community building activities

Page 11: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

II. Neighborhood Engagement & Plan Development

▪ Identify an initial group of community stakeholders to convene in each neighborhood with C.A. (residents, property owners, merchants, public officials, funders, community leaders, etc.)

▪ Assist convening agency in creating a written “Community Development Snapshot” of planning efforts and community initiatives

Page 12: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

II. Neighborhood Engagement & Plan Development

Work with C.A.’s to leverage and prioritize City investments (tree planting, façade improvements, street cleaning, etc.)

▪ Provide technical assistance on plan implementation and ongoing monitoring and evaluation of results

Page 13: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

III. Early Action Projects

■ Provide Project Based Planning (i.e. youth mural project) ■ Provide Technical Assistance ■ Provide Funding

Page 14: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

IV. Resources Provide funding to support an organizing/outreach staff person Provide resources for leadership development, development of community- driven neighborhood action plans and early action projects▪ Suggest use of AmeriCorps members, if appropriate, to partner organizations ▪ Where feasible, provide financial and technical resources for the preservation or development of affordable housing, or mixed use facilities

Page 15: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen
Page 16: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Neighbors Excelling Together Neighbors Excelling Together in in

Oakland’sOakland’s

San Antonio San Antonio NeighborhoodNeighborhood

June 2, 2011

Page 17: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

What is EBAYC? What is EBAYC? (East (East Bay Asian Youth Center)Bay Asian Youth Center)

EBAYC is a community-building organization dedicated to inspiring young people to be life-long builders of a just and compassionate multi-cultural society

 We believe that if the whole neighborhood supports

children, youth, and families, all young people can be safe; smart; & socially responsible

 In Oakland’s San Antonio neighborhood, we seek to:

Provide young people a seamless continuum of support services and

Engage their families to strengthen their community

Page 18: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

The San Antonio The San Antonio NeighborhoodNeighborhood

A diverse high-poverty East Oakland neighborhood

39% of residents are Asian;24% African American; 29% Latino;

45% are born outside the U.S.;

80% of housing units are renter-occupied; and 36% of all children live in poverty

Page 19: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen
Page 20: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Who is San Antonio? Who is San Antonio?

Page 21: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

EBAYC’s Values EBAYC’s Values

Shared Visions come from Shared Values First. Issues come second

EBAYC is committed to working effectively with families of all races, ethnicities, languages,

genders, generations, and cultures

EBAYC is committed to supporting families to be active participants and respected leaders in civic

life

EBAYC is committed to engaging familiesto lead the organization to achieve results

Page 22: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

2010 Listening 2010 Listening Campaign Campaign

Building Relationships, Finding Building Relationships, Finding Leaders and Identifying Issues Leaders and Identifying Issues We had CONVERSATIONS with 500 neighborhood parents, residents and merchants We asked one core question: “What would make this neighborhood a better place to raise children?”

We heard A LOT of things…

Then we asked, “Would you come meet with your neighbors to share what you told us and hear what they have to say?”

Page 23: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Building Relationships, Building Relationships, Finding Leaders and Finding Leaders and

Identifying IssuesIdentifying Issues

Page 24: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

1. Improve the Quality of Police Services

Page 25: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

2. Stop Prostitution and Child Exploitation on

International Boulevard

Page 26: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

3. More Safe, Free Recreational Activities For

Kids

Page 27: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

4. Expand Employment Opportunities for Local

Residents

Page 28: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Doing Our Homework—Doing Our Homework—Research Meetings Research Meetings

Research Meetings with decision makers to learn:

•Who has the power to give us what we want? •Do they support our agenda? •What do they care about? •How can we get them to support our agenda?

Page 29: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Making Change HappenMaking Change HappenTaking action to get commitments Taking action to get commitments

and build accountabilityand build accountability

Page 30: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

Keeping it Going… Keeping it Going… How We How We Are Stopping the Sex Trade in our Are Stopping the Sex Trade in our

Neighborhood Neighborhood We ORGANIZED PEOPLE to call in prostitution activity.

We conducted regular NEIGHBORHOOD WALKS & CLEAN-UPS on International Blvd, talking to merchants, residents, and property owners.

We conducted POPULAR EDUCATION ACTIVITIES with leaders on issues like land use, law enforcement, and public health policies.

We had one to one conversations with NEIGHBORHOOD ORGANIZATIONS to see if we could build partnerships with them.

Page 31: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen
Page 32: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

LISC’s NExT Project.. LISC’s NExT Project.. Why it worksWhy it works

LISC “walks the talk” on the role and power of

residents to define and determinea neighborhood improvement agenda.

The NExT program provides a platform for a peer-driven

professional learning communityamong members.

NExT fosters new partnerships withfoundations, public agencies, and residents.

Page 33: Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

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